• Korean Journal of Cognitive Science
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• v.22 no.3
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• pp.299-326
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• 2011

The text such as stories, blogs, chat, message and reviews have the overall emotional flow. It can be classified to the text having similar emotional flow if we compare the similarity between texts, and it can be used such as recommendations and opinion collection. In this paper, we extract emotion terms from the text sequentially and analysis emotion terms in the pleasantness-unpleasantness and activation dimension in order to identify the emotional flow of the text. To analyze the 'dominant emotion' which is the overall emotional flow in the text, we add the time dimension as sequential flow of the text, and analyze the emotional flow in three dimensional space: pleasantness-unpleasantness, activation and time. Also, we suggested that a classification method to compute similarity of the emotional flow in the text using the Euclidean distance in three dimensional space. With the proposed method, we analyze the dominant emotion in korean modern short stories and classify them to similar dominant emotion.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.16 no.8
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• pp.1717-1724
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• 2012

Information of social relationship of users on online is useful information for other services such as recommend information of commercial activity. So, there is a lot of studies analysis with connection to visualization of social network. Most of the previous works of visualization focus on representing user's relationship on social network by a complex multi dimension graph. However, this method is difficult to identify the important of relationship to focus on personal user intuitively. In order to resolve above problem, this paper proposes a new visualization method using the user's correlation and user relationship of network node. The proposed method visualizes the hierarchy relationship of users using the internal relation of network reflecting user's message and external relation of network nodes.

• Journal of Digital Contents Society
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• v.15 no.1
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• pp.61-68
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• 2014

In the past, to stimulate customers' rationality were used as a marketing methods but the storytelling marketing is appealing to consumers by showing product or brand value. Storytelling marketing attracts clients favorable attitude. In this research, I tried to figure out how emotional storytelling and humor advertising affects to brand attitude a quality of products according to advertising types, brand image, trust, interest, message, advertising model, intension of purchase and recommendation requisite to impact on brand attitude. As a result emotional storytelling was more effective than the humor advertising method when forming the brand attitude and brand image. Also, among the types of advertisement, emotional storytelling tended to bring a significant difference between men and women. Emotional storytelling advertisement are increasing and being competitive. Therefore, we need notable advertisement. It is a significant research to understand how advertising type affects to consumers.

• Cartoon and Animation Studies
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• s.38
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• pp.259-286
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• 2015

This study investigates the effect of the motivation to use webtoon and the convenience of use(the character of the webtoon service) on the interactivity, and then examines how the interactivity affect the webtoon user's satisfaction and willingness to pay. Using factor analysis, this study found two motivations to use webtoon including 'information acquisition', 'entertainment and easiness of access'. These motivations have an influence on the interaction of the content and Webtoon's user and of Webtoon's users. The motivation of the entertainment and easiness of access is more influential to user's interactivity. The convenience of use is divided two types that are the convenience of the searching information and service. The convenience of webtoon service has positive influence of two types of interaction. The last results find that webtoon user's satisfaction is influenced by gender, the convenience of the searching information and using service. The satisfaction of the female user is higher than man. The more convenience of use is, the more satisfaction of users will be. Willingness to pay is influenced by age, the convenience of webtoon service, and the user's interactivity. The older users are, the more convenience of webtoon service is, and the more the user's interactivity, the higher willing to pay will get. The implications of the findings are discussed in terms of the way to change the profit structure of webtoon service and suggest to increase the interactivity in webtoon service.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.31 no.1
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• pp.43-66
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• 2020

This study analyzed Korean children's books that include ethnically and racially diverse characters, focusing on representation of ethnic minority and cultural sensitivity. Drawing from fiction recommendations by Happy Morning Reading from 2005 to 2017, only 32 books out of 3,214 books, less than 1%, include people with racially and ethnically diverse background. Among the 32 books, 23 featured educative messages inspired by the belief of social justice; four could be categorized as so-called 'melting pot' books, five depicted stories featuring characters that respect different cultures from their own. The issue tackled in the stories differed with the economical standing of the character's country of origin. When a character or her/his parent is from a developing country, the main issues of the book were racial discrimination, bullying, hostility against foreign-born parents, or harsh experience of migrant workers. On the other hand, when a character or her/his parent is from a developed country, the plots often surround the character's hopes, wishes, or personal worries. Only one book was illustrated by a person with immigration background; the others were all written and illustrated by Koreans with no immigration background.