• Proceedings of the Korean Society of Embryo Transfer Conference
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• 2004.10a
• /
• pp.112-112
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• 2004

• Proceedings of the Korean Society of Food Hygiene and Safety Conference
• /
• 2004.05a
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• pp.240-240
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• 2004

• Communications of Mathematical Education
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• v.11
• /
• pp.291-296
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• 2001

근래에 7차 교육과정에 관한 비판적 논의가 활발하다. 이러한 논의는 향후의 교육과정 개발에 많은 시사점을 제공하게 될 것이다. 본 논문에서는 러시아, 미국, 싱가포르, 영국의 사례를 통하여 우리의 수학과 교육과정 내용의 일부를 분석적으로 고찰한다.

• Proceedings of KOSOMES biannual meeting
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• 2017.11a
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• pp.133-133
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• 2017

• Food Science and Industry
• /
• v.44 no.4
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• pp.33-43
• /
• 2011

• Proceedings of the Korean Society of Crop Science Conference
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• 2018.04a
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• pp.85-85
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• 2018

• Proceedings of the Korean Society of Crop Science Conference
• /
• 2018.04a
• /
• pp.86-86
• /
• 2018

• Proceedings of the Korean Society of Crop Science Conference
• /
• 2018.04a
• /
• pp.112-112
• /
• 2018

• Proceedings of the Korean Society of Crop Science Conference
• /
• 2018.10a
• /
• pp.180-180
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• 2018

• Journal of the Korean Society of Food Culture
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• v.33 no.6
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• pp.543-549
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• 2018

Product replacement (PPL) is used widely in marketing and plays crucial roles but the effects of the PPL attributes on a restaurant brand are not well known. Therefore, this study examined the effects of PPL attributes on brand awareness and brand credibility. In addition, the relationship among brand awareness, brand credibility, and brand loyalty was investigated. The study found that the characteristics of PPL, such as information and entertainment, affected brand awareness. On the other hand, inconvenience did not have any impact on brand awareness. In addition, information, entertainment, and inconvenience affected brand credibility. Furthermore, brand awareness and credibility influenced brand loyalty significantly. These results suggest that PPL can be a very effective way to advertise. Hence, PPL should be done with a sense of information and entertainment than simply with more frequent exposure to consumers, which that might cause inconvenience.