• Proceedings of the Korean Nutrition Society Conference
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• 2001.05a
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• pp.157.2-157
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• 2001

• Journal of Digital Convergence
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• v.16 no.5
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• pp.455-461
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• 2018

This study empirically examines the differences in advertising-related memory and product-related memory effects and ad attitudes between art infusion(interactive/ print advertising) and reguratory focus (promotion focus / prevention focus). Two - way MANOVA analysis was used for the factor analysis. The advertising experiment for renowned artists manipulated the 'self portrait' of 'Vincent Van Gogh'. The results of this study are as follows: First, promotion - focused consumers remember interactive advertising more than advertising printed advertisements in advertisements for advertising on publicity. Second, the consumers who focus on preventive focus tend to recall the information related to the product rather than the interactive advertisement.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.185-192
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• 2016

The purpose of this paper is to examine the relationships among consumer lifestyle, brand attitude, brand attachment, and behavior pattern. Sampling with consumers who experienced eating out in regional catering companies as a population was done and the survey was conducted targeting consumers of catering companies in Gwangju. Therefore, it analyzed the sample by setting hypotheses and research model according to the research objective. First, as for the relationship between lifestyle and brand attitude, the lifestyle as a personal inclination formed a significant relationship with brand attitude the characteristics of which are recognition, convenience, and familiar features regardless of the type of lifestyle. Second, consumer lifestyle in types of reality seeking, value-oriented, and fashion-pursuing formed a significant relationships with brand attachment in order of mention, whereas social oriented type did not form a significant relationship. Third, the relationship between consumer brand attitude and brand loyalty formed a significant relation with the relationship between consumer brand attachment and brand loyalty.

• Annual Conference on Human and Language Technology
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• 2018.10a
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• pp.642-644
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• 2018

화행(Speech-act)이란 어떤 목적을 달성하기 위해 발화를 통해 이루어지는 화자의 행위를 뜻하며, 화행 분석(Speech-act analysis)이란 주어진 발화의 화행을 결정하는 것을 뜻한다. 문장 유형과 양태는 화행의 일종으로, 문장 유형의 경우 화자의 기본적인 발화 의도에 따라 평서문, 명령문, 청유문, 의문문, 감탄문의 다섯 가지 유형으로 나눌 수 있고, 양태는 문장이 표현하는 명제나, 명제가 기술하는 상황에 대해서 화자가 갖는 의견이나 태도를 말한다. 본 논문에서는 종결어미와 보조용언으로부터 비교적 간단하게 추출 가능한 문장 유형과 양태 정보를 활용하여 대화체 발화문의 화행 분석 성능을 높이는 방법을 보인다. 본 논문에서 제안하는 모델은 합성곱 신경망(CNN)을 사용한 기본 모델에 비해 0.52%p 성능 향상을 보였다.

• Journal of Korea Technology Innovation Society
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• v.9 no.1
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• pp.52-83
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• 2006

This study is to analyze the differences of consumer preferences between the terrestrial DMB and satellite DMB in various segment groups by using survey data. We categorized the consumers by the DMB preference patterns into four groups, i.e., non users group, terrestrial only users group, satellite only users group, dual users group. And then we analyzed the differences among these four segment groups in demographic characteristics, behavior patterns on telecommunication and broadcasting services, life-style, attitudes to DMB services.

• Korean journal of communication and information
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• v.39
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• pp.506-543
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• 2007

The purpose of this study is to explore the relationship between national reputation, culture and communication based on the intercultural communication theory. The 18 foreign residents in Korea were interviewed. The analysis of in-depth interview reveals that culture and communication are very important factors in establishing the national reputation. The qualitative research showcases that the cultural acculturation types(separation, integration, and assimilation) are grouped as foreigners adapt and acculturate to the residence. Especially, the assimilation is very essential type in having the in-group expectancy and the loyalty to Korea. The results reveal that a higher level of heterogeneity of a personal network('Korean in-group network') is associated with a higher level of reputation and loyalty to Korea. This suggests that having outgroup members in individuals' personal networks facilitates outgroup communication competence and loyalty to Korea.

• Journal of Hospice and Palliative Care
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• v.17 no.4
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• pp.278-288
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• 2014

Purpose: The purpose of this study is to analyze types of shared medical decision making by health professionals in a decision making position. Methods: The Q-methodology was used. Q sample was constructed with a total of 35 Q-statements that were offered with a 9-point rating scale. The statements were structured to generate answers that would form a shape of a normal distribution. Answers to Q sample were analyzed using a QUANL PC program. Results: Four types of shared medical decision making were identified. Type I is patient-centered decision making, Type II is physician-centered, Type III is health professional-centered and Type IV is patient-family-centered. Conclusion: Study results indicate that it is recommended to develop an education program based on the four types of shared medical decision making so that health professionals can be provided with different approaches according to their decision making style.

• The Journal of Engineering Geology
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• v.8 no.2
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• pp.115-130
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• 1998

An analysis on landslide types and susceptibilities associated with geomorphic characteristics has been conducted with 916 landslide inventories in Yeonchon-Chulwon District, where two day's heavy rainfall was concentrated on July, 1996. The precipitation during the 2 days, which is equivalent to 0.372 of event cofficient, can cause large landslides based on Olivier's equation. Sliding materials are dominantly composed of debris mixed with rock fragments and soil derived from colluvium and residual soils. 66% of the landslides are belong to debris flow md 23% are due to sediments flow, in accordance with the classification of sliding materials. Most of landslides(> 90%) are small and shallow, less than l00m in length and about 1m in depth, and classified as transitional type. Granite is more susceptible as much as 4.7 times than metamorphic rocks and 2.7 times than volcanic rocks, probably due to higher weathering grade of granite. The highest landslide frequency is concentrated on the areas between 200 and 300m in height and on the slopes between $10-20^{\circ}$ in dgree. More than 50% of landslides occurred under these geomorphic conditions. Consequently, colluviums and residual soils distributed on the gentle slopes are most susceptible to the landslides of the area.

• Journal of Families and Better Life
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• v.20 no.6
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• pp.121-128
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• 2002

This study was aimed to compare with attitudes of consumption, materialism, and impulsive buying depending on the styles of money attitudes and money values. One hundred eighty three university students were surveyed. From the analysis, there were significant differences in attitudes toward consumption, materialism, and impulsive buying between the money attitude styles (affective and cognitive), and money value styles (material oriented and value oriented). Also affective money attitude style was more popular in the material oriented value style and cognitive style was more in value oriented style.

• Korean Institute of Interior Design Journal
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• v.22 no.6
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• pp.88-97
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• 2013

This study aims to find out various users' diverse interior design needs for their housing and interior design through the personality, which is intrinsic and consistent traits of the individual. The survey research followed the literature reviews including personality studies and interior design assessments. 176 undergraduate and graduate students as controlled by age, sex, and major answered the questionnaire. Their housing and interior design attitudes, the semiotic assessment of interior design styles, and interior design preference were compared in accordance with four pairs of preference dichotomy of MBTI (Myers-Briggs Type Indicator): Extraversion -Introversion, Sensing-iNtuition, Thinking-Feeling, Judging-Perceiving. As a result, the framework of housing and interior design needs by the users' personality types are proposed. It shows specific needs for 16 types of personality based on eight preference dichotomy: extroversion-open, introversion-closed, sensing-functional, intuition-emotional, thinking-restricted, feeling-receptive, judging-simple, and perceiving-creative.