• Title/Summary/Keyword: 토대 개념

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Domestic co-branded operating status and activation strategies (국내 공동브랜드 운영현황과 활성화 전략)

  • Kim, Koosung;Yu, Seung Yeob
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.189-197
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    • 2013
  • Weak competitive Small Business are getting attention for their ability to enhance the brand power and marketing co-brand. Under these circumstances, in this study examined the operational status of the domestic co-branded. Also enable co-branding strategy was proposed. First, learn the various aspects of the concept of co-branding, and looked at the advantages and disadvantages of co-branding. Second, the type of co-branded partner combined, joint venture between companies Union type, a leading company driven and private companies and state agencies co-branded. Looked at the type of advantages and disadvantages of each. Thirdly, we presented the current status of the important co-branded domestic. Fourth, we examined the status of the Small and Medium Business Administration supports a co-branded Examined in detail by year look at the status of support for this type of co-branded Industry Distribution and co-branded interrupted. Finally, the short-term aspects and long-term perspective on the domestic co-brand activation strategy based on these materials are presented. The results of this study is expected to be the foundation of domestic co-branded business in the future to explore the ways to improve the system of government support will help to raise.

Analysis of Social Innovation Paradigm of Northern European Design Governance - Focusing on Design-driven Social Innovation Cases in Finland, Denmark and Germany (북유럽 디자인 거버넌스의 사회혁신 패러다임 분석 -핀란드, 덴마크, 독일의 디자인 주도 사회혁신 사례를 중심으로-)

  • Jeon, Young-Ok
    • Journal of Digital Convergence
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    • v.15 no.9
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    • pp.463-470
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    • 2017
  • The aim of this research is to examine patterns of design governance used by Northern European countries to respond to social crises and understand design governance as a tool for sophistication of social services and social integration. Design governance as applied in Sitra of Finland, MindLab of Denmark and the Gulliver project of Germany encourages using design methodology for analyzing and solving problems related to social phenomena based on involvement of the private, public, industrial, and academic groups. Especially, the citizens are actively involved in developing problem-solving ideas and designing new policy with other governance members, rather than simply providing information or one-time participation. In the cases discussed in this study, design governance reduce unnecessary administrative and financial consumption and inconvenience caused by complicated rules, based on field-oriented approach, regional characteristics, pluralism, and respect for diversity. Therefore, future design policy paradigm will need to evolve into concept of policy design and pluralistic monitoring centered on design governance based on participation of private sector to lead policy development, from the current system in which only few officials decide policy.

The Effect of Public Service Motivation on Job Satisfaction and Perceived Job Performance: Focusing on the Mediation Effect of Person-Organization Fit (공공봉사동기가 직무만족 및 인지된 직무성과에 미치는 영향: 구성원-조직 적합성의 매개효과를 중심으로)

  • Lee, Kangmun;Roh, Tae-Woo
    • Journal of Digital Convergence
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    • v.15 no.9
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    • pp.155-165
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    • 2017
  • The purpose of this study is to identify the direct effects of PSM on job satisfaction (JS) and perceived job performance (PJP) in public institutions and to identify indirect effects of the mediator. In particular, we define the person-organization fit (POF) used as the mediator as the fitness of the personnel system and identify the influence of POF in the relationship between PSM, JS, and PJP. The questionnaires used in this study were conducted for the members of Changwon Public Health Center and empirical analysis using structural equation modeling was conducted and the following results were obtained. First, PSM in the integrated public service organization has a positive effect on JS and PJP. Second, PSM shows that JS and PJP of organization members are improved through mediating effect of POF. It can be concluded that PSM can improve JS and PJP through institutional fit between members and organizations.

An Empirical Study on Measurement and Improvement for the Service of Education and Administration in the University (대학의 교육 및 행정 서비스품질의 측정과 향상 방안에 관한 실증적 연구)

  • Lee, Pil-Jae;Kim, Yoo-Ra;Jeong, Hae-Jun
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.3
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    • pp.197-209
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    • 2008
  • Since the theories of service quality were introduced in Korea, they have been applied to the various organizations, such as hospital, hotel travel agency bank, telecom company, and even retail market. Compared with these areas, however studies on the service qualify in educational institutions have been scarcely conducted. Also, higher educational service challenges user-oriented education system of the 21st century concept of Service quality from the theories of market economy. The purpose of this study is to identify the dimensions of educational and administrative service, and their influence upon the satisfaction and value on service quality, and formulate the service quality model based on the revised quality dimensions using SERVQUAL measuring method, to find out the most influential factors upon the service qualify among these factors. This study also suggests proper measures for improving service quality.

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Review on the Extreme Didactic Phenomena in the Mathematical Class (수학 교실에서 나타나는 극단적 교수 현상에 대한 고찰)

  • Kim, Bu-Yoon;Jung, Gyeong-Mee
    • Communications of Mathematical Education
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    • v.21 no.3
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    • pp.407-430
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    • 2007
  • The extreme didactic phenomena that occur by ignoring or overemphasizing the process of personalization/contextualization, depersonalization/decontextualization of mathematical knowledge is always in our teaching practice and in fact, seems to be a kind of phenomena that suppress teachers psychologically or didactically. The study of the problems on error, misconception or obstacles revealed by students has been done continuously, but that of the extreme didactic phenomena revealed by teachers has not. In this study, I will explain four extreme didactic phenomena and help you understand them by giving various examples from several case studies and analyzing them. And also, I will discuss the way to overcome the extreme didactic phenomena in the mathematical class, based on this analysis. This thesis will become a standard of didactic phenomena that are proceeded extremely by having teachers reconsider their own classes and furthemore, will offer the research data for considering better didactic situation.

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Analysis of Features Related to Authentic Science Inquiry Appear in Open-ended Activities of the Elementary Science-gifted Students (초등과학 영재학생의 개방적 탐구 활동에서 나타난 참과학탐구의 특정 분석)

  • Kang, Eun-Ju;Kim, Sun-Ja;Park, Jong-Wook
    • Journal of Gifted/Talented Education
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    • v.19 no.3
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    • pp.647-667
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    • 2009
  • This study intends to analyze open-ended inquiry activities of elementary science-gifted students in terms of how similar they are to authentic science inquiry and suggest desirable ways to make more effective programs for the gifted. For this study, we selected a small group with five elementary science-gifted students who had participated in the open inquiry program of summer camp held in the Institute for Science Gifted Education and collected data through recording and video-taping their discussion and performance from planning to coordinating inquiry results. The data was analyzed in terms of epistemological features and cognitive process in authentic science inquiry. The results is as follows. In terms of epistemology, students' inquiry methods were theory laden and they constructed knowledge in collaborative groups. For example, the students often discussed about performing the thought experiment and scientific concept related to inquiry task or their opinion. And in terms of cognitive process, their designing inquiry was similar to authentic science inquiry especially selecting variables, planning procedures, controlling variables, planning measures.

A Study on the Economic Profitability of Building Remodeling - On the Basis of Samsung cheil Hospital - (Remodeling의 경제적 타당성에 관한 연구 - 삼성제일병원을 중심으로 -)

  • Kim, Dong-Jae;Kim, Gab-Youl
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2008.11a
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    • pp.891-896
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    • 2008
  • Recently our country need to change about hospital building operation and business change. The recent real estate development projects are made in very complex due to the diversity of development method or its legal aspects. Under such a real estate investment, the review of investment yield rate is fundamentally important for the one that invests and the one that finances it. Previously, the focus was in the review of the time to turn the surplus or the plan for making repayment of the borrowings, and without the analysis of sufficient investment yield rate. For a simple issue of finding the most advantageous project method, there is a need for reviewing the taxation issues, fund procurement method, legal aspects, policy analysis aspects and others. Therefore, the real estate investment is now likely to encounter the form of having the time of venture as well. In conclusion, the scientific and reasonable decision making in investing on the real estate does not suggest the absolute evaluation standard but the need and the use are more and more demanded.

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Development of a Conceptual Process Model for BIM Application in Korean Construction Industry (국내 건설 사업 BIM 적용을 위한 개념적 프로세스 모델 개발)

  • Na, Kyung-Jae;Jin, Kyung-Hwan;Lee, Dong-Gun;Cha, Hee-Sung
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2008.11a
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    • pp.649-653
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    • 2008
  • There are many participants in the construction industry compare to other industry, and its productivity is lower than other industry. Therefore this study has understood that BIM (Building Information Modeling) may contribute to the improvement in the productivity at construction sites, and I wish to suggest a BIM application process suitable for the construction industry, To achieve such goal, this study has examined the theory of BIM and has extracted the subjects to be improved through the analysis of the existing construction process, and has suggested the BIM application process to resolve issues of improvement. And to evaluate the application of the improved process, a case study was conducted with the application of commercialized BIM related software. The possibility of application of BIM model in the construction industry, and its influence and the subjects to be resolved, with the application of BIM in Korea, were able to be confirmed. I wish this study may contribute to the application of BIM in the Korean construction industry.

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A Study on Use Motivation, Consumers' Characteristics, and Viewing Satisfaction of Need Fulfillment Video Contents(Vlog / ASMR / Muk-bang) (욕구 충족 영상 콘텐츠(브이로그 / ASMR / 먹방) 이용 동기, 수용자 특성, 시청 만족도에 관한 연구)

  • Kang, Mee?Jeong;Cho, Chang-Hoan
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.73-98
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    • 2020
  • This study aims to redefine Vlog, ASMR, and Muk-bang contents as 'Need Fulfillment Video Contents,' which are emerging as major genres among the video contents. And this study explores the relationships between consumers' motives, viewing satisfaction, and consumers' characteristics such as demographic characteristics, big five personality traits, and individualism-collectivism tendencies in terms of uses and gratifications theory. Statistical analysis techniques such as factor analysis and hierarchical regression analysis were used to analyze 441 samples. As a result, age, income level, and collectivism were found to influence consumers' choice of Need Fulfillment Video Content genre. It was also found that the motivation of using Need Fulfillment Video Contents consisted of five factors: self-assessment and improvement, sensory stimulation and relaxation, entertainment, escapism and passing time, and following trends. Also, each usage motive influenced the viewing satisfaction in various ways. Based on the results of the analyses, the study concludes with discussion of the academic significance and practical implications for Need Fulfillment Video Contents industry development.

Grounded Theoretical Approach to the Life of Mothers as a Caretaker of Children with a Severe Disability (중증장애 자녀를 돌보는 어머니의 삶의 과정에 대한 근거이론적 접근)

  • Jeun, Chan-Young;Seo, Mia
    • The Journal of the Korea Contents Association
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    • v.13 no.4
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    • pp.239-249
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    • 2013
  • The purpose of this study was to explore process of life experience for mothers of children with severe disabilities. Strauss and Corbin's Grounded theory approach was used. Total 17 mothers who have experience of caring for severely disabled child participated. In-depth interviews was done from January 2010 to May 2011. Three to seven interviews were done for each participant. As a result of this study, 119 concepts, 41 subordinate categories and 20 categories have been revealed. The experience of caring children with severe disabilities were 'desolate life' 'plunging in darkness' 'managing to pull oneself' 'rising again' and 'rediscovering of life'. The core category of selective coding was rediscovering of new life from life in darkness. It is suggested that welfare policies need to be modified and new policies need to established for mothers who care for severely disabled children.