• Title/Summary/Keyword: 태블릿 PC

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Intelligent Brand Positioning Visualization System Based on Web Search Traffic Information : Focusing on Tablet PC (웹검색 트래픽 정보를 활용한 지능형 브랜드 포지셔닝 시스템 : 태블릿 PC 사례를 중심으로)

  • Jun, Seung-Pyo;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.19 no.3
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    • pp.93-111
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    • 2013
  • As Internet and information technology (IT) continues to develop and evolve, the issue of big data has emerged at the foreground of scholarly and industrial attention. Big data is generally defined as data that exceed the range that can be collected, stored, managed and analyzed by existing conventional information systems and it also refers to the new technologies designed to effectively extract values from such data. With the widespread dissemination of IT systems, continual efforts have been made in various fields of industry such as R&D, manufacturing, and finance to collect and analyze immense quantities of data in order to extract meaningful information and to use this information to solve various problems. Since IT has converged with various industries in many aspects, digital data are now being generated at a remarkably accelerating rate while developments in state-of-the-art technology have led to continual enhancements in system performance. The types of big data that are currently receiving the most attention include information available within companies, such as information on consumer characteristics, information on purchase records, logistics information and log information indicating the usage of products and services by consumers, as well as information accumulated outside companies, such as information on the web search traffic of online users, social network information, and patent information. Among these various types of big data, web searches performed by online users constitute one of the most effective and important sources of information for marketing purposes because consumers search for information on the internet in order to make efficient and rational choices. Recently, Google has provided public access to its information on the web search traffic of online users through a service named Google Trends. Research that uses this web search traffic information to analyze the information search behavior of online users is now receiving much attention in academia and in fields of industry. Studies using web search traffic information can be broadly classified into two fields. The first field consists of empirical demonstrations that show how web search information can be used to forecast social phenomena, the purchasing power of consumers, the outcomes of political elections, etc. The other field focuses on using web search traffic information to observe consumer behavior, identifying the attributes of a product that consumers regard as important or tracking changes on consumers' expectations, for example, but relatively less research has been completed in this field. In particular, to the extent of our knowledge, hardly any studies related to brands have yet attempted to use web search traffic information to analyze the factors that influence consumers' purchasing activities. This study aims to demonstrate that consumers' web search traffic information can be used to derive the relations among brands and the relations between an individual brand and product attributes. When consumers input their search words on the web, they may use a single keyword for the search, but they also often input multiple keywords to seek related information (this is referred to as simultaneous searching). A consumer performs a simultaneous search either to simultaneously compare two product brands to obtain information on their similarities and differences, or to acquire more in-depth information about a specific attribute in a specific brand. Web search traffic information shows that the quantity of simultaneous searches using certain keywords increases when the relation is closer in the consumer's mind and it will be possible to derive the relations between each of the keywords by collecting this relational data and subjecting it to network analysis. Accordingly, this study proposes a method of analyzing how brands are positioned by consumers and what relationships exist between product attributes and an individual brand, using simultaneous search traffic information. It also presents case studies demonstrating the actual application of this method, with a focus on tablets, belonging to innovative product groups.

A Study of Mobile Content Generation System using 2-Dimensional bar code in Smart Device Environment (스마트 기기 환경에서 2차원 바코드를 활용한 모바일 콘텐츠 생성 시스템 연구)

  • Jin, Byung-Wook;Lee, Keun-Wang
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.4
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    • pp.2349-2354
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    • 2014
  • While the number of smart phone subscribers excessing 30 million people, Korea is leaping into the 'smart powerhouse' from IT powerhouse. The popularizat+ion of smart devices so called 'PC in the hand', brought surely change to people's life style, and also it had led to a revolutionary change to and also to business and government. In several corporations of each countries, a variety of smart devices smart devices such as smart phone, tablet PC and E-books have been developing. Nowadays, the usage of the smart phone is not only the simple function calling. It has become a culture of the terminal type in the hand anywhere at any time, which makes can communicate with the others in anywhere and anytime. However, some of the subscribers who visit the website for PC version with the mobile devices screen, can feel kind of discomfort while surfing the net on a smartphone devices because the install of the existing video and flash files and the screen size for computer is not available for mobile devices. Therefore, in this paper, we studied on effective mobile contents generation program using QR code that is two dimensions bar code under the smart device environment. Also, unlike previous QR code generator that decorate standardized design, we realize an original QR code generation system from user perspective.

Authentication and Key Management Techniques for Secure Communication in IP Camera (IoT 환경에서 IP카메라의 효율적 운용을 위한 키 관리 및 보안 설계 프로토콜)

  • Min, So-Yeon;Lee, Jae-Seung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.10
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    • pp.602-608
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    • 2020
  • Development of Internet technology and the spread of various smart devices provide a convenient computing environment for people, which is becoming common thanks to the Internet of Things (IoT). However, attacks by hackers have caused various problems, such as leaking personal information or violating privacy. In the IoT environment, various smart devices are connected, and network attacks that are used in the PC environment are occurring frequently in the IoT. In fact, security incidents such as conducting DDoS attacks by hacking IP cameras, leaking personal information, and monitoring unspecified numbers of personal files without consent are occurring. Although attacks in the existing Internet environment are PC-oriented, we can now confirm that smart devices such as IP cameras and tablets can be targets of network attacks. Through performance evaluation, the proposed protocol shows 11% more energy efficiency on servers than RSA, eight times greater energy efficiency on clients than Kerberos, and increased efficiency as the number of devices increases. In addition, it is possible to respond to a variety of security threats that might occur against the network. It is expected that efficient operations will be possible if the proposed protocol is applied to the IoT environment.

The Relationship of Nearly White Background Colors and Readability of Tablet PC (Tablet PC에서 Nearly White 배경색과 가독성의 관계)

  • Yun, Bo-Ram;Park, YungKyung
    • Science of Emotion and Sensibility
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    • v.17 no.2
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    • pp.35-44
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    • 2014
  • The purpose of this paper is to investigate the readability of Nearly White background color in display environment. To perform the experiment, warmup experiment was carried out to for cognitive of whiteness using a Tablet PC. The experiment environment was by a indoor window seat under a mixture of fluorescent light and sunlight. The result of previous test was that the most whiteness perception was a color white a medium wavelength and followed by the short wavelength. The main experiment was to find readability, color combination and visual strains using 4 nearly whites background colors (Reddish, Greenish, Blueish, Yellowish) and one white background color, also text color is limited on black. As a result, readability and color combination had the highest score against a Greenish white background. Visual strain is also the lowest against a Greenish background. On the contrary, readability and color combination preference has the lowest score against the Reddish background. Visual strain is also the highest against a Reddish background. We propose the background color, which improves readability and reduces visual strain in visual display terminals environment through the research results.

User Acceptance of Social Network Games on Smart Devices: An Extension to the Technology Acceptance Model (스마트 기기 상에서의 소셜 네트워크 게임의 사용자 수용 연구: 확장된 기술수용모형)

  • Kim, Su-Yeon;Lee, Sang-Hoon;Hwang, Hyun-Seok
    • Journal of Korea Society of Industrial Information Systems
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    • v.16 no.5
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    • pp.173-184
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    • 2011
  • Today smart devices such as smart phones, smart pads and tablets have become necessities of modern people in both daily life and business as they have widely proliferated. One of the most popular application areas of smart devices is a game-related area. Among these applications social network games, played with other users through social networks, are ranked top in their popularity. Though much research of PC games and online games have been performed, little research of social network games and the factors affecting acceptance of social network games are not vigorous yet. Therefore, we aim to analyze the factors and their structural influence on acceptance of social network games. We add a couple of factors such as Social interaction, Mobility, Subjective Norm, and Flow reg arding the characteristics of social network games and analyze the structural relationships among these factors using Structural Equation Modeling. Analysis results and implications are suggested with concluding remarks.

A Study on Web-based operating system (웹 기반 운영체제에 관한 연구)

  • Bae, Yu-Mi;Jung, Sung-Jae;Jang, Rae-Young;Park, Jeong-Su;Soh, Woo-Young
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2012.05a
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    • pp.674-677
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    • 2012
  • An operating system acts as an intermediary between your computer hardware and computer users to perform, that the user can run the program provides an environment in which. Therefore, the main purpose of the operating system having a computer available for your convenience and to effectively manage computer hardware. The popularization of the people who use computers, improve hardware performance, advent of the internet, popularity of wireless networks, Smartphone and Tablet PC appearance, advent of virtualization technologies and cloud computing, etc. began making changes to the operating system. In particular, cloud computing environments based on server virtualization and using a variety of wired and wireless devices with internet connection, a Web-based operating system was born. In this paper, the definition of a Web-based operating system, types and characteristics, an analysis of the pros and cons, and find out about the future prospects.

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The Application of the Culture Contents Based on Mobile Web Services: Focusing on the Case of The Encyclopedia of Korean Local Culture (모바일 웹 서비스에 기반한 문화 콘텐츠의 활용: 『한국향토문화전자대전』의 사례를 중심으로)

  • Kim, Su-Young
    • Journal of the Korean Society for information Management
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    • v.29 no.3
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    • pp.31-59
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    • 2012
  • The proliferation of mobile and tablet PC has been collapsing down geographic boundaries. Accordingly, the global cultural and artistic activities and public cultural content exchange have been enlarged. With the spread of Web 2.0, users can easily access a variety of cultural contents. However, each local government develops applicable technical and cultural content service on their own without consulting any best practices or standards. In addition, unlike traditional contents services mobile content services should take into account the characteristics of the environment. It is also necessary to provide personalized contents in a timely manner. In order to accelerate the future mobile environment, this study presents a mobile web service practice that was developed based on the current state for mobile services and a cultural contents derived from standards and effective deployment of the service plan focusing on the case of "The Encyclopedia of Korean Local Culture".

Development of Mobile Application for Cadastre Information Service (지적정보 서비스 모바일 애플리케이션 개발)

  • Lee, Geun-Sang;Kim, Hyoung-Jun
    • Journal of the Korean Association of Geographic Information Studies
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    • v.15 no.4
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    • pp.55-64
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    • 2012
  • This study developed a mobile application system for serving cadastral information needed to propel diverse cadastral works including cadastral resurvey efficiently. First, BlackPoint-Xr was selected as a spatial client engine to embody the cadastral information system based on mobile device including smart phone and tablet PC. The mobile cadastral information system contains functions such as finding location with GPS based on spatial information such as aerial photo, cadastral map, administrative map, and digital map, parcel search with address and lot number, finding land register including land address, the classification of land, and land price. Especially, this study developed functions which can analyze the measurement of distance, area, slope and cross-section elevation of land to apply construction work and land maintenance project. This system can support efficiently cadastral work and construction project by serving diverse cadastral information to users in field and can be also applied to the field of digital cadastral information.

Hacking and Countermeasure on Smart TV (스마트 TV 해킹 위협 및 대응방안 분석)

  • Hong, Sunghyuck
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.313-317
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    • 2014
  • Smart-phone, PC or tablet platforms, such as smart terminals spread to the masses trying to capitalize. Smart TV also is increasing. In Korea, market size of TV is growing fast with growth of risk of hacking. In this paper, several kinds of Smart TV hacking cases are presented with the possibility of attacks against the vulnerability analysis and countermeasures. Most of the Linux operating system is open. Thus, it is vulnerable for latest hacking techniques. Most are based on the Linux OS to enhance security mount Sand-Box. However, bypass procedure using the technique, or APT attacks can avoid San-Box technique. New hacking techniques and a variety of ways will occur in the future. Therefore, this paper will develop Smart TV, and it analysis of a security threat and establishes better prepared in the future because new hacking attacks are expected to prepare more.

Accessibility Analysis of Android-based Smart Phones Targeted at People with Upper Limb Dysfunctions (상지기능 장애인을 대상으로 한 안드로이드 기반 스마트 폰의 입력 접근성 분석)

  • Kim, Kyung Sik;Song, Byung Seop
    • Journal of rehabilitation welfare engineering & assistive technology
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    • v.10 no.4
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    • pp.267-272
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    • 2016
  • In the era of ultra high speed information communication technology represented by Smart phone and Tablet PC, the disable and the aged people came to be in a position of so-called 'relatively weak people' in the field of information communication due to inconvenience of use and difference in information acquisition and processing ability. Thus, a survey was conducted on Smart phone accessibility items based on previous studies of the disabled with crippled disorder, brain lesions, myelopathy and muscular disabilities having more inconvenience relatively in their use of smart phone due to upper limb dysfunctions. Especially, people with upper limb dysfunctions with relatively weak grip had big inconvenience in the conditions of uses requiring actions such as grabbing and rotating the devices, and due to the characteristics of touch screen input method of Smart phone, they had big inconvenience due to a lack of a guidance for keyboard in input. As a result of questionnaires by the type of disability, it turned out that severe myelopathy causes the most inconvenience in using smart phone.