Visual Representation of Fear Appeals in Chinese Public Service Advertising -Focused on HuangHe Award-winning Public Service Posters- (중국 공익광고에 나타난 공포소구의 시각적 표현 -중국 황하상(黃河奬) 공익포스터를 중심으로-)
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- The Journal of the Korea Contents Association
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- v.19 no.2
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- pp.379-392
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- 2019