• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.20 no.5
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• pp.15-23
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• 2020

Automated driving car is drawing attention as a seminal service representing 4th industrial revolution era based on 5G network, AI, IOT and sensor technology. automated driving car is expected to evolve into the final level which does not require driver's input. Drivers are able to consume new additional time in private space. Many industries started to compete to control these time and space. Media industry is expecting quite big change due to the introduction of automated driving cars. This research examines the impact of the media industry and social & institutional issues of automated driving cars based on depth interviews of experts. The introduction of automated driving cars is giving new opportunity for media industry as contents provider. Telcos and IT corporations are expected to compete each other to get the control of infotainment systems of automated driving cars. The reform of current regulations regarding car driving is pointed as important task to protect private information and the introduction of automated driving cars.