• Title/Summary/Keyword: 콘텐츠 활용 분석

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A Study on Use Motivation, Consumers' Characteristics, and Viewing Satisfaction of Need Fulfillment Video Contents(Vlog / ASMR / Muk-bang) (욕구 충족 영상 콘텐츠(브이로그 / ASMR / 먹방) 이용 동기, 수용자 특성, 시청 만족도에 관한 연구)

  • Kang, Mee?Jeong;Cho, Chang-Hoan
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.73-98
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    • 2020
  • This study aims to redefine Vlog, ASMR, and Muk-bang contents as 'Need Fulfillment Video Contents,' which are emerging as major genres among the video contents. And this study explores the relationships between consumers' motives, viewing satisfaction, and consumers' characteristics such as demographic characteristics, big five personality traits, and individualism-collectivism tendencies in terms of uses and gratifications theory. Statistical analysis techniques such as factor analysis and hierarchical regression analysis were used to analyze 441 samples. As a result, age, income level, and collectivism were found to influence consumers' choice of Need Fulfillment Video Content genre. It was also found that the motivation of using Need Fulfillment Video Contents consisted of five factors: self-assessment and improvement, sensory stimulation and relaxation, entertainment, escapism and passing time, and following trends. Also, each usage motive influenced the viewing satisfaction in various ways. Based on the results of the analyses, the study concludes with discussion of the academic significance and practical implications for Need Fulfillment Video Contents industry development.

Analysis on changes in work autonomy of content industry workers (콘텐츠산업 인력의 업무 자율성 변화 분석)

  • Lee, Yong-Kwan
    • Review of Culture and Economy
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    • v.20 no.2
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    • pp.3-18
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    • 2017
  • The purpose of this study is to analyze changes in work autonomy of content industry workers using Korea Working Conditions Survey(2010, 2014) and difference-differences estimation method. The results find that there was no significant change in the work autonomy (work order, work method, work speed) of the content industry worker in In the overall sample. On the other hand, analyzing the sample of 30 or more employee establishment size shows that work autonomy of the content industry worker is greatly reduced. Also, work autonomy is high when the rank or capability is high, whereas work autonomy decreases when the establishment size is large. This study implies that the content industry workers have shown quantitatively the reduction of work autonomy. It also suggests that compensation and management systems are needed to enhance the competitiveness of the content industry.

Exploring the Possibilities of Educational Use of Social Curation Service Using the FGI Analysis (FGI분석을 통한 소셜 큐레이션 서비스의 교육적 활용 가능성 탐색)

  • Oh, Mi-Ja;Kim, Mi-Ryang
    • The Journal of the Korea Contents Association
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    • v.16 no.10
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    • pp.267-276
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    • 2016
  • This study was conducted to explore the possibilities of educational use of social curation service, which is the third-generation social networking service called the "matters of interest type." To this end, the study selected nine college students, then have them use social curation service for about 50 days, and analyzed their responses by performing the focus group interview (FGI). As a result of the analysis, social curation service was found to have strong points, including collection of various types of information, classification and summary through creation of my own category, possibility of constant updating of matters of interest, and reduction of relative deprivation compared to existing social networking services. To solve these issues, constant promotion was needed. From the aspect of educational use, it was found that social curation service had possibilities for individuals and teams: For individuals, the service enabled voluntary search and use of information, configuration of my own data, and facilitation of self-directed learning. For teams, it enabled discussion and presentation activities through sharing.

Analysis of Characteristics by Type of Subjectivity Regarding Employment of College Students Majoring in Digital Content (디지털콘텐츠 전공 대학생의 취업에 관한 주관성의 유형별 특성 분석)

  • Sukchang Lee
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.763-768
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    • 2024
  • This study utilized Q methodology to analyze subjectivity and understand the various factors contributing to the employment difficulties faced by college students majoring in digital content, particularly focusing on practical education. The original data was obtained by administering a Q sample, designed around employment stress and job anxiety, to a purposively selected P sample of 31 individuals, who sorted and classified the statements. The analysis yielded four distinct types: 'lack of practical experience,' 'lack of employment and practical skills,' 'impaired career decision-making and weak will,' and 'lack of mentors and employment information.' Based on these types, the study suggests several implications and solutions, including facilitating student participation in internship programs, offering induction and non-curricular program education, conducting career exploration workshops, and expanding senior mentoring opportunities.

Productivity Analysis for Industrial Augmented Reality(iAR) Content Development Using an iAR Specialized Engine (산업용 증강현실 전용엔진을 이용한 산업용 증강현실 콘텐츠 개발에 대한 생산성 분석)

  • Kang, Minshik
    • Journal of Industrial Convergence
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    • v.20 no.4
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    • pp.1-6
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    • 2022
  • In recent years, many global manufacturers such as Mercedes-Benz and BMW have been using augmented reality technology to spread it to various fields such as assembly process, after-sales service, sales stores, and consumer manuals. In this study, the application status of innovation in manufacturing using industrial augmented reality was identified, and the possibility of combining existing ERP and augmented reality was analyzed based on this. In addition, it was empirically analyzed that the selection of a dedicated content development engine is the most important factor in development productivity in the development of industrial augmented reality content. The same content developed with Unity3d was redeveloped with Vuforia Studio, and as a result of comparative analysis of development man-hours by field, the development lead time was shortened by 8 times. This study proves productivity by actually developing industrial augmented reality contents, and it is a study with a difference that is difficult to implement in practice.

The effect of self-objectification through the user's postural habit analysis on the practice of correct posture: App service proposal through EMG sensors and wearable devices (사용자의 자세 습관 분석을 통한 자기 객관화가 바른 자세 실천에 미치는 영향: 근전도센서 및 웨어러블 기기를 통한 앱 서비스 제안)

  • Ye-eun Ko;Ye-jun Kim;Seon Kim;Jae-sun Yi
    • Industry Promotion Research
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    • v.8 no.1
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    • pp.11-22
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    • 2023
  • This study proposes service content that helps people stay in the right posture in their daily lives to manage the pain of musculoskeletal diseases. Resistance factors and induction factors were analyzed through a survey of 143 people and Ethnography. Based on this, we propose an app service that helps practice the right posture by using EMG sensors and wearable devices. This study is meaningful in alleviating musculoskeletal pain and further improving the quality of life by helping to practice and maintain the right posture with service content based on self-objectification through user posture habit analysis.

A Study on Design of NDSL Linked Service Model by Analysis of Genbank (Genbank 분석을 통한 NDSL 연계 서비스 모형 설계 연구)

  • Bu-Young Ahn;Jung-Hun Lee;Dea-Hwan Kim;Yong-Ju Shin;Seon-Heui Choi;Jin-Seob Shin
    • Annual Conference of KIPS
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    • 2008.11a
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    • pp.603-606
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    • 2008
  • 최근 들어 분자생물학의 급속한 발전과 2001년 인간유전체사업의 완료로 인해 전세계적으로 엄청난 양의 유전정보가 공개되었다. 유전자 서열정보는 그 양이 방대하고 다양하기에 데이터베이스 구축 및 분석을 위하여 고성능 컴퓨터 및 정보기술 기법이 필요하다. 그래서 컴퓨터를 활용하여 생물학적 데이터를 수집, 관리, 저장, 평가, 분석하는 연구분야인 생명정보학(바이오인포매틱스)이라는 학문이 지속적으로 발전하고 있다. 이런 생명정보학 발전에 발맞추어 한국과학기술정보연구원(KISTI)에서는 정보기술을 기반으로 한 생명정보 인프라를 구축하여 생명과학 연구자들에게 제공하고 있다. 본 논문에서는 생명정보 데이터베이스중에서 연구자들이 가장 많이 이용하는 유전자 데이터베이스인 Genbank를 활용 및 분석하여 KISTI에서 운영하는 학술논문 제공 사이트인 NDSL(http://scholar.ndsl.kr)과 연계 가능한 서비스 모델을 개발하기 위하여 1) NCBI FTP 사이트에서 Genbank 데이터를 수집하고, 2) Genbank 텍스트 파일을 유전자 기본정보와 참고 데이터베이스로 재구축하며, 3) Genbank refrence 필드에서 논문 및 특허 정보 추출을 통한 새로운 테이블을 생성하여 NDSL과 연계 가능한 서비스 모델을 제안하였다.

A Competitiveness Analysis on Business Resources of 'TVING' in Korean OTT Market: Focusing on Resource-based Theory and VRIO Framework (국내 OTT 시장에서 '티빙' 경영자원의 경쟁력 분석: 자원준거이론(RBT) 및 VRIO 분석 모형을 기반으로)

  • Vickie Jinhee Yu;Ilhan Hong;Kenneth Chi Ho Kim
    • Knowledge Management Research
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    • v.24 no.1
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    • pp.147-172
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    • 2023
  • This study aims to review the competitiveness of 'TVING', a Korean OTT player in Korean market. For this, this study extracts core business resources of TVING focusing on resource-based theory, and analyzes their competitiveness under VRIO framework. TVING has 4 tangible and intangible resources respectively and 1 human resource. Tangible resources of TVING are technology(recommendation, compression), content(original, exclusive, discriminative non-exclusive), production studio, and paid-subscribers. Intangible resources are content planing capability, distribution network(local, global), marketing promotion·PR, sales), brand preference. And human resource of TVING creates IP professionalism of the company. As a result of VRIO analysis, discriminative non-exclusive content, production studios, and domestic service channels are the most powerful resources of TVING to 'sustain competitive advantage'. Technology, original content, planning capability and IT professionalism bring 'temporary competitive advantage', while exclusive content, the number of paid-subscribers, global service network, and promotion capabilities are not core resources with staying in competitive rank stages. By the way, TVING has potential users for sales of KT and LGU+ thanks to partnership and M&A, but this is not effectively used at the organization level yet. The meaning of this study can be found in that this evaluated competitiveness by each resource of TVING and arranged its implications.

Sucess Factor Analysis of K-POP and A Study on sustainable Korean Wave - Focus on Smart Media based on Realistic Contents (K-POP 한류의 성공요인분석과 한류 지속화 방안연구 -스마트 미디어 기반 실감콘텐츠 활용을 중심으로)

  • Cho, Byung-Chul;Sim, Hichul
    • The Journal of the Korea Contents Association
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    • v.13 no.5
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    • pp.90-102
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    • 2013
  • K-POP has become a part of killer contents attracting worldwide attention beyond Asia. The purpose of this study aims to identify some critical factors for recent success of K-POP. In order to do that, the influence of the change in media on the globalization of popular culture was explored and its required conditions were analyzed. And the international and domestic contents production cases were investigated and the possibility of expansion of Korean Wave through reproduction of diverse contents was discussed. The potential markets for further development of Korean Wave were also analyzed and gave some suggestions for building new businesses model and effective infrastructure of among producer of contents, platform subscriber, network provider, terminal enterprise and retailers.

A Study on the Strategy of Content Marketing Using YouTube -Focused on Domestic Standalone Beauty Brands- (유튜브를 활용한 콘텐츠 마케팅 전략 연구 -국내 로드숍 화장품 브랜드를 중심으로-)

  • Nam, Seung Yoon;Park, Bo Ram
    • Design Convergence Study
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    • v.16 no.2
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    • pp.63-81
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    • 2017
  • Environmental change of consuming contents has led corporates to acknowledge the possibility of social media as being marketing platform. And as the importance of 'contents' is growing bigger at the same time, 'Content Marketing' is getting attention because 'Content' plays the key role in current marketing since it can deliver meaningful values to the companies and the customers both. Many companies are practicing contents marketing employing YouTube by not only creating their own YouTube channels and YouTube contents but also collaborating with YouTube creators. Purpose of this study is to figure out how domestic standalone beauty brands that are actively practicing content marketing, are exploiting the YouTube and to suggest design direction for future YouTube content marketing. 'Etude', 'Innisfree', 'Misha', 'The Face Shop' were selected for analyzing the content marketing cases using YouTube. As a result, this study could conclude that if the brand has inadequate number of subscribers, it is better to collaborate with the creators. Also, clarifying contents' purpose and distinguishing the way of delivering it is important.