• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.1-17
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• 2016

Recently, although many government agencies, including the Korea Tourism Organization, have been operating two-way interactive online idea proposal communities in order to reflect the various ideas of citizens in business, the utilization rate is still extremely low due to the lack of public's understandings and management's commitments. Therefore, based on previous studies on the characteristics of information quality, this research (1) derives key factors constituting idea quality in the context of online idea proposal communities, (2) classifies them into the content cues (value-added, relevancy, originality, and completeness) and the non-content cue (amount of writing) according to the heuristic-systematic model, and (3) finally validates how these content/non-content cues influence the knowledge adoption of administrators in an online idea proposal community. The findings of the structural equation modeling analysis with all of the 240 completed idea proposals in the 'Tourism Idea Bank' of Korea Tourism Organization reveal that, among content cues, value-added, relevancy, and originality have a significant effect on knowledge adoption. Moreover, it is also found that amount of writing as a non-content cue has a positive moderation effect on the relationships between originality and knowledge adoption.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.4
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• pp.91-101
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• 2016

This research focused on searching the specialized factors which affect the cyber universities' performance. This research was approached from three perspective of professor, graduation and employment, and brand image to embody the cyber universities' performance. We drew five factors of contents variety, contents quality, practical orientation of contents, lecture presence, and learning management as the Influencing factors of cyber universities' performance. We proved our research model by analyzing 170 questionnaires which were completed by college students who were studying at cyber universities in China. The results of analysis are showed as below: 1) The level of contents variety can affect the cyber universities' performance; higher level gains better outcomes. 2) The level of contents quality can affect the cyber universities' performance; better quality gains better outcomes. 3) The level of practical orientation of contents can affect the cyber universities' performance; the higher the better. 4) The level of lecture presence can affect the cyber universities' performance; the stronger the better. 5) The level of learning management can affect the cyber universities' performance; the higher the better.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.123-134
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• 2016

As the internet of things has come into the spotlight, wearable devices have been emerging as a new and growing market and the next hot thing in the world. However, wearable device growth in the market has not met expectations. For continued growth and diffusion of wearable devices, it is important to investigate user resistance factors to them. This study gives attention to people who have resistance to wearable devices' tendency towards innovative uses. Specifically, this study is intended to find out which factors influence consumers' resistance and intention to use wrist-worn wearable devices, which are in high demand among wearable device. Results of the study show that the relative advantage, innovation expectation, complexity, financial risk and physical risk are the predictors of innovation resistance on wrist-worn wearable devices. And consumers' resistance affects the intention of positive acceptance. These findings confirm the importance of consumer resistance to the wrist-worn wearable device.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.207-208
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• 2011

이 연구는 민간경비업 종사자의 직무특성이 특성불안 및 과업수행에 미치는 영향에 대한 구조모형을 설정하고 현실 적합도가 높은 이론적 모형을 도출한 다음, 모형에 포함된 변수들간의 인과관계를 검증하고자 한다. 이 연구는 2011년 현재 서울소재 경비회사를 모집단으로 설정한 다음, 판단표집법을 활용하여 300명을 표집하였다. 설문지의 타당도 및 신뢰도는 확인적 요인분석과 신뢰도 분석을 통해 검증하였다. 통계처리는 AMOS 18.0과 SPSSWIN18.0 프로그램을 활용하여 공변량구조분석의 기법이 활용되었다. 결론은 다음과 같다. 첫째, 민간경비업 종사자의 직무특성은 특성불안에 정적 영향을 미친다. 둘째, 민간경비업 종사자의 직무특성은 과업수행에 정적 영향을 미친다. 셋째, 민간경비업 종사자의 특성불안은 과업수행에 정적 영향을 미친다.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.170-181
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• 2017

The purpose of this study is to provide a more persuasive organ donation campaign based on the understanding of the public based on the personal characteristics and value factors of various age groups. The influence of personal characteristics and value factors (organ donation attitude, organ donation knowledge, self - efficacy, internal medicine, attitude toward discontinuation of life - saving treatment) on the intention of organ donation among 20s to 60s or older was examined. Demographic variables that were predicted to affect individual behavioral intentions such as gender, age, and religion were included. The value factors were also included attitudes toward life-sustaining treatment and afterlife view to identify potential factors. The results showed that attitude toward organ donation, knowledge of organ donation, self-efficacy, attitudes toward life-sustaining treatment had a significant positive effect on organ donation intention.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.632-643
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• 2019

This study is analysis how the competitive factors of fitness center's affect customer satisfaction and re-use intention. Accordingly, It surveyed fitness center customers in Pusan and Kyungnam, and analyzed amount 422 questionnaires with the SPSS WIN 23.0 and AMOS WIN 23.0 program, so it reached these conclusions. First, the accessibility of location characteristic showed that it had a relevant influence on the customer satisfaction, but the visibility didn't have a relevant influence on it. Second, the spatiality and convenience of the facility characteristic showed that they influenced customer satisfaction. Third, the responsiveness and professionalism of the service characteristic factor showed that they had a relevant influence on the customer satisfaction, but the reliability and empathy didn't have a relevant influence on it. Fourth, the customer satisfaction had a relevant influence on the reuse intention. According to this study, we found that the competition factor was bound up with the customer satisfaction and reuse intention. In the end, grasping customers' satisfaction and preferred utilization pattern should be reflected actively in the fitness center management.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.364-377
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• 2011

This research aims at investigating the factors determining the success of knowledge management system(KMS) in research organizations. Based on the literature survey and the general framework of IS success model, a new comprehensive model which is customized to the context of KMS is proposed. Some organizational support factors and an individual personality variable that moderates the relationship between predictors and the success factors are also integrated to the new model. A proposed model was tested by the technique of structural equation modeling using survey data from the employees in research organization. The results revealed that KMS quality had the strongest impact on the KMS success measured by perceived usefulness and user satisfaction and KMS use. The moderating effect of an individual personality factor, organization-based self esteem is also founded in the research.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.55-63
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• 2015

One of the most notable changes in entertainment programs has been the gamification since 1991. The comparative analysis of 255 weekend entertainment programs run by terrestrial broadcasters between 1991 and 1998 and between 2008 and 2014 indicates that entertainment programs have emigrated from the variety format to the reality, and that adopted entangled plots than interwoven ones more and more, using mission performances and competition heavily. Further, even within the reality format, different competitive factors and plot composition are adding the diversity in the end results immensely. The interaction among the gamification, plots and competitive factors is quite likely to drive creative changes in the broadcast formats in the years to come.

• Journal of Digital Contents Society
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• v.16 no.3
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• pp.471-482
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• 2015

Recently commercialized network are getting more and more popular, bringing dramatic change to the market. We can predict the future of the E-commerce. The ongoing E-commerce and SNS （Social Networking Services）related E-commerce are increasing greatly both in Korea and China. This research tries to focus on Chinese consumers using E-commerce. The study has four findings. Firstly, the E-commerce consumers consider four factors including price, convenience, products and website, which affect the sellers' integrity. Secondly, E-commerce will affect sellers' integrity. Third, there are 4 factors which affect the sellers' integrity: service, price, products and the information. Fourth, the factors which affect the integrity of sellers are the value, happiness and practical. This study want to give some hints to the E-commerce in the overseas market in China.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.99-110
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• 2018

As interest in adolescent and children's health risks increases, there is an increase in subscriptions to indemnity private health insurance. The purpose of this study was to investigate determinants of purchasing indemnity private health insurance. We conducted panel logit regression analysis on the sample of 4,567 adolescent and children using Korean Health Panel data from 2009 to 2015. As a result, it was analyzed that the participation of private health insurance for children and adolescents was affected not only by the characteristics of children and adolescents (age, birth order, residence, disability) but also by the characteristics of father (indemnity, disability, chronic disease) and mother (age difference between her and her children, indemnity, unmet needs) and the economic level of households (income). In views of this study, it is necessary to continuously implement policies to strengthen the healthcare of children and adolescents in order to alleviate the anxiety about the health risks of children and the burden of medical expenses caused by late marriages and maternal births. In particular, it is necessary to consider policies for multi-child families and vulnerable classes.