• Title/Summary/Keyword: 채널평가

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Multichannel Shopping and Customer Satisfaction: The Role of Shopping Experience and Customer-Firm Relationship Characteristics (다채널 쇼핑과 고객만족: 쇼핑경험과 고객-기업 관계특성의 역할)

  • Joo, Young-Hyuck
    • Journal of Distribution Research
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    • v.15 no.4
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    • pp.21-60
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    • 2010
  • In recent retail environments, multichannel customer management increasingly has been considered a key element of successful CRM. Although customer's multichannel usage is believed to be potential cause of customer loyalty, the theoretical explanation about this causal relationship still remains unexamined and unanswered. In this paper, the authors present a systematic framework to test the postulated "multichannel usage-shopping experience-customer satisfaction" chain. To this end, we examine that the two core components of shopping experience(convenience and enjoyment) is a mediator of the direct causality of multichannel usage(based on both information search and product purchase stage) on customer satisfaction. Moreover, the authors examine that two types of customer-firm relationship characteristics(relationship age and purchase frequency) is a moderator of the multichannel usage-shopping experience relationship. Using integrating data with survey and customer database of multichannel retail company, the authors empirically test and substantiate shopping experience's mediating role in the multichannel usage-customer satisfaction relationship and customer-firm relationship characteristics' moderating role in the multichannel usage-customer experience relationship. These results suggest that multichannel retailers should deliver favorable shopping experience for building customer satisfaction and differentiate shopping experience according to customer-firm relationship characteristics.

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A Study on Trade Barriers Analysis in the Chinese Audiovisual Service Sectors (중국 시청각서비스분야 통상장벽 분석과 진출 전략 : AHP와 Fuzzy 신뢰도 지수를 이용하여)

  • Jung, Sang-Chul;Rhee, Hae-Chun
    • Review of Culture and Economy
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    • v.17 no.2
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    • pp.63-80
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    • 2014
  • This study evaluates the importance of negotiation agendas and the possibility of reaching the Korea-China FTA agreement. It assesses the current situation of trade barriers in the audiovisual service sector of China and then examines a survey of practitioners and experts to screen important regulations. The results are as follows: First, considering the national economic situation in Korea and the environment of the Chinese trade barrier, an important agenda is to enable the direct service of online games and to reach a co-production agreement in the audiovisual service sector. Second, an agenda regarding the co-production agreement of an audio-visual service sector has high potential to be realized, followed by agendas regarding online game and music services. In the broadcasting and film service sectors, with their high cultural identity, a mutual cooperative approach is needed. Korea bringing up the agenda regarding online service may allow it to gain a net benefit for the next FATs. To realize a mutual cooperative approach, it is necessary to form a frame of mutual interests and cooperation through a co-production agreement of audio-visual service. If both countries agree to acknowledge co-produced content as each country's contents, both would benefit.

Estimation of Flood Discharge using Satellite-derived Rainfall in Abroad Watershed - A Case Study of Pasig-Marakina, Phillippines - (위성강우를 이용한 해외 유역 홍수량 추정 - 필리핀 파시그-마라키나강 유역을 대상으로 -)

  • Kim, Joo Hun;Choi, Yun Seok;Kim, Kyeong Tak
    • Proceedings of the Korea Water Resources Association Conference
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    • 2018.05a
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    • pp.398-398
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    • 2018
  • OECD 발표에 의하면 물산업 관련 인프라 투자 전망은 전세계 GDP 대비 2010~2020년 약 1.01%에서 2020~2030년 약 1.03%로 확대될 전망으로 다른 통신, 전력, 철도 인프라 투자수요보다 많을 것으로 전망하고 있다(파이넨셜 뉴스, 2013.3.21.). 우리나라는 2005년 베트남 홍강종합개발사업을 시작으로 2015년 기준으로 세계 35개국에 진출하고 있다. 그러나 대부분의 물 산업 진출 대상 국가는 미계측 유역이 많고 지상에서 계측된 수문 자료가 부족한 실정이다. Namgung and Lee(2014)에 의하면 네팔의 수력발전소 건설에 관측된 강우량 자료가 없어 발전소 하류 10km 지점의 유하량 자료를 이용하여 자료의 정확도 검증을 대신하여 적용한 바 있다. 이와 같이 계측자료가 없거나 부족한 지역에 대하여 기상 위성을 이용하여 추정된 강수량 자료가 해당 지역의 강수 특성을 파악하는데 중요한 자료로 이용될 수 있다. 글로벌 위성 기반의 강수량 관측에 대한 역사는 1979년에 IR방법에 의해 위성으로부터 강우자료를 유도하는 개념이 도입된 이후 1987년 다중 채널의 마이크로파(MW) 복사계를 이용한 방법, 이후 두 IR과 MW를 혼합한 방법에서, 1997년 TRMM위성의 PR(Precpipitation Radar)의 레이더를 이용하는 방법, 그리고 2014년 GPM 핵심 위성(GPM Core Observatory)에 탑재된 Dual PR에 의한 방법으로 위성강수의 정확도를 매우 높여가고 있다. 본 연구는 KOICA 사업으로 진행중인 필리핀 메트로 마닐라 홍수조기경보 및 모니터링 체계 구축사업 중 파시그-마라키나강(Pasig-Marakina) 유역의 2012년 8월의 홍수사상에 대한 위성강우 및 글로벌 지형자료를 이용하여 홍수 유출량을 추정하는 것으로 목적으로 하고 있다. 유역내 6개 관측소의 일일 강우량 자료와 GPM IMERG 일강우량 자료 상관분석 결과 약 0.623, Bias는 -0.147, RMSE는 15.7정도로 분석되었다. 홍수량 분석은 2012년 8월 홍수가 발생한 시기인 2012년 8월 1일 00(UTC)부터 2012년 8월 16일 00(UTC)까지의 1시간 간격의 위성강우자료와 글로벌 지형자료를 이용하였고, 한국건설기술연구원의 MapWindow 기반 GRM 모형(mwGRM)을 이용하였다. 분석 결과 첨부홍수가 발생한 시기는 8월 7일 18:00(UTC)였고, 첨두 홍수량은 $4,073.9m^3/sec$로 분석되었다. 향후 수위-유량 관계식에 의해 정확도평가를 수행할 계획이다.

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Concept of Information Architecture on Digital TV based on User Thought (사고 유형에 기초한 디지털 TV 채널 정보구조의 구상)

  • Hyun, Hye-Jung;Ko, Il-Ju
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.9
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    • pp.77-85
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    • 2010
  • As various convergency products have been actively developed, the study on user interface has been conducted a lot, and for more specific direction, users' experience-oriented user interface from user-oriented studies is recently developed. Such a tendency aiming to focus on product development to express users' emotion, the next step in the user-oriented development had difficulties in an objective approach, so the data based on previous users' experiences were presented as the basic data to establish user interface design process with grounds and design direction, and therefore it is available to show more specific and objective grounds. From this perspective, such psychological variables showing users' experiences like age and job are studied through surveys of users at the development of products, and products according to the variables are released. On the other hand, the products considering psychological difference distinguishing users' experiences as the cultural cap are not progressed yet. Despite the understanding of cultural difference, its decisive grounds are hard to distinguish like age, and job. Therefore, the cognitive concept about how to design menu information structure according to accident types that can be considered regarding user interface design among theoretical backgrounds about cultural difference. As the category according to the range of things among accident types, it is divided into analytical type and relational type to conduct a test on similarity and relations about the representative digital TV's menu information of the convergency product. As the result, analytical type and relational type showed difference and this study aims to use menu information concept considering this difference as explanatory variables of the users' experience-oriented development.

Optical pulse parameter analysis of gain switched InGaAIP FP LD at 650 nm wavelegth and its characteristic in comparison with CW operation (이득스위칭을 이용한 650nm InGaAIP FP LD의 광펄스 파라메터 분석 및 CW 발진과의 특성비교)

  • 오광환;채정혜;이용탁;백운출;김덕영
    • Korean Journal of Optics and Photonics
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    • v.12 no.2
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    • pp.135-142
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    • 2001
  • Recently, plastic optical fiber draws a lot of attention as a new transmission medium for local area network (LAN) and home network applications. As PMMA based GI-POF (Graded Index Plastic Optical Fiber) has very low loss at about 500 nm and 650 nm wavelengths, it is very important to have a compact ultra short optical pulse source at these wavelength windows. In this paper, we have investigated detailed characteristics of gain switched laser system by using a commercially available low cost RF devices and an InGaAlP Fabry Perot semiconductor laser operating at 650 nm wavelength. The shortest optical 'pulse obtained was 33 psec with 1 GHz repetition rate. Depending on the DC bias current and the modulation frequency, the FWHM and the pulse energy of the gain switched pulses show 33.3-82.8 psec and 0.97-9.69 pI respectively. Also, the spectral bandwidths for CW and gain switched operations are 0.44 nm and 1.50 nm. We believe that these results are quite useful for high bit rate optical transmission applications with PMMA based plastic optical fibers in addition to estimate properties of ultra fast optical components and electro-optic devices. vices.

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Effectiveness of multi-mode surface wave inversion in shallow engineering site investigations (토목관련 천부층 조사에서 다중 모드 표면파 역산의 효과)

  • Feng Shaokong;Sugiyama Takeshi;Yamanaka Hiroaki
    • Geophysics and Geophysical Exploration
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    • v.8 no.1
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    • pp.26-33
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    • 2005
  • Inversion of multi-mode surface-wave phase velocity for shallow engineering site investigation has received much attention in recent years. A sensitivity analysis and inversion of both synthetic and field data demonstrates the greater effectiveness of this method over employing the fundamental mode alone. Perturbation of thickness and shear-wave velocity parameters in multi-modal Rayleigh wave phase velocities revealed that the sensitivities of higher modes: (a) concentrate in different frequency bands, and (b) are greater than the fundamental mode for deeper parameters. These observations suggest that multi-mode phase velocity inversion can provide better parameter discrimination and imaging of deep structure, especially with a velocity reversal, than can inversion of fundamental mode data alone. An inversion of the theoretical phase velocities in a model with a low velocity layer at 20 m depth can only image the soft layer when the first higher mode is incorporated. This is especially important when the lowest measurable frequency is only 6 Hz. Field tests were conducted at sites surveyed by borehole and PS logging. At the first site, an array microtremor survey, often used for deep geological surveying in Japan, was used to survey the soil down to 35 m depth. At the second site, linear multichannel spreads with a sledgehammer source were recorded, for an investigation down to 12 m depth. The f-k power spectrum method was applied for dispersion analysis, and velocities up to the second higher mode were observed in each test. The multi-mode inversion results agree well with PS logs, but models estimated from the fundamental mode alone show f large underestimation of the depth to shallow soft layers below artificial fill.

Power-efficiency Analysis of the MIMO-VLC System considering Dimming Control (조광제어를 고려한 MIMO-VLC 시스템의 전력 효율 분석)

  • Kim, Yong-Won;Lee, Byung-Jin;Lee, Byung-Hoon;Lee, Min-Jung;Kim, Kyung-Seok
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.18 no.6
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    • pp.169-180
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    • 2018
  • White light-emitting diodes (LEDs) are more economical than fluorescent lights, and provide high brightness, a high lifetime expectancy, and greater durability. As LEDs are closely connected with people's daily lives, dimming control of LED is an important component in providing energy savings and improving quality of life. In visible light communications systems using these LEDs, multiple input multiple output (MIMO) technology has attracted a lot of attention, in that it can attain the channel capacity in proportion to the number of antennas. This paper analyzes the power performance of three kinds of modulation in visible light communications (VLC) systems applied space-time block code (STBC) techniques. The modulation schemes are return-to-zero on-off keying (RZ-OOK), variable pulse position modulation (VPPM), and overlapping pulse position modulation (OPPM), and dimming control was applied. The power requirements and power consumption were used as metrics to compare the power efficiency in $2{\times}2$ STBC-VLC environments under the three kinds of modulation. We confirm that dimming control affects the communications performance of each modulation scheme. VPPM showed greater consumption among the three modulations, and OPPM showed energy savings comparable to VPPM.

Multi channel far field speaker verification using teacher student deep neural networks (교사 학생 심층신경망을 활용한 다채널 원거리 화자 인증)

  • Jung, Jee-weon;Heo, Hee-Soo;Shim, Hye-jin;Yu, Ha-Jin
    • The Journal of the Acoustical Society of Korea
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    • v.37 no.6
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    • pp.483-488
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    • 2018
  • Far field input utterance is one of the major causes of performance degradation of speaker verification systems. In this study, we used teacher student learning framework to compensate for the performance degradation caused by far field utterances. Teacher student learning refers to training the student deep neural network in possible performance degradation condition using the teacher deep neural network trained without such condition. In this study, we use the teacher network trained with near distance utterances to train the student network with far distance utterances. However, through experiments, it was found that performance of near distance utterances were deteriorated. To avoid such phenomenon, we proposed techniques that use trained teacher network as initialization of student network and training the student network using both near and far field utterances. Experiments were conducted using deep neural networks that input raw waveforms of 4-channel utterances recorded in both near and far distance. Results show the equal error rate of near and far-field utterances respectively, 2.55 % / 2.8 % without teacher student learning, 9.75 % / 1.8 % for conventional teacher student learning, and 2.5 % / 2.7 % with proposed techniques.

The Effects of Utilitarian and Hedonic Perceptions of Travel Review Website on Perceived Usefulness and Behavioral Intention (여행 리뷰 웹사이트의 기능적, 쾌락적 인식이 지각된 유용성 및 행동의도에 미치는 영향)

  • Kim, Yong-Soon
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.152-161
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    • 2019
  • The purpose of this study was to research the relationships among utilitarian perceptions, hedonic perceptions, perceived usefulness and behavioral intention. Recently, consumers rely heavily on user-generated contents of social media channels to support their purchase decisions, such as electronic word-of-mouth. Electronic word-of-mouth helps consumers to evaluate items before making purchase, to reduce purchase risks and to support their purchase decisions. This study was based on both the analysis derived from a hypothesis and literature reviews and data collected from 255 travelers who had used travel review website at least once. The results of empirical analysis showed as follows. First, Utilitarian perceptions(information quality) has a significant impact on the perceived usefulness of a travel review website. Second, Enjoyment has a significant impact on the perceived usefulness of a travel review website. Third, Curiosity fulfilment has a significant impact on the perceived usefulness of a travel review website. Finally, Perceived usefulness of a travel review website has a significant impact on behavioral intention. Based on these findings, the implications and limitations of the study were presented including some directions for future studies.

A study on ICO-based fund investment (ICO 기반 자금 투자에 대한 연구)

  • Yoo, Soonduck
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.19 no.5
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    • pp.25-32
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    • 2019
  • The purpose of this study is to investigate how to make a proper investment in ICO in the market. Previously, companies used to borrow money from banks or to obtain investments from venture capital (VC) and angel investors, but now ICOs are used as a new type of funding and financing model. The ICO sells the tokens or coins created on the blockchain openly online to raise the necessary funds, and provides the market value by paying the tokens or coins as much as the investment amount. According to this study, the limitations of the ICO market are (1) difficulties in evaluating the company, (2) uncertainties in investments, (3) lack of legal safeguards, and (4) measures to secure corporate stability after recruitment. At present, there is no way to cope with this systematically since the ICO is not protected in the legal framework. Nevertheless, we investigated the ways to make proper investment in the existing ICO market. In investing in ICO, investors should (1) consider investment methods and profitability, and (2) verify and judge investment fraud through various channels (ex. Homepage, composition team profile, etc.) and make investments based on this. This study will contribute to the formation of a healthy ICO market by understanding the newly emerged ICO market and studying the considerations when investing in it, thereby contributing to the right investor training and reducing the mass production of consumer damages caused by fraud. The limitation of this study is that the domestic ICO has not yet been examined in the legal framework, so further research is needed when policy changes occur in the future.