• 한국경영정보학회:학술대회논문집
• /
• 2007.06a
• /
• pp.177-183
• /
• 2007

기업의 경쟁단위가 그 기업이 포함된 공급사슬로 확장되고 구매에 대한 전략적 측면이 강조되면서 구매자-공급자 기업간의 관계가 정예화된 장기적인 협력을 추구하는 경향으로 나타나고 있다. 따라서 구매자와 공급자간 협력의 요인과 행태에 대한 다각적인 분석과, 구매자와 공급자 양측의 관점을 포괄적으로 이해하는 것이 필요하다. 본 연구는 통신산업에서의 구매자와 공급자의 개별적인 측면에서 측정된 결과를 이용하여 구매자-공급자 비교연구를 실시하였다. 이를 통하여 구매자와 공급자가 가지고 있는 협력에 대한 인식과 행태의 차이를 발견할 수 있었다. 구매자 측면에서는 전환비용, 목적 호환성, 조직간의 신뢰가 중요한 협력의 설명 요소로 나타났으며, 공급자 측면에서는 기술적 예측불확실성, 목적 호환성, 공정성 인지가 중요한 협력의 설명 요소로 파악되었다.

• Journal of Digital Convergence
• /
• v.12 no.12
• /
• pp.189-202
• /
• 2014

This study is to find the mobile communication corporate social responsibility activities on brand equity for the purchase intention of the Company's social responsibility activities impact study of 3's customers using mobile communication service quality services residing in Daejeon to analyze whether the control acts through. Results of the study on social responsibility activities brand equity, brand equity is showed to influence purchase intention, showed that the moderating effect between service quality through the purchase of brand equity. In this study, in order to increase the company's ultimate goal is also to improve the brand image of buying through corporate social responsibility activities, we derive a result that can increase the purchasing needs of consumers by providing differentiated service quality research.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.5 no.4
• /
• pp.457-463
• /
• 2010

In this study I hope to answer the questions, "In real estate marketing, what are the steps on Purchase and Postpurchase Behavior in Real Estate Marketing?" The findings of this study can suggest the implications as follows. As the purchase decision making process of consumer in real estate marketing, purchase and postpurchase behavior are specifically proposed. They will contribute to the theoretical progress of understanding on consumer behavior in real estate. And this study enlarges general marketing to real estate marketing by analyzing specific purchase and postpurchase behavior in real estate.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.8 no.3
• /
• pp.646-653
• /
• 2007

This paper tries to find out how a household's purchase probability and purchase time changes as time passes. Previous studies show that a highly educated family with high income, which is usually an early adopter in a new product adoption, tends to be an early adopter of DTV. On the contrary, in the dynamic sense of diffusion, this study shows that an average household's purchase probability would become higher and its purchase time would come sooner than later, as price falls sharply. As time passes, it turns out that DTV is becoming a necessary good rather than a luxury good. Thus, in the future, either a household's popuation characteristics or information on new product are not expected to affect the probability of a household's purchasing DTV.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.21 no.4
• /
• pp.171-176
• /
• 2021

This paper deals with bid evaluation problem that chooses the vendors and quantity with minimum purchasing cost for bid information of setup cost and unit price. For this problem, the branch-and-bound(BB) and branch-and-cut(BC) methods are well-known. But these methods can be fail to obtain the optimal solution. This paper gets the initial feasible solution with procuring quantity assignment principle in accordance with the unit price or setup cost rank-first. Then procuring quantity moving optimization(vendor change) is execute take account of unit price or setup cost rank. As a result of experimentation, the propose algorithm is significantly lower compared to BB and BC.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2015.10a
• /
• pp.729-731
• /
• 2015

The purpose of this study is to investigate the effect of IT based convergence product and purchase attitude. These results of the research model provide that the relationship between IT based convergence and purchase attitude. This study provide that the value of convergence is a tool for the firm's competitive power. The firms strengthen the value for a successful market entry.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2015.10a
• /
• pp.737-739
• /
• 2015

The purpose of this study is to investigate the effect of brand image and purchase attitude on IT new and high tech product(and service). These results of the research model provide that the relationship between brand image and purchase attitude on IT new product. This study provide that the brand image is a tool for the firm's competitive power. The firms strengthen the brand image for a successful market entry.

• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2003.11a
• /
• pp.333-351
• /
• 2003

90년대 말부터 새로운 지식정보국가의 패러다임으로 세계 각국은 ‘모바일, 브로드밴드, 극소형 컴퓨터, IPv6’의 기술이 창출해내는 컴퓨팅의 실체를 유비쿼터스 컴퓨팅으로 파악하고 각 국의 정부, 기업, 연구소들이 주도권을 잡기 위해 많은 노력을 기울이고 있다. 과거 30여년 동안 국내 기간 시설로 잘 구축된 유. 무선 통신환경은 유비쿼터스 정보통신이 바로 미래의 국가적 운영을 결정 짓는 초석이 될 것이다. 그러나, 유비쿼터스시대의 구현은 기술적인 발전으로 완성되는 것이 아닌 기초, 기반, 요소, 응용 서비스들이 효율적인 구축이 되어야 가능하다. 현째 까지는 IT 기술의 발전에 관한 연구들은 많이 진행되었지만, 시장의 수용과 관련된 사업적 상용화에 대한 연구들은 다소 부족한 것이 현실이다. 본 연구는 유비쿼터스 컴퓨팅 기술 기반과 서비스 IT 기술 개발 분류와는 구별되는 마케팅 /고객 관점에서의 유비쿼터스 컴퓨팅 환경의 재 분류를 시도하였다. 즉, 유비쿼터스 네크워킹 환경에서의 마케팅 환경변화의 단계를 설정하였고, 그에 대한 가상 시나리오 및 예측을 제안했다. 또한, 이렇게 분류한 유비쿼터스 환경이 소비자의 구매의사결정단계 (구매 전, 정보수집, 대안평가, 구매결정, 구매 후 행동)에 어떻게 영향을 미치고있는지에 대한 분석과 사례를 제시하였다. 특히 유비쿼터스 환경이 구매의사결정단계에서 각 단계의 축소/압축의 형태에 대해서 집중 조명하였다. 이를 토대로 유비쿼터스 환경에서 기업의 마케팅 및 고객관리의 변화와 대응에 대해 제언하였다.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.11 no.6
• /
• pp.49-56
• /
• 2011

Leisure bicycles are fabricated in a variety of ways these days. Although, the bicycles are designed and manufactured in a variety of ways by numerous companies, customer has a difficulty in gaining information of bicycle which suits them. Accordingly most of buyers purchase bicycle considering body size. Employing the method is one of the ways to decide bike size on the ground of standard body measurement. However, the method above to purchase bicycle is not appropriate for customer considering his/her body. The research mainly aims to design bicycle which allows buyer to adjust optimal design system by himself/herself considering his/her body size. In addition, a device employing fuzzy controller implemented bicycle run test. Using on the result, the research explored an optimal bicycle system which makes a decision whether a bicycle fits body of customer.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2021.05a
• /
• pp.597-599
• /
• 2021

As the number of successful business design innovation product cases increases, interest in design innovation is increasing. This study aims to examine how the design innovation (functionality, ergonomics, aesthetics) of Bluetooth speaker products affects the customer's preference and purchase intention. It proposes a research model through rational behavior theory (TRA) and technology acceptance model (TAM) for empirical research. The questionnaire is composed of questions to understand the influence of design innovation, favorability, and purchase intention. This is a study to increase the possibility of success of design innovation products by examining how design innovation through research results affects customer preference and purchase intention.