• The Journal of Society for e-Business Studies
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• v.18 no.3
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• pp.177-193
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• 2013

The study investigated how did Credu pioneer Korean e-Learning market and reinforce their core competencies and how did they promote business diversification analyzing type of learning motives and examining Credu real cases. Under the fierce competition in the current e-Learning market, Credu has maintained their core competencies and strengthened an active communication channels with customers with focusing on investment to core businesses. Credu has introduced more adventurous and challenging products and services with creating a new model for the types of learning motives. This study could introduce the new perspective about the type of learning motives in e-Learning area. Also, the case study of successful e-Learning company, Credu, could contribute to make more spread e-Learning market techniques in this field in practice.

• Digital Contents
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• no.10 s.113
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• pp.38-38
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• 2002

최근 정부산하기관으로는 처음으로 e-러닝 산업의 활성화를 위한 '한국e-러닝산업협회'가 창립됐다. IT산업의 전반적인 불황과 투자위축 등으로 어려움을 겪고 있는 국내 e-러닝산업의 활성화를 위해 창립된 이번 e-러닝산업협회는 지난달 25일 정식으로 창립총회를 갖고 본격적인 활동에 들어갔다. 크레듀, 아이빌소프트, 캠퍼스21, 메디오피아 등 e-러닝전문업체들과 한국교육개발원, 전국사이버대학기관협의회 등 교육기관들이 참여한 이번 e-러닝산업협회 초대회장으로는 메디오피아의 장일홍 사장이 선임됐다. 장일홍 초대 회장을 만나 협회의 향후 계획을 들어봤다.