• 한국의류학회지
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• 제36권7호
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• pp.690-702
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• 2012

This study examined the fashion lifestyle of Chinese women in their 20s and analyzed the purchasing behavior of clothing and attitudes toward the Korean image, Korean Wave, Korean fashion, and preference for Korean fashion brands according to a fashion lifestyle. The major results were as follows: 1) Fashion lifestyle was comprised of factors for the pursuit of personality, pursuit of aesthetic, pursuit of brand, and pursuit of economy. The cluster analysis classified them into groups of: Economy/Personality Oriented, Aesthetic/Brand Oriented, and Fashion-Indifferent. 2) Information source and store patronage were different among the three consumer groups. 3) Attitude toward the Korean image, Korean Wave, Korean fashion, and preference for Korean fashion brands were different among the three consumer groups. These results can be used as the basic data or information for fashion companies that are developing marketing strategies for Chinese women in their 20s.

• 복식문화연구
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• 제17권2호
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• pp.189-202
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• 2009

The purpose of this study was to examine the effect of social-face sensitivity, conspicuous consumption, and preference of luxury fashion goods on purchasing behavior of fashion counterfeits. The questionnaire was administered to 600 women in their teens to thirties in Gwangju. The data from 519 participant were analyzed using the SPSS 14.0 Package. Frequency, factor analysis, regression analysis and path analysis were used to analysis the data. The results indicate that social-face sensitivity, conspicuous consumption and the preference of luxury fashion goods has significant effect on purchasing behavior of fashion counterfeits respectively. The direct effect of social-face sensitivity on purchasing behavior of fashion counterfeits was somewhat stronger than the indirect effect of social-face sensitivity on purchasing behavior of fashion counterfeits through conspicuous consumption and preference of fashion luxury goods.

• 패션비즈니스
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• 제27권1호
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• pp.36-49
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• 2023

This study investigated effects of metaverse experience on avatar fashion item benefit sought and the impact of fashion item benefit sought on fashion item purchase behavior. An online survey was carried out in the last year targeting male and female consumers aged 15 to 39 years who had purchased avatar fashion items from 'Zepeto'. A total of 363 responses were analyzed in this study. Results are as follows. First, four factors of metaverse experience were derived: 'entertainment experience', 'escape experience', 'adventure experience', and 'relationship experience'. Four factors of avatar fashion item benefit sought were derived: 'trend/brand sought', 'situation suitability sought', 'individuality sought', and 'ideal appearance sought'. Second, all four factors of metaverse experience were found to significantly affect the benefit of trend/brand sought. It was found that entertainment, adventure, and relationship experiences, excluding escape experiences, had significant effects on situational suitability sought. In addition, it was confirmed that entertainment and adventure experiences had significant effects on individuality sought and ideal appearance, respectively. Third, it was found that the trend/brand sought had a significant effect on metaverse usage time and purchase amount and that the situational suitability sought influenced the number of avatar fashion items purchased.

• 복식
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• 제53권6호
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• pp.87-99
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• 2003

The purpose of this study was to investigate the purchase behavior of fashion merchandise and purchase evaluative criteria in regard to apparel type of Chinese women consumers, and to provide effective basic data for push into the Chinese market. The subject used for the study were 20-40 aged women living in china. 848 data were analyzed factor analysis, one-way ANOVA. t-test and correlation with SPSS package. The results of this study were as follows. 1. As the purchase behavior of fashion merchandise of Chinese women consumers were found out four groups of factors that were named "pursuit mass media", "pursuit fashion", "pursuit brand", and "pursuit price". 2. Chinese women consumers bought fashion merchandise with evaluating three groups of factors that were "for functional", "for aesthetic" and "for external". 3. The purchase behavior of fashion merchandise of Chinese women consumers was correlated with purchase evaluative criteria.nese women consumers was correlated with purchase evaluative criteria.

• 복식문화학회:학술대회논문집
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• 복식문화학회 2004년도 정기총회 및 춘계학술대회
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• pp.127-129
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• 2004

일찍이 제품흥미나 중요성 대신 관여(involvement)의 개념이 소개된 이래로 마케팅과 소비자 행동 분야뿐 아니라 의류학분야의 여러 연구에서 관여는 구매자의 행동을 이해하는데 중요한 변수로 이해되어왔다. 그러나 관여의 개념은 의류제품의 특수성으로 인하여 변인이 조작적으로 정의되는 과정에서 의복관여, 유행관여, 패션관여 등의 용어가 혼용되어 왔다. 이러한 경향은 선행연구와 후행 연구의 연계성이라는 측면에서 “의복관여”라는 변수를 도입한 연구들의 해석에 많은 어려움을 주어 왔다. (중략)

• 패션비즈니스
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• 제13권4호
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• pp.77-84
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• 2009

The purpose of this study was to examine family factors affecting compulsive buying behavior. Three hundred fifty-five female college students who had purchased fashion products through Internet shopping or TV home shopping participated in this study. For data analysis, descriptive statistics, correlation analysis, t-test, multiple regression, and reliability test. As the results, approximately 18% of respondents were revealed as compulsive buyers. Compulsive consumption scores were correlated to higher previous childhood consumption experience, family matters, parents' compulsive consumption tendency, and reference group. Also, results of multiple regression revealed that previous childhood consumption experience, parents' compulsive consumption tendency, and reference group were significantly related to compulsive buying, Finally, there were significantly differences between compulsive buyers and non-compulsive buyers on previous childhood consumption experiences, parents' compulsive consumption tendency, and reference group. Based on these results, this study would provide significant implications to academic scholars, consumer policy decision makers, and marketers.

• 복식
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• 제50권8호
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• pp.165-175
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• 2000

The Purposes of this study are to analyze fashion trading area's conditions of Busan area to establish fashion marketing strategies for the conditions of location in choosing the new retailers and to propose the most efficient, optimum fashion trading area(FTA) under the management mind of low cost and high efficiency according to the changes of 21C management paradigm. The subjects of investigation for this study were 1083 women visited FTA in Busan. The data were analyzed by using MANOVA, ANOVA, frequency and trend analysis, and the Cronabach $\alpha$ and Turkey HSD were also applied. The results of this study were summarized as follows. 1 The characteristics of consumer spatial behavior according to fashion trading area show significant difference in starling position, movement means, movement time, visit purpose and visit frequency. 2 The buying behavior of fashion items according to fashion trading area shows difference in fashion trading area shows difference in fashion trading area, store and buying behavior.

• 한국의류학회지
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• 제26권11호
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• pp.1537-1546
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• 2002

The purpose of this study was to examine fashion counterfeit purchasing behavior among female college students.497 female college students living in Seoul were surveyed for this study. For data analysis, descriptive statistics, factor analysis, and t-test were used. As the results, approximately 54% of respondents had purchased fashion counterfeits before. Among fashion counterfeit products, handbag, apparels, shoes and accessories were frequently purchased by them. For materialism instrument, three factors of materialism were found and labeled as happiness, ownership, and economic factors. Three factors of shopping values were also identified as hedonic, utilitarian, and social shopping values. There were statistically significant differences between purchasing group and non-purchasing group in terms of materialism and shopping values; that is, those who had purchased fashion counterfeits showed higher scores on materialism and hedonic and social shopping value than those who had not.

• 패션비즈니스
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• 제12권1호
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• pp.63-75
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• 2008

The purpose of this study was to identify purchasing behavior and attitudes toward naturalistic cosmetics according to women's LOHAS lifestyle. Self-administered questionnaires were distributed to 500 women aged 19-59. SPSS was used for data analysis. The results were as follows: 1. Factors of LOHAS lifestyle were social consciousness, reduce resources, family centered, individuality & environmental consciousness, healthy food life, and information search. Women were clustered into bad-being group, environmentalists, LOHAS group, well-being group, and individualists. 2. Most women had a bit of knowledge and experienced naturalistic cosmetics. Over 85% of women had intention to use naturalistic cosmetics. 3. Bad-being group and individualists included university women and had little knowledge and experiences of naturalistic cosmetics. LOHAS group and well-being group included more career women with higher education, had more knowledge and experiences. 4. Knowledge and experiences of naturalistic cosmetics were the most effective factors on the use intention of naturalistic cosmetics.

• 한국의상디자인학회지
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• 제18권2호
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• pp.1-14
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• 2016

사회적기업의 브랜드를 추구하는 패션 소비층은 개인적인 가치 기준을 바탕으로 합리적인 소비생활을 하며 브랜드 이미지를 중시하고 자신만의 감도를 찾는 공통된 특징을 가지고 있다. 이러한 추세에 따라 패션 사회적 브랜드는 새로운 각도에서 소비자들을 이해하며 환경변화에 능동적으로 대응할 필요성이 요구되고 있다. 이에 본 연구에서는 패션 사회적 브랜드-소비자 관계의 세부적 요인이 브랜드 자산 구성요소들에 미치는 구조적 관계에 대해 규명하며, 연구결과를 기준으로 패션사회적 브랜드가 소비자의 구매행동을 예측하여 보다 효율적인 브랜드 전략을 진행하는데 있어 시사점을 제공하고자 한다. 이를 위해 2015년 4월 1일부터 30일까지 ${\bigcirc}{\bigcirc}$ 패션 사회적 브랜드 상품구매경험자를 800명을 대상으로 설문을 실시하였으며, SPSS 20.0, AMOS 20.0을 사용하여, 빈도분석, 신뢰도 분석, 요인분석 및 경로분석을 실시하였다. 이상을 바탕으로 도출된 연구결과는 다음과 같다. 첫째, 브랜드-소비자 관계의 행위적 몰입, 인지적 믿음은 브랜드 인지도에 유의한 영향을 미쳤으나, 감성적 유대는 브랜드 인지도에 영향을 미치지 않았다. 둘째, 브랜드-소비자 관계의 행위적 몰입, 감성적 유대, 인지적 믿음은 브랜드 이미지에 유의한 영향을 미쳤다. 셋째, 패션 사회적 브랜드 이미지는 브랜드 태도 및 브랜드 충성도에 유의한 영향을 미쳤다. 넷째, 패션 사회적 브랜드의 지각된 품질은 브랜드 이미지, 브랜드 태도, 브랜드 충성도에 유의한 영향을 미쳤다. 다섯째, 패션 사회적 브랜드 태도는 브랜드 충성도에 유의한 영향을 미쳤다.