• Journal of the Korea Society of Computer and Information
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• v.26 no.12
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• pp.273-281
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• 2021

In this paper, we propose a ways how YouTube Mukbang content attributes affect favorability, satisfaction, and brand selection, and suggest to use YouTube Mukbang contents, and to propose a strategic marketing plan using YouTube at the food franchise. This study conducted survey on 218 people who had watched chicken Mukbang among YouTube Mukbang contents. Through previous studies, YouTube content attributes were classified into informativity, entertainment, reliability, and attractiveness. To verify the hypothesis of the study, single regression and multiple regression analysis were conducted for verifying the relationship between variables. Key results of the study are as follows. First, it was found that YouTube Mukbang content attributes had a positive relationship with favorability. Second, it was found that YouTube Mukbang content attributes had a positive relationship with satisfaction. Third, it was found that favorability had an effect on satisfaction. Fourth, it was found that favorability influenced brand selection. Fifth, it was found that satisfaction did not affect brand selection. Based on these findings, a strategic approach will be needed to increase users' favorability by providing attractive and accurate information through YouTube Mukbang contents and to continuously improve brand choices through continuous favorability to revitalizing YouTube marketing at the food franchise.

• Information Systems Review
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• v.25 no.4
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• pp.1-25
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• 2023

The online fitness industry has experienced rapid growth in recent years, overcoming physical constraints of conventional fitness programs. The COVID-19 pandemic accelerated the trend as social distancing policies were implemented. However, as financial distress of offline gyms worsened, the Korean government implemented the "With-COVID19" policy, which lifted most of the restrictions and regulations on offline gyms, on November 1st, 2021, raising concerns about the loss of drivers for the growth of the online fitness industry. Using regression discontinuity design in time (RDDiT), this study investigates the causal effect of the "With-COVID19" policy on the viewer engagement of online fitness content. Contrary to expectations that viewer engagement would decrease, it increased by 21%. Additionally, subgroup analysis based on opportunity cost reveals heterogeneity, and the high-cost group experienced a greater increase of 32% compared to low-cost group. Based on these findings, the study provides possible mechanisms of the increase, theoretical contributions on using RDDiT in the Information Systems, and practical implications for guidelines on managing online fitness platforms and content in the era of digital transformation.

• The Journal of the Korea Contents Association
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• v.6 no.9
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• pp.42-49
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• 2006

In this paper, we proposed a model to evaluate confidence and satisfaction of health information web-sites visited by general health consumers. In order to propose the evaluation model, lots of foreign and domestic researches are investigated and analyzed. Based on these analyses, confidence and satisfaction standards for the model are proposed. A process for evaluation and a method for calculation of evaluation value by the standards are proposed, too. The proposed model can be utilized as a tool for analyzing conventional health information web-sites and can be utilized as check lists for developments in case of health information web-sites under construction.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.616-625
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• 2018

The purpose of this study was to analyze the relationship between the BMI and suicidal ideation using Korean Health Panel data from 2009 to 2013 to identify risk factors for suicide. We conducted a logistic regression analysis using the R statistical package to analyze the relationship between the BMI and the suicidal ideation. The results of this study show that all models with BMI had a statistically significant as a significant variable. It was found that the obese group was more likely to suicide ideation than the other groups. Based on these results, we try to find social implications for suicide prevention and intervention.

• The Journal of the Korea Contents Association
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• v.8 no.6
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• pp.89-97
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• 2008

Unlike Online Games, Video Games do not require Internet connection. Video Game players have their own game device to play games offline. Yet there are popular online communities based on Video Games that has lots of active, loyal members. The presence of Video Game online community indicates that online community plays an important role in "Game Play" of Video Games. In this research, in order to analyze the impact of online community, Game Play Heuristics were studied. Also, the use and the purpose of Video Game online communities was investigated. Finally, examples of the impact of online community on "Game Play"of Video Games is presented.

• Proceedings of the Korea Contents Association Conference
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• 2004.11a
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• pp.538-544
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• 2004

This study conducted a comprehensive survey on the status of R&D manpower and facilities in nanotechnology in Korea by interviewing R&D leaders from major research institutes nationwide. Present and future demand and supply for nanotech manpower and its policy were analyzed according to research organizations and research fields. And also nanotech-related equipment and facilities were analyzed. This study gives some useful suggestions for policy making of nanotech manpower and facilities.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.231-232
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• 2015

최근 유전체학, NGS(Next Generation Sequencing) 기술, IT/NT 장비의 발전 등에 따라 방대한 양의 바이오-메디컬 데이터가 생산되고, 이에 따라 빅데이터를 활용한 헬스케어 산업이 급속히 발달하고 있으며, 이와 관련된 빅데이터 기술은 국민의 건강 증대와 건강한 고령 삶을 제공하는 핵심 기술로 급부상하고 있다. 패스웨이는 단백질, 유전자, 세포 등의 생체적 요소 간의 역학관계 혹은 상호작용 등을 네트워크 형식으로 표현한 생물학적 심층지식으로, 바이오-메디컬 빅데이터 분석에 있어서 널리 활용되고 있다. 하지만 패스웨이는 매우 다양한 형태를 갖고 용량이 매우 큰 빅데이터로 이를 분석하는데 많은 시간이 소요된다. 그래서 본 논문에서는 세계적으로 가장 우수하고 방대한 양의 패스웨이를 제공하는 KEGG 패스웨이 데이터베이스로부터 사용자가 관심 갖는 패스웨이만을 자동 수집하고 패스웨이 간 계층구조를 기반으로 네트워크를 구성 후, 해당 패스웨이 네트워크에 대한 클러스터링과 핵심 패스웨이 선정을 통해 패스웨이 간의 역학관계 또는 상호작용을 직관적으로 분석할 수 시스템을 제안했다.

• Journal of Digital Contents Society
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• v.18 no.1
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• pp.203-208
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• 2017

The South Korean society is rapidly aging, thereby highlighting the need to urgently prepare for the stabilization of housing for the elderly. In order to address such issues stemming from the elderly population, the South Korean government has been ramping up the supply of public silver houses for the elderly. Furthermore, it is necessary to select the optimal construction sites and conduct financial feasibility study on the selected sites in order to ensure a successful supply of public silver houses. In this study, the author proposed the need for building an integrated database by using geographic and demographic information, as well as the information on social welfare costs. Moreover, a concept for a system capable of performing optimal site analysis and feasibility study using the aforementioned information was suggested.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.16-18
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• 2010

유비쿼터스 컴퓨팅 환경에서 다양한 위치 기반 서비스(LBS)를 위해 객체 식별은 필수적인 기술이다. 객체 식별을 위해서 영상 분석 식별, 무선 신호(RF: Radio Frequency) 식별, MIT Cricket 시스템의 RF 신호와 초음파를 활용한 객체 식별 등의 시스템들이 제안되었다. 그 중 가장 널리 이용되는 Cricket 시스템은 RF 신호에 객체의 식별 정보를 포함시켜 초음파 신호와 동시에 송신하고, 수신단에서 RF 신호의 정보를 통해 객체를 식별하는 방식을 이용한다. 하지만 유비쿼터스 컴퓨팅 환경에서 이용되는 단말 노드의 소형의 특성을 유지하기위해 다수의 장치 모듈을 내장하기 힘들다. 본 논문에서는 신호의 정확도가 높은 초음파를 활용하여 RF 통신모듈 없이 신호 중첩 분석으로 통해 다중 객체를 인식하기 위한 기술을 제안한다. 본 논문에서 제안하는 알고리즘의 가능성을 시뮬레이션을 통해 입증하였다.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.355-363
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• 2010

The purpose of this study is to investigate work value of employees working at hotel, and how these work value effect the job commitment by hypothesis with research on documents and pre-examinations. The results of the study were as follows. First, intrinsic work value had a effect on job attachment, job responsibility, job importance. Second, extrinsic work value had a effect on job attachment, job responsibility, job importance. This research can heighten action administration's effect of organization supports for objective of organization achievement through individual's attitude and comprehension about work value influencing on conduct and test, practical use. Also, this research will utilize directly to solve problem of organization employee having different work value organization through analysis about work value.