• Journal of the Korean Society for information Management
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• v.24 no.4
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• pp.73-96
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• 2007

In this study, the characteristics of scholarly communication through the Web and scientific journals are explored, and scholarly communication patterns in two scientific disciplines are compared to reveal the difference. Economics and Computer Science-Information Systems are selected as two disciplines to be analyzed. In the data collection process, 10 keywords are extracted from a database for each subject field, and scholarly Web pages and journal articles related to these keywords are collected and analyzed. Our investigation includes the characteristics of scholarly Web pages, Multi-Dimensional Scaling (MDS) analysis of co-linked Web pages as well as co-cited journal articles, and changes in the scholarly communication activities occurring on the Web and in scientific journals respectively over time. We found certain differences as well as common features in scholarly communication patterns between the Web and scientific journals for both fields of Economics and Computer Science. We also found that scholarly communication occurring on the Web displays unique features for each subtopic within the same field of study.

• Archives of design research
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• v.12 no.4
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• pp.79-88
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• 1999

A AD communication strategy is a inregrated strategy of business group for the purpose of attaining certain goals with a series of activities, which are systematically planned, investigated, fomulated,performed, and evaluated. The ad communication strategy should be established on the result of researching and analyzing the conditions of a company. And it can has to be commonly applied to every strategy to heighten the mutual effect. The purpose of the thesis is to suggest direction of an effective ad communication strategy and to recognize the importance of prantical example of ADcommunication strategy. The object of this thesis is the general aspect of strategy than specific aspect. The first chapter explains in general terms the purpose of this study and communication strategy. The second chapter explains the analysis of the market for seasoning products. A thorough investigation has performed to determin the entire market enviornment. The third chapter suggests the communlcayion strategy based on the market analysis of the seasioning product. Which can be applicable to any other products. The fourth chapter explains the results of this study and evaluates the K.J Sampoo ad communication strategy and given for the future.

• Journal of Distribution Science
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• v.8 no.2
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• pp.13-22
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• 2010

Customer Relationship Management(CRM) paradigm has emerged that suggests organizations will be more successfully if they concentrate on obtaining and maintaining a share of each customer rather than a share of the entire market, with information technology(IT) being the enabling factor. This paper presents five key elements that provide the necessary steps that allow and organization to position its people, business process, and information system to establish and take advantage of this paradigm. The key elements are : (1) IT investment, (2) Website application, (3) IT System application, (4) Communication strategies, (5) CRM Performance. The results show that IT investment, IT system application, and Website application play a vital role in enhancing an Organizational Communication. Also, the results show that IT investment, IT system application, Website application, and Organizational Communication play a vital role in enhancing an organization's performance of customer relationship management. Further, this paper discusses the importance of integrating these four elements for achieving effective customer interaction. The author provides academical and managerial implication for business strategies.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.215-216
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• 2012

애플(Apple)의 스마트폰(smart phon)은 우리의 여가생활을 바꿔놓았다. 개인과 개인, 혹은 개인과 단체, 단체와 단체의 커뮤니케이션의 방법에 있어 시 공간을 넘어 계층 간 장애 없이 글쓰기가 가능해졌다. 인터넷 가상현실에서 집단지성(swarm intelligence)의 활동이 늘어나고 있다. 집단지성들이 활동 가능한 확장된 교육프로그램이 논의 되어야 할 것이다. 문학관의 학교 교육의 시각적인 지도활용에 있어서 적극적인 도입이 필요하다. 또한 전국 5일제 시행 이후 체험환경은 교육, 관광 등 연계성을 들 수 있다.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.95-106
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• 2020

The study was conducted to investigate the effectiveness of professional volleyball teams' integrated marketing communication(IMC) activities. The subjects of this study were a total of 400 surveys of visitors who visited the stadium to watch mans professional volleyball games from 2019 to 2020, and 385 questionnaires except for invalid or error questionnaires were used for research purposes. For factor analysis and reliability testing, IBM SPSS Statistics Ver 21.0 was used. Frequency analysis was conducted to examine the general characteristics. To verify differences between groups according to demographic and general characteristics, independent sample t-test and one-way ANOVA were performed, and correlation analysis was performed to examine the relationship between variables. In addition, regression analysis was conducted to verify the influence between variables. The results of the study are as follows. First, there was no difference in club image, club reputation, and club loyalty by gender. Second, there was no difference in club image, club reputation, and club loyalty according to age. Third, there was no difference in the club image, club reputation, or club loyalty according to the viewing experience. Fourth, professional volleyball team IMC activities were found to affect the club image. Fifth, professional volleyball team IMC activities were found to have an impact on the club's reputation. Sixth, it was shown that professional volleyball team IMC activities have an effect on club loyalty. Eighth, the club image was found to affect the club loyalty. Finally, it was found that the club reputation influenced the club loyalty.

• Health and Mission
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• s.14
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• pp.14-17
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• 2009

사람들은 인터넷을 통해 이메일, 커뮤니케이션, 쇼핑 등 다양한 활동을 즐기고 있다. 인터넷을 통해 의료정보를 접하게 되는 것도 이런 맥락에서 하나의 분야일 뿐이다. 이미 생활의 중요한 축이 되어버린 인터넷이 제공하는 정보 그 중에서도 의료 서비스나 신의료기술 등에 관련된 정보를 어떻게 활용하는 것이 좋을지 생각해 보자.

• Proceedings of the Korea Database Society Conference
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• 2002.10a
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• pp.60-71
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• 2002

필자는 콘텐츠비즈니스를 인간의 근원적 욕구와 니즈에 대한 해갈을 주는 핵심전략 가치로서의 콘텐트를 영화, 게임, 애니메이션, 방송, 교육, 캐릭터, 출판만화, 모바일등의 형태로 미디어믹스 기획개발상품머천다이징 서비스하고 라이센싱함으로서 재화를 취득하는 제반 거래 및 커뮤니케이션 활동이며 무한경쟁시장인 글로벌시장을 목표시장으로 한다. 라고 정의한 바 있다. (중략)

• Digital Contents
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• no.8 s.75
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• pp.8-13
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• 1999

인터넷을 통해 가장 활발하게 비즈니스가 이루어질 수 있는 분야가 바로 무역업이다. 인터넷이라는 가상공간이 바로 시장이 되고, 인터넷 접속자가 고객이 되기 때문이다. 상품정보, 시장동향정보, 거래선발굴, 신용조사 등 무역정보를 입수하고, 전자메일이나 뉴스그룹과 같은 커뮤니케이션 활동을 통해 인터넷 무역을 활발히 진행시킬 수 있다. 이 글에서는 인터넷 무역 방법 중 정보수집과 광고 마케팅 단계에 대해 알아보고자 한다.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.104-115
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• 2022

Recent companies that have grown to be the world's largest in the information technology industry and have a substantial impact on the global economy started as start-ups built on the founder's entrepreneurship. As a consequence, interest in entrepreneurship education has increased significantly. This research examined the essential elements and educational activities of the educational process among educators who undertake entrepreneurship-related education, using AHP methodologies. The study revealed that both educators rated competency education as more essential than character education. Within the character education dimension, habits were deemed more significant than attitudes, while within the competency education dimension, the technique education module was seen more important than the knowledge education module. This research is expected to contribute to the sustained expansion of domestic entrepreneurship education as well as to the response to opportunity entrepreneurship.

• Economic and Environmental Geology
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• v.45 no.4
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• pp.431-440
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• 2012

This study examines the communication status and strategies of geological resource related companies in Korea through the comparison with American companies. Through this analysis, this study is to draw the domestic companies' characteristics and problems on communication, and even to suggest how to execute the communication about geo-technologies at national level. The results indicate that geo-technologies related compaies in Korea don't use a lot of advertising communication as means of providing informations about corporate itself, corporate activities, and it's product, etc. And the companies using advertising communication tend to execute more organization advertising focusing on corporate image than product advertising. The advertising utilized by geological resource related companies is usually targeted at consumers, they don't use advertising endorser actively. And all the companies analyzed in this study have their own website and run it. This study provides some recommendations on communication strategies and executions for various geo-technologies related organizations. (1)Advertising strategies for establishing a specific image (2)Advertising message for understanding about geo-technologies (3)A variety of advertising creative (4)A consistent advertising concept and message strategies (5)A consideration about website in terms of PR (6)Information on website for various stakeholders (7)Providing various information message on website.