• Asia Marketing Journal
• /
• v.13 no.3
• /
• pp.209-231
• /
• 2011

Internet is having strong impact on the consumer's decision making process. Information search has been done actively through internet today. The online reviews can be crucial information cue to evaluate the alternarive products. The online WOM(Word-Of-Mouth) effect depends on the characteristics of information sender, receiver, and WOM. This study is to examine the influence of the online word of mouth on the consumer purchase intention and the moderating role of product involvement, consumer regulatory focus and self-efficacy. Positive customer reviews on the products influence the purchase intention positively and negative customer reviews influence it negatively. Moderating role of involvement in the causal relation between the valence of online reviews and purchase intention is tested. In case of positive WOM, it is predicted that purchase intention for high involvement products is higher than that of low involvement. In case of negative WOM, purchase intention for high involvement product is lower than that of low involvement product. And this study invetigate the moderating role of regulatory focus. In case of positive WOM, it is predicted that promotion focus oriented consumers have higher purchase intention than prevention focus oriented consumers. In case of negative WOM, prediction is that prevention focus oriented consumers have lower purchase intention than promotion focus oriented consumers. Then we examine the moderating role of self efficacy in the causal relation between the valence of online reviews and purchase intention. In case of positive WOM, it is predicted that consumers with low self efficacy have higher purchase intention than consumers with high self efficacy. In case of negative WOM, it is predicted that consumers with low self efficacy have lower purchase intention than consumers with high self efficacy. Emprical results support our prediction and four hypotheses derived from our conceptual framework are all accepted. This study suggest that the level of product involvement, consumer regulatory focus and the level of self-efficacy influence the consumer responses of the valence of online reviews. Therefore marketers need to manage online reviews based on the level of product involvement, regulatory focus orientation and the level of self-efficacy of target consumers.

• Digital Contents
• /
• no.5 s.72
• /
• pp.30-35
• /
• 1999

기업 간 경쟁이 날로 심화되고 있는 고도 산업화 사회에서, 비교 우위를 차지할 수 있는 경영 전략을 수립하고 이를 효과적으로 추진하는 것이 기업의 생존과 직결되는 중요한 문제로 부각되고 있다. 그러나 불행하게도 기존의 전산 시스템은 일상 업무의 자동화에 초점을 맞추어 왔기 때문에 정보의 관리도 현업의 일상 업무를 효과적으로 지원하는 형태로 이루어지고 있다. 따라서 경영 전략 수립이나 추진에서 활용하는 정보를 제공해 주기에는 데이터웨어하우스의 구축이 필수적으로 도입되어야 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.10 no.6
• /
• pp.215-223
• /
• 2015

Recently, in OECD countries, youth unemployment has become one of the most serious problems in society. Entrepreneurship creates innovative new companies that create more jobs than big traditional companies. In addition, entrepreneurship develops creative human resources leading to fertile ground for new technology and business innovation. Recently, regulatory theory has drawn a lot of attention and interest in the literature of psychology and marketing management. However, the theory has not been applied to the study of entrepreneurship. In this article, we try to examine the relationship among regulatory focus, entrepreneurial orientation, and entrepreneurial intentions of korean college students who show their interests in entrepreneurship. From our empirical study, we find the followings. First, promotion focus thriving on optimism, taking risks, and trying new actively affect positively on entrepreneurial orientation and entrepreneurial intention. Second, prevention focus concentrating on security, fulfilling responsibilities and maintaining efficiency does not always affect negatively on entrepreneurial orientation and entrepreneurial intention. In other words, prevention-focused students do not always have bad impression on entrepreneurship and may consider entrepreneurship as viable career path similar to average college students. Third, our empirical findings are consistent with previous studies that entrepreneurial intention is positively affected by entrepreneurial orientation.

• Proceedings of the Korean Information Science Society Conference
• /
• 2000.10b
• /
• pp.487-489
• /
• 2000

3차원 모델을 바탕으로 실루엣 에지를 찾아 디스플레이 해주는 대부분의 시스템들은 삼각 메쉬를 기반으로 한 모델 표현법을 사용하고 있다. NPR(nonphotorealistic rendering)에서 가장 초점을 두는 것은 컴퓨터로 렌더링된 결과가 사람이 그린듯한 효과를 줄 수 있느냐에 있다. 기존에 연구된 대부분의 시스템들은 사람이 그린듯한 효과를 주기 위해 물체의 표면에 대한 텍스츄어(Texture)와 어두운 정도, 그리고 스트록(Stroke)을 표면의 윤곽에 맞도록 그리는 많은 기법들을 소개해 왔다. 본 논문에서는 NPR 표현의 가장 기본이 되는 실루엣 에지 추출에 초점을 두고 추출한 실루엣 에지에 대해 파라미터화된 브러쉬 함수(Parameterized Brush Functions)를 적용하여 다양한 스타일로 디스플레이할 수 있는 기법을 제시한다.

• Journal of the Korea Convergence Society
• /
• v.6 no.4
• /
• pp.121-126
• /
• 2015

Korea Youth Panel (2008) has 2 panels of the 5th year of Knowledge data to perform statistical analysis and regression analysis, the risk factors in the risk conditions of the family of functional deficits, protective factors, the relationship between the mediating effect of psychological adaptation and protective factors verification mechanisms and the psychological adaptation level it is an objective to analyze the protective factors that protect the high youth. To investigate the differences by frequency analysis and personal characteristics of the analyte's was performed t test using PASW (Predictive Analytics Software) 18.0. And to verify the effect of the parameters is performed rank regression analysis for verification of the effects of protection factors for adaptation. Rather than focusing on youth risk factors in social welfare practice field, focusing on processes and protective factors to reduce the risk factors, it is possible to convert the viewpoint overlooking the youth exposed to risk factors. Also, for young people experiencing difficulties that features loss of the family, it is determined that the prepared foundation which can be provided in the direction of social welfare practical intervention.

• School Mathematics
• /
• v.18 no.2
• /
• pp.397-423
• /
• 2016

Mathematics learning motivation is an important variable which is not only the primary goal of learning mathematics but also mediates the effects of the mathematics learning. Nevertheless, the present learning environment is full of impeding factors which reduce learners' motivation to learn mathematics and mathematical self-regulatory efficacy. The purpose of this study is to offer various suggestions for program to enhance and forster mathematics learning motivation based on empirical findings and theories on motivation, self-regulatory learning, regulatory focus, reducing academic stress and math anxiety. The concrete and practical ideas are suggested in terms of mathematical self-regulatory efficacy, learners' characteristics, learning task. The analysis of the effects revealed a positive effect on mathematical self-regulatory learning.

• Journal of Intelligence and Information Systems
• /
• v.28 no.2
• /
• pp.75-100
• /
• 2022

Untact mobile commerce shows a rapid growth due to the prolonged COVID-19 pandemic. And companies have a lot of tough competition in this trend. However, the detail pages of products which play an important role in purchase decision have been provided mostly for consumers in a form of stereotyped information composition. This study has found that the form of (image-centered vs. text-centered) information composition of detailed descriptions of products in the detail pages of mobile products has an effect on product attitude and purchase intention as consumers' information appeal methods vary depending on product types (search goods vs. experience goods). That is, search goods whose information search is easy and whose quality is predictable could be found that product attitude and purchase intention have a more positive effect on the form of image-centered information composition. And experience goods whose quality is unpredictable could be found that product attitude and purchase intention have a more positive effect on the form of text-centered information composition. And effects of congruence between product types based on Higgins' regulatory focus theory and the form of information composition have found to vary depending on consumers' chronic regulatory focus. Promotion focus seeking consumers showed effects of congruence between product types and the form of information composition and prevention focus seeking consumers did not show effects of congruence between them. That is, promotion focus seeking consumers have found to have more positive product attitude and purchase intention in the form of image-centered information composition of experience goods and text-centered information composition of search goods. And prevention focus seeking consumers have found to be unable to have an effect on product attitude and purchase intention even though the form of image or text-centered information composition of search and experience goods is presented. The study implies that the form of information composition should be designed, produced, and provided for consumers by considering product types and consumer propensity when designing it in the detail pages of mobile products.

• Agrochemical news magazine
• /
• v.24 no.9 s.192
• /
• pp.14-17
• /
• 2003

• Journal of Broadcast Engineering
• /
• v.5 no.2
• /
• pp.239-246
• /
• 2000

An efficient control parameter extraction scheme required for auto-focusing control of a stereo camera is proposed. Without loss of generality, it is assumed that an interesting object exists in the center of a captured image by a stereo camera. In such a case. we apply a 2-dimensional wavelet transform to the center area with specific image size in the captured image. Next, we extract required focus control parameters using an Ll-norm for doubly high-pass filtered components. Experimental results show that the proposed scheme is effectively applicable to the auto-focusing for a stereo camera compared to the conventional control scheme using discrete cosine transform (DCT).

• Korean Journal of Optics and Photonics
• /
• v.10 no.6
• /
• pp.453-461
• /
• 1999

In this paper, we have studied on the effects of annular and quadrupole illuminations by changing their conditions for enhancing the pattern resolution and depth of focus (OaF) in the optical lithography system using KrF Eximer laser 0.248$\mu$m and 0.65 NA. As a result, it is revealed that each illumination condition to optimize the resolution and the OaF for the mask containing the assistance pattern is different under the annular illumination. And in case of quadrupole illumination, we could ascertain that the resolution and the OaF would be enhanced through changing the arrangement of each pole from the conventional X type (45 degrees) to some proper type according to the main pattern direction. ction.