• Food Industry
• /
• s.53
• /
• pp.34-42
• /
• 1980

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.7 no.4
• /
• pp.65-75
• /
• 2012

The purpose of this study was to examine the relationship between the food-related lifestyle of coffee consumer and their coffee satisfaction level in an attempt to lay the foundation for successful coffee marketing strategy setting. Self-reported questionnaires were completed by 300 adults who have visited coffee shop recently in the Seoul metropolitan area. The SPSS 18.0 program was used to analyze the samples. Data was analyzed by frequency, descriptive factor, reliability, ANOVA, and regression. A factor analysis extracted five factors comprising food related lifestyle, which we named health-seeking (factor 1), eating-out-seeking (factor 2), taste-seeking (factor 3), economy-seeking (factor 4) and convenience-seeking (factor 5). The results of the regression analysis suggested that health-seeking, eating-out-seeking, taste-seeking lifestyle had a statistically significantly positive influences on the degree of the satisfaction. health-seeking, eating-out-seeking, taste-seeking, convenience-seeking in food-related lifestyle had statistically significantly positive influences on purchase intention. These results provide an understanding for lifestyles of coffee consumers and give an insight into differentiated marketing plans for coffee industry.

• Journal of the Economic Geographical Society of Korea
• /
• v.21 no.4
• /
• pp.289-302
• /
• 2018

As business activities of firms for maximizing profits has resulted in increases in economic, social and environmental problems in regional geographies, they have stimulated some social activities through enhancing their public image and justifying their conducts. In fact, firms have been given concerned with a decrease in profits due to the promotion of their social activities required by local communities. However, firms are able to create shared value resulted in added value creation centering on shareholder as well as stakeholder by expanding increases in economic and social values. Therefore, the main purpose of this research is to draw an index which is able to evaluate the mechanism of virtuous circle resulted from creating shared value(hereafter CSV). At the same time, it has attempted to analyze some limits to and real effects of CSV by the index. The paper has analyzed the CSV of certificated coffee by using the index of sustainability in the Vietnamese coffee industry. The introduction of certificated coffee showed positive effects in the order of environmental, economic and social indicators. However, the structure of closed decision-making in Vinacafe, which is a state-firm, has not able to secure enough economic profits for CSV, leading to some limits to the formation of virtuous circles in the Vietnamese certificated coffee industry.

• Food Industry And Nutrition
• /
• v.19 no.2
• /
• pp.7-13
• /
• 2014

• Journal of the Economic Geographical Society of Korea
• /
• v.16 no.3
• /
• pp.372-388
• /
• 2013

A series of coffee middlemen has come to be regarded as an exploitative force in the lives of small and poor coffee farmers, which is called 'coyote', controlling production, paying unfair prices for labor and goods, and participating in fraudulent practices to maximize their own profits. However, the reality of gains captured by coffee middlemen in the value chain might be exaggerated and even unfair. Therefore, the main aim of this paper is to reconsider the implication of coffee middlemen for the development of coffee value chain in Vietnam. It also attempts to identify their characteristics by investigating relations among coffee farmers, middlemen and processing/exporting firms. In terms of middlemen's margin in the coffee sub-sector, their margin is quite small when compared to other actors higher in the value chain. Rather, coffee middlemen in Vietnam have played a critical role as an intermediary of change in local economies. More specifically, coffee middlemen in Dak Lak has played a significant role as a market facilitator by stimulating the access of farmers to markets by providing buyers for farmers thanks to changes in institutional environment. Also, they have played a critical role as an agent of sustainable coffee production by encouraging sustainable coffee production in accordance with the demand of processing and exporting firms.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.3
• /
• pp.147-154
• /
• 2021

For The purpose of this study is to understand the cultural differences between Yemen and Ethiopia for Koreans who love coffee and to find ways to cooperate with the region. The Islamic region is not able to cooperate directly, so we thought about how to exchange through the coffee industry. Therefore, the regional exchange model and prior research were examined. And examined the characteristics of early cultures and religions. We learned about political and regional relations through cultural cooperation and the history of Islamic conflict in Yemen. Finally, the local coffee industry and culture were explained. In conclusion, education is needed for regional cooperation in Islamic studies, and for this purpose, First, overcoming cultural clashes; Second, new strategic regional cooperation, Third, a cultural approach rather than a religion, Fourth, new technological regional cooperation; Fifth, parallel regional cooperation with Yemeni refugees; Sixth, a method such as a bridgehead in Ethiopia (Yemen trade and regional cooperation) was proposed.

• The Journal of the Korea Contents Association
• /
• v.13 no.1
• /
• pp.425-436
• /
• 2013

The reason I propose the work to suggest the appropriate education for coffee and improvement on the service quality of education coffee related majors at vocational school that affects the students' satisfaction and recommend intention, achieved the training for professional man. For the study, I did a research in October, 2011, targeting 263 students who complete regular course majoring in coffee at vocational school. The main study results as follows. First, the result from the service quality of education that affects students' satisfaction, the tangibles is the highest portion followed by assurance, contents, responsiveness and reliability. Second, the result shown satisfaction has influence on loyalty represents the positive effect which corresponds to the previous study. Through the study, the facilities and equipment are the most considerable elements for improving coffee education and the professional teachers and instructors with leadership are also necessary condition in order to develop coffee education system though, the students are not satisfied with all connection towards their future careers, hence I deliberate the long term measures to improve all matters for coffee industry.

• Food Industry
• /
• s.183
• /
• pp.23-29
• /
• 2005

• Food Industry
• /
• s.177
• /
• pp.26-34
• /
• 2004

• Food Industry
• /
• s.165
• /
• pp.63-66
• /
• 2002