• Korea Science and Art Forum
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• v.27
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• pp.231-246
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• 2017

The purpose of this study is to examine effects of sustainability of convention events on brand equity and customer loyalty. This paper also explores the mediating role of brand equity amid sustainability of convention events and customer loyalty. The four determinants ofsustainability of convention events examined in this study are economic sustainability, environmental sustainability, social sustainability and event sustainability. Brand equity refers to performance, social image, value, trust worthiness, and attachment. The findings are as follows: (1)most sustainability of convention events have a positive effect on each brand equity's elements; (2)all sustainability of convention events have a positive effect on loyalty; (3)brand equity of convention is significantly related to customer loyalty. (4)brand equity plays a mediating role between sustainability of convention and customer loyalty. The findings will not only be useful in improving the structure of sustainability of convention events, but also in enhancing competitiveness in Korea's convention industry.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.6 no.2
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• pp.35-44
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• 2016

MICE industry is emerging as a new growth engine recently. Most of the domestic MICE events are carried out at low cost on a small scale. The event organizers want to cut down on costs of prints such as brochures and other promotional printed materials, as well as the personnel costs for the simple guide job needed on site, which are generated repeatedly and wastefully. The existing mobile web has a defect that the participants can't easily earn the information in the fixed menu, but have to search by themselves wasting lots of time. Therefore, it is necessary to develop the solution enables providing information efficiently at low cost for short-term use during the events. In this study, we implemented specific total management system for exhibitions and convention using beacon. The information system for exhibitions and events using beacon can raise the management efficiency, and the digital brochure function based on CMS heightens the information retrieval ability and also reduces costs. Organizers can manage their event efficiently in a small exhibition and convention event by running an online website and operate a site management system by them selves.

• Korea Science and Art Forum
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• v.25
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• pp.449-461
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• 2016

This study was to investigate convention service quality that affect convention destination visiting values and intention to behavior from foreign convention attendances' perspectives. From the literature review, convention service quality and destination visiting value were discussed to provide logical linkage among proposed concepts. A total of 308 useful date were collected from on site survey at the convention centers in Seoul. Factor analysis and multiple regression analysis were performed to achieve the objective of this study. Factor analysis showed that there were four underlying dimensions in the convention service quality such as mutual human interaction, program quality, useful information, transportation and convenient facility. Multiple regression showed that these convention service quality affects destination visiting values and behavior intention. More discussion and implication are provided in the conclusion section.

• Digital Contents
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• no.5 s.132
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• pp.58-59
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• 2004

GDC(Game Developer Conference) 2004는 지난해와 마찬가지로 미국 서부의 조용한 시골 산호세에서 개최됐다. 세션 참가를 위해 따뜻한 아침했살과 상쾌한 공기를 마시며 GDC에서 제공하는 셔틀버스를 타고 행사장으로 향할때 바깥 풍경을 통해 느낀 점은 간혹 어도비나 썬 마이크로시스템즈 같은 글로벌 기업들의 거대한 건물이 가끔식 눈에 띄긴 했지만, 도시의 전반적인 분위기는 한적한 시골의 분위기를 풍기는 조용한 도시였다. 내년부터 샌프란시스코에서 GDC행사가 진행된다고 하니 한편으로는 이제까지 산호세로의 직항로가 없어 버스나 국내선을 갈아타야 했던 번거러움이 없어져 반갑기도 하지만, 다른 한편으로는 이런 한적하고 조용한 분위기를 느낄 수 없을 것 같아 약간 아쉽기도 하다. 올해는 지난 3월 22일 부터 3월 26일까지의 일정으로 각종 엑스포와 세션들이 산호세 컨벤션 센터를 중심으로 진행됐다. 대부분의 세션들은 컨벤션센터와 주위의 호텔 세미나 룸에서 이뤄졌고 일부 많은 개발자들이 몰릴 것으로 예상됐다. 키노츠(Key notes)부분들은 컨벤션 센터의 맞은편인 시빅오디토리움(Civic Auditorium)에서 진행됐다.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.97-108
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• 2014

The purpose of this study was to seek for solutions of activating convention hotels entering to the newly created market, focused on the case study of the convention hotel in KangwonLand in the competitive MICE environment. According to the analysis for reception setup for MICE, it is urgently required to improve shopping facilities, securing manpower, the accessibilities in KangwonLand convention hotel. This study suggests several ways to identify differentiation such as facilities discriminations, reasonable prices when holding conventions/events. It is also proposed that there is a need to focus incentive tour when marketing. To succeed in hosting events of MICE at the convention hotel, it appears to be considered to host large scale of domestic or overseas events, to measure reasonable room rates, promote niche market through middle or small scale events, attract customers to revisit and save transportation costs for participants. From the study, it is expected to find efficient ways to activate convention hotels through MICE market entry.

• 프린팅코리아
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• v.12 no.12
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• pp.72-73
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• 2013

대한인쇄기술협회(회장 김진배)와 월간 인쇄계(발행인 안석현)는 지난 11월 22일 충무아트홀 컨벤션센터에서 제9회 국제인쇄기술컨퍼런스(iGAtec 2013)와 제8회 대한민국인쇄산업대상을 개최했다.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.145-155
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• 2011

This study aims to examine how convention & exhibition visitors perceived value on their satisfaction, revisit and recommendation intention. To accomplish the goals, a field survey was conducted on the visitors of the COEX in Seoul area. The results of this study, based on a positive analysis, could be summarized as follows. First, perceived value is factorized as acquisition value, emotional value, monetary value, social value. Second, all factor of perceived value turned out to have affirmative effects on hotel employee's visitors satisfaction. Third, visitors satisfaction turned out to have affirmative effects on revisit intention. Forth, visitors satisfaction turned out to have affirmative effects on recommendation intention.

• Korea Science and Art Forum
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• v.19
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• pp.735-745
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• 2015

This study is about the marketing mix of convention destination, aims to examine convention destination image and loyalty. In order to study the marketing mix more scientifically, this paper select those indexes which can promote the destination image but also can guide the access loyalty of exhibition participants. In addition, in order to understand the influence of marketing mix of convention destination which includes products, place, price, promotion, people, on destination image and loyalty, this research analyses the beneficial effect among variables. Based on previous research, the marketing mix of convention destination export products, place, price, promotion, people, convention image exports Cognitive images and Emotional images. The results show that, assuming that the beneficial effect of convention marketing mix on cognitive images was established partly, the beneficial effect of convention marketing mix on emotional images was established partly, the beneficial effect of marketing mix of convention destination on loyalty was established partly, the beneficial effect of cognitive images of convention destination on loyalty was established, he beneficial effect of emotional images of convention destination on loyalty was established. Based on the results of the study, a comprehensive strategic management on arketing mix of convention destination, played a profound impact on forming the image of the participants and enlivening the convention destination.

• Digital Contents
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• no.5 s.48
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• pp.50-51
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• 1997

멀티미디어 '97차이나가 지난 4월 3일부터 7일까지 5일간 차이나 큐신 인포메이션사 주최로 북경의 컨벤션 센터에서 열렸다. 이 전시회는 서양보다 뒤지고 있는 정보산업분야의 활성화를 위해 중국 국가경제무역위원회가 후원하여 매년 개최하고 있는 의욕적인 행사이다. 올해로 3회째를 맞이하는 이 전시회에서는 중국의 정보화 방향과 국내정보산업의 현재와 미래를 조망할 수 있게 해주는 좋은 기회였다.

• 프린팅코리아
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• s.61
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• pp.122-125
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• 2007

HP가 지난 5월 24일부터 26일까지 호주 시드니 컨벤션&익스비션센터에서 개최된 산업용.상업용 프린팅.디잔인 전시회인 '2007 프린트이엑스 트레이드쇼'와 관련, 프레스 컨퍼런스를 개최했다. 본지는 이번 행사에서 HP가 디지털 이미징 산업 포트폴리오 강화를 겨냥해 아시아태평양 지역에 공개한 신제품과 기술을 현지에서 취재, 보도한다.