• Title/Summary/Keyword: 체험행동

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The Effect of Food Choice Motives on the Attitude and Consumption Behavior for Traditional Fermented Food in Adolescents (청소년의 음식선택동기가 전통발효음식에 대한 태도 및 섭취행동에 미치는 영향)

  • Lee, Jung Woo;Kim, Yookyung
    • Journal of Korean Home Economics Education Association
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    • v.25 no.3
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    • pp.93-104
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    • 2013
  • The aim of this study was to investigate the associations among the food choice motives, attitude to the traditional fermented food, and traditional fermented food consumption behavior in adolescents. Using a web-based self-completion questionnaire, food choice motives, attitude to the traditional fermented food, and frequency of traditional fermented food consumption were examined in 319 high school students in Seoul. As follows are the results of this study; first, food choice motives were emerged by seven factors, and labeled as good food, healing, convenience, weight control, familiarity, price, and health. Attitude to the traditional fermented food and consumption behavior of traditional fermented food were emerged as independent factor, respectively. Second, food choice motives had the significant effect on the attitude to the traditional fermented food(p<.05). Among them, price had the strongest effect(${\beta}$=.235), followed by healing(${\beta}$=.190), health(${\beta}$=.175), and convenience(${\beta}$=.126). Third, the consumption behavior of traditional fermented food was strongly influenced by the attitude to the traditional fermented food(${\beta}$=.549). Finally, weight control was the only direct driver for traditional fermented food consumption. Price, healing, health, and convenience acted as indirect drivers for traditional fermented food through the positive attitude to the traditional fermented food. In conclusion, since the formation of the positive attitude to the traditional fermented food is important for the increase of traditional fermented food consumption, the analysis of underlying food choice motives and attitude to the traditional fermented would be essential.

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Analysis of Effect of Urban Agricultural Experience Activities to Alleviate Problem Behaviors of Adolescents (청소년 문제행동 완화를 위한 도시농업 체험활동의 효과 분석)

  • Jung, Nam-Sick;Lee, Yong-Hak;Kang, Eun-Jee;Kim, Yong-Geun
    • Journal of Agricultural Extension & Community Development
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    • v.23 no.3
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    • pp.271-283
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    • 2016
  • The purpose of this study is to verify the effect of urban agricultural practice on the factors of adolescent problem behavior. The main findings of this study are as follows. First, as a result of measuring quantitative research, urban agricultural practice improves 16.7% of self-worth, reduces 28.1% of depression, and improves 19.4% of sociality, the factors of adolescent problem behavior, and statistical significance is confirmed in all lower measures. Second, as a result of measuring qualitative research, there are overwhelmingly many cases that most items change positively or are maintained in sentence completion test. Third, a positive change of mind in adolescent communication, cognitive and problem- solving abilities, and participation is confirmed through observation of program participation behavior. It is significant for this study to confirm that urban agricultural experiential activity has a positive impact on the factors of adolescent problem behavior, and to verify educational effects and social values of urban agricultural practice including the necessity of development and operation of urban agricultural program to solve youth problems.

Effects of Brand Experience in Mass Cosmetic Brand Store on Brand Commitment and Loyalty Among Female High School Students (여고생의 중저가 화장품 점포 내 브랜드체험이 브랜드몰입과 충성도에 미치는 영향)

  • Yu, Haekyung;Lee, Minsun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.2
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    • pp.167-183
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    • 2019
  • This study examines the dimensions of brand experience and brand commitment within mass cosmetic brand stores that target female high school students and analyzes the effect of multi-dimension brand experience and brand commitment on brand loyalty. A model linking brand experience to brand commitment and loyalty was tested, using structural equation modeling analysis. A total of 175 female high school students completed the online questionnaire. The current study extended the understandings of the construct of brand commitment by adopting a broadened five-component consumer commitment. The results confirmed that developing brand experience in domestic mass cosmetics brand stores influences consumer loyalty through various types of brand commitment. This study can be beneficial for brand managers by providing guidelines on how to establish consumer loyalty affected by brand experience through brand commitment. Especially, brand managers should consider the negative impacts of forced commitment on consumer loyalty despite brand experience within the stores not influencing teenage consumers' forced commitment toward mass cosmetic brands. The importance of habitual commitment in the relationship between brand experience and loyalty was also revealed. The results can provide a realistic blueprint for consumer brand experience and commitment strategy.

Development of a Simulation Courseware for Economics Class in Elementary school (초등 경제 교육을 위한 시뮬레이션 코스웨어 개발)

  • Noh, Eun-Hee;Lee, Jae-Mu
    • Journal of The Korean Association of Information Education
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    • v.12 no.1
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    • pp.23-32
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    • 2008
  • This study was designed to create a situational and procedural simulation of web-courseware which will enhance students' self-directed learning styles during the economics class in elementary schools. When teaching the students how to be wise consumers, it is important to provide them with various experiences that will lead them to make active and rational decisions. Actual experiences are, however, rather limited in reality which consequently result in learning economics only vicariously at school. The purpose of the study was, therefore, to develop a courseware which allows the student to have indirect experiences through computer simulations. The courseware will not only assist the student in making decisions and taking actions appropriately during the various situations given in the program, but also overcome the limitations of the classroom setting by using the procedural simulation.

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Farmer's Education for Water Conservation (농민 물절약 교육 실시)

  • Lee, Seul Gi;Choi, Kyung Sook;Do, Jong Won;Lee, Gwang Ya
    • Proceedings of the Korea Water Resources Association Conference
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    • 2018.05a
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    • pp.484-484
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    • 2018
  • 본 연구에서는 농림축산식품부 "농업 농촌부문 가뭄대응 종합대책(2015)"의 일환으로 가뭄에 의한 농촌지역 물부족 문제를 극복하기 위한 농민 물절약 교육을 실시하였다. 물절약 교육을 통해 가뭄상황에 적응할 수 있도록 하기 위해 물절약 교육 시범대상지역은 농민농업가뭄지도 및 재해연보 등의 자료를 활용하여 가뭄 취약지역을 8개도별로 한국농어촌공사 관할지구로 선별하여 선정하였다. 최종적으로 농민 물절약 시범교육이 실시된 지역은 경기 평택 석정지구, 강원 철원 토교지구, 충북 음성 용계지구, 충남 서산 신창지구, 경북 문경 경천지구, 경남 거창 가북지구, 전북 고창 신림지구, 전남 영암 월악지구가 선정되었다. 시범교육실시 앞서 대상지구의 용 배수로 현황, 수로노후화, 농민 물이용 실태 등 물손실 요인을 파악하였다. 시범교육은 기존과는 차별된 체험식 비주얼 물절약 교육이 실시되었으며, 시범대상지구별로 3단계 교육이 실시되었다. 1단계 교육은 이해단계로 플래쉬 동영상과 물이용 모의를 체험하게 하여 물 손실 원인 및 물 절약 방안을 모색하도록 하였다. 2단계 교육은 적용단계로서 물절약 시뮬레이터를 이용하여 평상시 농민의 물이용 관행에 따른 물손실 야기에 대한 이해와 가뭄시나리오에 따른 물 공급량 감소 시 농민 피해 및 가뭄극복을 위한 효율적인 물이용에 대한 효과를 이해시키고자 하였다. 또한 이를 통해 농민이 스스로 물절약을 위한 행동강령을 도출하도록 하였다. 마지막 3단계는 실천단계로 실제 현장여건에서의 물절약 실천을 도모하기 위해서, 현장에서의 물손실 상황 파악 및 현장여건에 맞는 물절약 실천방안을 도출하도록 하였다. 교육을 통해 농민의 물절약 필요성에 대한 공감대를 형성하고, 물절약을 스스로 실천할 수 있도록 유도 하고자 하였다. 물절약 교육의 효과를 파악하기 위해서 설문조사를 실시하였으며, 그 결과 농민들은 물절약의 필요성을 매우 높게 공감하며, 필지단위 물손실을 감소시키는 물꼬관리의 중요성을 인정하고, 농민 수로관리 참여에 대한 인식을 높이는 계기가 되었다.

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A Development of Traffic Safety Education Application Using Mixed Reality (혼합현실을 활용한 교통 안전교육 애플리케이션 개발)

  • Kim, Kang-Ho;Rhee, Dae-Woong
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.23 no.12
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    • pp.1602-1608
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    • 2019
  • In this study, we developed a "Zetton Children's Traffic Safety Education" application using mixed reality to help children experience a variety of traffic situations indirectly and to help them defend themselves from accidents. We analyze the types of high mortality child traffic accidents to set learning goal. And we developed the experience-oriented contents that players could acquire signal systems and traffic information naturally and funny in the course of playing scenarios according to designed various traffic situations. In order to verify the educational effectiveness of the developed application, children were given traffic safety education through after-school education activities. The result shows that the frequency of right answers to questions related to traffic safety awareness and learning objectives is increased.

Perceived Impact Based Market Segmentation Among Festival Participants (축제방문객의 영향지각에 따른 시장세분화)

  • Lee, Gye-Hee;Lee, Eun-Mi;Jee, Bong-Gu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.12
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    • pp.3815-3823
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    • 2009
  • As a critical element for success of community based tourism, festivals and special events play a significant role in enticing visitors from outside of the host community. More importantly, festivals and events contribute to improve the life quality for both hosts and guests. The purpose of this study is to develop a market segmentation strategy based on the perceived festival impacts among visitors to Poonggi Ginseng Festival so that each segment can be treated and communicated with separatedly for utmost visiting satisfaction. In this study, two market segments based on visitors' socio-cultural and environmental evaluation of the festival were identified, namely high appraisal group and low appraisal group. Two groups contrast sharply in terms of their behavioral patterns and perceived value and overall satisfaction. Practical marketing strategies are suggested accordingly.

A Study on Silver Town Space Design Based on Visual Experience (시각적 체험을 기반으로 실버타운 공간디자인에 관한 연구)

  • Yuan, Si-Zhou;Zhang, Hui
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.281-289
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    • 2022
  • As the aging of our society gradually deepens, the quality of the elderly care environment based on the elderly care model of the Silver Town space is gradually becoming the focus of everyone's attention. This study mainly studies and discusses the visual and behavioral characteristics of the elderly. In order to pay more attention to the special needs of the elderly in order to optimize the spatial environment, the design of visual experience design in the living environment of the elderly in Silver Town is designed. explore in depth Through this, the environment of the space is optimized so that the elderly can enjoy their old age in a comfortable environment. This study is based on visual psychology, environmental psychology, gerontology and other theories. Through the collection of related literature and field research on the elderly, the function and overall combination of the living environment of the elderly in Silver Town is studied, and the environment is organized. Based on the behavioral and visual needs of middle-aged and older people, a design method was proposed to strengthen the visual connection in space. In terms of visual experience, the lighting, colors, and materials of the environment are studied. Through a combination of theory and research and experiments, it is concluded that the elderly prefer plants with warm colors, high brightness colors, and geometric patterns. The design principle and design method of the visual experience in the Silver Town space are summarized.

Factors Affecting Overall Satisfaction on Car Sharing Service: Satisfaction on Service Quality, Satisfaction on Service Product, Satisfaction on Service Experience (카쉐어링 서비스 종합만족도에 영향을 미치는 요인: 서비스품질 만족도, 서비스상품 만족도, 서비스체험 만족도를 중심으로)

  • Kim, Minjeong;Rhee, Hyongjae
    • Journal of Service Research and Studies
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    • v.9 no.3
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    • pp.17-38
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    • 2019
  • With recent dispersion of sharing economy, consumption culture of sharing, instead of ownership, gets wide spread in the age groups of 20-30. Even though the market of car sharing expands rapidly, little research has been done in the area of service quality and consumer behavior regarding car sharing services. Given that future market potential gets larger, it seems highly meaningful to conduct research on customer satisfaction and their usage behavior regarding car sharing services. This paper intends to analyze main factors affecting overall customer satisfaction on car sharing services; satisfaction on service quality, satisfaction on service product, and satisfaction on service experience. Each dimension of the three factors is also analyzed to see if there is any differences between major three brands. Further analysis has been done for checking any effects of gender and usage purpose of customers on the overall customer satisfaction. Key results of the analysis show all the three main factors have significant effect on overall customer satisfaction. Each dimension of service quality has significant effect on satisfaction on service quality. Dimensions of parking lot accessability and vehicle maintenance in service product evaluation, have greater effect on satisfaction on service product. In service experience, positive affect have greater effect than negative affect on satisfaction on service experience. Women users perceive larger overall customer satisfaction on car sharing services than men users. On the types of usage purpose, Users with purpose of tour and dating/meeing friends perceive larger overall customer satisfaction on car sharing services than user without it. Further managerial implications of car sharing services are also provided.

The process of transformation experience in yoga participants through Causal Network (인과 네트워크로 본 요가 참여자의 변화체험 과정)

  • Kwon, Oh-Jung
    • 한국체육학회지인문사회과학편
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    • v.54 no.5
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    • pp.233-250
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    • 2015
  • In this study, changes and emotions that result from doing yoga and the influence of yoga on daily lives were investigated by using causal network. This information was gathered from interviews and outlined in a diagram form. By checking the daily participation records of 77 participants who took a yoga class as part of the cultural studies curriculum at H University, general factors related to change were extracted and then 7 participants were chosen for in-depth interviews. In the interviews, the changes experienced from doing yoga and the emotions caused by the change and the influence this change had on daily lives were documented and the collected results were displayed in a diagram using causal network according to the flow of questionnaire. As a result, the changes experienced through doing yoga were divided in 4 categories: physical function, emotional, cognitive and physiological changes. Each change and emotion caused by the change were shown to have an influence on daily lives. Through schematized causal network for each change, the changes and emotions which the participants experienced and the influence of yoga on daily lives could be checked. Based on the study results, the effect of yoga, the need for various approaches to examine the effect exercise has on emotions and the applicability of causal network that can be employed as a creative and effective quantitative data analysis method were discussed.