• Title/Summary/Keyword: 체크무늬

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A Case Study on the Modernization of Traditional Brands, 'Burberry Prosum' - Focused on the Design Comparison between Original Burberry and Burberry Prosum - ('버버리 프로섬'의 사례를 통해 본 전통 브랜드의 현대화 연구 - 오리지널 버버리와 버버리 프로섬의 디자인 비교를 중심으로 -)

  • Jung, Kyung-Hee;Kim, Eun-Sil;Bae, Soo-Jeong
    • Journal of Fashion Business
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    • v.13 no.2
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    • pp.87-99
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    • 2009
  • The purpose of this study is to analyse the successful modernization strategy, and the difference between original Burberry and Burberry Prosum design. This will help in providing the fundamental information to Korean luxury fashion brands. Burberry, in particular, is rated as the most popular luxury brand in Korean fashion market. This brand has also rated 5th in sale worldwide and 1st in Korea in 2002, and was continuously been rated in 10th for the last 5 years. Related articles, fashion magazines, fashion web-site were used in this analysis, and the method was theoretical and case study. The results are divided into two categories of internal and external factors and two design patterns of check pattern and trench coat were observed. First of all, internal factor in Burberry is that they have scouted a new CEO and quickly changed their image with famous British models for the purpose of marketing strategies. They have also moved their main shop in London to Bond street, and opened shops in every country's capital cities. They were successful in achieving this by using celebrity marketing strategies with many famous celebrities. Secondly, external factor was that they have hired a designer named Christoper Bailey and this highlighted and enhanced the check pattern and trench coat. As a results, more generalized and diverse design items were presented and accessory line was enhanced, creating a much more younger image. This in turn attracted more younger customers. To sum up, original Burberry focused on classic designs, however Burberry Prosum focused on transforming traditional Burberry design into avant-garde and young. In other words, the reason for the success of this brand is highly dependent on its marketing strategies in which its uniqueness of schizophrenic cloche has appropriately represented and used in design.

A Study on the method Education of Basic Floral Design (베이직 플라워 디자인 기초교육 방법)

  • Wang, Kyung Hee;Chung, Jin Hee
    • Journal of the Korean Society of Floral Art and Design
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    • no.45
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    • pp.47-56
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    • 2021
  • It was applied by making the models such as the prior learning (e-learning), modeling by manual, learner's practice, 1:1 teaching coaching, self evaluation, coaching behavior assessment(primary, secondary), and self-directed practice. First, the cognitive practice education through the prior learning is very essential in the practice of floral design. Second, the practice class of floral design is a class where the professor generally set an example first, and the learners followed. Third, this study was to prepare the checklist, reflect it through the self evaluation, and prepare the evaluation form in accordance with the element, principle, and technical parts of floral design about the finished works. Fourth, contrary to the existing class completing within the class hour, the practice class is a process of trying to do self-directed practice, returning to home. Fifth, this study was to evaluate the works the learner made once again through the sketching and photographing by placing the work process of portfolio at the last step. To conclude, this study has found that such series of process through six steps on the practice form by the learner only would be excellent teaching learning model to improving the basic capacity of floral design. Accordingly, the development of teaching materials related to this and adaptation in the field in the future is considered as it will be very helpful to the learners' self-directed learning.

A Study on Improvement of Protaetia brevitarsis Breeding Environment using Soil Sensor (토양센서를 이용한 흰점박이꽃무지 사육 환경 개선에 대한 연구)

  • Yoon, Ji-Hae;Kang, Sun-Kyoung
    • Journal of Convergence for Information Technology
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    • v.8 no.1
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    • pp.89-94
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    • 2018
  • Recently, interest and necessity for the insect industry has been increasing. Insects, which are referred to as the second food, are being used in various fields. Interest in mass production of insects has been increasing in various fields, and the need for research on environmental analysis for them is also increasing. In some countries in other developed countries, automated breeding systems have been developed that incorporate IoT. However, it is limited to be applied to many kinds of insects, and the price is so expensive that it has not been utilized in farm households. Therefore, we have carried out a study to make an optimal system that can be used practically in a farmhouse. Protaetia brevitarsis used for medicinal and edible purposes. It automatically checks the moisture of sawdust medium, which has the greatest influence on the environment of the slugs, which is the third larva of the grasshopper, and informs the result through the LED. It is applied to the environment to create an optimal breeding environment. I want to make it.

Effects of the Variability of Individual Data on the Group Results; an Acupuncture Study Using fMRI (기능적 자기공명영상을 이용한 침 연구에 있어서 개체 별 다양성이 그룹분석에 미치는 영향 연구)

  • Bae, Seong-In;Jahng, Geon-Ho;Ryu, Chang-Woo;Lim, Sabina
    • Progress in Medical Physics
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    • v.20 no.4
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    • pp.277-289
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    • 2009
  • Recently, functional MRI has been used to investigate the neurobiological mechanisms of acupuncture and the specificity of acupoint. The group data tend to be regarded as more important than the individual data in the most of previous studies. This study was designed to investigate the effect of the variability of individual data on the group results. A functional MRI (fMRI) of the whole brain was performed in fifteen healthy subjects during placebo and acupuncture stimulations at the ST36 acupoint. After remaining at rest for 30 seconds, the acupuncture was inserted and twisted at the rate of 2 Hz for 45 seconds and then the acupuncture was removed immediately. This process was repeated three times. Individual and group analyses were performed by voxel-based analyses using SPM2 software. Visual inspections of the activation and deactivation maps from individual sessions have shown the large variability across fifteen subjects. This means that the group data reflected the brain activation responses of only a few subjects. We suggest that the individual data should be presented to demonstrate the effect of acupuncture.

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