• Title/Summary/Keyword: 컨설팅 서비스 품질

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A study on the effect of consultants' competency and service quality on performance in Untact online export support business (온라인수출지원 사업에서 컨설턴트의 역량과 서비스품질이 사업성과에 미치는 영향)

  • Lee, Hyun-Jun;Jung, Jin-Teak
    • Journal of Digital Convergence
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    • v.18 no.10
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    • pp.119-128
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    • 2020
  • The rapid changes in the industrial environment are providing crises and opportunities for small and medium-sized export enterprises. This study focused on overseas marketing support projects, especially effective consulting support for online marketing, in response to changes in the role of SMEs. Through a survey on companies participating in the online export support project, it was analyzed that both the consultant's competence and service quality had a significant effect on satisfaction, and that satisfaction had a significant effect on corporate performance. Also, satisfaction showed some significant mediating effects. In order to achieve business results, the competence of the consultant and the quality of service must be achieved together. This study presents the criteria for determining substantive factors necessary for the improvement of export support projects, and further studies on capacity-building measures for each factor should be conducted in the future.

An Empirical Study on Business on Succession Process Consulting Satisfaction of Family Business: Focused on Small Business (가족 기업에 대한 승계과정 컨설팅 만족도에 관한 실증 연구: 소상공인을 중심으로)

  • Lee, Dong-Kil;Cho, Munseok;Jeon, Joo-Sang
    • Journal of Digital Contents Society
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    • v.19 no.5
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    • pp.917-926
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    • 2018
  • In recent years, it has been supporting sustainable growth to be a longevity company such as training, consulting, finding and rewarding excellent companies, and tax support for the smooth family business succession of family businesses. The smooth family business succession of these companies has positive effects such as maintaining and improving technological competitiveness, maintaining stable employment, creating long-term investment and new jobs. However, since the concept of the family dominant business is still unfamiliar in Korea, the research on the family dominant business is also insufficient. Now, as family dominant business have a very high share in the national economy, there is a need for research on family dominant business in Korea. Therefore, this study conducted an empirical research on succession process consulting satisfaction of family business centered on small business owners and analyzed the difference of it.

An Analysis of Service Robot Quality Attributes through the Kano Model and Decision Tree : Financial Service Robot for Introduction to Bank Branches (카노와 의사결정나무를 활용한 금융서비스 로봇의 품질속성 분석 : 은행지점 도입용 금융서비스 로봇 사례)

  • Song, Young-gue;Lee, Jungwoo;Han, Chang Hee
    • Journal of Information Technology Services
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    • v.20 no.2
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    • pp.111-126
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    • 2021
  • A Kano model was used to classify the quality attributes of the service robot function for actual deployment that can support and replace bank employees. Quality attributes for a total of 6 dimensions and 23 service elements were divided into bank employees and customer groups, and service priorities were derived after comparative analysis. The Decision tree model was used to supplement the excessive simplification of quality attributes by the modest number of Kano models and to classify and predict by segment market. Of the 23 services, 16 were classified into the same attributes in both groups. 6 services classified as combination attributes used a Decision tree to identify differences in perception of quality attributes among groups. In terms of basic financial services and professional financial services, it was confirmed that bank employees feel financial service robots more attractive than ordinary customers. In the design of IT convergence service, we propose a methodology for deriving quality attributes by combining a Kano model for classifying quality attributes of two groups and a Decision tree for forecasting subdivision markets.

A Study on the Analysis of Quality Factors and Satisfaction of Teaching Tools: Focusing on Elementary School Teachers (교구의 품질 요인 분석 및 만족도에 관한 연구 : 초등 교사를 중심으로)

  • Cho, Ig-Hyeng;Hong, Jung-Wan
    • Journal of the Korea Convergence Society
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    • v.13 no.1
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    • pp.297-312
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    • 2022
  • Although education using teaching tools is important to both students and teachers, the quality problem of distributed teaching tools is constantly being raised. Therefore, the purpose of this study is to analyze the teaching tools by classifying them into three quality factors, and to confirm the satisfaction and repurchase intentions of elementary school teachers. This study was conducted by dividing the first CIT survey and the second survey targeting incumbent elementary school teachers, and the PLS statistical program was used as an analysis tool. Through empirical analysis, it was analyzed that product quality, educational quality, and service quality had a positive (+) effect on teacher satisfaction, and that teacher satisfaction had a positive (+) effect on repurchase intention. Through this, it gives teachers insight into what they should focus on when purchasing or evaluating teaching tools and how to use them usefully for education, and for researchers, it provides an important clue to research for product quality improvement, and for companies that produce and distribute teaching tools, it gives to effective guidelines for the development of new products and contents. In the future, in addition to the relationship between the teaching tools and teachers, additional research on the organic relationship between the teaching tools and various objects is needed, and this is suggested as a future study.

The effect of a learning organization within the enterprise to enhance program development capability (기업 내 학습조직이 개발역량강화 향상에 미치는 영향: L기업 사례를 중심으로)

  • Cho, Joonhee;Choi, Jinyoung
    • Annual Conference of KIPS
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    • 2013.11a
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    • pp.933-935
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    • 2013
  • 국내 시스템 구축(System Integration) 및 유지보수(System Maintenance) 사업은 긴 사업 기간과 함께 하나의 사업을 다양한 업체와 함께 협력하여 개발을 하며 운영되고 있다. 이 중 대형 IT서비스업체는 컨설팅 및 제안을 통해 고객의 업무와 요구사항을 파악하며, 프로젝트를 이끌기 위해 방법론을 적용하여 사업 체계 관리 및 운영을 주로 담당한다. 그런데 이와 같은 관리 위주의 사업을 진행함으로써 임직원들의 개발 역량 부족 문제가 발견되고, 이것은 시스템에 대한 이해도 부족으로 다양한 업체와 협력하는데 있어 커뮤니케이션 문제로 직결되어 시스템의 품질 및 결함에 영향을 주기 때문에 이에 대한 대책 및 예방활동이 필요하다. 또한, 작은 국내 시장에서는 이미 경쟁이 심화 되어 포화 되었으며, 대부분의 IT서비스기업은 SI사업에서 솔루션사업으로 변모하기 위해 노력 중이고 국내 시장에서 해외 시장으로 눈을 돌리고 있으므로 직원들에 대한 기술 역량이 시급한 실정이다. 이와 같은 상황에 기업은 준비가 미흡할 뿐만 아니라 해당 활동을 수행하기 위한 필요한 지식 및 방법을 익히는데 어려움이 있는 상황이다. 본 논문에서는 이러한 상황을 극복하기 위해 대형 IT서비스업체에서 진행된 개발역량강화 학습조직 적용 사례에 대해 소개를 하고, 이에 대한 효과 검증을 해보고자 한다.

A study on the difference in management performance according to the quality management system introduction level of small and medium-sized manufacturing companies (중소제조기업의 품질경영시스템 도입 수준에 따른 경영성과 차이 연구)

  • Lee, JuYong;Joo, HyungKun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.18 no.2
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    • pp.61-75
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    • 2022
  • The purpose of this study is to analyze the impact of quality management system requirements, a management innovation technique, on business performance to secure the competitiveness of SMEs in an environment of increasing uncertainty in the global economy and intensifying competition. To this end, a survey was conducted on small and medium-sized enterprises (SMEs) operating a quality management system, and statistical analysis was performed through validity and reliability analysis, regression analysis, and group analysis using IBM SPSS 26.0. As a result of the study, it was found that planning, operation, support, and improvement, which are the core requirements of a quality management system, have a positive effect on business performance. In addition, through group analysis, it was found that the effect of quality management system requirements on business performance varies according to the level of the company. This means that the importance of quality management requirements required for strategy establishment varies according to the quality management introduction level of small and medium-sized manufacturers, and it can be used for small and medium-sized manufacturers to set strategic directions.

A Study on the Service Quality of Management Consulting of Traditional Korean Markets and This Affects the Management's Performance - Mediating Effects of Utilizing Management Consulting - (전통시장의 경영컨설팅 서비스품질이 경영성과에 미치는 영향 - 컨설팅 활용도의 매개효과 -)

  • An, Sang Hoon;Park, Mi Ra;Lee, Yong Chul
    • Journal of the Korean Society of Food Culture
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    • v.34 no.4
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    • pp.401-410
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    • 2019
  • This study investigated the influence of the quality of a business management consulting service and the mediating effect of utilizing a business management consulting service. For this purpose, data was collected from 200 self-employed workers of the Moonchang market in Dasejun, the Yongdap market in Seoul and the Jatgeoeul market in Gapyeong. The result of the study are as follows. First, it was found that the quality of interaction, the quality of the result and the quality of the physical environment have significant influences over peoples' financial aptitude. Second, it was found that the quality of the interaction, the quality of the result and the quality of the physical environment have significant influences over peoples' non-financial aptitudes. Thirds, the evaluation of a mediating effect of utilization of a business management consulting service on the relationship between the quality of a business management consulting service and business performance showed that it has a significant influence in all ways and so this, proved its mediating effect. Therefor, as one of the means to activate traditional markets in Korea, it would be beneficial to actively introduce a business management consulting service and this would achieve a better performance through efforts to change the perception of employees and consultants about post-management of business management consulting services.

A Study of the Characteristics of Tourism SNS Information and the Influence of Social Capital on the word of Mouth Intention Through the Immersion (관광 SNS 정보 특성과 사회적 자본이 몰입을 통해 구전의도에 미치는 영향 연구)

  • Kim, Dae-Seok;Seo, Young-Wook
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.7
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    • pp.27-41
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    • 2020
  • The purpose of the project is to identify the relationship between the sub-factors of SNS information characteristics (information quality, information reliability) and the impact of immersion on social capital (connected capital) on word of mouth intention, and to present measures to revitalize the tourism industry using the results obtained. The study conducted empirical analysis on 326 adults aged 19 and older. The results of the study are as follows: First, it has been confirmed that the sub-factors of SNS utilization (information quality, information reliability) have a positive effect on immersion. Second, immersion has been verified to have a significant influence relationship on the degree of word of mouth intention. Third, it was analyzed that social capital has positive interrelationships with immersion and word of mouth intention. Based on these findings, social network services (SNS) in the tourism industry can be used as basic data to attract potential tourism customers in the future by providing efficient information on tourism products by utilizing social network services (SNS) in the development of tourism contents and marketing strategies, and it is meaningful in that it is intended to help the tourism industry in practice.

A Study on the Strategic and Competitive Analysis of Public Libraries: Focusing on a Case of C Public Library (공공도서관의 전략경쟁분석에 관한 연구 - C도서관의 사례를 중심으로 -)

  • Noh, Dong-Jo
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.17 no.2
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    • pp.223-238
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    • 2006
  • For a public library. which is a regional information service agency. to acquire high competitiveness, preparation for uncertainties of future through understanding its own internal strengths and weaknesses. and external opportunities and threats based on assessments regarding knowledge information environment and characteristics of regional community. current status of the library, etc. Therefore. in this study, through SWOT analysis. one of competitive strategy analysis methods, the status of competitive strategy of C library was analyzed. In order to carry out the study interview and survey were performed with professional librarians, then through final consultations from management consulting experts, a plan to strengthen competitiveness for C library was devised. Conclusions from this study were as below. In order to strengthen competitiveness of C library offering distinguished high quality services through active cooperations with external institutions, efforts to improve library's position and stand following being selected as a library to visit for 2006 World Library and Information Congress, and revitalization of library usage through providing user oriented differentiated services are needed.

A Study on the Development of the Communality Model of Service Quality for the Non-face-to-face and Face-to-face Automobile Insurance Market in China (중국 비대면 및 대면 자동차 보험 시장의 서비스 품질 공통모델 개발 연구)

  • Kwak, Young Sik;Han, Kang-il;Koo, Ja Kyung;Hong, Jae Won;Nam, Yoon Jung;Pak, Ji Young
    • Journal of Korean Society for Quality Management
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    • v.50 no.3
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    • pp.387-405
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    • 2022
  • Purpose: This study aims to develop a communality model to measure the service quality that the customers encounter on face-to-face and non-face-to-face automobile insurance before and after insurance purchase. Methods: For these purposes, we conduct a five-step program to develop a comprehensive communality model to measure service quality except insurance purchase channels. Results: As a result, we find five communality factors: value-added service for automobile maintenance, value-added service for drivers, quickness, dispatch service, and convenience of the service process. And the relative importance of service quality factors was in the order of value-added service for drivers, the convenience of the service process, quickness, and dispatch service, respectively. Conclusion: This study developed the opportunities to enhance service quality to attract customers. And it contributes to the academic literature by reporting the industry-specific service quality model, which maintains a theoretical gap in the online and offline automobile insurance industry.