• 복식
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• 제55권4호
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• pp.16-28
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• 2005

The purposes of this study were to understand the buying patterns of adult women according to impulse shopping, benefits sought, and selecting information sources. This subjects of this study were 509 adult women from the age 20's to the age of 40's. This data were analyzed by using factor analysis multi regression analysis, analysis of variance, Scheffe' test. The results of this study were outlined as follow: 1. Differences among ages (the 20's, the 30's, and the 40's) in impulse shopping were as follow: The 30's bought more cosmetics to change their mood compared to the 20's or the 40's, and the 20's and the 30's bought more cosmetics matching to their images compared to the 40's. 2. From the aspects of benefits sought, the 20's and the 30's were more seriously consider the fame of brands compared to the 40's, showing they were different from the 40's. 3. From the aspects of selecting information sources about cosmetics, the 20's were more actively utilizing both human information sources and non-human information sources compared to the 30's and the 40's.

• 복식
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• 제51권2호
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• pp.79-92
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• 2001

The purpose of this study was to examine the influence of anxiety and demographic variables on clothing benefits sought of college students. The subjects were 600 college students in Seoul, Korea (male 218, female 382). Five factors of clothing benefit sought derived by factor analysis : F.1 status symbol : F.2 fashion : F.3 economic : F.4 management : F.5 comfort . The poverty and the opposite sex anxiety had positive relations with status symbol and fashion in both male and female. In case of the female, the poverty and the opposite sex anxiety had negative relations with comfort. The female gave more importance to status symbol and fashion than the male did, but the male gave more importance to comfort of clothing than the female did. Status symbol of clothing was influenced by clothing expenditure and the poverty anxiety in the male(= >.349), and influenced by clothing expenditure, the poverty anxiety, and ail academic fear in the female(=.238). Fashion was influenced by clothing expenditure and the poverty anxiety in total subject(= 248/.139). In general, the college student with higher poverty anxiety gave more importance to fashion and status symbol of clothing in both male and female.

• 한국의류산업학회지
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• 제14권2호
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• pp.242-250
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• 2012

This study investigates the benefits consumers seek in buying and using bedding, sub-dimensions of lifestyle, and the relationship between those of the benefits and the dimensions of lifestyle. This study conducted a survey to verify benefits consumers seek in buying bedding. A questionnaire was developed to collect data to measure lifestyle, benefits sought for the bedding, and demographic variables. Research was conducted on married women aged between 20 and 59. Total 294 responses were analyzed using factor analysis, correlation analysis, t-test, and one-way ANOVA with SPSS 18.0. A factor analysis identified three dimensions of benefits sought for the bedding: utilitarian benefits, social benefit, and aesthetic benefit. Lifestyle consists of five dimensions: health seeking, social symbol seeking, leisure/country-living seeking, aesthetics seeking, and economy seeking. All dimensions underlying benefits consumers seek in buying bedding and all dimensions of lifestyle were correlated. As consumers get older, they tend to seek more utilitarian and social/psychological benefits of bedding.

• 패션비즈니스
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• 제18권4호
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• pp.97-113
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• 2014

This study investigates consumer's traits of market segmentation based on the apparel benefits. The subjects were 302 college students living in Yunnam, China. The mean, ANOVA, factor analysis, Duncan test, and K-means cluster analysis were used for statisticals analysis. The results of this study are as follows. The college students were classified, into six subdivisions, according to the apparel benefits by cluster analysis: indifference group, utility pursuit group, hedonic/brand pursuit group, individuality pursuit group, social recognition/fashion pursuit group, and pursuit benefits-minded group. In the factors of happiness-pursuing and life-centered of materialism, significant differences were found according to the groups of apparel benefits, and all factors of symbolic consumption and brand loyalty were found to have significant differences according to the groups of apparel benefits. The evaluation criteria of clothing were significantly different, depending on apparel benefits subdivision in criteria of aesthetic, socio-psychological, and utility. The use of information was shown to have significant differences, according to the groups of apparel benefits. The study results are highly expected to be utilized as useful sources in marketing plans for the midwest of China.

• 한국생활과학회지
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• 제22권6호
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• pp.659-672
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• 2013

Nowadays, sports and outdoor market has been popular and expanding since the implementation of the five-day workweek and change of lifestyle. Outdoor clothing considered exclusive property of the middle-aged individuals in the past. Recently there is a drift towards having outdoor looking at the age of 10-20. The purpose of this study was to analyze the features of purchasing behaviors and demographics by each groups targeting middle school and high school students. The study was conducted with questionnaires towards people who live in the city of Busan and who have experiences of buying outdoor clothing. Data analysis was conducted via SPSS 18.0 with factor analysis, cluster analysis, ANOVA, cross tabulation, frequency analysis and Duncan's multiple range test. The results showed that there were five factors sought for outdoor wear benefits: Individuality/Fashion, Brand, Attractive appearance, Economic value, Comfort/Functional. Cluster analysis showed that there were four groups of outdoor wear benefits sought. Overall, the four groups were different in regard to purchasing behaviors and demographics. Based upon the results mentioned above, this study summarizes the key features of each group and can provide applicable suggestion for conducting strategic marketing activities.

• 복식문화연구
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• 제12권6호
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• pp.1031-1044
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• 2004

The purpose of this study were to investigate the relationships between consumer's value and sportswear's benefit sought/attribute evaluation, and to examine how sportswear's benefit sought were influenced by consumers' value and demographic variables. Subjects were 468 males and females in their teens to 30's in Seoul. Consumer's value was classified into four dimensions by using factors analysis: materialism, achievement orientation, traditionalism, and other consciousness. The value of materialism and achievement orientation had positive relations with brand orientation, fashion, appearance attraction, enterprise image, and brand advertisement of sportswear in both male and female. Achievement orientation had, in case of the male, positive relations with economics, practicality, fabrics, and quality of sportswear. In case of the female, traditionalism had positive relations with economics and practicality, and other consciousness value had positive relations with brand advertisement. Materialism was the most important in predicting brand orientation, followed by social class in both male and female. Age was the most important in predicting practicality, followed by achievement orientation in case of the male. Materialism(-) was, in case of the female, the most important in predicting practicality, followed by traditionalism, achievement orientation, and age.

• 복식문화연구
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• 제13권6호통권59호
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• pp.857-870
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• 2005

The purpose of this study was to identify the relationship between lifestyles and clothing benefits pursuit. A questionnaire was developed to measure lifestyle and clothing benefits sought. The questionnaire was distributed and collected from 131 college female students in Tokyo. The data was analyzed by percentage, frequency, mean, standard deviation, factor analysis, reliability test, MANOVA and ANOVA by SPSS package. The lifestyles of the respondents were classified into five types such as recreational-oriented, fashion-oriented, progressive-oriented, intentional purchasing, and economics-oriented type. And clothing benefits pursuit was classified into five types such as individuality-pursuit, brand-pursuit, convenience-pursuit, fashion -pursuit, and coordination/figure flaws compensation-pursuit. The result of this study were as follows; 1) All of three lifestyle groups of appearance-oriented type, fashion-oriented type, intentional purchasing type had an inclination for individuality-pursuit, brand-pursuit, fashion-pursuit, and not an inclination for convenience-pursuit. 2) The higher the fashion-oriented and intentional purchasing, and the lower the progressive-oriented and economics-oriented were, the higher was individuality-pursuit. 3) The higher progressive-oriented and the lower recreational-oriented were, the higher convenience-pursuit was. 4) The brand-pursuit, convenience-pursuit, and fashion-pursuit were not shown to have the significant differences according to intentional purchasing group.

• 한국의상디자인학회지
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• 제14권2호
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• pp.49-62
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• 2012

The purpose of this study was to investigate the relationship between well-being lifestyles and herbal cosmetics benefits sought of female consumers. The data were collected from 301 women living in Seoul, Gyeonggi, Gwangju, Busan, and Gyeongnam province in June, 2011. Statistical methods including frequency, F-test, t-test, Duncan test, factor analysis, Cronbach's ${\alpha}$, correlation coefficient, and multiple regression were used for this study. The results of this study were as follows.: The well-being lifestyles were composed of five factors, 'health pursuit activity', 'eco-friendly product interest', 'eco-friendly dietary', 'eco-friendly clothing', and 'eco-friendly housing'. The herbal cosmetics benefits sought were composed of seven factors, 'special function pursuit', 'skin 'fitness pursuit', 'brand pursuit', 'nutritional reinforcement pursuit', 'economy pursuit', 'fragrance pursuit', and 'scarcity pursuit'. The well-being lifestyles and herbal cosmetics benefits sought according to female consumers's demographic characteristics showed a difference. Female consumers's well-being lifestyles showed that correlation with the herbal cosmetics benefits sought. Female consumers's well-being lifestyles had a influence on their herbal cosmetics benefits sought. The study results are highly expected to be used as valuable sources in marketing strategies for herbal cosmetic industries.

• 복식
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• 제57권9호
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• pp.136-148
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• 2007

The purpose of this study was to identify make-up benefits sought and attitudes according to the fashion lifestyle of silver women. Self-administered questionnaire was used for data collection, and subjects were silver women aged over 55 years. The results were as followed: 1. The factors of fashion lifestyle of silver women were clothing ostentation, leisure activity, interest in appearance, self-confidence, clothing conservation, and economics in clothing, and total variances was 70.99%. Silver women were clustered into high fashion-involvement group, medium fashion-involvement group, low fashion-involvement group, and fashion retard group according to fashion lifestyle. 2. High fashion-involvement group included more silver women with higher education and incomes, but fashion retard group included more with lower education and income. 3. High fashion-involvement group pursued self satisfaction, complement of defects, fashion trend following, politeness to others highly through make-up, and had higher concern and knowledge about make-up, and accepted plastic surgery or skin care positively. But fashion retard group pursued only a little and showed negative attitudes toward plastic surgery or skin care.

• 자연과학논문집
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• 제13권1호
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• pp.129-146
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• 2003

The purpose of this research were to study TV home-shopping customers' pursuing benefits when purchasing clothing, to segment customer groups by pursuing benefits, and to investigate differences of purchasing behavior and demographic variables among these groups. The subjects for final analysis were 302 females over twenty, living in Seoul, Gyeonggi province, and Daejeon. The statistics used for analysis were factor analysis, cluster analysis, $Cronbach-\alpha$, one way ANOVA, Duncan test and chi-square analysis y the SPSS program.The result of this study were as follows: 1. The factors of pursuing benefits were classified into seven: convenience of purchase, convenience of shopping time, low prices, diversity of item and presenting manners, convenience of physical inaction, pursuing of information, and convenience of return and exchange. 2. The customers were divide into four groups by factors of pursuing benefits: high pursuing group, moderate pursuing group, low pursuing group, and information pursuing group. 3. The purchasing behaviors, like experience and intention of purchase, and occupation were significantly different among these groups.