• Journal of the Korean Home Economics Association
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• v.36 no.11
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• pp.103-117
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• 1998

The purpose of this study was to investigate the relationships of home environments, personal factors on prosocial behaviors through analysis on children's sex and age. The data were collected by questionnaire method from 190 elementary school and 102 middle school children in Pusan. The instruments used are the child's prosocial behavior test on the basis of the self report scale by Yang, Jean Sook(1991). Frequency and regression analysis were applied for data analyses. The main results of the study were as follows; (1) Prosocial behaviors were directly influenced by home environments and personal factors on children's prosocial behaviors. Personal factors were stronger than home environments in influencing on children's prosocial behaviors. (2) Girl's prosocial behaviors were influenced by home economic level, parent's educational level, leaderships, the sphere of peer relations, popularity, prosocial behavior experience and maturity of prosocial motive. Boy's prosocial behaviors were influenced by leaderships, the sphere of peer relations, popularity, prosocial behavior experience and maturity of prosocial motive. (3) The effects of home environments and personal factors for prosocial behavior differed accoring to children's age. The more children aged, the less home environment & effective factors influenced.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.313-323
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• 2016

Companies are investing in CSR activities as a way to fulfill their societal obligations. It is expected that companies' CSR activities would be an effective investment to enhance corporate image, leading to consumers' purchase behavior. However, sometimes, CSR activities have a null or negative effect on the evaluation of company. The purpose of this research is to find ways to solve these problems and it reviews some research concerning donation and introduce these research into CSR. Specifically, this study examines the effect of CSR beneficiary appeals on the attractiveness of corporate identity and the mediating role of the inferred motives of CSR. The results show that consumers evaluate the corporate identity less attractive which employ the self-benefit CSR appeal. In addition, the findings also suggest that the effect of the CSR beneficiary appeal on the attractiveness of corporate identity is mediated by the inferred motives. These results suggest some managerial implications concerning communication guidelines of CSR. Specifically, companies need to communicate sincere motives of CSR rather than business.

• Knowledge Management Research
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• v.16 no.1
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• pp.225-242
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• 2015

Cyberbullying, i.e., posting malicious comments online, has been identified as a critical issue in the online and social media context. It has become prevalent on a global scale, which happens across all ages. As a way to reduce and prevent cyberbullying, it is important to promote online prosocial behavior. In line with the concept of online prosocial behavior, we suggest posting benevolent comments against posting malicious comments as a new type of online prosocial behavior, which can combat cyberbullying and facilitate positive online culture. This study thus aims to analyze what motivates people to post benevolent comments in the online context. Based on interview methods, we extracted seven driving factors (self-presentation, pleasure, social contribution, emotional support, reputation, monetary reward, and reciprocity) and two inhibiting factors (social anxiety and effort) of posting benevolent comments online. This study has its theoretical contribution in exploring the motivation factors leading to the posting of benevolent comments by extending the concept of online prosocial behavior. It also has its practical implications by providing guidance for promoting prosocial behavior in the online context.

• Korean Journal of Childcare and Education
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• v.16 no.6
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• pp.105-122
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• 2020

Objective: The study aimed to examine the impact of a supportive school environment on children's prosocial behavior by investigating the sequential mediating effects of children's self-esteem and happiness. Methods: Results of the study were obtained by analysing data collected from 633 nine-year-old children in the 10th wave of the Panel Study on Korean Children(2017). The data were analyzed by descriptive statistics, correlation analysis and significance of mediated pathways using SPSS 23.0 and PROCESS macro 3.3. Results: First, children's self-esteem did not have mediational effects with respect to a supportive school environment and children's prosocial behavior. Second, children's happiness had mediational effects with respect to a supportive school environment and children's prosocial behavior. Lastly, a supportive school environment affects children's self-esteem, which affects children's happiness, thereby promoting children's prosocial behavior. Conclusion/Implications: In order to promote children's prosocial behavior, we should put emphasis on developing a supportive school environment, and increasing children's self-esteem and happiness. It is important that teachers treat children and classmates treat each other with a warm attitude so that they can value themselves and feel happiness in their lives.

• Korean Journal of Child Studies
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• v.16 no.1
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• pp.33-47
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• 1995

The purpose of this study was to examine the relationships and predictor variable between father's child-rearing behaviors and children's sex-role taking, emotional responses and children's prosocial behavior by demographic variables and mother's work status. Subjects were 142 kindergarten children and their mothers in Busan. Three type of measurement were used in this study; (1) Two scales for father's child-rearing behaviors and children's emotional responses, (2) an interview for children's sex-role taking, and (3) amount of candies to share with classmates for children's prosocial behavior. Data were analyzed by Pearson's correlation coefficient, t-test, F-test, multiple regression, Scheffe's post hoc test using the SAS computer program. There were significant correlations between father's child-rearing behaviors and children's sex-role taking, and between father's child-rearing behaviors and children's prosocial behavior. There were significant differences in father's child-rearing behaviors, children's emotional respones, and children prosocial behavior by SES and mother's job. Father's child-rearing behaviors were the most important predictor variables influencing children's sex-role taking and children's prosocial behavior.

• Human Ecology Research
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• v.55 no.1
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• pp.1-12
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• 2017

This study examines the relationship among children's smart device immersion tendency, children's self-regulation, and pro-social behavior as well as investigates the mediating effect of self-regulation between children's smart device immersion tendency and pro-social behavior. Participants were composed of 263 4-year-old children attending kindergarten in Incheon and Gyeonggi province. Data were analyzed by means of Pearson's correlation coefficients in SPSS, the structural equation model and bootstrapping in AMOS. The results are as follows. First, there is a statistically meaningful relationship among children's smart device immersion tendency, self-regulation, and pro-social behavior. There is a negative correlation between children's smart device immersion tendency and children's self-regulation as well as pro-social behavior; however, there is positive relationship between children's self-regulation and pro-social behavior. Second, children's smart device immersion tendency had a direct effect on children's self-regulation. In addition, children's self-regulation indicated a direct effect on children's pro-social behavior. Third, children's self-regulation was found sufficient to mediate the relationship between children's smart device immersion tendency and pro-social behavior. The results indicate that the effort to increase children's self-regulation may decrease the negative effect toward children's pro-social behavior caused by smart device immersion tendencies.

• Journal of the Korean Home Economics Association
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• v.38 no.6
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• pp.101-116
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• 2000

This study integrated mother's control behavior of child's misbehavior within social domain analysis and the framework of attributional models of social cognition. The purpose of this study was to identify, compare and contrast maternal attributions and control responses according to child's age and domains of social behavior, and to investigate that mother's social cognition factors(authoritarian attitude and self competence perception) influence material inference and responses for their child's acts. Then this study was to find out whether mother's attribution would mediate their socialization techniques. For empirical research, 654 mothers with 5.6 year old and 8.9 year old children as subjects answered the structured questionnaire. The data were analyzed by frequencies, t-test, oneway ANOVA, and multiple regression. The major findings were as follows: First, according to child's two domains of misbehavior, there were differences in mothers'attribution and control behavior. Also mothers regarded older child's behavior as more dispositional cause and as more deserving of punishment than younger child's. Second, mother's authoritarian altitude of parenting, self-competence perception, and educational level were significantly related to mother's judgment. Third, the more authoritarian attitude mothers had, the more dispositional factor of children they attributed. And the lower self-competence mothers perceived. the more internal factor of child they attributed. Finally, maternal attributions and control responses are interrelated. When they attributed their children's misdeeds to internal dispositions, they respond with more stronger control behavior. The results suggested maternal social cognition mediate socialization behavior.

• Human Ecology Research
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• v.52 no.2
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• pp.127-139
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• 2014

This study was aimed to develop an integrative art program that incorporates both emotional and pro-social components for young children (age, 4-5 years). Furthermore, the effectiveness of this integrative program was examined with 39 young children who were divided into the experimental group and the control group of this study. To the experimental group, the integrative art program of interest in this study was provided over 8 weeks. The children of the control group were provided a similar program during the same period. To measure the levels of young children's emotional intelligence and those of their pro-social behavior were assessed by using the emotional intelligence questionnaire and the children's pro-social behavior assessment scale to collect the data. The analysis of covariance by SPSS 18.0 indicated that the young children from the experimental group exhibited higher total scores for emotional intelligence and pro-social behaviors than their counterparts from the control group. The results indicate that the integrative art program of interest in this study improved the young children's emotional intelligence and their pro-social behaviors. Along with main results of this study, implications for research and practice were discussed.

• Human Ecology Research
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• v.52 no.3
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• pp.255-266
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• 2014

The purpose of this paper is to analyze the difference in the self-construal and the reason for prosocial behavior by cultural disposition. Further, this paper also aims to analyze the relationships among adolescents' cultural disposition, self-construal, and prosocial behavior and to analyze the path to moral reasoning. Data were collected from self-report questionnaires filled out by 385 adolescents in Cheongju. These data were analyzed by factor analysis, Cronbach's ${\alpha}$, Pearson's correlation, simple regression analysis, and multiple regression analysis using SPSS ver. 12.0. The major results of the study were as follows: first, adolescents who perceived higher individualism showed a higher independent self-construal, and adolescents who perceived higher collectivism showed a higher interdependent self-construal. Second, adolescents who perceived higher collectivism attributed prosocial behavior to internal reasons and adolescents who perceived both higher individualism and collectivism attributed prosocial behavior to self-focused reasons as compared to the adolescents who perceived them to be lower. Third, as a result of the mediator analysis, the cultural disposition of adolescents including individualism and collectivism influenced the internal reasons for prosocial behavior through independent selfconstrual. Further, the cultural disposition of adolescents influenced internal reasons, self-focused reasons, and other focused reasons for prosocial behavior through interdependent self-construal. Based on these results, the implication was discussed and a follow-up study was suggested.

• Korean Journal of Childcare and Education
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• v.14 no.5
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• pp.65-84
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• 2018

Objective: This study investigated the effects of discussion using personality picture books on young children's self-regulation ability and pro-social behaviors. Methods: Participants consisted of thirty-nine 5-year-old children who were going to a kindergarten in Gwangju metropolitan city. Nineteen children belonged to the experimental group and twenty children to the comparative group. The experimental group carried out discussion using personality picture books, and the comparative group carried out conversation activities. Results: The results of this study demonstrated that the experimental group scored higher than the comparative group in self-regulation ability and pro-social behaviors. That is to say, the experimental group scored higher than the comparative group in three sub factors of self-regulation ability and seven sub factors of pro-social behaviors. Conclusion/Implications: It is significant that this study provides useful information about discussion using personality picture books with young children that can be used in the early childhood field.