• 한국벤처창업학회:학술대회논문집
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• 2017.08a
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• pp.49-54
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• 2017

웹 기술의 발전과 스마트폰 이용자 수의 증가는 소비자와 기업 간의 관계를 혁신적으로 변화시키고 있다. 기업이나 공공기관들은 고객들과 커뮤니케이션 효과를 극대화 하기 위해 새로운 크로스미디어 플랫폼으로 등장한 소셜미디어를 적극적으로 활용하고 있다. 블로그, 페이스북, 인스타그램 등 더욱 다양하지고 변화의 속도가 빨라지는 소셜미디어 트렌드 속에서 기업들은 채널의 특성에 따라 어떠한 콘텐츠가 소비자에게 만족과 구매에 중요한 영향을 미치는지 체계적인 분석과 운영전략이 필요한 실정이다. 본 연구에서는 기업 마케팅의 활용 관점에서 블로그와 SNS 채널 특징에 따라 콘텐츠 유형의 만족도를 비교 분석하고, 이용자의 개인 특성에 따라 채널별로 어떠한 차이가 있는지에 관한 전략적 틀과 시사점을 제시하고자 한다. 이를 위해 소비자와 판매자 간의 커뮤니케이션 방법에 따라 소셜미디어 콘텐츠를 홍보성, 정보성, 소통성 유형으로 구분하여 블로그 페이스북, 인스타그램의 소셜미디어 채널별로 소비자 만족도를 조사하고자 한다. 또한, 인터넷 이용자의 개인 특성에 따라 선호하는 SNS 콘텐츠 유형이 다를 수 있음에 착안하여 SNS를 이용하는 사용자의 특성을 네 가지 형태로 분류하고 특성에 따른 만족도의 영향관계를 분석하였다. 본 연구 결과를 통해 다양한 소셜미디어 채널을 활용하고자 하는 기업들에게 효율적인 SNS 마케팅 전략구축 방안과 인터넷 이용자 특성을 고려한 콘텐츠 활용 방안에 대한 시사점을 제시하였다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2018.07a
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• pp.399-400
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• 2018

해마다 방대한 양의 콘텐츠가 쏟아져 나오는 현재의 콘텐츠 시장은 '즐길 거리'가 차고 넘치는, 수요보다 공급이 많은 시장이다. 이러한 환경에서 소비자가 자신의 취향에 맞는 콘텐츠를 쉽고 빠르게 찾을 수 있게 하는 맞춤형 콘텐츠 제공의 측면에서 빅데이터의 효율적인 활용은 중요하다. 더 나아가 콘텐츠의 소비 단계 뿐만 아니라 기획 및 제작 단계에서도 빅데이터는 소비자가 흥미를 느낄만한 콘텐츠를 미리 예측하며, 성공 가능성 높은 콘텐츠를 기획 및 제작할 수 있게 하는데 기인하는 중요한 핵심 요소이다. 이미 게임, 영상, 음악 등의 분야에서는 개인의 기호와 취향에 맞춤화된 콘텐츠를 제공하거나 소비자에게 더 인기를 얻을 수 있는 콘텐츠 기획 및 개발에 빅데이터를 활용하고 있으며, 앞으로는 더욱 다양한 장르에서 빅데이터 활용 사례가 증가할 전망이다.

• Journal of Creative Information Culture
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• v.6 no.3
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• pp.169-177
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• 2020

In this study, the satisfaction level of the class between 'Content utilization and task performance class' and 'real-time interactive class' was compared and analyzed among the types of online classes conducted in elementary schools. The researchers conducted a study to compare and analyze the satisfaction level of classes in 'Content utilization and task performance class' and 'Real-time interactive class', and the research group selected 98 elementary school students in Hwaseong. As a result of the analysis, the satisfaction level of classes for "real-time interactive classes" was high. The satisfaction level of students' characteristics was analyzed, students who were not good at performing their task and those who were not good at concentrating on their classes were more satisfied with 'content utilization and task performance classes.'

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.513-524
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• 2016

New education methodologies exploiting new media technologies are emerging with the development of digital technology. There also have been researches on efficient methods to apply new technologies on special education. In this paper, we analyze 32 researches associated with application of new media technology on special education for research theme, media, and teaching types. The analysis results show that there is few research on intervention contents which consider special education environment and the roll of teacher. This motivates us to develop a social storytelling contents to improve sociality of the children with developmental disability which can be easily useable in special education environment. The basic structure of the contents is designed for a child to make a choice in the meantime of storytelling and experience the different results depending on the choice. The pilot test with a child with mild autism verifies that it draws attention from the child and it is easy to use in a special education environment, which lays down the possibility as an intervention content.

• Journal of Practical Engineering Education
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• v.14 no.3
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• pp.479-489
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• 2022

In order to understand how to increase the use of virtual training content at K University's online lifelong education institute, this study examined the use experience, content recognition, field practice replacement, and requirements, focusing on the examples of operating institutions. To this end, 12 institutions that operated virtual training contents distributed by the K University Online Lifelong Education Center in 2020 were selected for in-depth interviews and qualitative analysis was conducted on the interviews of 11 institutions. As a result of the analysis, first, the experience of using the contents of the virtual training operating institution was aimed at changing the educational environment, supplementing theoretical learning, and improving the sense of practice. Second, according to a survey on the recognition of virtual training content, if the importance and utilization of the content are high, it can be replaced by on-site practice in non-face-to-face classes, such as experiences of facilities and equipment, attracting interest and attention. Third, in many cases, the perception of replacement for field practice is not unreasonable to use as a pre-training material for field practice, but it is difficult to replace field practice. Fourth, content quality improvements can be summarized as content quality improvement, content access and manipulation improvement, dedicated device development, training for instructors, and curriculum systematization. Fifth, institutional requirements include improving the quality of virtual training content itself, equipment support, curriculum systemization and characterization, systematic curriculum and detailed content sharing, detailed guidance on using virtual training content, introducing how to use content, and recruiting instructors. This study is meaningful in that it sought ways to improve the utilization of virtual training content based on the perception of virtual training content operating institutions.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.369-370
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• 2018

본 논문에서는 대학의 교양 및 전공 수업에서 4차 산업혁명의 시사적 내용을 이해하기 위하여 최신 ICT 기술, 서비스, 산업 등과 관련된 뉴스 및 신문 기사를 활용한 교육 모델을 제시한다. 교육 모델에서는 다양한 뉴스 신문 기사를 서로 비교하면서 보기 위하여 e-NIE(electronic news in education)와 전 세계 교육용 SNS인 Edmodo 콘텐츠 활용 방법을 소개한다. 수강생들을 실험집단으로 설정하여 수강 전과 후의 정성적 효과를 분석한 결과, 대학에서의 뉴스 신문 활용 강좌의 필요성에 대하여 크게 동감하였다(5점 척도의 점수가 14.9% 향상).

• The Journal of the Korea Contents Association
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• v.5 no.6
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• pp.293-300
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• 2005

The importance of ICT is being emphasized in this information-oriented society. In the 7th curriculum, it is necessary to use ICT more than 10% in teaching every subjects to keep pace with this trend. The distinctive feature of the curriculum lies in the introduction of various gradations and levels of the individual students. In this paper, by designing and applying the teaching idea based on educational contents, we analyzed how it has an effect on achieving of studies. As the results of this research, we found that teaching based on educational contents made students the meaningful increasement of interest in the controlled group and according to the increasement of the achievement in studying, the improvement of teaching are confirmed.

• Journal of Practical Engineering Education
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• v.15 no.1
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• pp.1-11
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• 2023

The purpose of this study is to develop and validate a tool that measures the satisfaction of virtual training learners' use of virtual training content. To this end, 491 copies of the basic questions derived from the satisfaction questions used by the K University Online Lifelong Education Center were used for the final analysis by conducting an online survey of learners who accessed STEP, the K University Online Lifelong Education Center portal. The 491 copies of data finally used were analyzed by methods such as basic question analysis, exploratory factor analysis, reliability analysis, and confirmatory factor analysis. First, in the basic question analysis, there were no questions that exceeded the acceptance criteria of an average of 4 points or more, skewness ±2, and kurtosis ±4. Second, the correlation coefficient for each sub-factor of virtual training content satisfaction derived after exploratory factor analysis was good as r=.682 to .822 (p<.01). The reliability coefficient for each sub-factor is content .849, content utilization .922, System and Operations Support .841, Intention to Continue Utilization .920, the overall reliability is. It was very high at .956 Fifth, as a result of confirmatory factor analysis, the compositional conceptual diagram is. It was .842 to .926, higher than the recommended standard of .7, and the average variance extraction degree. It appears to be .640 to .796, higher than the recommended standard of .5, which can be seen as representative of each constituent concept. As a result of verifying the validity of virtual training learners' content satisfaction recruitment, four factor models were derived: content substance, content utilization, system and operation support, and intention to continue use. This study is meaningful in that it empirically developed a tool to measure content satisfaction of virtual training learners and provided a reference frame and criteria.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.173-181
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• 2012

The education method using visual materials such as video contents is getting more attentions in the education field. This study researched how undergraduate students perceive the objective of education method utilizing video contents, what types of education using video contents they put a great importance on, and what kinds of correlations exist between the video contents method and the ability of discussing about a topic in essay-type examinations. With in-depth interviews with undergraduate students, the results showed that video contents was perceived as one of the attractive teaching methods increasing students' comprehension of lectures. Also, students evaluated that the video contents method could provide an opportunity to be exposed to the vivid scene of the journalistic environment and make them learn practical cases at second hand. Moreover, they perceived the video contents method as a very effective learning method improving their ability to discuss about a topic in essay-type exams.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.453-454
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• 2018

관광산업 발전을 위해서는 방문객이 어느때 몰리고 어떤 취향을 갖고 있는지에 대한 분석이 필요하다. 이를 위해 빅데이터활용은 필수적이다. 빅데이터가 보여주는 다양한 욕구를 익어내고, 정책적으로 반영해야한다. 전주한옥마을의 방문자 분석을 통해 취향과 리즈를 분석, 적용하는 방안을 제시해 본다.