• Proceedings of the Korea Information Processing Society Conference
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• 2013.11a
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• pp.465-467
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• 2013

축제는 그 지역을 대표하고 지역문화를 발전시키며, 외부 관광객을 유입함으로써 새로운 관광자원으로 각광받고 있다. 이러한 이유로 각 지자체는 축제에 많은 관심을 가지고 있다. 축제를 검색하는 방법은 앱을 많이 이용해 왔는데 최근에는 모바일 플랫폼의 발전으로 모바일 플랫폼을 이용하는 경우가 많아졌다. 기존의 모바일 플랫폼 기반의 축제검색은 단순히 축제의 지역별, 월별, 테마별 그리고 실시간 순위 등 단순하게 이루어져 있는 상황이다. 본 논문에서는 국내 외 학자들의 관련연구와 문화체육관광부 문화관광축제 종합평가 보고서를 이용하여 4개의 품질요인인 연계관광, 접근성, 사교성 그리고 행사장환경의 품질요인을 도출하였다. 도출된 품질요인은 모바일 플랫폼을 이용하여 사용자들이 원하는 상황에 맞는 축제를 검색할 수 있도록 요인분석을 실시하였다.

• Journal of the Korean association of regional geographers
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• v.18 no.3
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• pp.326-335
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• 2012

The purpose of this study id to identify service quality of national stone culture festival, to find relationship service quality to festival satisfaction and after behavioral intention of festival participants. To achieve the purpose of this study, 13 elements of service quality was chosen through previous literature study. And 3 factors were extracted by 1st factor analysis, these are hardware, software, and humanware factor. And second factor analysis was performed to identify validity and reliability these factors. And 5th hypothesis was established and adopted in three hypothesis. That is Hardware service quality factor have a influence to festival satisfaction of participants, festival satisfaction of participants have a influence to revisitation and recommendation intention. This paper indicates that results of this study is useful to regional festival planning to settle down as a sustainable events, necessary to retain service quality and satisfaction as a precedent condition.

• Proceedings of the Korean Society for Quality Management Conference
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• 2010.04a
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• pp.418-424
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• 2010

우리를 둘러싼 경영환경은 시간, 공간, 무용지식등을 심층기반으로 하여 움직이고 였다. 이런 경영 환경속에서 하이테크와 하이터치 요인을 통해 고객에게 만족을 주지 못하면 개인이나 조직은 고객의 뇌리 속에서 사라지게 된다. 이런 배경으로 인해, 지역축제 역시 일반 축제와 차별적인 방향으로 개발하여 고객에게 가치를 제공해야 하는 전략을 강구할 필요가 있다. 본 연구에서는 지역 문화 콘텐츠를 암리고 지역 경제적 수익을 위해서 마련한 지역축제를 돌아 보는데였다. 또한 연구모형을 개발하고 지역축제의 서비스 품질 만족요인이 축제의 만족도와 재방문에 마치는 인과분석을 실시하는데 있다. 본 연구 분석결과, 서버스 품질 요인 중 행사진행 벚 수용태세 요인과 쇼핑 및 음식요인이 고객만족도에 유의한 영향을 마치는 것으로 나타났으며, 고객만족도는 향후 지역축제 참여의도에 유의한 영향을 미치는 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.108-126
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• 2013

The purpose of this study is to develop the basic scales of festival quality. We conducted a content analysis in the discourse of KINDS(Korea Integrated News Database System) and derived five constituent factors, basic quality measures of local festivals through the extensive literature review. We named these qualities "Festival BASICQUAL" that is consist of Infrastructure, Connectedness, Passion, Theme, Culture. We conducted the empirical analysis for the participants in "Geumsan Insam Festival" to verify the "Festival BASICQUAL" As the result, Infrastructure, Connectedness, Culture affected positively on Festival Attachment among all BASICQUALs. However, Passion and Theme did not positively affected on the dependent variable. And then, Festival Attachment positively affected on Festival Satisfaction, while Festival Satisfaction also affected positively on Behavior Intention. This study developed the basic quality concerned with local festivals which is crucial fundamentals to quantify Festival BASICQUAL through empirical study. The proper applications and usage of these newly introduced local festival qualities enable to acquire the sustainable competitive advantage in local festival.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.455-477
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• 2017

The purpose of this study is to develop the service scales of festival quality. We derived five constituent factors, service quality measures of local festivals through the extensive literature review in Previous studies. We named these qualities "COKITQUAL" that is consist of Convenience, Information, Kindness, Operation, Corporeity. We conducted the empirical analysis for the participants in "Hwacheon Sancheoneo Festival" to verify the "COKITQUAL". As the result, Information, Kindness, Operation affected positively on Festival Satisfaction among all SERVQUALs. However, Convenience and Corporeity did not positively affected on the dependent variable. And then, Festival Satisfaction positively affected on on Behavior Intention. This study developed the Service quality concerned with local festivals which is crucial fundamentals to quantify Festival SERVQUAL through empirical study. The proper applications and usage of these newly introduced local festival qualities enable to acquire the sustainable competitive advantage in local festival.

• Journal of Digital Contents Society
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• v.16 no.6
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• pp.883-892
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• 2015

This paper was conducted to improve existing festival apps that present information in a one-dimensional and unengaging manner by analyzing the factors for festival quality factor from satisfaction evaluation items in culture and tourism festival evaluation reports as well as international and domestic studies. An exploratory factor analysis generated a KMO value of 0.821. After eliminating factors with factor loadings lower than the standard value, the factors of accessibility, promotion and information, contents of events, festival products, food, and amenities were extracted. Reliability was gauged using Cronbach's ${\alpha}$(Alpha), which was calculated to be 0.816. In the confirmatory factor analysis, the p value in the chi-square test was 0.289 while CMIN/DF was 1.100. The fit indices of GFI, AGFI, CFI, NFI, and IFI were all higher than the 0.9 mark while RMSEA was 0.018.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.742-760
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• 2012

Festival contents have played a role as a mediator that connects consumers and producers of the Festivals to express the purpose or theme of those. The successful quality factors to be successively sustainable excellent Festivals include ritual, experience, exhibition, sales, education, competitive, performance. In this study, Festival contents scales, that is named CONTSQUAL, being consisted of seven factors were drawn through the analysis of Cultural Tourism Festival 2012. Festival CONTSQUAL is ritual, experience, exhibition, sales, education, competitive, performance. The research sample is participants in the "Geumsan Insam Festival". Empirical analysis was carried out for visitors to verify the scales and research model. As a result, among festival CONTSQUAL, all components of qualities affected positively on Festival Flow but ritual and education. Festival flow affected positively on festival satisfaction while festival satisfaction affected positively on behavior intention. This study not only measured festival quality through the newly developed CONTSQUAL scales underlying sustainable competitive festival, but also built basic foundation for objectively assessing the festival contents quality, which would result in ensure successful local festival.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.482-494
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• 2015

The purpose of this study was to investigate a total of 800 visitors of those who had enjoyed "2013 Cheonan Heung-taryeong dance Festival". In order to achieve the research goal, the study conducted the questionnaire in the venue of the festival and selected the research subjects at random. With certain standards to measure the social quality, the process quality and the physical quality as in the service quality determined, the study looked into how each of the extracted factors would influence the service quality in general. The study also discussed effects of the general service quality both on the satisfaction and the re-visit intention of the festival visitors. According to the results from the analysis, 1) the social quality factors (the cultural effect and the image effect), 2) the process quality factors (the visitor-focused service and the food and souvenir), 3) the physical quality factors (the convenience in connection with the visitors' enjoying the festival and the facility arrangement) and 4) the general service quality of the festival were confirmed to affect the visitors' satisfaction. 5) The study also learned that how much the visitors of the festival have been satisfied with the event would have an effect on the visitors' intention to re-visit. After all, the study came up with every statistically significant difference in relation to the effects of the service quality on the satisfaction and the re-visit intention of the visitors in the festival.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.07a
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• pp.201-202
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• 2019

본 연구는 지역축제에 있어 축제참가자에 대해 긍정적인 영향을 주는 요인이 무엇인지를 알아보고자 한다. 지역축제의 경우 경제적, 환경적, 사회 문화적 영향을 받는다는 기존 연구들의 결과를 바탕으로 본 연구에서도 이러한 요인들을 반영하여 지역축제에서 필요한 서비스품질은 무엇인지를 알아보고자 한다. 본 연구는 이러한 결과들의 도출을 우리나라의 지자체에서 시행하고자 하는 지역축제에서 필요로 하는 전략의 방향을 정하는데 도움을 주고 수도권에 비교하여 낙후된 지방의 문화생활 발전에 기여하고자 한다.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.411-424
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• 2014

This study tries to establish the evaluation standards of the service quality of local cultural festivals in an effort to identify public awareness of those festivals. Also, based on the importance-performance importance-performance analysis on the service quality, this research is aimed at finding ways to enhance service quality and to improve operation plans in more efficient ways for the maximization of visitors' use of festivals. Ultimately, the current study seeks to make a contribution to improving the quality of local cultural festivals. The results of the correspondence t-test analysis of importance and performance revealed that significant differences were found in following items of five factors; 1) in the responsiveness factor, the presence or absence of rest space, facility guide, communication, and installation of public restroom/cleanliness 2) in the certainty factor, food prices and staff members' kindness 3) in the reliability factor, all items including festival pamphlets (to the festival venue), guidance facilities/signposts, hospitality, schedule information, and quick responses 4) in the tangibility factor as well, all items such as the awareness of local culture, benefits, and storytelling 5) in the empathy factor, diversity of events and festival contents.