• Science of Emotion and Sensibility
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• v.12 no.4
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• pp.545-556
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• 2009

The purpose of this study was to investigate the sensibility image of necktie according to width and color combination of checked pattern. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 18 color pictures, in which the width(small: 0.2cm, medium: 1cm, large: 2cm), tone combination(similar, contrast), and hue combination(WR: white+red, WB: white+blue, WG: white+gray) were manipulated. The 7-point scale was used for evaluation of sensibility image. The subjects of this research were 216 female college students living in Gyeongnam. The investigation was carried out at September 2009. The data were analyzed by using SPSS program. Analysis methods were ANOVA and Duncan-test. The results of this study were as follows.; The analyses of sensibility for necktie according to width and color combination of checked pattern revealed that the concerned factors are five characteristic dimensions of attractiveness, youth, appeal, elegance, and warmness. Width showed an independent effect on appeal. Tone combination showed an independent effect on attractiveness, appeal, elegance, and warmness. Interaction effects of width and tone combination on attractiveness were found. Hue combination showed an independent effect on all dimensions. In addition, significant interaction effects of width and hue combination on attractiveness, youth, appeal, and elegance were found. Significant interaction effects of tone combination and hue combination on attractiveness, youth, and appeal were found.