• Proceedings of KHEA Conference
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• 2004.10a
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• pp.166-166
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• 2004

• Journal of Family Resource Management and Policy Review
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• v.8 no.3
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• pp.95-111
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• 2004

The overheated education of preschool child has been an social issue lately. The purposes of this study are to identify housewives' benefits sought of preschool child education commodity. Specific research question are as follows : (1) What are the benefits sought of preschool child education commodity? (2) What are the sub-dimensions of that? For this study, interview data were collected through F.G.I.(Focus Group Interview) of 5 housewives and in-depth interviews of 2 housewives. The interview helped to understand housewives' realities of their preschool child education. For later empirical analysis, the data for 400 full-time housewives with preschool child living in Seoul were also collected. The result of one-way ANOVA showed that the sub-dimensions of benefits sought of preschool child education commodity are composed of 'conformity', 'early stimulation', and 'preparation for school'.

• Journal of Family Resource Management and Policy Review
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• v.10 no.4
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• pp.65-85
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• 2006

The purposes of this study are to classify housewives based on their perception of benefits sought of preschool child education commodity and to identify the characteristics of each type. For empirical analysis, the data for this study were collected from 400 full-time housewives with preschool child living in Seoul. The statistical methods adopted fur data analysis are cluster analysis, one-way ANOVA, Duncan's multiple range test and discriminant analysis. The major findings of this study are as follows : First, four housewives' types can be categorized by the level of those 3 dimensions. The name fur the types was given as 'sticking to one's belief type', 'taking importance to early stimulation type' 'conforming to and imitating others type', and 'believing blindly in education commodity type'. Second, the result of discriminant analysis shows that 'housewives' education level and their education-related values' element was the most crucial in classifying the housewives, and 'considering child's characteristics and educational home environment' element was the next. The results of this study suggest several implications fur the education of parents with preschool child. Parents' education programs differentiated by the objects and the problems should be developed : which are suitable for each housewives' type.

• Cartoon and Animation Studies
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• s.46
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• pp.23-61
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• 2017

This study aims to understand the using characteristics of TV animation and web-based animation of children and investigate the effects of change in viewing process on the purchase of character goods. For this purpose, an online survey was conducted for parents who have children as animation viewers. The results show that there was no difference by age or gender in using both TV and web animation. When parents get animation information on TV, they had their children watch animation through the same TV channel, but the web has no significant relationship between information acquisition path and main service they use. In addition, it is found that parent' perception of TV animation superiority is influenced by respondents' income and children's watching time of animation has no effect on it. Finally, monthly income of households, payment amount of web animation, watching time of TV animation, and perception of quality of TV animation have a significant effect on parents' active purchase of character goods. On the other hand, the purchase intention of the recommended goods is influenced by children's age, the parent's perception about the web animation quality, and the payments of the web animation.