• Journal of the Korean Home Economics Association
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• v.41 no.5
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• pp.165-178
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• 2003

The purpose of this study was to understand the consumer non-ethical behavior and the interaction with salespersons and their relationships. For this purpose, adults in Chunlabuk-do were surveyed and 675 questionnaires were analyzed using SPSS statistical program. The results of the analysis were as follows: 1. Three dimensions of the consumer non-ethical behaviors were the unconscience, the illegality, and the deception. Two dimensions of the interaction with salespersons were the passive and the assertive interactions. 2. There were two clusters respectively; ethical and non-ethical groups for the consumer non-ethical behavior/ passive and assertive groups for the interaction with salespersons. 3. Generally, the more educated and the older persons were, the less they tended to be ethical and the more passively they tended to interact with the salespersons. 4. There were significant differences between the clusters of consumer non-ethical behavior and those of interaction. The non-assertive interaction group were found more in the non-ethical group and the assertive interaction group more in the ethical groups.

• Proceedings of the Korean Society for Quality Management Conference
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• 2007.04a
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• pp.273-278
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• 2007

본 연구는 고객의 형태에 따라 서비스 유형을 결정하는 지표를 설정하기 위하여 고객의 쇼핑태도를 절약형 고객, 단골고객, 개인화고객, 편의고객으로 분류하여 각각의 유형별 고객이 쇼핑태도와 SERVQUAL과의 인과관계를 분석하고 서비스 방향을 설정하기 위함이다. 본 연구는 SERVQUAL과 소비자의 소비 패턴과의 인과관계를 분석하여 기업이 제공하는 서비스의 도구를 개발하여 소비자가 원하는 서비스 경영의 방향을 설정하여 높은 수준의 품질과 서비스를 제공할 수 있는 도구를 개발하기 위함이다. 본 연구는 경기, 충북 지역의 20세-30세의 남 ${\cdot}$ 여를 대상으로 설문하여 최근 젊은층의 소비 패턴을 분석하여 그동안 서비스 기업의 문제점인 고객 불만족, 고비용 저효율, 진정한 성과를 거두지 못한 구조직인 문제점을 해결할 수 있는 방안을 찾고자 하였다. 따라서 본 연구의 목적은 국내 젊은층을 주 고객으로 하는 서비스 기업에 적용 가능한 서비스 모형을 설정하기 위한 접근방법을 탐색하는데 있다.

• Journal of the Korean Home Economics Association
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• v.40 no.1
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• pp.1-21
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• 2002

The purposes of this study is to classify retiree's job, leisure, and family attitude; to identify the characteristics of each attitude types; and to examine the retirement adaptation level of each attitude type. The major findings of the study are as follows: First, four attitude types can be categorized: 'the job involved attitude type', 'the total positive attitude type', 'the leisure positive attitude type', and 'the total negative attitude type'. Second, the result of the discriminant analysis shows that 'the job-family experience before retirement and number of unmarried children' element was the most crucial in classifying the retiree's attitude. And 'the retirement reception and individual resource element' was in orders of discrimination power Third, 'the total positive attitude type' is the highest level of retirement adaptation.

• Proceedings of the KAIS Fall Conference
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• 2008.05a
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• pp.63-67
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• 2008

기업의 성과는 기업이 갖고 있는 유형, 무형의 자산 운용 결과이므로 성과측정은 유형, 무형의 모든 측면에서 이루어져야 할 것이다. 그러나 측정하고자 하는 대상이 반드시 정량적 결과를 확보하고 있다는 보장이 없으므로 객관적 성과측정에 대한 신뢰를 확보하기가 쉽지는 않다. 특히 대기업과 중소기업의 조직 생성과 운용 방식이 근본적으로 상이하므로 측정 방식도 다를 수밖에 없다. 본 연구는 중소기업에 적합한 성과측정의 관점을 직무, 태도, 능력, 자격의 관점으로 제시하였으며 조직성과측정보다는 개별측정 방식을 권고하였다. 또한 시스템의 구성은 사용자와 팀장 및 BSC 담당자로 구성하여 BSC 서버를 중심으로 각 사용자의 인터넷 계정을 통하여 입력하고, 평가하고, 승인할 수 있도록 하였다.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.335-347
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• 2009

This research analyzes the use intention of the ubiquitous service based on the technology acceptance model (TAM). This study investigates the characteristics of the ubiquitous service like the ubiquity, personality, connectivity, and location. The major results of this study are as follows. The ubiquity, connectivity, and location had positive influences on the perceived usefulness and perceived ease of use. And, the personality had the positive influence of the perceived ease of use. The perceived usefulness and perceived ease of use had the positive effect to an attitude, and the attitude had the positive effect to an use intention. When it consider the market share or the growth potential of the wireless internet service industry, this research results will be able to tilize as the basic information of an industry.

• Journal of Korean Academy of Nursing Administration
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• v.10 no.3
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• pp.299-310
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• 2004

Purpose : The purpose of this study was to examine the enneagram personality types, nursing professional attitudes and job satisfaction of the nurses. Method: The subjects for this study were 93 nurses who did the enneagram workshop. Demographic characteristics, enneagram personality types, nursing professional attitudes and job satisfaction were measured. The data were analyzed through the SPSS 10.0 window program by were of frequency, percentage, t-test, ANOVA. Result : The highest of nurses' enneagram personality types was type 6 and type 5 and 8 were not existed. The triad of enneagram was consist of head type 40.9%, heart type 39.8%, gut type 19.3% orderly. Nursing professional attitudes and job satisfaction of nurses were positive. Nursing professional attitudes in type 2 were the highest but in type 9 were the lowest. also job satisfaction in type 1 were the highest but in type 2 were the lowest. But statistically nursing professional attitudes and job satisfaction no significant difference according to types of nurses' enneagram. Conclusion : According to the above findings, enneagram will utilize not only instrument for investigation of nurses' personality types but also human resource management program for understanding of nurses. And suggest that the further research is need to identify more variables related to the types of nurses' enneagram for enneagram' utility in nursing organization.

• Journal of Internet Computing and Services
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• v.17 no.2
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• pp.67-76
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• 2016

Defining of signage market types is an issue of great interest for both service providers and consumers. Through an interview with an expert with a deep understanding about digital signage in early-media stage, and based on analysis results, this study induced three types of signage market types. Each signage market type can be explained by their similar thoughts, opinions, concepts, and behaviors, but are dependent on the differences in a user experiences and knowledge. The study named the interactive signage market as Type 1, the network signage market as Type 2, and the signage-coupled-with-other-media market as Type 3.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.22-39
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• 2016

How to obtain the financial resources has not been sufficiently addressed, although the unification of Korea incurs enormous cost. This study explains what tax payers of Korea think with regard to the unification tax which is a contradictory issue as a financial resource. The authors analyzed demographic factors, an initial attitude to unification and tax system, and the degree of knowledge as independent variables affecting the intention to pay the unification tax. Furthermore, through the prospect theory, the authors found out how the attitudes of tax payers change by providing them with different messages according to whether they support or oppose the unification tax. The results showed that a group who are male, a group who are old, and a group with high income tend to support the unification and the unification tax more than others. And the results presents that a group who has more interests in both the unification and the unification tax and a group who has more knowledge about the unification and the tax system have more willingness to pay the unification tax than others. In addition, with regard to the persuasive effect of distinct message types, a message which conceals the cost of attitude change was demonstrated to be more effective than a message which emphasizes the benefit.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.6
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• pp.2852-2861
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• 2013

The purpose of this study was to investigate the relationship between internet pornography seeking and sexual violence(rape) myth acceptance attitudes in college students. The participants included 381 college students by a convenience sample method and agreed to participate in the study. Data were collected from September, 2 to September 14, 2012 and analysed using SPSS/PC Win 12.0 program. The major finding were as follows; The scoe of internet pornography seeking was 19.57 and the scoe of sexual violence(rape) myth acceptance attitudes was 9.68. There were significant differences in the internet pornography seeking according to sex, major, internet use time, experience, time, frequency, place, companion, reason of internet pornography contact, and the most sexual stimualting material. There were significant differences in the sexual violence(rape) myth acceptance attitudes according to sex, age, major, companion of internet pornography contact, the most frequently contacting internet pornography, and the most sexually exciting internet pornography. There was significant positive relationship between internet pornography seeking and sexual violence(rape) myth acceptance attitude.

• Korean Business Review
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• v.17 no.2
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• pp.131-159
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• 2004

The purpose of this paper is to propose and test a conceptual framework that investigates the effects of perceived service quality on customer satisfaction, attitude toward brand(Ab) and customer loyalty. To test the framework, structural equation modeling are applied to data collected from 210 samples in mobile phone service industry. The results of this research indicated that interaction quality and outcome quality of perceived service quality are positively on customer satisfaction, but the outcome quality is stronger influence than interaction quality. The findings also show that outcome quality effect on directly Ab and then interaction quality effect on indirectly Ab through customer satisfaction. But There are no effect outcome quality, interaction quality and Ab on customer loyalty without customer satisfaction effect. These results include implications that mobile phone service company should have customer satisfaction to retain customer and customer loyalty.