• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.452-462
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• 2017

This study proposes community based web service for contents providers and web designers to provide user-centered approach on Wordpress theme search and customizstion process. The contents and structure of theme information is analyzed and online communities on programming and Wordpress are studied to development of community based, theme contents service scenario. As a result, I launched 'Themettack' web service, I took beta testing with 20 users for 2 weeks, and found that theme template image and ideal theme contest services are the most satisfactory experiences. Various community contents which tested in this study and user participation data provided proper directions of Wordpress theme service as open source platform.

• Journal of Agricultural Extension & Community Development
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• v.20 no.3
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• pp.603-642
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• 2013

Community Business is defined as profit-making enterprise for which a community residents can take to solve their own problems. It is comprised of some sequential activities: identifying problems, collective learning, organization. In rural South Korea, the central and local governments are promoting Community Businesses. However, the related policy programs are missing the very important perspective that self-help approach be essential in Community Business. Therefore, the policy programs should be changed so that they could effectively help community's autonomous practice.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.125-136
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• 2014

The purpose of this study is to derive a implications for and analysis a CrowdFunding cases in order to activate domestic Community Art. First, in the area of culture and art of CrowdFunding platform, search for Community Art' projects were selected examples of success and failure. As a result, differences in sample were compared in five items of Confidence & Information & Communication & Content & Benefit aspect etc,. Additional total analysis result, Genre and Period, clear differences in terms of compensation and Promotion occurred, as well as the need to develop new goods and services compensation was raised. Based on these implications, this study is to be a practical implication to Community Art of difficult to create its own fundraising. On the other hand, we suspect the environment of the domestic previous research related to the evaluation of Community Art is insufficient, and so must be concurrent also study the framework of analysis and systematic evaluation to complement these parts in the future.

• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.358-366
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• 2022

Recently, 'Apartment community facilities' have emerged as the most optional factor in the apartment market, and their level is becoming very important. Therefore, this study derived each type through latent profile analysis centering on health-related community facilities in 126 domestic main apartment complexes, and as a result of the analysis, it was confirmed that it was divided into a Pilates group, GX and Yoga group, Golf and Table Tennis practice range group, and overall low group. Among the four groups, Pilates, GX, and yoga groups are more likely to belong to Gangnam, Seocho and Songpa compared to complexes with many golf and table tennis practice ranges, and at the same time, the transaction price is also the highest. Through these analysis results, it was suggested that changes in the preference for leisure activities should be reflected when constructing community facilities, and that health-related community facilities should be deeply considered in residential welfare policies in consideration of high preference for fitness facilities in youth housing.

• Journal of Digital Convergence
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• v.16 no.3
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• pp.261-273
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• 2018

The purpose of this study is to find out how the online brand community characteristics affect customer behavior according to self-construal level and gender difference. The characteristics of online community are divided into interaction, objectivity, information provision, and activity reward. First, interactivity and activity compensation among the characteristics of online community have a positive effect on brand community commitment. On the other hand, the effect of purpose and information provision is insufficient. Second, the greater the commitment to the brand community, the higher the WOM effect is. Finally, this study shows that customers with dependent self-construal tendencies have more brand community support than customers with independent self-construal tendencies, and females show more brand community support than males. This study suggests an efficient marketing approach to companies through a brand community commitment by understanding the intrinsic motivation of consumers' self-construal level.

• Journal of the Korea Society of Computer and Information
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• v.15 no.7
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• pp.125-134
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• 2010

Importance of online community has been increased and also online community has been used as an important marketing tool. The purposes of this study are to construct an instrument to evaluate service quality of online community service and have a further discussion of the relationship between service quality dimensions, customer satisfaction, intention to move. According to our findings, among the determinants of service quality, empathy strongly influences both of consumer satisfaction and intention to move. The determinants of service quality which positively influences consumer satisfaction are empathy, tangibles and responsiveness. Empathy and assurance negatively influence intention to move. This means that the service quality of online community affects customer retention. Also, understanding and reflecting customer needs are more important.

• Proceedings of the Korean Association for Survey Research Conference
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• 2005.12a
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• pp.187-220
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• 2005

The purpose of this study is to analyze supporters' community formation motives/ Process/consumption experiences and community characteristics. For this purpose, this study collected the data using ethnographic interview. participant observation, documents and media reports. The results of this study show that supporters communities' formation and diffusion process were influenced by individual characteristics(e.g., personality, hobby and etc.), community characteristics(e.g.,team performance, star player, facilities and etc.) and external factors(ex: media movement etc.) and supporters have experienced various emotions such as intimacy. cohesion, pride and so on through various activities at on-line and off-line site. Community characteristics were classified into we-ness, rituals/traditions, moral responsibility. We found that we-ness influenced emotional dimensions such as joy, pleasure, fun and excitement. rituals and traditions made members feel passion. hope. love and vitality. and moral responsibility provided satisfaction. enthusiasm anxiety. regret and so on. Also, emotional attachment and brand loyalty were increased by these experiential aspects of community consumption.

• Knowledge Management Research
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• v.23 no.2
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• pp.211-228
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• 2022

As social media marketing becomes prevalent, it is necessary to understand the administrative role of managers in promoting user engagement. However, little is known about how community managers enhance user engagement in social media. In this research, we study how managers can boost online user participation, including clicking likes and writing comments. Using the SUR (Seemingly Unrelated Regression) model, we find out that the active participation of managers increases user engagement of both passive (likes) and active (comments) ones. In addition, we find that the number of emotional words included in posts has a positive effect on the passive engagement whereas it negatively affects the active engagement. Lastly, the congruency between posts and comments positively affects users' passive engagement. This study contributes to prior literature related to online community management and text analyses. Furthermore, our findings offer managerial insights for practitioners and social media managers to further facilitate user engagement.

• Journal of the Korean Society for information Management
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• v.24 no.1 s.63
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• pp.227-250
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• 2007

With the advent of social networking activity on the Internet, online community sites are becoming more popular. The main purpose of this study is to empirically investigate the influence of intermediary trust and system trust on the forum activity trust and information quality satisfaction. We assume that the intermediary trust and system trust come from the online community site itself, while the forum activity is made within a specific forum allowed on the online community site, and therefore forum activity trust and information quality satisfaction are related to a specific forum. The 591 valid questionnaire data were gathered from the users acting in forums allowed on the Samsung Economic Research Institute (SERI) (www. seri.org). The empirical results are as follows. First, the SERI intermediary trust and its system trust have positive influence on the SERI forum information quality, system quality, and perceived effectiveness. Second, the SERI intermediary trust contributes to reducing the SERI forum perceived risks, while the SERI system quality does not. Third, the higher the SERI intermediary trust is, the higher the SERI forum trust and information quality satisfaction increase.

• Journal of the Economic Geographical Society of Korea
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• v.15 no.4
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• pp.708-720
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• 2012

The main aim of paper is to analyse relationships of objects, methods and main agents for the sustainable growth of community business (CB). Since the 1990s, Korea central-local governments have carried out a variety of policies to revitalize the rural economy, but many policies did not work effectively. The main reason for this is that those policies were simply focused on construct the hardware-based infrastructure without considerations of community capabilities. Recently, to overcome these problems, various kinds of community business policies are carried out across the country. Therefore, to avoid previous problems, the concrete and thorough analysis on the current CB has to be required. To do this analysis, four case studies on Sungmisan Village (in Mapo-Gu, Seoul) were taken and analysed in this paper. Results for this are as follows; Firstly, for the sustained growth of CB, it has to be required that the needs and demands of communities and residents are reflected. In the case of Sungmisan CB, residents were relatively satisfied with their community products, even though tastes and prices of those products were not very attractive. The reason for this is that those products were created by needs of local people. In this process, a market within the village was created and the basis of the management was established. Secondly, in order to secure a stable profit's structure that is necessary at the early stage of business settlement, creating related networks with Sungmisan CB is necessary. The CB established a stable profit structure by using mutual commodities. In particular, they linked closely and mutually so that visitors can buy their commodities. Lastly, for the sustainable management of the CB a common target local people should be set up. Furthermore, a system for income distribution has to be needed for protecting and solving potential conflicts.