• Title/Summary/Keyword: 충동구매 경향성

Search Result 7, Processing Time 0.027 seconds

The Mediating Effects of Self-Control on the Relationship between Academic Stress and Impulse Buying Tendency of Nursing University Student (간호대학생의 학업스트레스와 충동구매 경향성 간의 관계에 대한 자기통제력의 매개효과)

  • Ja-Sook Kim;A-Young Park;Jong-Hyuck Kim
    • Journal of Industrial Convergence
    • /
    • v.21 no.10
    • /
    • pp.81-89
    • /
    • 2023
  • The aim of this study was to explain the mediating effects of self-control in the relationship between academic stress and impulse buying tendency. Participants were recruited from one nursing university student located in Gwangju and J city. Data were collected from 145 nursing university student. The SPSS WIN 23.0 version was used with Sobel test and Baron and Kenny's mediating effect. It was investigated whether there was a mediating effect of self-control on academic stress and impulse buying tendency. First, academic stress showed a significant effect on impulse buying tendency. Second, Self-control had a partial mediating effect in the relationship between academic stress and impulse buying tendency(z=-2.69, p<.001). To reduce the impulse buying tendency among nursing university student, it is necessary to develop education·non-education interventions that promotion self-control in addition to decreasing academic stress.

A Comparison of Impulse Buying Behavior and Credit Card Use between Korean and American College Students (한국과 미국대학생의 충동구매행동과 신용카드사용에 대한 비교연구)

  • Park Eun Joo;Forney Judith C.
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.28 no.12 s.138
    • /
    • pp.1571-1582
    • /
    • 2004
  • Consumer's impulse buying behavior is extensive in everyday contexts. Credit cards promote spending by making the transaction simpler and by removing the immediate need for money. College students grown up in a credit card society attain cards at college's time and keep cards for 10 years over. In an effort to extend understanding of consumer behavior across cultures, this paper examines the cultural differences of impulse buying behavior and credit card use between Korean and American college students, and to investigate the relationships between impulse buying behavior and credit card use in each group. Data were obtained from student credit card users attending universities in metropolitan areas in Korea(N=154) and America(N=194). Data were analyzed using by Confirmatory Factor Analysis, MANOVA, MDA, and Regression. The results indicated there are significant differences of fashion-oriented impulse buying and credit card use between American and Korean college students. The impulse buying behavior is likely to increase for both Korean and American students who use credit cards for spending. Findings suggest that credit card use is important in predicting impulse buying behavior across these two cultures. Implications are drawn for the increasing global phenomenon impulse buying behavior and credit card use.

A study on the P.O.P response for the buying trends of General Supermarket (종합슈퍼마켓의 소비자들의 구매경향별 POP광고반응에 관한 연구)

  • Kim, Tae-Sung;Kim, Pan-Jin
    • Journal of Distribution Science
    • /
    • v.8 no.1
    • /
    • pp.35-42
    • /
    • 2010
  • This study is for finding out the relationship between reactions on POP per consumer purchase trends and major factor for making final purchasing decisions after being exposed to POP from large supermarkets. The following results were obtained after the research. First, consumers displayed higher reaction scores on End-Cap in general among POP advertisements. The factors for making final purchase decision are in the order of function > price > brand for household electrical goods, price > design > function for sundry goods and design > price > function for clothing (including bedding). Second, the results of analyzing the differences based on age on impulsive purchase showed that the lower the age the higher the tendency. Unplanned purchase trend also showed higher when younger. The results of this study showed that there are discrepancies in the theory related with existing POP advertisements, that is, the theory that impulsive purchasers have higher POP responses.

  • PDF

Consumer Anxiety and Characteristics on Internet Shopping (인터넷 쇼핑에 대한 소비자 불안과 소비자 특성)

  • Yang, Yoon
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
    • /
    • 2003.11a
    • /
    • pp.1161-1165
    • /
    • 2003
  • 본 연구에서는 인터넷 쇼핑에서 소비자들이 구매결정으로 지연하고 불안해하는 원인을 제품군별로 기존의 지각된 위험과 더불어 새로운 쇼핑방식 이용에 따른 위험 그리고 소비자 특성 등과 관련지어서 알아보았다. 연구결과, 인터넷 쇼핑 시 소비자가 지각하는 위험은 제품군에 따라서 다르게 나타났다. 인터넷 쇼핑몰에서의 쇼핑경험이 없는 소비자들이 경험이 있는 소비자들보다 위험을 더 높게 지각함으로써 더 불안해했다. 쇼핑빈도에 관해서는 제품군에 관계없이 쇼핑빈도가 증가함에 따라서 지각된 위험이 감소하였다. 인터넷쇼핑을 경험한 집단과 무경험 집단을 판별해주는 소비자 특성변수로는 제품군에 관계없이 충동구매경향성과 의견선도로 나타났다. 소비자 특성과 불안 요소인 지각된 위험간의 관련성은 제품군에 따라서 다르게 나타났다. 본 연구는 제품군별로 인터넷쇼핑 경험집단과 무경험 집단 간의 지각된 위험에서의 차이와 두 집단을 판별해주는 소비자 특성변수를 실증적으로 살펴봄으로서 인터넷쇼핑의 이용가능성을 더욱 높일 수 있는 기초 자료를 제공했다는 점에서 의의를 갖는다.

  • PDF

How Age Diverse Images on Social Media Influence Self-continuity and Impatience in Intertemporal Preference: Focusing on Women in 20s (소셜 미디어에서 경험하는 다양한 연령의 이미지가 미래 자기 연결성 및 지연 보상 선택에 미치는 영향: 20대 여성을 중심으로)

  • Lim, Jieun
    • Korean Journal of Culture and Social Issue
    • /
    • v.27 no.2
    • /
    • pp.191-216
    • /
    • 2021
  • How an individual construes one's future influences everyday decisions. For example, savings and impulsive purchasing, which is highly familiar with our life, are related to future time perception. Drawing on the idea of future self-continuity, the perceived connectedness between the current and future self, this study demonstrated whether media images with various age ranges influence a sense of connectedness with one's future self as well as impatience. Furthermore, the study measured whether these relationships were moderated by the positivity of older adults and an individual's dispositional optimism in general. Results showed that watching various images of people with a wide range of age (from the 20s to 90s) in social media increased young adults' (the 20s) self-continuity and decreased their intention of impatient consumption. This effect was also moderated by the degree to which the participants perceive aging positively.

Studies on the Current Status of Nutrition Labeling Recognition and Consumption Pattern of Domestically Processed Meat Products (국내 육가공품의 영양표시 현황과 소비자 인지도 및 소비경향 실태조사)

  • Kim, Ji-Hye;Lee, Keun-Taik
    • Journal of the Korean Society of Food Science and Nutrition
    • /
    • v.39 no.7
    • /
    • pp.1056-1063
    • /
    • 2010
  • The purpose of this study is to investigate current nutrition labeling status, levels of recognition and patterns of consumption of domestically processed meat products. The survey results show that 47.4% of products (81 out of 171) were labeled with nutrition information. Where general product labeling and nutrition labeling were provided, it was read by 84.9% and 66.8% of the survey subjects, respectively. The most common reasons for not reading product labeling were 'hard to understand it' (46.2%) and 'not concerned' (30.8%). This was attributed to respondents finding it 'useless' (39.3%) and 'hard to understand the nutrition contents' (32.8%). As for the positive effect of enforcing a nutrition labeling system, 62% of respondents affirmed 'ease of selecting products which are good for health'. The reading of general product labeling showed a significant positive correlation (p<0.01) with the reading of nutrition labeling. The amount the nutrition labeling was read showed a negative correlation (p<0.05) with comprehension of the information on the nutrition labeling contained. Therefore, providing more information on the nutrition labeling for the consumers of processed meat products and also educating them more comprehensively about the nutrition, which would ultimately help them improve their dietary life, is needed.

The research for the yachting development of Korean Marina operation plans (요트 발전을 위한 한국형 마리나 운영방안에 관한 연구)

  • Jeong Jong-Seok;Hugh Ihl
    • Journal of Navigation and Port Research
    • /
    • v.28 no.10 s.96
    • /
    • pp.899-908
    • /
    • 2004
  • The rise of income and introduction of 5 day a week working system give korean people opportunities to enjoy their leisure time. And many korean people have much interest in oceanic sports such as yachting and also oceanic leisure equipments. With the popularization and development of the equipments, the scope of oceanic activities has been expanding in Korea just as in the advanced oceanic countries. However, The current conditions for the sports in Korea are not advanced and even worse than underdeveloped countries. In order to develop the underdeveloped resources of Korean marina, we need to customize the marina models of advanced nations to serve the specific needs and circumstances of Korea As such we have carried out a comparative analysis of how Austrailia, Newzealand, Singapore, japan and Malaysia operate their marina, reaching the following conclusions. Firstly, in marina operations, in order to protect personal property rights and to preserve the environment, we must operate membership and non-membership, profit and non-profit schemes separately, yet without regulating the dress code entering or leaving the club house. Secondly, in order to accumulate greater value added, new sporting events should be hosted each year. There is also the need for an active use of volunteers, the generation of greater interest in yacht tourism, and the simplification of CIQ procedures for foreign yachts as well as the provision of language services. Thirdly, a permanent yacht school should be established, and classes should be taught by qualified instructors. Beginners, intermediary, and advanced learner classes should be managed separately with special emphasis on the dinghy yacht program for children. Fourthly, arrival and departure at the moorings must be regulated autonomically, and there must be systematic measures for the marina to be able, in part, to compensate for loss and damages to equipment, security and surveillance after usage fees have been paid for. Fifthly, marine safety personnel must be formed in accordance with Korea's current circumstances from civilian organizations in order to be used actively in benchmarking, rescue operations, and oceanic searches at times of disaster at sea.