• The Journal of Korean Association of Computer Education
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• v.16 no.1
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• pp.63-71
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• 2013

This investigates the major factors that impact digital contents piracy in a college environment, mainly because the violation of the copyright is known to occur most often in college environments. Using a theoretical model based on Theory of Reasoned Action, this study examines the causal relationships among the variables of the digital contents piracy behavior. Major research variables include intention to commit piracy, attitude, social influence, fear of legal consequences, enjoyment, perceived easiness, knowledge level, and facilitating conditions. Survey responses from 335 undergraduate and graduate students indicate that the attitude and social influence affect the intention to commit piracy, and that social influence, enjoyment and perceived easiness influence the attitude. But, contrary to our expectation, knowledge level has been found to have no impact on the attitude. Perceived easiness, fear of legal consequences and facilitating conditions have all been shown to affect social influence. As a conclusion, the academic and practical implications of these findings are discussed.

• Journal of Information Management
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• v.43 no.3
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• pp.61-78
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• 2012

Internet is widely spreading in everyday life and it makes easy to find and share information on the Internet. Many of Internet users are copying and distributing copyrighted materials freely on the Internet without recognizing that it is unethical and illegal behavior. The rate of Internet piracy is constantly increasing even though the regulation and punishment for piracy behavior are to be strict. However, there is a lack of study about the relationship between the punishment and education for intenet piracy on users' attitude and intention toward piracy on the Internet. The purpose of this study is therefore to find out the effect of the level of punishment for internet piracy on users' attitude and intention. This study also examines the moderating effect of piracy education on the relationship between punishment and piracy intention. The study shows that the punishment is directly associated with the attitude but not associated with the piracy intention. The piracy education has a significant effect on the relationship between punishment and intention. The result of this study could bring up the issue of intellectual property protection on the Intenet and suggest an importance of piracy education to educators, managers and internet users.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.125-132
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• 2021

This study analyzed the multi-mediating effects of information security, personal information infringement, personal experience, and information security intention in the relationship between personal information protection and information security attitude. For this purpose, a survey was conducted on 221 students from G University. First, information security, personal information infringement, and information security awareness had a simple mediating effect. Second, information security, personal information infringement, personal experience, and information security consciousness had parallel multi- mediation effects. Third, personal information infringement and information security awareness had a simple mediating effect in the parallel multiple mediation state. Fourth, information security had a simple mediating effect, but it was found that there was no simple mediating effect in the parallel multiple mediation state. This study is meaningful in that it empirically compared the simple and multi-mediation effects.

• Information Systems Review
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• v.16 no.2
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• pp.1-23
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• 2014

With side effects such as Phishing and Spam using personal information in Social Network Service, there is a growing need for studies related to harmful behaviors such as the reason for privacy violation. As such, this study assumed privacy violation to be ethical decision, making behavior and used the Theory of Planned Behavior and Motivation Theory, which are mostly used in social science to identify the factors affecting privacy violation. The results suggested that the Perceived Enjoyment and Punishment used in motivation studies affected privacy violation behaviors, and that the factors of the Theory of Planned Behavior such as Attitude toward Privacy Violation, Subjective Norms of Privacy Violation, and Perceived Behavioral Control with regard to Privacy Violation significantly influenced the Intention to Privacy Violation. On the other hand, Perceived Curiosity and Subjective Norms of Privacy Violation did not affect the Intention to Privacy Violation. Therefore, this study confirmed that the Theory of Planned Behavior was appropriate to explain the Intention to Privacy Violation, and that the variables of the Motivation Theory generally influenced the Attitude toward Privacy Violation. This study was significant since it extended the scope of theoretical privacy study from users and victims centered to inflictor and applied the Extended Theory of Planned Behavior using the variables of the Motivation Theory in the study of Intention to Privacy Violation. From the practical aspect, it provided the ground for privacy education based on the fact that the Attitude toward Privacy Violation can be curbed when education on the Privacy Concerns, Perceived Enjoyment, and Punishment with regard to privacy is strengthened. It also cited the need for the punishment of privacy violation and the practical ground to amend the terms and conditions of user license and Personal Information Protection Act to provide policy support.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.145-151
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• 2013

As the Internet is widely used worldwide, digital asset on the internet becomes to be critical to protect from illegal copying and piracy which is an unlawful action that download or upload copyrighted materials from the Internet without having a right to use them from the copyright owners. Such an illegal and unethical behavior are pervading and becoming a big concern in many industries and business sectors over the world. This study examines the effect of the user's perception for piracy regulation and moral obligation on online piracy intention. Therefore, the purpose of this study is to see the different effect of regulation and moral obligation on piracy attitude and intention so as to suggest an effective method of piracy protection and to bring an attention on moral and ethical education for online piracy. The result of this study showed both punishment and moral obligation toward online piracy are significantly associated with users' attitude on piracy, indicating that higher level of punishment severity as well as moral obligation lead to decrease piracy attitude. This research also revealed that the level of users' moral obligation has a stronger relationship with piracy attitude than punishment.

• The Journal of Korean Association of Computer Education
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• v.16 no.5
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• pp.1-8
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• 2013

The purpose of this study is to examine the effect of Internet copyright education on ethical consciousness, moral judgement and piracy intention in Internet copyright. The result of empirical research shows that Internet copyright education effects on piracy intention through moral judgement in order to make a right or wrong decision about the actual piracy behavior. On the other hand, the internet copyright education does not effect on ethical consciousness and piracy intention directly. This result implies that internet copyright education do not actually impact on the attitude and consciousness of online piracy, and that right understanding and proper internet ethic education program have to be considered to protect negative consequences by online piracy.

• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.376-388
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• 2019

One important online marketing practice to emerge in recent years is online behavioral advertising. Online behavioral advertising entails a range of issues, including the following: personal information collection and usage agreements (three conditions: no agreement, agreement, or agreement with a reward), consumers' levels of perceived personalization (low vs. high), and consumers' level of online privacy concerns (low vs. high). The effects of all these is what this study is designed to examine, as it evaluates online behavioral advertising. Study findings suggest that types of information collection and usage agreement play a pivotal role in the evaluation of online behavioral ads. Individuals who provided the informed consent form with the possible reward had a more favorable attitude toward the brand than individuals who provided the informed consent form without a possible reward. In terms of personalization, the level of perceived personalization of the advertising message impacted consumers' attitudes toward the online behavioral ad and toward the brand. Finally, online privacy concerns appear to impact consumers' attitudes toward the online behavioral ad and toward the brand. Theoretical and practical implications are also discussed.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.1279-1279
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• 2017

본 연구는 기업의 기술 유출 및 특허 침해라는 정보 보안 문제 발생 시, 브랜드 기업의 시장 지위에 따라 가해 및 피해 기업에 대한 소비자 반응이 달라질 수 있다는 점에서 착안하였다. 같은 예로 대한민국 국가대표 축구팀이 약팀과의 경기에서 졌을 때, 일부는 경기력을 비난하지만, 일부는 선수 부상, 날씨, 시차 적응 등 상황이 불리했음에도 잘 싸웠다고 평가하는 경우가 있다. 이처럼 어떤 부정적 결과 대해 사람들은 각자 다른 평가를 한다는 맥락에서 기술 유출과 특허 침해와 같은 정보 보안 문제가 발생한 기업에 대해 소비자 인식과 태도는 다르게 나타날 수 있다. 이와 같이 소비자 관점에서 기대와 실제가 불일치한 지각과정을 설명하는 심리적 메카니즘에는 동화-대조 효과가 있다. 본 연구는 기술 유출 및 특허 침해에서 일어나는 소비자 동화-대조 효과를 심리학의 귀인 이론을 통해 설명하고, 이 때 사람들의 귀인 방향이 브랜드 명성이 높을 때와 낮을 때, 기술 유출 경로가 내부자일 때와 내부자가 아닐 때에 나타나는 소비자 반응을 확인하고자 한다. 또한, 이로써 나타나는 소비자 반응을 귀인 이론의 방향성과 메커니즘을 통해 설명하려 한다. 동화-대조 효과에서 나타나는 귀인의 방향성과 소비자 반응 관계를 분석한다면, 추후 기업의 R&D와 기술 개발 전략, 지적 재산권 침해 이후 사태에 대한 대응과 수습에 가이드를 제공할 수 있을 것이라 기대한다.

• 주택과사람들
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• s.221
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• pp.88-89
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• 2008

우리나라는 전통적으로 주택의 일조에 대한 가치를 인식하고 이를 주거 환경에 반영하려고 노력해왔다. 이 같은 태도는 현대에도 이어져 수요자들은 주택을 매수하거나 임차하려 할 때 주택의 가치를 판단하는 기준 중 하나로 주택의 일조를 꼽는다. 일조권 분쟁이 빈번하게 발생하는 요즘, 일조권 침해를 판단하는 기준에 대해 자세히 살펴보기로 한다.

• Information and Communications Magazine
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• v.21 no.9
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• pp.48-57
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• 2004