• Journal of Intelligence and Information Systems
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• v.28 no.4
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• pp.119-133
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• 2022

One of the most important current features of food related industry is the growth of food delivery service. Another notable food related culture is, with the advent of Youtube, the popularity of Mukbang, which refers to content that records eating. Based on these background, this study intended to focus on two things. First, we tried to see the impact of Youtube Mukbang and the sentiments of Mukbang comments on the number of related food deliveries. Next, we tried to set up the predictive modeling of chicken delivery order with machine learning method. We used Youtube Mukbang comments data as well as weather related data as main independent variables. The dependent variable used in this study is the number of delivery order of fried chicken. The period of data used in this study is from June 3, 2015 to September 30, 2019, and a total of 1,580 data were used. For the predictive modeling, we used machine learning methods such as linear regression, ridge, lasso, random forest, and gradient boost. We found that the sentiment of Youtube Mukbang and comments have impacts on the number of delivery orders. The prediction model with Mukban data we set up in this study had better performances than the existing models without Mukbang data. We also tried to suggest managerial implications to the food delivery service industry.

• Journal of the Korean Institute of Landscape Architecture
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• v.50 no.4
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• pp.1-19
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• 2022

This study aims to discover the implications through the analysis of the characteristics and design strategies of the regeneration of the post-industrial sites in the metropolitan the Beijing-Tianjin-Tangshan region. This study provides a basis for future research and theoretical strengths for post-industrial site regeneration practices. The results of the study are as follows. First, post-industrial site regeneration projects pursue diverse goals such as industrial heritage preservation, cultural creativity, and neighborhood revitalization in the Beijing-Tianjin-Tangshan region. Second, in the design process, the characteristics and spatial levels of the space are enhanced by utilizing the original industrial space, incorporating transitional space, and using industrial facilities of varying heights. Third, old and new landscape elements are harmoniously integrated through the rational use of industrial relics and the appropriate addition of new elements. Fourth, the design emphasizes ecological soil restoration and the use of native and adaptable plants that have the capacity to remediate polluted soil. Fifth, the design combines modern artistic elements, such as sculpture and graffiti art to enrich the site and promote the revival of the post-industrial site. Sixth, urban events and public activities are actively programmed to vitalize the regenerated site.

• Journal of Wetlands Research
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• v.25 no.2
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• pp.132-144
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• 2023

The use of constructed wetlands (CWs) to sequester carbon has been a topic of interest in recent studies. However, CWs have been found to be both carbon sinks and carbon sources, thus leaving uncertainties about their role in carbon neutrality initiatives. To address the uncertainties, a bibliometric and comprehensive review on carbon sequestration in CWs was conducted. Upon forming various scripts using CorText Manager, it was found that a majority of the studies focused on the effectiveness of CWs to remove nutrients, particularly nitrogen. The results of the comprehensive review revealed that high carbon concentrations and carbon sequestration rates in CW soils are dependent on the vegetation types used, the ages of the CWs, and the organic content of inflow water entering the CWs. The Typha genus was the most dominant plant genus used in the CWs from the reviewed studies and was associated with the highest carbon sequestration rates documented in this review study. Furthermore, the relatively high ability of tree species, in comparison to emergent plants, to sequester carbon was observed. Therefore, incorporating tree species into CW designs and adding them to emergent plants is seen as a potential breakthrough approach to improve the ability of CWs to sequester carbon and ultimately contribute to mitigating climate change.

• Korean Journal of Communication Studies
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• v.20 no.2
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• pp.105-132
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• 2012

This study is designed to explore the persuasion strategies applied to the student recruitment advertising of the Korean universities. Advertising is a "mirror" of a consumption culture in the sense that an advertising message is composed of the major consumption values (as the persuasive appeals) and the major premises of the consumption culture (as the persuasive premises). Furthermore, the analysis of the persuasive appeals and premises in advertising reveals the ideologies that govern the consumption culture. Thus, this study attempts to explicate the value systems and ideologies of Korean universities in the society by a semiotic decoding of their advertising text. Semiotic approach to "decoding advertising text" allows us to classify advertising signs and sign systems in relation to the way they are transmitted. To achieve this goal, this study investigates three research questions: ① What are the major persuasive appeals appeared in the university advertising? ② What are the persuasive premises underlying those persuasive appeals? ③ What are the ideologies that govern those persuasive appeals and premises in Korean university advertising? The study result reveals 15 major persuasive values and premises along with the four major ideologies governing the symbolism of Korean universities.

• Journal of Convergence for Information Technology
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• v.12 no.3
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• pp.222-235
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• 2022

The Government provides a financial assistance to stimulate firm R&D and innovation activities. Previous papers on the impact of public subsidies on firm R&D investments mainly had a focus on an individual policy tool regardless of potential impacts of other policy instruments. This study addresses this gap by examining the effects of policy mix regarding a subsidy and a tax credit. The empirical analyses from fixed effect model using Survey on Technology of SMEs 2015-2017 revealed valuable points. First, policy mix induces more R&D investment of SMEs, which in turn, shows a complementary relationship between two instruments. Second, even if impact of tax credit controlled, subsidy is positively associated with SMEs R&D investment. These findings justify policy mix interventions to promote SME R&D activity. Moreover, grants can be applied as a more useful policy tool for SMEs that are constrained by resources and capabilities.

• Knowledge Management Research
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• v.24 no.2
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• pp.161-183
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• 2023

Social Q&A sites, where individuals freely ask and answer each other online, play an important role as a public knowledge repository. For their sustainable growth, social Q&A sites constantly need new askers and new answerers. However, previous studies have focused only on answerers, with little attention to new users or askers. This study examines the factors encouraging new users to continue using social Q&A sites based on motivational affordance theory and self-determination theory, and also investigates whether the factors differ depending on the types of users (i.e., new asker vs. new answerer). In addition, the moderating effect of prior experience with a member Q&A site was examined. Using logistic regression and XGBoost, we analyzed online activity data from 25,000 users in the Stack Exchange Network and found that design elements with motivational affordances had significant impacts on new users' continuance behavior. The experience of a member Q&A site negatively moderated the influence of the antecedents of continuance behavior. Interestingly, the influence of editing was not significant in the analysis of new users as a whole, but was significant in the separate analyses of askers (significantly negative) and answerers (significantly positive).

• KSCE Journal of Civil and Environmental Engineering Research
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• v.28 no.3D
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• pp.355-362
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• 2008

Fast track completion of urgent typhoon damage recovery construction project is becoming crucial for the prevention of the secondary damage from the next year typhoon, prompt psychological stabilization of flood sufferers, the early recovery of damaged infrastructure condition and so forth. As the recovery learning process has been continued for last consecutive typhoons and experts suggested, the keys in attaining the goals of the project (preventative, sustainable, cleaner and fast tracking development) are found to be the early contracting and improved competencies in project management especially during the design phase. It can be presumed that the former is attainable through administrative supports in the form of government guidelines, but the latter necessitates more research efforts. In this regards, this study aims to find a way how to lift up the current level of project management capability facing ever changing project mangement environment of urgent typhoon recovery project. By comparing the current level of application of government guidelines in flooded districts and analyzing the time required for each phase from design contracting to construction starting, several reformative ideas are illustrated in association with the necessity of adopting CM method in the deign phase. It is highly expected that CM application in the design phase can be an effective alternative in overcoming current limits in improving the quality of the project and prevent the delay due to the lack of expertise and professional workers in the owner side.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.29 no.1D
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• pp.41-48
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• 2009

The capacity analysis of signalized intersection usually includes a HCM method used at home and abroad and a ICU method this study presents. The HCM method focuses on operation analysis measuring an intersection's delay in terms of given traffic volume, signal operation, and intersection structure data. This method includes planning and design analysis, but these analyses are complex due to being possible through repetitive operation analysis. However the ICU method is a powerful tool for planning and design analysis, because these are possible through brief traffic volume and geometry structure data and consider minimum green time. In this study, the authors studied the ICU method and compared the HCM and ICU by analyzing traffic volume scenarios. Also to consider effectiveness for application of the ICU method, the authors applied the ICU to capacity analysis of intersections on urban arterial for setting major intersection and effect analysis for changing crosswalk type, the number of lane, lane use and operation form of left turn. The result of the analyses shows that the ICU method can measure correct capacity of intersection consist of a broad road in urban area, and is effective for planning and design analysis. This study is expected that traffic experts can grasp correct intersection's capacity and carry out a proper planning or improvement by applying the ICU method to planning and design analysis.

• Asia Marketing Journal
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• v.9 no.1
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• pp.73-102
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• 2007

The paper aims to examine the relationships among a company's design, brand, and reputation orientations. DBR (Design, Brand, Reputation) have been regarded as invisible growth engines for companies and draws a lot of interests among Brand, PR and IR mangers recently. We have tested 3 hypotheses and have developed a relationship mechanism how to develop those three key intangible marketing assets. We have conducted 131 interviews with company managers who are involved in DBR activities, used Structural Equation Model (SEM) to estimate those relationships. It was found that a company's design orientation influenced the company's brand orientation positively and this brand one influenced reputation orientations consequently. However, design orientation does not show any significant relationship with a company's reputation orientations. Thus, there is a D->B >R chain mechanism concerning these 3 intangible marketing assets. Finally, the implications of this study and suggestions of further studies are discussed.

• Korean Journal of Culture and Social Issue
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• v.24 no.4
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• pp.519-539
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• 2018

This study investigates the impact of organizational socialization tactics on newcomers' organizational citizenship behaviors. We explains this relationship with the concept of perceived organizational support, which refers to the extent to which individuals perceive that the organization recognizes their contributions and takes care of their well-being. We expect that the more institutionalized the organization's socialization tactics are, the more organizational support individuals perceive, consequently increasing the performance of organizational citizenship behaviors. We performed a survey targeting 450 newcomers in domestic companies, and adopted 382 data for path analyses based on the structural equation modeling. As the result, in all the three dimensions of socialization tactics (content, context, social), the extent to which socialization tactics are institutionalized is positively related to the perception of organizational support. It also has the positive relationship with individuals' organizational citizenship behaviors, being fully mediated by the perceived organizational support. More specifically, context socialization tactics shows the highest level of impact both on the perceived organizational support and organizational citizenship behaviors, whereas social tactics has the lowest level of impact. These results imply that the range of effects the organizational socialization has on the newcomers' attitudes and behaviors should be more extended and detailed.