• Title/Summary/Keyword: 토대 개념

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Relationship between Consumer Self-Determined Psychological Needs and Brand Equity for Fair Trade Products (공정무역제품에 대한 소비자의 자기결정성 심리욕구와 브랜드 자산의 관계)

  • Ock, Jung-Won
    • Management & Information Systems Review
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    • v.36 no.2
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    • pp.59-79
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    • 2017
  • The purpose of this study is to verify the relationship between consumer 's self - determination psychological needs (autonomy, competence, and relevance) related to fair trade and brand equity related to fair trade products through empirical analysis. It is meaningful that it is linked to strategic brand management based on consumer need satisfaction. As a result of empirical analysis of this study, Fair Trade attitude plays an important role in the relationship between self - determination psychological desire and brand equity. Especially, Consumer need Satisfaction with competence was found to be a strategically important construct. Based on the results of this study, it is expected to provide important implications for future strategic management of brand equity related to Fair Trade products.

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The Effect of Collaboration of Large Enterprises in Supplier Relationship on Manufacturing Capability and Performance of SMEs (대기업 공급자관계의 협력활동이 중소기업의 생산역량 및 기업성과에 미치는 영향)

  • Kim, Jung-Dae
    • Journal of Digital Convergence
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    • v.11 no.11
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    • pp.265-278
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    • 2013
  • This study is about how does collaboration activities of large company's Supplier Relationship(SR) effect on manufacturing capability and performance of a SMEs. In this research, there are many ways to analyze data. The methods used in the study are hypothesis testing and empirical testing based on SPSS 21.0 and AMOS21.0, factorial analysis for validity and reliability of questionnaire item, construct validity and variance extracted as a research model, and subcontract-tiers as a moderating variable. As a result, the effect of the collaboration activities of large business did not have the significant effect on supplier's manufacturing capability. It showed different result by subcontract-tiers In first-tier cooperative, collaboration activities of large business had significant effect on manufacturing capability, but it did not have the significant effect on performance. In second/third-tier cooperative, manufacturing capability and performance are significantly affected by manufacturing practices. In conclusion, this study will suggest the direction how to achieve an accompanied growth between large enterprises and SMEs.

Study of Flexible Forming Process Involving the Use of Sectional Flexible Die for Sheet Material (분할가변금형을 이용한 박판의 가변성형공정 연구)

  • Heo, Seong-Chan;Ku, Tae-Wan;Song, Woo-Jin;Kim, Jeong;Kang, Beom-Soo
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.34 no.3
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    • pp.299-305
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    • 2010
  • In general, the flexible forming die that has been used in the flexible forming process has the identical punch size; hence, its flexibility is relatively low because the range of allowable curvature radii is limited due to the uniform punch tip radius. Hence, a conceptual design of a sectional flexible die is presented for enhancing the flexibility of the forming process. Two punches of different sizes are used to configure the arbitrary forming surface. For a forming region with a relatively large curvature radius, a large punch array block is used; on the other hand, for the forming regions with small curvature radii, a small punch block is used. The cross-sectional profiles are compared with the target shape for evaluating the effectiveness of the process. Consequently, it is confirmed that the sectional flexible die can be used along with a combination of punch blocks of different sizes for manufacturing objective surfaces of complex shapes.

A Study on the realization of the right to be forgotten on social normative context: focusing on comparison of Korea-US-EU and the legal, technical, and service market (사회규범적 맥락에서 본 잊혀질 권리의 다차원적 실현범위 연구: 한-미-EU 비교 및 법제, 기술, 서비스 시장의 비교를 중심으로)

  • Shim, Mina
    • Journal of Convergence for Information Technology
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    • v.8 no.2
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    • pp.141-148
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    • 2018
  • The purpose of this paper is to explore the scope of realization of multiple perspectives so that the implementation of the right to be forgotten is more realistic than the ideal information deletion concept. We examined domestic and foreign legal system and technology/service trends, and reflected the classification realization level of service realization, processing type and information characteristics of personal information processor, and legislative/technical factors for multi-level scope analysis. As a result, we have presented a matrix of the range of realization of the right to be forgotten and the scope of diversified regulation by the subject of protection. This study will be extended to the convergence of law and engineering, and will contribute to the prediction of social costs and expansion of the market by identifying the scope of 'deletion rights'.

An development of framework and a supporting tool for organizing Grouped Folksonomy (그룹화된 폭소노미 구축을 위한 프레임워크와 지원도구의 개발)

  • Kang, Yu-Kyung;Hwang, Suk-Hyung
    • Journal of the Korea Society of Computer and Information
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    • v.16 no.5
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    • pp.109-125
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    • 2011
  • A folksonomy is a new classification approach for organizing information by users to freely attach one or more tags to various resources published on the web. Recently, in order to provide useful services and organize the folksonomy data, many collaborative tagging systems based on folksonomy offer additional functionalities for grouping each elements of a folksonomy. In this paper, organization framework for grouped folksonomy is proposed. That is, we suggest the grouped folksonomy model that is an extended folksonomy with the concept of "group" and fundamental operations(Group Aggregation, Group Composition, Group Intersection, Group Difference) for grouping of folksonomy elements. Also, we developed a supporting tool(GFO) that constructs grouped folksonomy and executes fundamental operations. And we introduce some cases using the fundamental operations for grouping of each elements of folksonomy. Based on suggested our approach, we can construct grouped folksonomy and organize and extract useful information from the folksonomy data by grouping each elements of a folksonomy.

Enterprise GIS Implementation Plan at Local Government: from Data Centric to Service Centric Architecture (지방자치단체의 Enterprise GIS 고도화전략: 데이터중심에서 서비스중심 아키텍처로)

  • Kang, Young-Ok
    • Spatial Information Research
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    • v.15 no.3
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    • pp.347-362
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    • 2007
  • GIS has been rapidly developed since 1995 when the Ministry of Construction and Transportation started the First National GIS Construction Project and built large scale topographic map at local governments level. From that time local governments have been built several application system such as road management system, waterworks management system, sewer management system, underground facilities management system, and urban planning information system, etc. However, the construction of GIS application system at different department level brings the problem of data sharing and overlapping database construction. To overcome this environment Enterprise GIS concepts has been introduced. In case of Seoul Metropolitan government Spatial Data Warehouse have been constructed. However, Seoul Metropolitan government still have the problem of inactive use of GIS system and adaption to the rapidly changing information environment. This study aims to present Strategic plan to uggrade Enterprise GIS concenpt from data centric to service centric architecture at local government level.

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An Empirical Study on Performance and Implementation of Global Out Sourcing in Korean Export-Importing Companies (글로벌 아웃소싱의 전개와 성과에 관한 연구)

  • Kim, Chang-Bong;Park, Wan-Soo
    • International Commerce and Information Review
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    • v.14 no.4
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    • pp.153-174
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    • 2012
  • The purpose of this study is to analyse factors affecting performance of Global Outsourcing of the Korean Export-Importing Companies. This study aims to confirm the cause and effect relationship between independent variables; Organization Competency, Flexibility, Information Sharing and Partnership and dependent variable; the performance of Global Outsourcing. Also, another objective of this study is to discover affecting levels for the performance and activation factors of global outsourcing and to contribute to diffusion of global sourcing. This paper examined the concept and features of global sourcing and the present situation of global outsourcing at the level of domestic and overseas. From precedent studies that based on empirical studies about the transaction theory and the resource-based theory, we have derived a model with hypothesis and scale items then we conducted a survey of the Korean Export-Importing companies and empirically analysed the data. Before hypothesis testing, we conducted a basic information analysis in order to discover implication level of Global Soucring and also did reliability analysis and exploratory factor analysis using SPSS 18.0. Finally, the four hypothesis for the performance of Global Sourcing were tested with a regression model.

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The Role of Affect in Advertising (광고에서 감정의 역할사고)

  • Hwang, Byung-Il;Kim, Beom-Jong
    • Korean Business Review
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    • v.13
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    • pp.67-87
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    • 2000
  • There has been remarkable growth in the study of the role played by affect in advertising in the past 16 year. The research of the role in advertising has studied in different perspectives, provide guidelines for practicers. But the evidence of these research have limits to service advertising creative strategy, because of no integrated framework. The goal is to provide broad assessment and insight of the role played by affect in advertising from academic literature. This article are discussed the concept relating affect, the type of advertising appeal, affect and context effects, affect and individual different in reponses, affect and attitude toward the ad in advertising. Finally, from a critical analysis of state knowledge, this article suggested 5 directions for future research in the recommended areas.

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Determinants and Outcomes of Radical Product Innovations by Korean Firms (한국기업의 급진적 제품혁신의 영향요인과 결과)

  • Moon, Byeong-Joon
    • Journal of Global Scholars of Marketing Science
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    • v.16 no.4
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    • pp.13-38
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    • 2006
  • This study is concerned with the factors that influence the radicalness of new product development by firms. The innovativeness of firms' new product development differs in their frequency and radicalness. Based on previous research on product innovations, this study provides a hypothetical model that links firms' internal variables and external relations variables to the radicalness of product innovation, which in turn is linked to marketing performance. For an empirical analysis, the data were collected from South Korean firms. The result of this study provides evidence that the stronger is firms' management attitude toward risk taking, marketing competency, and technical competency, the higher is the possibility of radical product innovation. It also shows that, contrarily to the hypothesis, firms with collective reward system rather than individual reward system are more likely to develop radically new products. This study also shows that the better are firms' R & D collaboration with suppliers and interfaces with customers, the higher is the possibility of radical product innovation.

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A Study on the Combined custom furniture Design for Single Person Households (Focused on the art furniture table) (1인가구를 위한 조합형 커스텀 가구디자인 연구 (아트퍼니처 테이블을 중심으로))

  • Hwang, Sun-Wook
    • Journal of Digital Convergence
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    • v.16 no.7
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    • pp.393-400
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    • 2018
  • I would like to design a customized furniture for one-person households that have emerged as mainstream in modern society. In particular, I focused on the tendency of generations to improve the quality of life, and wanted to design the aesthetic furniture close to art furniture. To this end, I look at art furniture in domestic and overseas furniture. and present the concept of combined custom design based on current trends. The combined custom design differs from the existing one by creating separate designs for each part and fusing them to enable more diverse and aggressive molding. This is in harmony with the active tendency of one-person households who shows a lot of interest in the quality of life. Especially, it is suitable for small quantity production of various kinds, so it can be produced in the existing craft workshop system, and the two tables can confirm the possibility of the morphological concept according to actual combined custom design.