The Journal of Society for e-Business Studies (한국전자거래학회지)

Society for e-Business Studies (한국전자거래학회)
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The Study on development of e-Learning Market through Analysis of the Type of Learning Motives : Focused on the Case of Credu

학습동기유형 분석을 통한 e러닝 시장의 개척과 확산 방안에 관한 연구 : 크레듀 사례를 중심으로

  • Received : 2013.07.04
  • Accepted : 2013.08.14
  • Published : 2013.08.31
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Abstract

The study investigated how did Credu pioneer Korean e-Learning market and reinforce their core competencies and how did they promote business diversification analyzing type of learning motives and examining Credu real cases. Under the fierce competition in the current e-Learning market, Credu has maintained their core competencies and strengthened an active communication channels with customers with focusing on investment to core businesses. Credu has introduced more adventurous and challenging products and services with creating a new model for the types of learning motives. This study could introduce the new perspective about the type of learning motives in e-Learning area. Also, the case study of successful e-Learning company, Credu, could contribute to make more spread e-Learning market techniques in this field in practice.

본 연구는 국내 e러닝 시장을 개척한 기업인 크레듀가 어떻게 시장 진입 기회를 포착하였으며 핵심역량 강화와 함께 어떻게 다각화를 추진하였는가를 실제 사례와 함께 학습자의 e러닝 학습동기유형을 분석하여 살펴보고 기업 차원에서 여러 가지 e러닝 기법들이 어떻게 발전해왔고, 또한 이것을 적용하는 방식에서 어떠한 대응이 필요했는지를 조사하였다. e러닝 시장에서 치열한 경쟁이 펼쳐지고 있는 가운데, 크레듀는 핵심역량을 유지하고 강화하기 위해 고객과 적극적인 의사소통 채널을 만들어 핵심 사업 분야에 대한 집중적인 투자를 단행하면서 학습자의 개인적 특성을 파악하고 학습동기유형에 대한 모델을 만들어 보다 모험적이고 실험적인 제품과 서비스를 출시해 e러닝 발전에 기여했으며 경쟁 우위를 유지할 수 있었다. 본 연구는 소비자의 e러닝 학습동기유형을 분류한 선도적인 연구일 뿐만 아니라 성공한 e러닝 기업의 사례를 통한 e러닝 시장의 개척과 확산 방안에 관한 기법을 소개함으로써 실무적인 측면에서 그 가치가 높을 것으로 기대한다.

Keywords

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