• Journal of Fashion Business
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• v.7 no.1
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• pp.14-26
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• 2003

This research aimed 1) to analyze the relationship between consumer's emotional needs and elements of textile design in the 1st survey 2) to investigate textile design process presently conducted in the industry in the 2nd survey, and 3) to suggest a desirable direction to improve the textile design process based on a comparison of the results obtained from the two surveys. A description system and an emotion model on textile design were redeveloped as research devices in this study. In the 1st survey, total 600 respondents were sampled and asked to report their emotional response on 50 representative types of textile design, on a emotion measurement scale. The data set obtained from the 1st survey were statistically analyzed. In the 2nd survey, a depth interview was applied to qualitatively analyze the textile design process presently conducted in the industry. The results from the two surveys were compared.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.2 s.150
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• pp.187-197
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• 2006

The purpose of this study was to search for the effective mass customized fashion design process based on internet shopping, so that a total of fifteen models of mass customized fashion design processes which are different in the customized degree and in the composition of design elements was proposed in this study, and to compare their efficiencies and appropriateness with those of the existing fashion design process. The data was obtained from a survey of 180 Korean females in their twenties and thirties from Nov 17th to 29th, 2002. The results of this study were summarized as follows: First, more than half of the whole respondents appeared to prefer mass customized products. Therefore, the mass customized design process was considered to be applicable to some sectors in the present domestic clothing market. Second, Respondents generally preferred the designs by mass customized design process model to those by existing fashion design process. However, satisfaction on the designs done by the mass customized design process suggesting only one choice to prosumers was lower than that of existing fashion design process. This result suggested that mass customized fashion design process enabling at least two choices should be presented to prosumers in order to increase their design satisfaction. In addition, the design process models suggesting more that three choices presented higher satisfaction than existing fashion design process.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.7 s.144
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• pp.897-908
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• 2005

The purpose of this study was to search for the effective design process model f3r mass customized clothing. Therefore, this study was to propose two models of mass customized fashion design processes which were different in the customized degree and to compare their efficiencies and appropriateness with those of the existing fashion design process. The data was obtained from a survey of 150 females in their twenties and thirties living in Seoul and Gyeonggi during April in 2003. It was analysed by frequency, $X^2-test$, crosstabulation, correlation, t-test and multiple-regression. The results of survey were: Many respondents$(62.0\%)$ preferred mass customized products and mass customized design process model which suggested more choices to presumers. The mass customized design process was considered to be applicable to the present domestic clothing market. In the case of the whole respondents, color was a very important design element in mass customized design process model; because of this, the opportunity to choose colors will be essential in mass customized design process. In the case of respondents who have higher preference on mass customized products, textile(texture) was a very important design element. In the cases of both(whole respondents and respondents who have higher preference on mass customized products), style was the most important design element in fashion design process. To summarize, it proposed that to accept the mass customized clothing will be possible in this study. What is more, the guidelines to develope mass customized fashion design process model were suggested in this study.