• Title/Summary/Keyword: 커뮤니케이션 품질

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Implementation of Hybrid Application for Cafeteria Monitoring based on HTML5 (HTML5 기반 급식 모니터링 하이브리드앱 개발)

  • Shin, Hwa-Young;Kim, Yu-Doo;Moon, Il-Young
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2013.05a
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    • pp.749-750
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    • 2013
  • Due to the rapid development of smart phones, smart phone users grew, expanding communication between the service users has been enabled by the application's service. Difficult to find a service that allows you to know the quality of school meals and the expectations of these applications. In addition, the existing application works only with a particular device, it is difficult to compatible devices. Thus, based on the HTML5 hybrid application were developed and this feed can be monitored by the students of the school, the communication can be formed.

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Effect of Verbal and Non-verbal Salesperson Communication in Service Encounters on Customer Emotions and Service Quality Perceptions -Focus on National Brands- (캐주얼의류매장 판매원의 커뮤니케이션이 감정유형과 서비스품질지각에 미치는 영향 -내셔널브랜드를 중심으로-)

  • Lee, Ok-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.1
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    • pp.51-63
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    • 2013
  • This study investigates the effect of verbal and nonverbal communication on customer emotions and service quality perceptions. The subjects used in this study were customers of a fashion shop in Sunchon South Korea. The questionnaires were conveniently sampled from July 2010 to August, 2010. Questionnaire data from 335 customers of a national brand were analyzed through a reliability analysis, factor analysis, and multiple regression analysis. The results of this study are as follows. First, it was found that the verbal communication of service providers have a significant impact on customer emotion. Second postures/proxemics and physical appearance/paralanguage (out of 3 factors of nonverbal communication) have significant (+) influences on the positive emotion of customers and kinesics have significant (-) effects on the negative emotion of customers. Third, the verbal communication of service providers has a considerable impact on customer service quality perceptions. Forth, given the relationship between non-verbal communication and service quality, it was represented that all factors (postures/proxemics, physical appearance/paralanguage, and kinesics) of nonverbal communication, have significant positive influences upon customer service quality perceptions. Fifth, it was found that customer emotions have a significant impact on customer service quality perceptions.

A Study on the Aesthetic Art Marketing Communication of Luxury Brand Using Storytelling (스토리텔링을 이용한 명품 브랜드의 미학적 아트마케팅 커뮤니케이션에 관한 연구)

  • Cho, Hye-Duk;Hwang, Jae-Kwang;Lee, Sang-Youn
    • Journal of Distribution Science
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    • v.9 no.3
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    • pp.73-82
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    • 2011
  • This study presents an effective and distinctive marketing strategy through the implementation of the aesthetic art marketing communication technique of storytelling. The reason applying art to marketing is effective is that it gives "class" and aesthetic beauty to the brand's image, which will lead to an increase in revenue and loyalty of consumers. The story stands in for the brand's subject of "desire." Luxury brand customers not only consume high-quality products, require the utmost in service, and value of the brand, they also appreciate the story the brand is telling. The story, combined with art, is called art marketing communication; it makes the brand more unique through its enhanced visual elements. The study discusses art collaboration, art exhibition, a transforming architecture project, art advertisement, a flagship store, and a human resource training center. Based on the "desire," I adopted the element and principle of storytelling. By visualizing the brand with a symbol, the company is able to relate to consumers' sentimentality. Through storytelling art marketing communication, and the strategy using relevance of brand and artist's popularity, the research shows efficient art marketing influences to the brand's image. The results of the research indicate that by using adequate art marketing communication that best reflects the identity and story of the luxury brand, it produces great results; the research also demonstrated, in various ways, that art marketing will succeed. The case showed the following outcomes. First, consumers have a tendency to choose a brand that is associated with an empathizing story. World renowned brands see through the market's "desires" for unique stories, and they also provide the ability to amuse consumers. The story in a product will become an important competitive element in future markets. Second, the art marketing communication applying a story rendered a brand with distinction. The most effective art marketing communications are art collaboration, art exhibition, locomotive architecture project, and others that are adopted as various means. Third, the brand's products were considered as an art piece, which led to not only strengthening the loyalty of consumers but also an increase in sales. In addition, the company could sustain a premium price for the goods sold. By adapting art to a brand's tradition, an innovative and creative new product provides consumer satisfaction, and producing goods in limited editions creates enthusiastic collectors. Fourth, this study suggests an abridged report, implication, limitation of the study, and directions for further research. Referring to the case for the adaptation of luxury brands, efficient art marketing strategies considering Korean company brand and efficiently study preceding Korean company brand art marketing strategy could be proposed.

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Building Contingency Paradigm Model based on Paradoxical Attitude Study (역설적 태도 연구에 기반한 상황적 패러다임 모델 구축)

  • Lee, Won-Jun;Chong, Sang-Soo
    • The Journal of the Korea Contents Association
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    • v.10 no.2
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    • pp.412-420
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    • 2010
  • With increased complexity of product and market, the phenomenon that a consumer get paradoxical attitude toward marketing object has been increased. And this phenomenon eventually affects the relationship between consumer and product. In this study we tried to find more paradoxical phenomenon and understand consumer behavior confronting these situations when they buy agro-product based on ground theory methodology. According to the results, consumer's expectation and purchase experience can promote quality paradox experience during confronting various marketing activities such as price, product, promotion, place. Also these experience can cause quality paradox related interaction and communication even though there could be differences in their experience according to demographic characteristics, personal preference, and risk perception. Consumer will develop multiple strategies against quality paradox to manage the uncomfortable paradox experiences.

Relationship between Military officer Health Examination service quality, customer satisfaction, and behavioral intention (군 간부 건강검진 서비스 품질과 고객만족, 행동의도와의 관계)

  • Lee, Jee-Choul;Lee, Jin-woo;Kim, Kwang-Hwan
    • Journal of Digital Convergence
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    • v.15 no.1
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    • pp.301-309
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    • 2017
  • The study analyzes the effects of quality factors of health check-up service applied to military officer every year on the value and the behavioral intention of consumers so that it is be able to suggest alternatives to realize a systematic and realistic health check-up system. The survey period was from September 27 to October 4, 2016 and 294 out of 300 patients were finally selected; Frequency analysis, ANOVA analysis, Pearson's correlation analysis and multiple regression analysis were performed. In conclusion, the Age(p<0.05), Number of examinations(p<0.01), Medical communication(p<0.01), Quality of service(p<0.001), Medical Services Value(p<0.001) were drawn as characterized results by sectors regarding health screening service quality and customer satisfaction and behavioral intention. In the future, the military should improve the quality of education and publicity programs to improve the awareness of health checkup system, and improve quality of health checkup service to detect diseases early.

품질경쟁력 평가모형에서 제품 디자인의 인과관계와 디자인 경영에 관한 실증적 분석 : 한국 제조업 부문을 중심으로

  • 임채숙;임양택
    • Proceedings of the Technology Innovation Conference
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    • 2004.06a
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    • pp.170-213
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    • 2004
  • 생산자 중심에서 소비자 중심으로의 경영 패러다임이 변화함에 따라, 이제 디자인 경영(design management)의 시대가 도래하였다 즉, 제반 기능의 활동이 독립적이고 순차적으로 이루어지는 기존 경영방식(즉, 제품 개발 $\rightarrow$ 제품 디자인 $\rightarrow$ 제조 $\rightarrow$ 마케팅 $\rightarrow$ 판매)과는 달리, 디자인 경영은 디자인을 중심으로 제반 기능간의 통합과 조정을 이룬다. 이 결과, 디자인 경영은 조직간의 커뮤니케이션을 활성화시키며 소비자의 추상적인 욕구가 구체적으로 상품에 표현되도록 노력한다. 이렇게 함으로써, 디자인 경영은 기업 이미지 창조의 역할을 적극적으로 수행하는 것이다. 이와 같은 소비자 중심의 경영은 과거 제품의 판매(sales)지향적이던 기업 활동을 소비자와의 관계(relationship)지향적으로 변화시키고 있다. 본 연구의 분석 목적은 제품 디자인을 품질경쟁력의 결정요인으로서 포함시켜 품질경쟁력의 평가모형을 개발하고 품질경쟁력의 결정요인 및 상관관계와 품질함수를 추정함으로써 제품 디자인 및 디자인 경영의 기능적 역할을 규명하고 디자인 경쟁력 수준을 평가 및 측정할 수 있는 모형을 정립함과 동시에 이를 제고할 수 있는 정책방향을 제시하는 것이다. 이로써, 본 연구는 신상품의 개발과정에서 어떻게 제품 디자인이 연구개발, 제조, 마아케팅, 판매 등의 제반 기능들과 상호 작용하며 이들 기능들의 통합과 조정을 추구할 수 있는가를 보여주는 디자인 경영의 이론적 기초를 제공하고자 함이다. 상기와 같은 연구목적과 분석목표를 위하여, 한국 제조업 부문의 400개 표본기업에 대하여 소정의 설문조사를 통하여 추출된 측정변수들을 기초로 품질경쟁력의 결정요인을 분석하고 품질경쟁력 지수를 도출하여 산업부문별 및 제품유형별로 비교하였으며, 품질함수를 추정하였다. 전술한 분석결과를 토대로, 디자인 경영이론의 기초를 제공하기 위한 시도로서 제품 디자인의 파급효과와 인과관계에 대한 가설검정을 실시하였다. 본 연구의 분석 결과는 다음과 같이 요약될 수 있다. (1) 품질경쟁력의 결정요인으로서 주요 제품들의 기능성, 기본 성능, 제품성과의 기술적 성취도, 제품 수명(내구성), 신뢰성, 핵심 기술력, 사용 편의성, 서비스 편의성, 생산 용이성, 제품 디자인의 우수한 정도가 a=0.01 수준 하에서 유의적으로 추정되었다. 이들 변수들 중에서 품질경쟁력에 가장 큰 영향을 미치는 측정변수는 제품의 기본 성능, 수명(내구성), 신뢰성, 제품 디자인의 순서로 추정되었다. 이것은 한국 제조업이 아직 산업 디자인이 품질경쟁력에 크게 영향을 미치는 성숙단계에 이르지 못하였음을 의미한다. (2) 제품 디자인에게 영향을 끼치는 유의적인 변수는 연구개발력, 연구개발투자 수준, 혁신활동 수준(5S, TPM, 6Sigma 운동, QC 등)이며, 제품 디자인은 우선 품질경쟁력을 높여 간접적으로 고객만족과 고객 충성을 유발하는 것으로 추정되었다. 상기의 분석결과로부터, 본 연구는 다음과 같은 정책적 함의를 도출하였다. 첫째, 신상품 개발과 혁신을 위한 포괄적인 연구개발 프로젝트를 품질 경쟁력의 주요 결정요인(제품의 기본성능, 신뢰성, 수명(내구성) 및 제품 디자인)과 연계하여 추진해야 할 것이다. 둘째, 기업은 디자인 경영 마인드 제고와 디자인 전문인력 양성을, 대학은 디자인 현장 업무를 통하여 창의력 증진과 기획 및 마케팅 능력 교육을, 정부는 디자인 기술개발 및 디자인 교육지원의 강화를 통하여 각각 디자인 경쟁력$\rightarrow$품질경쟁력을 제고시켜야 할 것이다.

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The Effect of Hallmark of the Environment Friendly Agricultural Products on the Consumer Value and Purchase Intention - Centering around the Moderating Effect of Regulatory Focus and Construal Level (친환경농산물의 인증마크가 소비자가치와 구매의도에 미치는 영향 - 조절초점과 해석수준의 조절효과를 중심으로)

  • Lee, Seung-Hee;Han, Sang-Bak;Do, Hyeon-Ok;Seo, Kyeong-Do
    • Journal of Digital Convergence
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    • v.9 no.4
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    • pp.143-156
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    • 2011
  • To accomplish these purposes, First, this research divided hallmark of the environment friendly agricultural products into organic products and pesticide-free products and participants are classified as having promotion or prevention regulatory focus. In addition, consumer value type is categorized into value of social psychology and functional value. Second, construal level divided into high and low on the relationships between the consumer value and purchase intention. The main factors of the consumer value such as value of social psychology and functional value were found from the previous studies. This study is meaningful that the fit of regulatory focus between hallmark of organic products and pesticide-free products in environment friendly agricultural products. The regulatory relevance could moderate the level of persuasion knowledge activation. Also, This research is meaningful that the fit of construal level theory between Consumer value and purchase intention by person's psychological personality. The construal level relevance could moderate the level of marketing activation.

Effect of Beauty Live Commerce Service Quality on Satisfaction, Trust and Loyalty (뷰티 라이브 커머스 서비스품질이 만족, 신뢰, 충성도에 미치는 영향)

  • Shin, Tae-Hyun;Shin, Dong-Hwa
    • Journal of the Korean Applied Science and Technology
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    • v.39 no.2
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    • pp.281-293
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    • 2022
  • In this study, the effect of beauty live commerce service quality on satisfaction, trust, and loyalty was investigated. To this end, a total of 246 questionnaires were collected and frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis were performed using the statistical package SPSS 26.0. The main results are as follows. First, it was found that information usefulness, interactivity, and entertainment, which are components of beauty live commerce service quality, had a significant effect on satisfaction and trust. Second, satisfaction was found to have a significant effect on trust and loyalty. Third, trust was found to have a significant effect on loyalty. As a result of the above, all five hypotheses were accepted. In order to induce loyalty, satisfaction and trust must be satisfied.

A Study on the Effect of Intention of Usage on Internet Brand Community Site by the Extended Technology Acceptance Model (확장된 TAM을 이용한 인터넷 브랜드 커뮤니티 사이트 품질 특성과 이용의도에 관한 연구)

  • An, Un-Suk;Jang, Hyung-Sub;Oh, Jong-Chul
    • Management & Information Systems Review
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    • v.28 no.2
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    • pp.69-94
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    • 2009
  • As the internet environment develops, internet has already been being established as important tool of business marketing and branding. The goal of this study is in search for internet brand community quality characteristics, testing an effect of internet brand community quality on usage intention of community user. Data has been collected from 294 respondents during september of 2006. The questionnaire method was adopted to collect the data for this study. The research was conducted by using SPSS 12.0 and AMOS 5.0. It was found that as follows; First, Internet brand communities are characterized by system quality, service quality, and information quality which are also the traits of free contents in ordinary websites and on-line community site. Second, Traits of Internet brand community were related positively to perceived ease of use, usefulness, flow and social interaction of internet brand community user. Third, the factor that affects internet brand community usage intention was perceived ease of use, usefulness, flow, enjoyment and social interaction. Based on the results, the study offers marketing strategic implications for internet brand community site provider.

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A Study on The Evaluation for Quality Factors of SNS and SNS Media by Using AHP (AHP 기법을 적용한 SNS 품질요인 및 SNS 매체 평가에 관한 연구)

  • Li, Nan;Park, Deuk
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.12
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    • pp.299-307
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    • 2014
  • Nowadays, SNS media has become one of the most common and economic communication methods in the modern word. With the rapid development of communication technology, a variety of SNS media makes easier for us to reach other people everywhere and people are getting more and more reliant on them. The surge in SNS media users and SNS media diversity gets more important every day, but academic research on SNS media evaluation program is scanty. In order to present an evaluation program on the SNS media, this study selected some applicable measurement factors based on reference research, and then evaluate major SNS medias by using AHP analysis method. With these purposes, Kakaotalk, Twitter and Facebook, are the three major SNS medias that were chosen for the analysis. Through collections and analysis of usability evaluation factors about SNS quality from related literature, some factors were concluded: system quality, information quality, interface quality and service quality, to build an AHP frame. And to achieve these purposes, this study applied comprehend mutual questionnaire survey for experts and users to gather research date. Empirical studies about the results were performed using AHP method with Microsoft Office Excel 2010. In this study, the final SNS media evaluation result is that Kakaotalk ranks first of the three SNS media, Facebook is in the second place, and Twitter as least. When SNS media are evaluated, system quality, information quality, interface quality and service quality should be considered. Among all factors, service quality is the most important.