• Proceedings of the Korea Association of Information Systems Conference
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• 2004.05a
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• pp.288-303
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• 2004

본 연구에서는 인터넷이 등장한 이후 인터넷의 사용이 보편화되면서 사이버 커뮤니티에 대한 관심과 참여하고 있는 사람들의 숫자가 급증하였다. 그러므로 사이버 커뮤니티의 시${\cdot}$공간의 제약 초월, 인터넷 공동체, 수평적 구조, 인터넷 방송, 인터넷 비즈니스 등의 다양한 순기능과 인터넷 상의 윤리적 문제, 익명성, 비대면성 등에서 발생되는 역기능의 실태, 사이버 커뮤니티의 활용에 대해서 조사분석을 실시하였다. 이를 위하여 사이버 커뮤니티의 개념부터 사이버 커뮤니티의 특징, 사이버 커뮤니티의 순기능과 역기능을 살펴본 후, 주 대상자 20대의 대학생으로 한 설문조사를 통해 사이버 커뮤니티의 순기능과 역기능에 대한 생각에 대해 알아보았다.

• 한국IT서비스학회:학술대회논문집
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• 2006.05a
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• pp.78-87
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• 2006

본 연구에서는 가상커뮤티니 성과의 영향요인들에 관하여 보다 포괄적이고 객관적으로 파악할 수 있도록 (1)가상커뮤니티 성과의 영향요인에 관한 현재까지의 대부분의 연구에 대한 이론적 고찰을 통해 (2)가상커뮤니티 성과의 영향요인에 관한 12개의 변수와 51개의 측정지표를 도출하였으며, (3)가상커뮤니티 사용자들에 대한 설문조사와 Lisrel 분석을 통하여 도출된 연구모형을 실증적으로 검증하였다.

• Journal of Global Scholars of Marketing Science
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• v.16 no.3
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• pp.87-106
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• 2006

Importance of on-line community has been increased and also on-line community has been used as an important marketing tool. Fashion companies also considered that on-line community provides opportunities to develop customer relationship and to improve customer loyalty. The purpose of this study is 1) to identify the characteristics of fashion on-line community, 2) to investigate the differences of factors affecting brand loyalty among fashion lifestyle groups. For data collection, on-line survey was conducted for fashion on-line community members in Daum portal site and total 404 subjects were used for this study. Factor analysis, cluster analysis, and regression analysis were used for data analysis. The results of this study were as follow: first, characteristics of fashion on-line community were classified as three factors: 'interactivity', 'information provision' and 'interest provision'. Second, the impact of fashion on-line community characteristics on brand loyalty were found to be significantly different among lifestyle groups. The results from this empirical study provide basic information for strategic planning about fashion on-line community by analyzing characteristics of on-line community users.

• 한국IT서비스학회:학술대회논문집
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• 2003.11a
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• pp.275-283
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• 2003

온라인 채널의 발달로 전자상거래를 통한 거래와 수익 증가에 관한 많은 연구들이 진행되어왔으나 수익 원천으로써의 커뮤니티(Community)에 관한 연구는 제한적이다. Hagel(1997)은 커뮤니티를 미래 사업 모델의 중심축이 될 것으로 예측하고 커뮤니티의 수확체증효과와 수익증가역학고리, 커뮤니티 자산들을 통해 포탈 비즈니스 모델에 적합한 일방향적이고 순차적인 커뮤니티 형성 프로세스를 중심으로 제시하였다. 본 논문에서는 전자상거래의 형태에 따라 커뮤니티 형성 프로세스의 변화 형태는 차별화 된다는 사례들에 근거하여 e-비즈니스 모델에 따른 차별화 된 커뮤니티 성공요인, 커뮤니티 주요자산들의 중요도 차이, 전환비용발생 요인을 파악하였으며, 이를 바탕으로 커뮤니티 형성 프로세스의 구조적 변화 행태를 제시하였다. 본 연구는 온라인 비즈니스 도입 기업에게 비즈니스 모델과 연계하여 네트워크 외부 효과를 극대화하는 차별화 된 커뮤니티 활용 포커스와 수익성 향상을 위한 커뮤니티 형성 프로세스를 설계하는 프레임�p을 제시하였다는데 그 특징이 있다.

• Journal of the Korea Society of Computer and Information
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• v.18 no.7
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• pp.101-109
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• 2013

In this paper, a method to decide the number of additional edges to integrate two communities in social network by using modularity is studied. The modularity is a measure to be used to describe the quality of the community. By adding additional edges to the communities, the quality of the communities is enhanced, To integrate two communities, we propose methods to decide the number of additional edges by calculating the modularity. Also, the conditions that the proposed method is valid is investigated in a simple test graph and the efficiency of the proposed method is approved by integrating two communities in Zachary Karate Club network.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.110-124
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• 2022

The purpose of this study is to develop community design evaluation factors for sustainable urban regeneration and to suggest considerations for sustainable community design by analyzing excellent community design cases. Through literature review, previous studies on the concept and core items of sustainable urban regeneration, and the concept and components of community design were considered. In addition, evaluation indicators for sustainable community design were developed in the socio-economic, physical, environmental, historical and cultural dimensions through the analysis of the linkage with the evaluation factors of community design through the analysis of previous studies. The evaluation index consists of 3 evaluation items and 9 items including social performance and participation at the social level, economic feasibility at the economic level, environmental characteristics at the physical and environmental level, accessibility, contextuality, locality at the historical and cultural level, identity, and artistry. Includes dog evaluation factors. Reliability and effectiveness are secured through the developed evaluation index and detailed description and expert verification. Exploratory factor analysis and expert interviews were conducted through the survey, and as a result of the analysis, the stability and Cronbach'α coefficients were verified, and the validity of the community design evaluation index considering sustainable urban regeneration was recognized through expert interview. The results of this study are considered meaningful in that they can provide basic data for the improvement of community design for sustainable urban regeneration in the future.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.526-536
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• 2021

This study looked at what factors lead to continuous participatory intention of online childrearing community. Trust, reciprocity and perceived security from the perspectives of community attributes and reputation motivation, information motivation, enjoyment motivation and self-monitoring from the users' perspectives were conceived as determinants that might have influences on continuous participatory intention of online childrearing community. It were also empirically tested whether they affect continuous participatory intention of online childrearing community. The moderating effect of self-monitoring was examined, too. In order to collect data, online questionnaires were conducted to women whose ages were 20-49 years old and joined online childrearing community. Their responses were analyzed with a regression analysis. The findings showed that trust, reciprocity and information motivation have influences on continuous participatory intention of online childrearing community. The moderating effect of self-monitoring between reciprocity and continuous participatory intention was also found.

• The Journal of Society for e-Business Studies
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• v.11 no.2
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• pp.49-69
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• 2006

The virtual community has been recognized as an effective marketing tool and has been an important motive of using internet to Internet users, but very few attempts have been done for the development of virtual community success. Although many studies have been made on influencing factors of virtual community success, the comprehensive studies have never been done so far. Therefore, this study focused on developing the comprehensive model and verifying empirically. This study proposed five influencing factors(Virtual Community Operational factor, Characteristics of Users, Usefulness, Trust, Commitment) that affect virtual community success and three success factors(Sense of Virtual Community, Loyalty, Purchasing Intention) by carrying out literature review extensively and suggesting the relationship among factors. The relationship among factors were empirically validated by structural equation modeling. The data used in this study were collected from 292 users of the existing virtual communities. As the result of statistical analysis. It was found that Virtual Community Operational Factor and Characteristics of Users statistically significantly influenced Virtual Community Success. Also, it was shown that the intervening effects of Usefulness, Trust and Commitment were statistically significant, but that the relationship between commitment and Loyalty was not statistically significant. Finally, it turned out that the causality among success variables of Virtual Community was supported, but that sense of Virtual Community was required to be measured by new measurements.

• The Journal of the Korea Contents Association
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• v.6 no.10
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• pp.80-88
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• 2006

This paper suggests frame of analysis about MMORPG and analyzes three representative games. That frame has seven categories and more divisional analysing items. The 7 categories are community orientation, PK orientation, convenient usability of item, variety of character, balance, convenience of interface, aesthetics of graphic and sound. As a result, We found that Lineage and WOW have many different characters and Ragnarok has the characters in-between Lineage and WOW.

• The Journal of Society for e-Business Studies
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• v.14 no.4
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• pp.95-118
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• 2009

Virtual community, which is formed on the internet, is expected to serve the needs of members for communication, information, and knowledge sharing. The executives of organizations should consider operating strategy of virtual community as a new innovation or knowledge pool since members share knowledge. However, many virtual community have failed due to members' low willingness to engage and furthermore to share knowledge with other members. Thus, there is a need to understand and foster the determinants of members' loyalty in virtual community. The objective of this study is to develop an integrated model designed to investigate and explain the relationships between contextual factors, personal perceptions of virtual community, usefulness, ease of use, familiarity, members' trust, reputation, community trust, attitude, satisfaction and loyalty. Empirical data was collected from 286 internet users and tested using structural equation modeling to verify the fit of the hypothetical model. The results show that the usefulness, familiarity significantly influences attitude and members' trust is significantly influence the community trust. And I confirmed that ease of use and attitude play the role of determinants in making the satisfaction, community trust and reputation influence the satisfaction that have the direct effect to making the loyalty. The results of the study can be used to identify the loyalty in virtual community. By investigating the impacts of contextual factors and personal perceptions on virtual community, the integrated model better explains behavior than other proposed models. This study might help executives of virtual communities and organizations to manage and promote community trust, attitude, satisfaction to stimulate members' willingness to revisit the community and futhermore enhance their virtual community loyalty.