• Journal of Intelligence and Information Systems
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• v.20 no.1
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• pp.49-65
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• 2014

Word of Mouth (WOM) is a behavior used by consumers to transfer or communicate their product or service experience to other consumers. Due to the popularity of social media such as Facebook, Twitter, blogs, and online communities, electronic WOM (e-WOM) has become important to the success of products or services. As a result, most enterprises pay close attention to e-WOM for their products or services. This is especially important for movies, as these are experiential products. This paper aims to identify the network factors of an online movie community that impact box office revenue using social network analysis. In addition to traditional WOM factors (volume and valence of WOM), network centrality measures of the online community are included as influential factors in box office revenue. Based on previous research results, we develop five hypotheses on the relationships between potential influential factors (WOM volume, WOM valence, degree centrality, betweenness centrality, closeness centrality) and box office revenue. The first hypothesis is that the accumulated volume of WOM in online product communities is positively related to the total revenue of movies. The second hypothesis is that the accumulated valence of WOM in online product communities is positively related to the total revenue of movies. The third hypothesis is that the average of degree centralities of reviewers in online product communities is positively related to the total revenue of movies. The fourth hypothesis is that the average of betweenness centralities of reviewers in online product communities is positively related to the total revenue of movies. The fifth hypothesis is that the average of betweenness centralities of reviewers in online product communities is positively related to the total revenue of movies. To verify our research model, we collect movie review data from the Internet Movie Database (IMDb), which is a representative online movie community, and movie revenue data from the Box-Office-Mojo website. The movies in this analysis include weekly top-10 movies from September 1, 2012, to September 1, 2013, with in total. We collect movie metadata such as screening periods and user ratings; and community data in IMDb including reviewer identification, review content, review times, responder identification, reply content, reply times, and reply relationships. For the same period, the revenue data from Box-Office-Mojo is collected on a weekly basis. Movie community networks are constructed based on reply relationships between reviewers. Using a social network analysis tool, NodeXL, we calculate the averages of three centralities including degree, betweenness, and closeness centrality for each movie. Correlation analysis of focal variables and the dependent variable (final revenue) shows that three centrality measures are highly correlated, prompting us to perform multiple regressions separately with each centrality measure. Consistent with previous research results, our regression analysis results show that the volume and valence of WOM are positively related to the final box office revenue of movies. Moreover, the averages of betweenness centralities from initial community networks impact the final movie revenues. However, both of the averages of degree centralities and closeness centralities do not influence final movie performance. Based on the regression results, three hypotheses, 1, 2, and 4, are accepted, and two hypotheses, 3 and 5, are rejected. This study tries to link the network structure of e-WOM on online product communities with the product's performance. Based on the analysis of a real online movie community, the results show that online community network structures can work as a predictor of movie performance. The results show that the betweenness centralities of the reviewer community are critical for the prediction of movie performance. However, degree centralities and closeness centralities do not influence movie performance. As future research topics, similar analyses are required for other product categories such as electronic goods and online content to generalize the study results.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.396-407
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• 2013

The role of influentials to maximize word-of-mouth effect can be seen to be very important. In this paper, we have the perspective of corporate marketing to understand Twitter influentials. We start from the point of view of who can induce eventually most exposure of tweets when he tweets the company's specific marketing messages. From this perspective, we observe both the follower influentials who have many followers and the retweet influentials who induce many retweets by visualizing graphs from network data collected via Twitter Search API. Although some users have small followers they may bring much more exposure than follower influentials if they can induce retweets by follower influentials. On the contrary, some retweet influentials who don't induce retweets by follower influentials may bring very little exposure. This suggests the fact that some small users who can induce retweets by influentials might have more important role than influentials themselves in order to increase the exposure of tweets. These users also are seen to have high centrality measures in the network structure.

• Journal of the Korea Society for Simulation
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• v.20 no.1
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• pp.61-67
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• 2011

Smart TV System will lead to drastic change of communication and media industries as one of the emerging next generation network services. However, when the number of concurrent users increases rapidly, the issue of service quality degradation occurs because providing services to many users simultaneously stresses both the server and the network. The server limitation can be circumvented by deploying server clusters. but the network limitation is far less easy to cope with, due to the difficulty in determining the cause and location of congestion and in provisioning extra resources. In order to alleviate these problems, a number of schemes have been developed. Prior works mostly focus on reducing user-centric performance metrics of individual connection, such as the round-trip time(RTT), downloading time or packet loss rate, but tend to ignore the network loads caused by the concurrent connections or global network load balance. In this work, we make an in-depth investigation on the issue of user grouping for massive Smart TV services through simulations on actual Internet test-bed, PlanetLab.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.3
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• pp.31-38
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• 2019

In this paper, we design a green supply chain (gSC) network model. For constructing the gSC network model, environmental and economic factors are taken into consideration in it. Environmental factor is to minimize the $CO_2$ emission amount emitted when transporting products or materials between each stage. For economic factor, the total cost which is composed of total transportation cost, total handling cost and total fixed cost is minimized. To minimize the environmental and economic factors simultaneously, a mathematical formulation is proposed and it is implemented in a genetic algorithm (GA) approach. In numerical experiment, some scales of the gSC network model is presented and its performance is analyzed using the GA approach. Finally, the efficiencies of the gSC network model and the GA approach are proved.

• Journal of Internet of Things and Convergence
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• v.8 no.4
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• pp.1-7
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• 2022

As the number of IoT devices increases, power management of the cluster head, which acts as a gateway between the cluster and sink nodes in the IoT network, becomes crucial. Particularly when the cluster head is a mobile wireless terminal, the power consumption of the IoT network must be minimized over its lifetime. In addition, the delay of information transmission in the IoT network is one of the primary metrics for rapid information collecting in the IoT network. In this paper, we propose a low-power buffer management algorithm that takes into account the information transmission delay in an IoT network. By forwarding or skipping received packets utilizing deep Q learning employed in deep reinforcement learning methods, the suggested method is able to reduce power consumption while decreasing transmission delay level. The proposed approach is demonstrated to reduce power consumption and to improve delay relative to the existing buffer management technique used as a comparison in slotted ALOHA protocol.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.25 no.1
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• pp.295-318
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• 2014

The purpose of this study is to analyze the intellectual structure of reading studies by using Co-Word Analysis based on the mixed weight in which the level of academic journals and the position of keywords are calculated. To achieve it, 838 academic articles relating to reading studies from KCI during the period from 2003 to 2012 were retrieved and 56 keywords were extracted. The results of clustering analysis, MDS, network analysis are that the network based on the mixed weight has a better performance in above three methods and reading studies can be divided into 4 bigger divisions and 11 subdivisions. Finally, the result of document analysis shows reading studies changes its research tendency from theoretical studies to empirical studies.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.9A
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• pp.801-808
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• 2011

We propose MBAP(Multi-rate Broadcast Active Probing) technique to get the right measurements for link quality in Wireless Mesh Network (WMN). Most routing protocols for WMN make use of link quality-aware routing metrics, such as ETX(Expected Transmission Count) and ETT(Expected Transmission Time), while the hop count is usually used in MANET (Mobile Ad-hoc NETwork). A broadcast based active proving technique is adopted in the previous studies to get the ETX or ETT of a link. However this technique does not reflect the multi-rate feature of WLAN because it uses a single fixed transmission rate for broadcast which usually differs from the actual rate used in data transmissions. MBAP overcomes this shortage by exploiting various rate broadcast frames for probing. We implement MBAP on linux system by modifying WLAN driver and related kernel sub-systems. Experimental results show that MBAP can capture link quality more accurately than the existing techniques.

• The Journal of the Korea institute of electronic communication sciences
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• v.6 no.1
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• pp.49-54
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• 2011

In this paper, End-to-End VoIP(Voice over Internet Protocol) performance over large scale MANET(Mobile Ad-hoc Networks) is evaluated. VoIP implementation model, which can be used for large scale MANET, is suggested through this evaluation. VoIP simulator based on NS-2 network simulator is used for performance measurement. Call connection ratio as a connection performance, MOS and network delay as a transmission performance, packet loss rate as other performance is measured with this simulation. Finally, maximum $10{\sim}15km^2$ as a single MANET, 500 nodes and 100 call connections is suggested for VoIP implementation and operation conditions over large scale MANETs.

• Journal of the Korea Society for Simulation
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• v.21 no.2
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• pp.69-78
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• 2012

In this paper, a study on finding an appropriate helper node that can help increase effective frame transmission rate for cooperative communications at ad hoc networks is carried out. Those researches from reference use the reactive helper node selection mechanism which starts its role after exchanging RTS and CTS frames between source and destination nodes, and are implemented into our simulator for performance comparison. System throughput and average channel access delay are used for performance measures and all communicating nodes are assumed to move independently within the communication range. It is anticipated that this research result can be used as basic information for designing a new efficient helper node selection scheme.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.13 no.2
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• pp.99-106
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• 2003

Intrusions pose a serious security risk in a network environment. For detecting the intrusion effectively, many researches have developed data mining framework for constructing intrusion detection modules. Traditional anomaly detection techniques focus on detecting anomalies in new data after training on normal data. To detect anomalous behavior, Precise normal Pattern is necessary. This training data is typically expensive to produce. For this, the understanding of the characteristics of data on network is inevitable. In this paper, we propose to use clustering and association rules as the basis for guiding anomaly detection. For applying entropy to filter noisy data, we present a technique for detecting anomalies without training on normal data. We present dynamic transaction for generating more effectively detection patterns.