• Journal of the Korea Convergence Society
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• v.6 no.6
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• pp.111-117
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• 2015

Digital content industry is expected to grow due to the development of new devices and technologies, convergence between genres and technologies. However, Financial support system for the field of digital content has not been activated due to the digital content industry has the characteristics of a lot of initial investment costs and an uncertain profitability. This paper deals with the financial plan of activation of digital content businesses using technology evaluation. For this purpose, first, examine status of digital content businesses(status and sales financing, etc). Second, discuss development methods of digital contents finance based on the analysis of the digital content industry. This study is useful for deriving the development methods of digital contents finance using the technology valuation.

• 한국벤처창업학회:학술대회논문집
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• 2022.11a
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• pp.167-173
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• 2022

임팩트투자는 재무적인 수익과 더불어 사회에 긍정적인 영향을 만들고자 하는 의도를 가진 기업, 조직, 펀드를 대상으로 하는 투자 방식으로서 사회적 문제를 해결하기 위해 혁신적인 기술과 아이디어를 기잔 소셜벤처 기업에 재무적 지원을 위한 초기단계 투자로서 많은 관심을 받고 있다. 임팩트투자자는 재무적 수익과 사회적 가치추구라는 이중적인 판단 요인 때문에 사회적가치지표(SVI: Social Value Index)를 투자판단에 참고로 활용하고 있으나 투자를 결심하는 판단요인에 있어서는 여전히 개인의 경험과 주관적인 판단에 의존하고 있는 실정이다. 본 연구를 통하여 임팩트투자자가 복합적으로 고려하는 투자판단 요인들에 대한 타당도와 상대적 가중치를 객관화 하고, 재무적 수익과 사회적 가치의 이중적이 가치판단 중에서 어느 쪽을 더 주요하게 고민하는 지에 대하여 분석하였다. 본 연구는 판단분석기법을 활용하였으며 '임팩트투자자의 소셜벤처 투자결정에 대한 종합적인 평가'를 판단문제로 정의하고, 임팩트투자자의 투자의사결정 요인을 도출하기 위하여 투자자로서 재무적 이익과 회수 가능성 판단을 위한 ①초기투자단계에서의 투자의사결정 요인, 사회에 미치는 영향과 파급력, 소셜벤처의 상생과 연대를 위한 ②창업가(팀)의 정치적 기술, 임팩트투자펀드 조성 목적에 부합하는 ③소셜벤처기업의 소셜미션 등 세가지의 분류로 구성하여 연구를 진행하였다.

• 한국벤처창업학회:학술대회논문집
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• 2022.11a
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• pp.195-199
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• 2022

본 연구는 스타트업 투자성과와 연계된 창업가 역량, 재무정보 등 정량데이터를 기반으로 스타트업 투자자들의 투자결정요인을 분석하였다. 주요 실증결과는 다음과 같다. 첫째, 창업 초기 종업원 수가 많고, 최고경영자의 지분비율이 높을수록 투자승인 확률이 높게 나타났다. 둘째, 재무적 특성에서는 기업의 매출액 규모가 작을수록 투자승인 확률이 높게 나타났다. 이러한 결과는 스타트업의 경우, 기업의 단기성과보다는 투자 결정에 있어 미래가치 혹은 다른 정성적인 요인이 더 고려된다는 점을 보여준다. 셋째, 창업가 특성에서는 CEO 교육수준(학력)이 높을수록 투자승인 확률이 높게 나타났다. 즉, 창업자의 학력은 성공적인 투자 여부에 핵심적인 변수이고 이것은 선행연구의 결과와 다르지 않았다. 또한, 학력과 투자유치의 연관성은 창업 3년 미만 스타트업에서 상대적으로 강하게 나타났다. 선행연구에서 투자정보공개, 관련 데이터 확보의 어려움으로 스타트업 투자에 관한 정량적 실증연구가 거의 진행되지 못한 점을 고려한다면, 본 연구는 설문조사 방식을 뛰어넘어 국내 초기 창업기업만을 대상으로 성공적인 투자유치와 연계된 스타트업의 평가요인을 정량적으로 분석했다는 점에서 중요한 의의를 갖는다.

• Management & Information Systems Review
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• v.36 no.4
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• pp.1-19
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• 2017

These days, the concept of creating shared value is drawn keen attentions to. This interest comes out of the expectation that Creating Shared Value(CSV) can offer an answer to some social issues by creating societal and economic values on the top of the achievements that existing Corporate Social Responsibility(CSR) has made. However, it is difficult to make a clear distinction between the achievements that the activities of CSR and CSV have made. In this regard, developing a methodology to make an actual proof analysis on the accomplishments of CSV and to verify customer's awareness of and attitude towards the CSV is necessarily required. A company needs to gain a competitive advantage in the marketplace as well as resolve a social issue by innovating value chain. The research has verified the cause and effect relationship between the CSV from the point of view of value chain and the purchase intention aroused by its economic, societal and cultural values through the company image and credibility with actual proof analysis and come up with following results. First, a societal and cultural value resulted in giving positive impact on a company's image, which implies that CSV activities can be the thin end of the wedge through which customers have a good image of the company involved in CSV. Second, a societal value makes a positive influence on the credibility of a company. In this regard, CSV should be recognized not just as a thing that generates a cost, but a way to win-win as well as future development. Third and last, the research results show that both company image and credibility influence on purchase intention. Considering that CSV generates a positive evaluation on a company that will ultimately cause continuous profit-making, the company's ultimate goal of activities, it should be approached from the perspective of making a mid-and-long term strategy.

• 한국신재생에너지학회:학술대회논문집
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• 2010.11a
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• pp.177.2-177.2
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• 2010

전세계 풍력발전 시장은 2009년말 160GW로 지난 5년간 연평균 36.1%로 성장하였으며, 2012년 310GW, 2020년에는 1,900GW에 이를 전망이다. 특히, 풍력산업은 조선, 중공업 등 우리나라가 강세에 있는 산업과 연관성이 높아 관련분야 대기업을 중심으로 시장진출이 활발히 진행되고 있는 추세이다. 본 연구는 지식경제부에서 지원하고 있는 신재생에너지기술개발사업 R&D지원실적을 토대로 풍력산업 및 기술혁신패턴을 분석하고, 이를 토대로 풍력산업 발전을 위한 기술혁신 지원전략을 연구하였다. 분석결과, 풍력시장이 급성장함에 따라 대기업을 중심으로 급진적 혁신 행태을 보였으며, 기술도입 및 선진기술의 모방이라는 전형적인 초기산업화 패턴을 보이고 있다. 이러한 기업전략은 기술혁신체제 관점에서 기술학습을 통한 기술축적이 부족하고, 부품소재 중심으로 공급사슬을 구성하는 중소 중견기업군이 취약하여 원가절감 등 시장 경쟁력에 장애요인으로 나타났다. 이를 개선하기 위해서는 첫째, 시스템 기업은 중소 중견기업을 중심으로 부품국산화 노력을 통한 경쟁력 있는 공급사슬 구현이 시급하다. 둘째, 정부는 부품소재 중심의 원천연구에 대한 지원을 확대하여야 하며 셋째, 경쟁력 있는 국가의 기술혁신체계 구현을 위해 정부 출연연구소 및 대학을 중심으로 기술축적을 위한 방안이 시급하다. 마지막으로 초기 풍력산업의 주요 수요자가 정부 및 공공기관인점을 감안할 때, 풍력시스템의 국산화 비율을 구매 조건의 핵심 평가요인으로 채택해야 할 것이다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.3
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• pp.47-61
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• 2014

Many angel investors hesitate to invest in early-stage company. Most early-stage company has no sales and only R&D step project or in early approach of market. So it's impossible to evaluate early-stage company quantitatively. Therefore many angel investors depend on CEO's tendency to evaluate company and make decision for investment. The purpose of this study is discover the entrepreneurial characteristics of CEO and the importance level which affect on the angel investors decision making factors for investment. To identify the factors of entrepreneurial characteristics, survey was conducted by Delphi Technique which is involved by 20 experts who is angel investment club members, venture capitalists, CEOs and officers. Three rounds of survey results derived 10 elements of entrepreneurial characteristics for investment decision making factors including reliability, risk sensitivity, passion, perseverance, integrity, leadership, startup experience, organizational management skills, innovation and social networking. In addition, this study derived the importance level of elements of entrepreneurial characteristics based on the AHP(Analytic Hierarchy Process) theory and maintained the logical consistency by pair-wise comparison for each element. As a result of analyzing the importance of entrepreneurial characteristics, the sequence is reliability (18.1%), integrity (15.9%), leadership (11.7%), organizational management skills (10.0%), social networking (9.5%), passion(9.1%), perseverance(8.4%), innovation(8.1%), startup experience(5.3%) and risk sensitivity(3.9%) respectively. The significance of this study is somewhat decrease limit of the uncertainty arising from angel investors and angel investors can help a decision making, by discover factors of entrepreneurial characteristics that can be called the biggest influencing factors among Investor's investment decision-making In early stage companies and compare importance.

• 월간 기계설비
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• no.9 s.218
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• pp.43-50
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• 2008

고도로 발전하고 있는 건설산업과 소비자의 요구가 점차 세분화 되면서 객관적인 평가기능을 갖추고 있는 품질경영시스템이 지난 1992년부터 건설업계에 도입됨에 따라 건설업계는 시공의 표준화가 정착되어 가는 중이다. 최근에는 환경 및 안전.보건에 대한 관심이 높아지면서 건설업계는 환경.안전보건경영시스템 획득으로 기업경영의 우수성을 객관적으로 인증 받는 추세이다. 설비건설업계의 경우 환경경영시스템(ISO 14001)을 인증 받은 업체가 36개사, 안전보건경영시스템(K-OHSMS 18001)은 2개사, 안전경영시스템(KOSHA 18001, 건설업)은 3개사가 인증을 받는 등 아직 초기단계에 있으나 점차 확대될 전망이다. 환경.안전보건경영시스템을 인증 받을 경우 금융기관의 기술신용평가시 가산점 부여, 시공능력평가시 가산점 부여, 기술비 세액공제, 인증획득 자금지원, 융자신청시 가산점 부여, 기업실무자 교육비지원 등의 혜택이 주어지나, 무엇보다도 지속적인 관리로 업무의 질적 향상과 체계적인 관리를 통해 한 단계 업그레이드 가능한 것을 장점으로 꼽을 수 있다. 본지는 환경·안전보건경영시스템 인증 절차 및 인증시 효과에 대해 알아본다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.5
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• pp.91-107
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• 2023

Lean startup is a concept that combines the words "lean," meaning an efficient way of running a business, and "startup," meaning a new business. It is often cited as a strategy for minimizing failure in early-stage businesses, especially in software-based startups. By scrutinizing the case of a startup L, this study suggests that lean startup methodology(LSM) can be useful for hardware and manufacturing companies and identifies ways for early startups to successfully implement LSM. To this end, the study explained the core of LSM including the concepts of hypothesis-driven approach, BML feedback loop, minimum viable product(MVP), and pivot. Five criteria to evaluate the successful implementation of LSM were derived from the core concepts and applied to evaluate the case of startup L . The early startup L pivoted its main business model from defecation alert system for patients with limited mobility to one for infants or toddlers, and finally to a smart bottle for infants. In developing the former two products, analyzed from LSM's perspective, company L neither established a specific customer value proposition for its startup idea and nor verified it through MVP experiment, thus failed to create a BML feedback loop. However, through two rounds of pivots, startup L discovered new target customers and customer needs, and was able to establish a successful business model by repeatedly experimenting with MVPs with minimal effort and time. In other words, Company L's case shows that it is essential to go through the customer-market validation stage at the beginning of the business, and that it should be done through an MVP method that does not waste the startup's time and resources. It also shows that it is necessary to abandon and pivot a product or service that customers do not want, even if it is technically superior and functionally complete. Lastly, the study proves that the lean startup methodology is not limited to the software industry, but can also be applied to technology-based hardware industry. The findings of this study can be used as guidelines and methodologies for early-stage companies to minimize failures and to accelerate the process of establishing a business model, scaling up, and going global.

• Journal of the Korea Convergence Society
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• v.6 no.6
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• pp.17-26
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• 2015

Firms that have adopted internet technology have been confused by distorted market signals. It is natural to look at marketplace outcomes for guidance, when confronted with a new business phenomenon. However, market signals can be unreliable in the early states of any important new information technology. New technologies trigger rampant experimentation, and the experimentation is often unsustainable. As a result, market behavior is distorted and must be interpreted cautiously. In Chapter 1, we review a concept of business model and roles of strategies in a business model. In Chapter 2, we discuss a strategic auditing method for analyzing market/channel positioning, product/service positioning, value chain/value network positioning and external environmental factors. In chapter 3, we introduces major frameworks for understanding factors forming strategies. The strategic grid model categorizes four quadrants depending on the level of impacts of information technology on operation and strategy. The strategic alignment model presents a new method of assessing an alignment of information technology and business throughout all elements of a business model. In this research, we review the concept of a business model. This research introduces factors that shape strategies and new frameworks for understanding these factors. The research objective of this manuscript is to present a guidance for firms how to use information technology for attaining sustainable competitive advantages.

• Journal of Intelligence and Information Systems
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• v.23 no.1
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• pp.1-22
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• 2017

Analysis of future business or investment opportunities, such as business feasibility analysis and company or technology valuation, necessitate objective estimation on the relevant market and expected sales. While there are various ways to classify the estimation methods of these new sales or market size, they can be broadly divided into top-down and bottom-up approaches by benchmark references. Both methods, however, require a lot of resources and time. Therefore, we propose a data-based intelligent demand forecasting system to support evaluation of new business. This study focuses on analogical forecasting, one of the traditional quantitative forecasting methods, to develop sales forecasting intelligence systems for new businesses. Instead of simply estimating sales for a few years, we hereby propose a method of estimating the sales of new businesses by using the initial sales and the sales growth rate of similar companies. To demonstrate the appropriateness of this method, it is examined whether the sales performance of recently established companies in the same industry category in Korea can be utilized as a reference variable for the analogical forecasting. In this study, we examined whether the phenomenon of "mean reversion" was observed in the sales of start-up companies in order to identify errors in estimating sales of new businesses based on industry sales growth rate and whether the differences in business environment resulting from the different timing of business launch affects growth rate. We also conducted analyses of variance (ANOVA) and latent growth model (LGM) to identify differences in sales growth rates by industry category. Based on the results, we proposed industry-specific range and linear forecasting models. This study analyzed the sales of only 150,000 start-up companies in Korea in the last 10 years, and identified that the average growth rate of start-ups in Korea is higher than the industry average in the first few years, but it shortly shows the phenomenon of mean-reversion. In addition, although the start-up founding juncture affects the sales growth rate, it is not high significantly and the sales growth rate can be different according to the industry classification. Utilizing both this phenomenon and the performance of start-up companies in relevant industries, we have proposed two models of new business sales based on the sales growth rate. The method proposed in this study makes it possible to objectively and quickly estimate the sales of new business by industry, and it is expected to provide reference information to judge whether sales estimated by other methods (top-down/bottom-up approach) pass the bounds from ordinary cases in relevant industry. In particular, the results of this study can be practically used as useful reference information for business feasibility analysis or technical valuation for entering new business. When using the existing top-down method, it can be used to set the range of market size or market share. As well, when using the bottom-up method, the estimation period may be set in accordance of the mean reverting period information for the growth rate. The two models proposed in this study will enable rapid and objective sales estimation of new businesses, and are expected to improve the efficiency of business feasibility analysis and technology valuation process by developing intelligent information system. In academic perspectives, it is a very important discovery that the phenomenon of 'mean reversion' is found among start-up companies out of general small-and-medium enterprises (SMEs) as well as stable companies such as listed companies. In particular, there exists the significance of this study in that over the large-scale data the mean reverting phenomenon of the start-up firms' sales growth rate is different from that of the listed companies, and that there is a difference in each industry. If a linear model, which is useful for estimating the sales of a specific company, is highly likely to be utilized in practical aspects, it can be explained that the range model, which can be used for the estimation method of the sales of the unspecified firms, is highly likely to be used in political aspects. It implies that when analyzing the business activities and performance of a specific industry group or enterprise group there is political usability in that the range model enables to provide references and compare them by data based start-up sales forecasting system.