• Asia Marketing Journal
• /
• v.5 no.4
• /
• pp.48-71
• /
• 2003

본 논문은 기업들의 점증하는 체계적 브랜드 관리에 대한 필요를 인식하면서 이에 부응하기 위한 하나의 브랜드 관리 시스템을 제안하고자 한다. 일반적으로 전략적인 브랜드 관리는 브랜드자산의 구축, 브랜드자산의 측정과 진단, 브랜드 자산의 관리를 포함한다(Keller 1998). 그러나 이 논문에서 제안하고자 하는 브랜드 관리 시스템인 Brand Value-Up 은 주로 상표 자산의 측정과 진단에 관한 시스템이다. 이 논문에서 Brand Value-Up 을 제안하기 위해 우선 기존의 대표적인 브랜드 관리 시스템들을 검토하였다. 그리고 나서 이들의 미비점들을 분석하였으며, 나아가서 기존 시스템들의 미비점을 보완하는 시스템으로서 Brand Value-Up 을 소개하였다. 또한 Brand Value-Up 은 고객 중심의 브랜드진단 평가모델로서 결과지표 (Awareness Power, Functional Power, Image Power)와 성과지표(Brand Performance)로 구분하여 구체적으로 전략적인 시사점을 얻기 위한 모형으로서 제안하였다. 실제로 주요 국내 브랜드 (21 개 제품 106 개 브랜드)를 대상으로 한 분석을 통해 Brand Value-Up 의 활용 예를 보였으며, 마지막으로 이 시스템이 갖는 마케팅적인 의미와 시사점을 논의하였다.

• 한국IT서비스학회:학술대회논문집
• /
• 2003.11a
• /
• pp.301-308
• /
• 2003

본 연구의 목적은 IT 아웃소싱의 효익을 정성적이고 정량적으로 측정 가능하게 해 주고, 성과를 지속적으로 관리하게 해 주는 IT BSC 기반의 성과측정 프레임웍을 제안하고자 함이다. BSC는 전통적인 재무적 성과측정 방법에 고객, 내부 비즈니스 프로세스, 학습과 성장과 같은 무형의 효익 보완해 준다는 측면을 가지고 있어, IT 성과를 측정하는데 적용되어 왔다. 본 연구는 IT BSC를 통해 비즈니스 전략과 연계한 성과를 측정하기 위해 지표의 도출, 측정 데이터의 수집에서, 분석 보고에 이르는 전 과정을 제시하고 있다. 이는 IT 아웃소싱의 성과를 정량적, 정성적으로 측정하는 것을 가능하게 해 주는 방법론의 제시라는 데 의의가 있다.

• The Korean Journal of Elementary Counseling
• /
• v.8 no.1
• /
• pp.51-66
• /
• 2009

This study aims at examining how it becomes to change the interpersonal cognitive problem solving ability development of elementary rejected children when teacher practices counseling strategy in classroom To do this, 130 fifth-graders of 4 classrooms from H Elementary School in B City went through Ahn Ie-hwan's(2007) social status type system by using the peer nomination, Then, 21 children were labeled as rejected children. Among them, 16 children were divided into experimental group & control group, 8 for the each group. In order to improve the interpersonal cognitive problem solving ability of rejected children with teacher's counseling strategy in classroom used in this study, 5 weeks activity made according to the level of classroom was carried out in four sides, that is, setting of classroom structure-environments, classroom activities, counseling activities, cooperative learning method, referring to Dreikurs'(1971) 'The counseling strategy in classroom' composed of self-discipline, cooperation, mutual respect, shared responsibility, and social equality. This study obtained the following results. First, There was a significant effect in improving the interpersonal cognitive problem solving ability of rejected children. Looking into sub-factors, there was a significant effect in improving consequential thought and method-ends thought except alternative solution thought and causal thought. Second, there was a significant difference in social status & change of 5 types of children in social status in the respective classrooms when those of the experimental group where teacher's counseling strategy in classroom carried out and those of the control group where teacher's counseling strategy in classroom not carried out were compared. To conclude the results mentioned above, We can see the fact that the counseling strategy in classroom positively affected interpersonal cognitive problem solving ability.

• The Journal of Bigdata
• /
• v.1 no.2
• /
• pp.21-34
• /
• 2016

There are various investment strategy reports available online, prepared by many financial analysts. If the correlation between the title of the report and analyst forecast can be found, we can tell from the title whether analyst' forecast will be reliable or not. The objective of this study is to see the correlation between the title of analyst investment strategy report and the actual result of forecast by using the Text Mining technique. The result of actual analysis showed that "strong buy and sell call" appeared in the title lead the higher accuracy of analyst forecast and fulfillment ratio. The results that potential investors can get better information by reading the title of the analyst report. We hope that this study could be the basis for new methodologies in this area.

• Journal of Korea Port Economic Association
• /
• v.27 no.3
• /
• pp.247-272
• /
• 2011

Because of operating and ordering vessels over 10,000 TEU, the strategic alliance between liner shipping companies will be diversified and activated more briskly to secure cargo quantities, minimize costs, secure profits, improve service quality and manage stable business. Many of prior studies concerning strategic alliance are carried out to clarify success factors, motives or to explain how to select a good partner for success. But over 70% of strategic alliance has been resulted in failure. Because failures of strategic alliance occur much more frequently than success, negative effect factors in strategic alliance have to be measured and be adapted to changing conditions in the shipping market. To improve negative effect factors, shipping companies should make an effort to establish reliable relationships between partners and suppress claims by clearing off imprecise contract terms. And it is necessary to increase satisfaction of each individuals and minimize complexity occurred due to the exterior relationships for the successful strategic alliance.

• Journal of Korea Society of Industrial Information Systems
• /
• v.14 no.3
• /
• pp.76-97
• /
• 2009

The strategic management process includes the establishment of competitive strategy, its implementation and the measurement of its performance. The sucess of strategic management largely depends on the integration of strategic management process into a managerial tool. This study is on the integration of strategic management process into a managerial tool based on the power process, so that it contributes to strategic success or sustainable competitive advantage of a ￡inn In order to do this, I discussed the principles of the power process, its characteristics, and then suggest their applications to the integration of the strategic management process. According to the results, the power process offers a theoretical and managerial tool which integrates the establishment of competitive strategy with managerial concepts, so that it increases the likelihood of strategic success. Furthermore I discussed the position of the power process approach to competitive advantage in a manner that displays similarities and differences with existing approaches such as industry organizational, resource-based and game theory approach.

• The Journal of Information Technology
• /
• v.1 no.2
• /
• pp.55-63
• /
• 1998

본 논문은 웹 상에서 하이퍼텍스트 문서의 정보 검색에 있어서 검색에 요구되는 질의어에 따른 검색 결과가 주제에 따른 관련성을 측정하며, 하이퍼텍스트 문서가 링크되는 문서 상호간의 유사성에 대하여 정량화를 시도함으로써 검색 엔진의 성능분석을 제시한다.

• Proceedings of the Korea Society of Information Technology Applications Conference
• /
• 2001.05a
• /
• pp.121-123
• /
• 2001

• Proceedings of the Korea Database Society Conference
• /
• 1999.10a
• /
• pp.313-330
• /
• 1999

기준에 의거하여 정리되고 기록된 데이터, 의사 결정의 근거 자료, 일정한 형태로 표시된 자료의 집단, 정보의 차원, 관찰/측정을 통해 인지된 사실, 정리되지 않은 자료 (중략)

• Journal of Educational Research in Mathematics
• /
• v.25 no.4
• /
• pp.571-598
• /
• 2015

This study aimed to assess the spatial cognition strategies and roles taken by students in the process of solving spatial tasks. For the analysis, this study developed two spatial tests based on the mental rotation test, which were taken by 63 students in their final year in elementary schools. The results of this study showed that in terms of the method of approaching the tasks, students took the comprehensive approach and the partial approach. When solving the tasks, the students were shown to use the imagery thinking or analytic thinking method. In terms of perspective, the students rotated the object or change their perspectives. A comparison of the methods used by the students revealed that when approaching the tasks, the group of students who chose the partial approach had higher scores. In terms of solving the tasks the analytic thinking method, and in terms of perspective, changing perspectives were shown to be more effective. Such effective methods were used more frequently in discrimination tasks than in recognition tasks, and in more complicated items, than in less complicated items. In conclusion, the results of this study suggested that the partial, analytic approach and the change of perspectives are useful strategies in solving tasks which require high cognitive effort.