• The Journal of the Korea Contents Association
• /
• v.10 no.1
• /
• pp.399-406
• /
• 2010

This paper is to analyze which factors affect preference, satisfaction, and revisiting on McDonald's brand personality and to suggest distinguished guidelines for drawing core customers. The questionary distributed 150 who is college students in dokyo, Japan, then used for data analysis 128. The results come up with; First, 4 variables which are 'up-to-date', 'spirited', 'darling', and 'young' showed up importantly in brand personality. These mean young generation would like to enjoy playing on-line game and contents with computer on the table during wait their order. Second, 3 factors (sincerity, intelligence/specialization, and wholesome) in brand personality had highly significant in preference and satisfaction. When they feel strongly specialization and trust in product, it should be showed highly with preference and satisfaction. Third, 2 factors (sincerity, and intelligence/specialization) had strongly significant in revisiting. As marketer reinforce darling and specialized image about McDonald, Therefore, they should make customer to purchase again. Finally, if customer prefered and satisfied with product in the restaurant, it could be connected rebuying.

• The Journal of the Korea Contents Association
• /
• v.13 no.4
• /
• pp.8-16
• /
• 2013

Active studies are under way on telemedicine and medical support based on mobile devices in order to vitalize U-Healthcare. Especially when the medical law is revised to allow a remote prescription system, studies on a mobile prescription system will rapidly increase. And yet since mobile apps have less compatibility due to the nature of mobile platform, there is a restriction that they have to be redeveloped to be compatible with the platform. To compensate this problem, this study designs a mobile web prescription interface by using HLTML5, the standard language of mobile web development and jQuery Mobile, a JavaScript Library. It also adds a feature of converting to a form of standard protocol HL7-based messages to share data with existing hospital information system. This interface makes it possible to be interlocked with the existing hospital information system through the transmission of the HL7 messages. The advantage of the proposed system is that it can be used in various environments since it is independent of mobile platforms and compatible with general computers.

• Journal of the Korean Society for information Management
• /
• v.20 no.2
• /
• pp.1-26
• /
• 2003

Diverse disciplines such as information science, computer science, cognitive science, and industrial design, are activity engaged in the website evaluation research efforts. Information scientists emphasize the importance of user-centered and user-friendly website design, which is also easy to use, This idea is based on the understanding that the users and the designers are different set of people. In addition, information scientists consider the practice of maximally incorporating user inputs during the website design to be very important guideline. However, this study is based on a newly emerging population of website users who are also designers. 218 study participants evaluated the websites that they designed in comparison to the websites designed by others. According to the survey data analysis, the study participants considered the content delivery, design simplicity, design consistency, and link access of the websites to be equally important from both users' and designers' perspectives. However, the content organization, rich content, and screen composition were underestimated from the designers' point of view whereas these factors were considered to be important from users' point of view.

• Journal of the Korean Society for information Management
• /
• v.8 no.1
• /
• pp.78-99
• /
• 1991

So far, most of Korea's newspapers indexing have been done manually using tesaurus. In recent years, however, the need for automatic indexing system has grown stronger so as for indexers to save time, efforts and money. And some newspapers have started establishing their databases along with introducing electronic newspapers and CTS. This thesis is on establishing and automatic indexing system for the full-text of the Korea Economic Daily's articles, which have been accumulated in its database, KETEL. In my thesis, I suggest methods to create a keyword file, a stopword list, an auxiliary word list and an infected word list by applying linguistic analysis methods to Hangul, taking advantage of the language's morphological peculiarity. Through these studies, I was able to reach four conclusions as follows. First, we can obtain satisfactory keywords by automatic indexing methods that were made through morphological analysis. Second, an indexer can improve the efficiency of indexing work by controlling extracted vocabulary, as syntax analysis and semantic analysis is not complete in Hangul. Third, The keyword file in this system which is made of about 20,000 most-frequently-used newspaper terms can be used in the future in compiling a thesaurus. Finally, the suggested methods to prepare an auxiliary word list and an infected word list can be applicable to designing other automatic systems.

• Journal of Korean Society for Geospatial Information Science
• /
• v.14 no.1 s.35
• /
• pp.3-12
• /
• 2006

Kangwondo area is mountainous and landslide happens easily during the rainy period in summer time. Especially, when there is torrential downpour caused by the unusual weather change, there will be greater possibility to see landslide. It is very difficult to analyze and study a natural phenomenon like the landslide because there are so many factors behind it. And the way to conduct the analysis is also very complicated. However, if GIS is used, we can classify and analyze data efficiently by modeling the real phenomenon with a computer. Based upon the analysis on the causes of landslide in the areas where it occurred in the past, therefore, this study shows several factors leading to landslide and contains the GIS database categorized by grade and stored in the computer. In order to analyze the influence of every factor causing landslide, we calculated the rates of weight by AHP and evaluated landslide vulnerability in the study area by using GIS. As a result of such analysis, we found that the forest factor has most potential influences among other factors in landslide.

• Geophysics and Geophysical Exploration
• /
• v.3 no.2
• /
• pp.70-75
• /
• 2000

In the seismic migration, Kirchhoff and reverse time migration are used in general. In the reverse time migration using wave equation, two-way and one-way wave equation are applied. The approach of one-way wave equation uses approximately computed downward continuation extrapolator, it need tess amounts of calculations and core memory in compared to that of two-way wave equation. In this paper, we applied one-way wave equation to pre-stack reverse time migration. In the frequency-space domain, forward propagation of source wavefield and back propagration of measured wavefield were executed by using monochromatic one-way wave equation, and zero-lag cross correlation of two wavefield resulted in the image of subsurface. We had implemented prestack migration on a massively parallel processors (MPP) CRAYT3E, and knew the algorithm studied here is efficiently applied to the prestck migration due to its suitability for parallelization.

• Proceedings of the ESK Conference
• /
• 1997.10a
• /
• pp.456-459
• /
• 1997

디자이너에게 필요한 정보가 제품의 성격이 변함에 따라 변하면서 정보 수집의 흐름도 달라져가고 있다. 지금까 지의 디자인 정보 수집이 단순 설문조사에서 사용자의 사용상황을 관찰하는 보다 실질적인조사 혹은 컨텍스트 디 자인(Context Design: 사용환경을 고려한 디자인)으로 바뀌어 가고 있다. 그러나 기존의 조사분석방법들이 특정한 면(인지적 혹은 행위적)에 편중된 자료 수집에 초점이 맞추어져 있어서 다양한 정보의 수집과 이러한 정보의 통합 적 관리가 어려운 문제점을 가지고 있다. 정보의 수집과 통합적 관리의 어려움이 발생하게 되는 원인을 좀더 구체 적으로 살펴보면 첫째, 수잡되는 데이터의 문제이다. 데이터의 성격을 사용자인 개인의 조작행위에 중점을 두거나 또는 작업상황이나 사용자의 성격/선호도와 같은 부분에 중점을 두기 때문에 서로 상호작용하여 사용자 인터페이스에 큰 영향을 미치는 이 두 유형의 데이터에 관한 분석을 어렵게 하는 원인이 되고 있다. 둘째, 적당한 데이터 수집도구 (data logger)의 미비를 들 수 있다. 이것은 기존의 Data logger들은 정보를 문자나 숫자 또는 특수문자로서 정보를 추출하게 됨으로써 데이터를 뽑는 당시부터 정보가 추출자로인하여 1차적으로 가공이 된다는 점이다. 이것은 보다 실질적이고 분석단계에서 보다 면밀한 분석이 이루어 질 수 있는 중요한 데이터가 유출될 수도 있다는 것을 의미하는 것이다. 마지막으로 위에서 언급했던 두 유형의 데이터를 동시에 분석할 수 있는 방법의 부재와 실질적인 데이터를 분석하여 이를 디자인에 활용할 수 있는 정보로 가공할 수 있는 도구가 마련되어 있지 않다는 점이다. 디자인 작업은 종합적인 시각화 과정임에 비해 분석된 결과가 비시각적이며 위에서 언급했듯이 분절된 정보가 되기 쉽기 때문에 이를 디자인에 곧바로 적용시키기 어려운 점이 있다. 이에 본 연구는 기존의 바용성 평가를 위한 분석도구들이 갖는 문제 점들 해결하여 제품의 사용자 인터페이스 디자인 개발과정에서 활용할 수 있는 평가 분석도구를 개발하는 것을 목표로 한다. 이를 위해 첫째, 다양한 유형의 정보를 포함하는 비디오 정보를 선정하였따. 둘째, 데이터를 다양한 측면에서 추출할 수 있는 Data logger를 개발하였다. 셋째, 데이터를 시각적으로 정리하고 분석할 수 있는 도구를 제안한다. 마지막으로 인터페이스 디자인에서 여러 가지 디자인안을 도출해 내는 작업에 이용할 수 있는 종합화과정을 개발한다. 이러한 일련의 과정이 통합된 컴퓨터 시스템 안에서 이루어지도록 프로그램을 개발하여 정보의 유용성을 높일 수 있도록 한다.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.20 no.5
• /
• pp.127-133
• /
• 2020

The international cancer research institute under the WHO designated fine dust as a first-class carcinogen. Particular matter refers to dust that is small enough to be invisible and floating in the air. Particular matter is mainly emitted from the combustion process of fossil fuels such as coal and oil, and is a risk factor that can cause lung disease, pneumonia, and heart disease. The Ministry of Environment recently analyzed the output data of 10 fine dust measuring stations and, as a result, announced that about 60% had an error that the existing atmospheric measurement concentration was higher. In order to accurately predict fine dust, the wind direction and measurement position must be corrected. In this paper, in order to solve these problems, fuzzy rules are used to solve these problems. In addition, in order to calculate the fine particulate sensation index actually felt by pedestrians on the street, a computer simulation experiment was conducted to calculate the fine particulate sensation index in consideration of weather conditions, temperature conditions, humidity conditions, and wind conditions.

• Journal of the Korean Association of Geographic Information Studies
• /
• v.3 no.4
• /
• pp.1-10
• /
• 2000

Satellite remote sensing images have much more information compared to a paper map. But these images are generally handled as particular image format gained from optical sensor, and must be processed and analyzed by computer with high priced digital image processing system. For the extraction of digital elevation model(DEM) from satellite image, we used the overlay image by SPOT-3 of Chuncheon area at the Kangwon province. According to the image condition, the precious geometric correction, the bundle adjustment for ortho-image generation and the stereo image mapping by several technical approaches were processed. So that we developed the methods of automatic DEM extraction and efficient stereo image map generation which can improve the digital image processing steps. Also, we applied the multiple direction birdeye view image for modeling and analysis using the remotely sensed overlay images with high resolution.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.5 no.2
• /
• pp.152-157
• /
• 2010

The development of computer and internet has introduced various types of media - such as, image, audio, video, and voice - to the traditional text-based information. However, most of the information retrieval systems are based only on text, which results in the absence of ability to use available information. By utilizing the available media, one can improve the performance of search system, which is commonly called content-based retrieval and content-based image retrieval system specifically tries to incorporate the analysis of images into search systems. In this paper, a content-based image retrieval system using HSI color space, ART2 algorithm, and SOM algorithm is introduced. First, images are analyzed in the HSI color space to generate several sets of features describing the images and an SOM algorithm is used to provide candidates of training features to a user. The features that are selected by a user are fed to the training part of a search system, which uses an ART2 algorithm. The proposed system can handle the case in which an image belongs to several groups and showed better performance than other systems.