• 대한가정학회:학술대회논문집
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• 대한가정학회 2003년도 제56차 정기총회 및 추계학술대회
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• pp.118-118
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• 2003

• 한국의류산업학회지
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• 제18권6호
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• pp.825-832
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• 2016

The purposes of this study was to investigate effects of fashion brand apps on smartphones flow and consumer satisfaction in mobile shopping. These findings provide new information to marketers for the marketing strategy for dealing with mobile shopping mall. A total of 233 usable questionnaires were obtained from men and women ages 20-30 who have mobile shopping purchasing experience. Data were analyzed by frequency analysis, factor analysis using SPSS for Window 22.0 and confirmatory factor analysis and structural equation model analysis by AMOS 22.0. The results were as follows. First, the analysis of fashion brand apps factors showed that it consist of 2 kinds of dimensions of basic information type and additional information type. Second, basic information type of fashion brand apps have had a direct impact on consumer satisfaction and did not affect the smartphones flow. Additional information type influence consumer satisfaction through a smartphones flow. Basic information type of fashion brand apps showed a greater impact on consumer satisfaction than a smartphone flow. A managerial implication was discussed for fashion brand marketers to develop strategies on fashion brand apps that could stimulate and increase the consumer flow and satisfaction.

• 한국의상디자인학회지
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• 제22권3호
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• pp.139-153
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• 2020

Today, the proliferation of smart-phones and other mobile devices is bringing many changes to people's daily lives. Recently, the mobile shopping market has grown rapidly and has become a center of distribution. Furthermore, the consumer mobile fashion market is expected to expand and mobile fashion consumers' shopping tendencies will gradually become segmented. Differentiated marketing strategies for mobile fashion companies are to become essential. This study intends to understand the propensity of mobile fashion shopping and the importance of fashion app attributes, and their impact on mobile fashion shopping customer satisfaction and loyalty. The research aims to identify shopping trends and buying behaviors of mobile fashion consumers, find ways to increase mobile fashion shopping purchases, and help develop the mobile fashion market. The results of this study are summarized as follows. First, the compilation and the economics of the mobile fashion shopping propensity factors were shown to have a significant impact on product information, product reviews, and service quality, which are in turn important factors for fashion app attributes, whereas convenience only had a significant impact on service quality. Second, product information and service quality, which are also important factors for fashion app attributes, have a significant impact on mobile fashion shopping. Third, customer satisfaction concerning mobile fashion shopping has a significant impact on loyalty. Mobile fashion shopping customer satisfaction increases loyalty. Increasing the satisfaction and loyalty of mobile fashion shopping will lead to increased sales using mobile fashion shopping apps(Site) and become apparent in the results of mobile fashion companies. Therefore, various efforts by mobile fashion companies will be needed to satisfy their customers.

• 복식
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• 제60권2호
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• pp.114-129
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• 2010

The purpose of this study were to identify shopping orientation for fashion outlet consumers and its significance in influencing brand loyalty and shopping satisfaction. This study will propose results which help to better understand shopping orientation of fashion outlet consumers. A questionnaire was administered to 326 20s male and female living in Daegu Gyeongbuk during October of 2008. Data were analyzed by using Factor analysis, Reliability analysis, t-test and Regression analysis. The results of the research are as follows: First, The shopping orientation could be into 5 dimensions: pleasure tendency, fashion tendency, name brand tendency, prudence buying tendency, economic tendency. Brand loyalty were factor analyzed resulting three factors such as brand loyalty, brand care and brand knowledge. Brand loyalty factors of brand loyalty and brand knowledge had a positive effect on fashion tendency, name brand tendency. Brand care has a positive effect on name brand tendency and economic tendency. Second, Shopping satisfaction were factor analyzed resulting five factors such as product, store atmosphere, service store reputation, location convenience and price. Outlet product had a positive effect on fashion tendency, name brand tendency, prudence buying tendency and while all other factors showed a positive effect on preferences to follow trends. However, outlet price had a positive effect on only those consumers possessing a economic tendency.

• 한국의류학회지
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• 제33권11호
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• pp.1828-1838
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• 2009

This study analyzes how the merchandise characteristics of internet fashion shopping malls influence the shopping values, purchase satisfaction, and repurchase intentions of female consumers. The survey was conducted from October $11^{th}$ to $29^{th}$ in 2008, and 401 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the merchandise characteristics of internet fashion shopping malls were merchandise information, merchandise assortment, and merchandise price. The merchandise information and merchandise assortment of internet fashion shopping malls influence the shopping values of female consumers. The merchandise information and shopping values of female consumers effect the purchase satisfaction and repurchase intention in internet fashion shopping malls.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2018년도 제58차 하계학술대회논문집 26권2호
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• pp.403-404
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• 2018

최근 모바일 환경의 발달은 손안의 쇼핑을 완벽히 구현하고 있다. 특히, SNS 및 패션커머스의 발전으로 소비자는 자신이 원하는 의류를 간편하게 구매할 수 있다. 하지만, 모델 착용샷, 설명, 사진 및 댓글 등을 통해 판단하고 구입하기 때문에, 의류 특성상 직접 입어보고 판단해야 하는 실 소비자는 만족도가 떨어지고 판매자 입장에서는 반품이 증가하는 현상이 나타나고 있다. 본 논문에서는 소비자의 만족도를 최대한 높일 수 있는 2가지 요소를 감안한 모바일 쇼핑몰을 소개하고자 한다. 첫째, 소비자 체형과 유사한 모델 착용샷을 제공함으로써 구매 당시 소비자의 구매 만족도를 높인다. 둘째, 의류를 구매한 소비자가 자신이 착용한 사진을 쇼핑몰에 올림으로써 모델로써 활동할 수 있는 기능을 제공함으로써 커머스 SNS가 구축되도록 유도한다. 이를 위해 착용샷을 올리는 회원들을 위한 수수료 구조를 효율화하고 판매사, 소비자, 모델들이 활동하는 플랫폼을 구성한다.

• 벤처창업연구
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• 제10권6호
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• pp.155-165
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• 2015

본 연구에서는 인터넷 패션쇼핑몰에 대한 이용고객의 신뢰, 만족, 몰입 및 관계지속의도 간의 구조적 인과관계를 검증하는 것을 목적으로 하였다. 이를 위해 인터넷 패션쇼핑몰 이용경험이 있는 고객 360명에 대한 설문조사 결과를 토대로 SPSS 18.0 프로그램과 AMOS 18.0 프로그램을 이용하여 유의수준 ${\alpha}=.05$에서 검증하였다. 신뢰도를 검증하기 위해 Cronbach's 알파계수를 산출하였고, 연구모형의 적합도를 평가하기 위해 적합도 지수를 산출함으로써 본 연구의 모형을 적합성을 검증하였다. 다음으로 구조방정식 모형분석(SEM: Structural Equation Model)을 통해 인터넷 패션쇼핑몰에 대한 이용고객의 신뢰, 만족, 몰입 및 관계지속의도 변인 간의 구조적 인과관계를 검증하였다. 본 실증분석을 통해 다음과 같은 주요 결과를 도출하였다. 첫째, 인터넷 패션쇼핑몰에 대한 신뢰는 이용고객의 만족에 유의미한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 인터넷 패션쇼핑몰에 대한 신뢰는 이용고객의 몰입에 유의미한 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 인터넷 패션쇼핑몰에 대한 신뢰는 이용고객의 관계지속의도에 유의미한 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 인터넷 패션쇼핑몰에 대한 만족은 이용고객의 관계지속의도에 유의미한 정(+)의 영향을 미치는 것으로 나타났다. 다섯째, 인터넷 패션쇼핑몰에 대한 몰입은 이용고객의 관계지속의도에 유의미한 정(+)의 영향을 미치는 것으로 나타났다. 여섯째, 인터넷 패션쇼핑몰에 대한 신뢰 ${\rightarrow}$ 만족 ${\rightarrow}$ 관계지속의도 경로의 간접효과는 유의미한 것으로 나타남으로써 만족의 매개효과가 있는 것으로 나타났다. 일곱째, 인터넷 패션쇼핑몰에 대한 신뢰 ${\rightarrow}$ 몰입 ${\rightarrow}$ 관계지속의도 경로의 간접효과는 유의미한 것으로 나타남으로써 몰입의 매개효과가 있는 것으로 나타났다. 본 연구의 결과는 최근 인터넷창업이 매우 활발한 인터넷 패션쇼핑몰의 경우 국내 메이저 인터넷 쇼핑몰에 비해 상대적으로 브랜드에 대한 인지도 및 신뢰도가 낮은 특성을 가지고 있으며, 소규모 인터넷 패션쇼핑몰에 대한 고객들의 신뢰도 향상 및 만족도 향상을 통해서 비로소 기존 이용고객들로 하여금 소규모 인터넷 패션쇼핑몰에 대한 재이용의도와 같은 지속적인 관계유지가 가능함을 시사하고 있다.

• 패션비즈니스
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• 제15권1호
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• pp.129-144
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• 2011

The purpose of this study was to investigate the influence of purchasing behavior on brand attitude, shopping satisfaction, and recommendation of herbal cosmetics consumer. Through judgment sampling method, selected 304 survey questionnaires were used for final analysis from herbal cosmetics consumer. With the collected data, t-test, one-way ANOVA, and multiple regression analysis were performed by SPSS 14.0. The results of the analysis were summarized as follows. First, level of education no significant difference on purchasing behavior, but age, marital status, average income, and job type showed significant difference on purchasing behavior. Second, level of education and average income no significant difference on brand attitude, shopping satisfaction, and recommendation, but age, marital status, and job type showed significant difference on brand attitude, shopping satisfaction, and recommendation. Third, the reasonable purchase, conformity purchase, and conspicuous purchase impacts positively(+) influence, but impulse purchase impacts negatively(+) influence on brand attitude. Fourth, the rational purchase and conspicuous purchase impacts positively(+) influence on shopping satisfaction. Fifth, the conformity purchase and conspicuous purchase impacts positively(+) influence on recommendation.

• 대한가정학회지
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• 제44권5호
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• pp.79-87
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• 2006

The purpose of this study is to analyze whether service quality and perceived risk have an effect on purchase intention and satisfaction of the fashion merchandise in internet shopping malls. To this end, a survey was conducted from June 20 to July 30 in 2005, among married women aged in their 20s and 30s, on their purchase experience of fashion merchandise from internet shopping malls. The survey was conducted over the internet with 306 subjects. The statistical analysis methods were frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. First, the service quality factors were determined to be reliability, responsibility, ease of transaction, order convenience, and site characteristics. Perceived risk factors were determined to be merchandise risk, information exposure risk, social psychological risk, and function risk. Second, service quality factors of responsibility, ease of transaction, order convenience, site characteristics and perceived risk factor of social psychological risk had an effect on internet purchase intention of the fashion merchandise. Greater site use convenience, lower price, simpler ordering, and lower social psychological risk were all positively correlated with higher internet purchase intention of fashion merchandise. Third, nice quality factors and social psychological risk had an effect on satisfaction degree in internet shopping.

• 복식문화연구
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• 제11권4호
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• pp.487-499
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• 2003

The purpose of this study was to suggest marketing strategies to internet fashion shopping malls identifying factors that customers consider important. Data were collected by survey questionnaire and the subjects were 322 men and women in their twenties and thirties living in Seoul and Kyung-gi. SPSS 10.0 package were used and reliability, frequency, cross tabulation, chi-square, paired t-test, ANOV A and Duncan test were conducted for data analysis. The results were as follows. I) Subjects placed the most importance on providing the precise and detail information of products but its satisfaction level was low. 2) Subjects considered the ‘low price’ very importantly but its satisfaction level of it was not high. 3) Subject's importance and satisfaction level of ‘point system’ were about an average. 'Point system' has to be activated by using systems such as 'point network system' by pointbanking co. as one of price-cutting strategies. 4) Internet fashion shopping mall users treated 'the security system of personal data' importantly while they were not sufficiently satisfied with the system. 5) Female placed more importance on design and color of products and suppliance of the trendy items.