Impulsive buying behavior of apparel products -Relating to store service quality, evaluative criteria, perceived risk - (의류제품의 충동구매행동과 의류점포 서비스 품질, 의복평가기준 및 위험지각의 관계)
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- Journal of Global Scholars of Marketing Science
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- v.9
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- pp.153-173
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- 2002