• Title/Summary/Keyword: 콘텐츠 활용 분석

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청취한 의견 진실 근거한 분석 필요

  • Kim, Seung-Jin
    • Digital Contents
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    • no.4 s.83
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    • pp.84-89
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    • 2000
  • 우리는 앞장에서 Competitive Intelligence는 치열한 국제 경쟁에서 산업이나 기업의 경쟁력 확보를 위하여 자유롭게 이용할 수 있는 정보를 최대한 효율적으로 다루어 의사결정에 활용하는 방법으로 요약하였다. 이번호에서는 Competitive Intelligence 활동이 기업의 사업분야에 따라 다르게 진행되는 사례를 살펴본다. 이어서 Competitive Intelligence 활동에서 필수적으로 동반해야 할 요소들과 Competitive Intelligence 전문가가 갖추어야 할 자질에 대해 설명한다.

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집중분석 / 잡지 성공의 관건은 패러다임 변화에의 적응

  • Kim, In-Suk
    • Digital Contents
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    • no.4 s.95
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    • pp.68-72
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    • 2001
  • 전자잡지는 원고 작성부터 편집, 제작 등 전 과정에 이르기 까지 컴퓨터 활용은 물론 CD-ROM이나 인터넷을 이용, 전통 인쇄방식 없이도 독자에게 전달되는 단계에 접어 들었다. 컴퓨터와 인터넷, 그리고 디지털혁명과 뉴테크놀로지는 잡지 형태를 현격히 변화시키고 있는 것이다. 앞으로 정보기술을 이용한 전자잡지의 발전은 더욱 증대될 것이다. 따라서 전자잡지 분야에서는 이러한 신기술의 발전에 대해 더욱 많은 관심과 끊임없는 실험정신을 가지고 멀티미디어 시대를 대비해 나가야 할 것이다.

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A Study of Current Status of Experience Contents of Baekje Costume and the Direction of Its Development (백제 복식의 체험 콘텐츠 현황 및 발전 방향에 관한 연구)

  • Sunjung Ra
    • Global Cultural Contents
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    • no.40
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    • pp.1-15
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    • 2019
  • The World Heritage-listed Baekje Historic Area has a gradual ripple effect on the community. The field of experience contents, which has a positive influence on the influx of tourists, serves as a complex medium that conveys the technical aspects and the uniqueness of historical culture in the era of the Fourth Industrial Revolution. The purpose of this study is to examine the current contents of clothing experiences and to suggest ways to develop them, as a starting point for the development of contents that can satisfy the needs of tourists and contribute to the revitalization of the local economy. This study conducted user research by applying the in-depth interview method to carry out basic study on values and necessity of costume culture contents, understand costume experience and find the appropriate direction of its development. This study analyzed complex opinions of experience participants by applying KJ Method. Based on the needs of users of experience contents, we made classification of patterns of three areas of functionality, aesthetic values and particularity, and reached drawbacks and improvement plans. This study is expected to serve as a basic material to develop costume experience contents with satisfying needs of tourists on Baekje Historic Areas.

Research on the Development of NCS-based Game Curriculum Focused on the Game Contents Dept. of Kimpo Univ. (NCS기반 게임교육과정 개발에 관한 연구 : 김포대학교 게임콘텐츠과를 중심으로)

  • Kwon, Yong Man
    • Journal of Digital Convergence
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    • v.17 no.2
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    • pp.381-387
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    • 2019
  • Since the development of NCS-based curriculum in field of game education is not well studied, so we carried out research on the curriculum development of game contents department of Kimpo University as the first study to link game education and NCS. In order to develop the NCS-based game education course, we analyzed the game industry environment and conducted a demand survey on the game industry officials to derive the vocational basic subjects required for game contents creation. In addition, we analyzed the types of manpower training by using on-site experts (SME). SME also designed the NCS curriculum by matching the manpower type comparing with NCS classification and capacity unit, analyzing the usefulness of each Capacity unit, and finally, by arranging each NCS and non-NCS subjects by semester. This research is meaningful as the first study linking NCS and game content creation, and it will be a reference for other education institutions planning game education course based on NCS. It also can be used as a basic material for researching game education quality management (CQI) as well as improvement methods for future game education courses.

Design and Implementation of Web-based SWOT Analysis Supporting Tool (사례DB 기반의 SWOT 분석 지원도구 설계 및 구현)

  • Hwang, JeeNa;Kim, Ji-Hui;Lim, Jung Sun;Seo, Ju Hwan;Kim, You-Eil;Lee, Yun-Hee
    • Proceedings of the Korea Contents Association Conference
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    • 2016.05a
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    • pp.279-280
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    • 2016
  • 기업 내부 및 외부 환경 요인 분석을 통한 올바른 비즈니스 전략 수립은 기업의 최상의 결과 창출로 이어질 수 있다. 때문에 SWOT(Strength, Weakness, Opportunity, Threat) 분석을 통해 기업 내부의 강점요인과 약점요인을 인지하고, 기업 외부의 기회요인과 위협요인을 정확하게 분석하는 과정은 매우 중요하다. 그러나 많은 기업들이 그들의 상대적인 강점요인과 약점요인, 기회요인과 위협요인에 대해 정확하게 판단하지 못하는 경우가 많다. 본 연구는 기업이 환경분석 과정에서 보편적으로 활용하는 분석모델 중 하나인 SWOT 분석을 지원하는 도구를 설계 및 구현한 것으로, 각 분야의 전문가들이 작성한 SWOT 분석 결과를 바탕으로 SWOT 분석 사례 DB를 만들어 사용자가 데이터베이스에 저장되어있는 각각의 환경요소를 조회하여 기업에 적합한 환경요소들을 선택, 수정, 추가하게 함으로써 SWOT 분석 시에 기업들이 고려해야하는 내부 및 외부 환경 요인에 대한 정보를 제공하고자 한다. 이를 통해 기업들이 자신의 내부 역량에 대해 보다 정확하게 인지하고, 외부 환경 변화에 대한 고찰을 도울 수 있을 것으로 사료된다.

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Twitter and Retweet Context: User Characteristics and Message Attributes of Twitter for PR and Marketing (기업의 홍보 마케팅용 트위터의 리트윗 현황 분석: 이용자 특성과 콘텐츠 속성을 중심으로)

  • Cho, Tae-Jong;Yun, Hae-Jung;Lee, Choong-C.
    • Information Systems Review
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    • v.14 no.1
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    • pp.21-35
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    • 2012
  • The rapid growth and popularity of Twitter have been one of the most influential phenomena in the era of social network system and the mobile internet, which also opens up opportunities for new business strategies; in particular, PR and marketing area. This study analyzed use of Twitter in terms of user characteristics and message attributes. Actual field data from the Twitter for PR and Marketing of a representative Korean IT company (Company "K") was used for this analysis. Research findings show that overall corporate twitter users show passive attitude in retweet behavior. Also, users who have relatively small network size (less than 1,000) are more active in retweet than power twitterians that have big network size(over than 10,000). It is showed that the rate of retweet is higher in the order of recruiting, promotional event, IT information, and general PR message. In the conclusion section, practical implications based on the research finding are thoroughly discussed.

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Effect of Supporters of Cosmetics Company's Beauty Product Evaluation Contents on Purchase Intentions (화장품회사 서포터즈의 뷰티제품평가 콘텐츠가 구매의도에 미치는 영향)

  • Park, Young-Jin
    • Journal of Convergence for Information Technology
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    • v.10 no.4
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    • pp.168-174
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    • 2020
  • This study studied the influence of beauty influencers, who act as supporters of cosmetics companies, on the purchase intention of cosmetics by consumers using Instagram content. To this end, we focused on the influence of demographic characteristics of consumers exposed to product evaluation contents of beauty influencers acting as cosmetics company supporters on purchase intention. The research data questionnaire surveyed a total of 15 items in 237 parts. Frequency analysis, factor analysis, independent t test, ANOVA, and multiple regression analysis were used for data analysis, and SPSS 23.0 was used for analysis. As a result of researching purchase intention according to product introduction through Instagram contents of a specific account HAJIN_21 Beauty Influencer, gender did not have a statistically significant positive effect, and final education was statistically influenced on purchase intention. It was found to have a significant positive (+) effect. As a result, it was found that final education was an important factor in purchase intention. Furthermore, it is expected that this study can be used as a basic data in the direction of promotion using cosmetics companies supporters.

Effect of Interpersonal Relationships and Communication Curriculum were utilized Group Activities on Interpersonal Relationships and Communication Self-efficacy among Nursing Student (집단활동을 활용한 인간관계와 의사소통 교과목이 간호대학생의 대인관계와 의사소통 자기효능감에 미치는 효과)

  • Bong, EunJu
    • The Journal of the Korea Contents Association
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    • v.13 no.10
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    • pp.394-402
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    • 2013
  • The purpose of this study is to identify the effects on nursing students' interpersonal relationships and communication self-efficacy when their group activities were performed in interpersonal relationships and communication curriculum. This study employed one group pre test-post test study design. This course consisted of a total of 13 sessions, and was conducted for 100 minutes per session every week from September to December in 2012. Questionnaires were from Relationship Change Scale of Shlein and Guerney and Communication Self-efficacy developed by Ayres. Also, data were collected through the whole 161 cases, analyzed by descriptive statistics, and paired t-test along with PASW 18.0. As a result of this study, the scores of interpersonal relationships and communication curriculum self-efficacy were significantly increased. In light of these results, the application of this curriculum has an effect on interpersonal relationships and communication self-efficacy among nursing students. Accordingly, this study can be provided as basic data in order to develop and utilize the curriculum that can improve communication skills of nursing students in nursing education.

The analysis of Chinese Character's Calligraphy which is applied to the T-shirt design - By contrast between China and USA's example - (티셔츠디자인에 활용된 한자(汉字)의 캘리그라피 분석 - 중국과 미국의 사례비교를 중심으로 -)

  • Fang, Xing-Xing;Kim, Se-Hwa;Ahn, Byoung-Jin
    • Proceedings of the Korea Contents Association Conference
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    • 2008.05a
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    • pp.703-707
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    • 2008
  • Chinese has the biggest user in the world, is not only used to contact but also has ample cultural value and beautiful modeling. So it's widely used in our life. The Chinese character which is used in the T-shirt has a strong ability of transmit the information on the language. And it has a strong personality on the model too. It's more and more popular over the years with young people. The main objective of this research is to collect the structure data of Chinese character and the illustration of apply Chinese character on T-shirt between China and American. The second is to compare and analyze the number, construction, script, size, place, color, expression of the character. The others is to investigate the illustration of apply character on fashion design. And take the various manifestation of character as the foundation to put forward some new design project of apply Chinese character on the T-shirt.

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Effects of the KMS Adoption Factor and the Compensation Factor on the Business Performance of Public Organization (공공분야의 지식관리 시스템 도입요인과 보상요인이 성과에 미치는 영향)

  • Ku, Byeong-Kwan;Yi, Seon-Gyu
    • The Journal of the Korea Contents Association
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    • v.12 no.10
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    • pp.418-429
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    • 2012
  • In this research, we analyzed empirically whether the valuation and compensation factor being moderating variable played the role of adjuster between KMS adoption factor(organizational factor, knowledge Informational factor, user factor) and business performance. The results of this research are as follows. First, The valuation and compensation factor affects the usage of KMS in case of organization's flexibility, trust, suitability of knowledge, degree of functional provision and perceived benefit. But it does not affect the usage of KMS in case of easiness of usage and user expertise. Second, The valuation and compensation factor affects the user's satisfaction of KMS in case of organization's flexibility, trust, degree of functional provision and user expertise. But it does not affect the user's satisfaction of KMS in case of suitability of knowledge, easiness of usage and perceived benefit.