• The Journal of Small Business Innovation
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• v.20 no.1
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• pp.35-46
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• 2017

The purpose of this study is to obtain the implications for establishing a marketing strategy for retailers by analyzing whether the consumer's preference for products (food) is influenced by on-line, off-line, and omni-channel preferences. The research model consisted of the effects of consumers' food selection characteristics on business preference and omni channel preference. The results of analysis based on 477 questionnaires are summarized as follows. First, food purchasing characteristics that utilize the seven characteristics of (1) freshness of food, (2) taste, (3) quality and safety, (4) tasting, (5) food function and information, (6) country of origin, and (7) brand loyalty, has various effects on types of business preference, omni-channel preference. The adopted hypotheses were selected in order of brand loyalty (5 times), freshness (3 times), tasting (3 times), and origin (1 time). The selective attributes on foods are: (1) what kind of brand, (2) how good the freshness is, (3) tasting. (4) The country of origin is to be compressed. Actually consumers seem to utilize only the core selective factors that are appropriate to the characteristics of the distribution channel rather than all of them in the shopping of the food, and there is three characteristics on Convenience Store and only one or two factors in the other types of business. Second, in the analysis of the omni-channel preference analysis, food selection characteristics has been shown to have a limited effect, which is attributed to the fact that the consumer has not yet understood the concept of omni channel. Third, the results of this study suggest that there is a need to reflect the selection characteristics of foods that have diverse influences by business type in the marketing strategies. Because consumers make reasonable consumption to use both on-line and off-line simultaneously, consumers who use Omni Channel focus on quality and safety of food, identify products through tasting, pursue brands that can trust anywhere. Customers who pursue rationality will have a high preference for using Omni Channel. Product choice characteristic has significant effect on omni-channel preference. For a few years, omni-channel strategy of retailers meets with a difficulty. This study make a first attempt to study omni-channel preference changing retailing paradigm.

• Journal of Broadcast Engineering
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• v.12 no.6
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• pp.630-640
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• 2007

This paper presents the design of service model, transport channel, and service signaling for the Terrestrial DMB Automatic Emergency Alert Service (AEAS) Standard. The paper begins with the analysis of technical backgrounds related to the design topics. Next, the raper presents the design of service model for the AEAS. Since, unlike the regular T-DMB services, the AEAS is event-driven and common to all services, some problems have been identified to design a service model conforming to the T-DMB standard. So, the paper proposes a new concept, called the common service, and the AEAS is modeled using the common service. Next, in order to decide the transport channel for the alert information, the paper proposes to divide the alert information into the message which contains code/text-based essential information, and the supplemental multimedia information. Then, the paper tries to find the most efficient transport channels. Emergency Warning Service (EWS) which uses FIG 5/2 is selected for the delivery of the message. The paper proposes no constraints on delivery of supplemental information except that it shall use the MSC. Finally, it proposes the service signaling for the common service and transport channel. Due to the problems of conventional signaling using the MCI, it proposes a new signaling method. The paper will contribute as a guideline to the development for emergency alert service standards fur other broadcasting media.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.26 no.12A
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• pp.1971-1977
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• 2001

Multipath Rayleigh fading channels for mobile radio transmission can be represented by the linear filter model, and depending on the delay path characteristics, only a selected number of taps may have significance in the receiver structure design. By using tap-selective equalization, reduction in both processing complexity and power consumption can be obtained. In this paper, we present an optimal tap selection method for a given channel model, and demonstrate the performance improvement over an existing method. We show the method performs the CFAR (Constant False Alarm Rate) detection when the noise power information is available, and derive exact expressions of the error probability for the case of noise power estimation. Using the derived formulas and simulation results, it is demonstrated that the error probability quickly approaches to the optimal performance as the number samples used for the noise power estimation increases.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2004.11a
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• pp.137-141
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• 2004

본 논문은 디지털방송 컨텐츠(드라마, 영화, 토크쇼)상에서 PPL(Product Placement) 간접광고를 보다 개인화 된 맞춤 광고로 구현한 어플리케이션을 기술한다. 이러한 애플리케이션은 개인의 취향에 최적화된 광고를 제공하고 방송사와 시청자간의 Interaction에 의해 전자상거래가 가능한 채널로 이동할 수 있는 기능을 제공한다. 다시 말해서 본 논문의 어플리케이션은 컨텐츠 시작 전에 개인이 선호하는 물품을 선택하여 컨텐츠 속에 나오는 PPL광고에서 시청자가 선택한 물품만이 컨텐츠 방영 중에 나타나고, 그 선택 물품의 상세 정보와 구매를 할 수 있는 DAL(Dedicated Advertisers Location)채널로 이동할 수 있도록 하였다. 따라서 시청자 측면에서는 개인화 된 방송 서비스를 이용하여 자신이 원하는 선별된 광고를 보는 효율적이고 능동적인 방송시청을 하게 되며, 방송 사업자 측면에서는 맞춤 방송 서비스로 효과적인 타겟 소비자를 정하여 효과적인 마케팅을 할 수 있다. 그리고 시청한 광고 물품들을 장바구니라는 일종의 북마크에 담을 수 있게 하였다. 시청자가 원할 때는 언제든지 광고된 물품의 T-Commerce채널로 이동 가능하도록 설계, 구현하였다. 이것은 개인화 된 맞춤형 방송과 쌍방향 Interaction이 가능한 새로운 데이터방송의 특성을 잘 보여주는 Interactive 광고로서 새로운 모델이 될 것이다. 본 논문의 어플리케이션(Xlet)은 우리나라 위성방송 데이터방송 표준인 MHP 미들웨어에 의해 구동되어지며, 데이터방송용 API인 JavaTV API, Havi & Davic API에 따라 구현되어졌다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.11 no.4
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• pp.39-45
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• 2011

In this paper, we propose an efficient multichannel MAC protocol with idle nodes assistance to avoid the multi-channel hidden terminal problem in cognitive radio ad hoc network and further to improve the performance of the network. The proposed MAC protocol can be applied to the cognitive radio adhoc network where every node is equipped with the single transceiver and one common control channel exists for control message negotiation. In the proposed protocol, the idle nodes available in the neighbour of communication nodes are utilized because the idle nodes have the information about the channels being utilized in their transmission range. Whenever the nodes are negotiating for the channel, idle nodes can help the transmitting and receiving nodes to select the free data channel for data transfer. With the proposed scheme, we can minimize the hidden terminal problem and decrease the collision between the secondary users when selecting the channel for data transfer. As a result, the performance of the network is increased.

• Photonics industry news
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• s.1
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• pp.63-63
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• 2000

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.12 no.1
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• pp.58-71
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• 2019

This paper proposes architecture of a cognitive radio engine platform and the allowable frequency channel reasoning method that enables acquisition of the allowable channels for the military tactical network environment. The current military tactical wireless communication system is increasing need to secure a supplementary radio frequency to ensure that multiple wireless networks for different military wireless devices coexist, so that tactical wireless communication between the same or different systems can be operated effectively. This paper presents the allowable frequency channel reasoning method based on cognitive radio engine for realizing DSA(Dynamic Spectrum Access) as an optimal available frequency channel. To this end, a case-based allowable frequency channel reasoning method for cognitive radio devices is proposed through modeling of primary user's traffic status and calculation of channel occupancy probability. Also through the simulation of the performance analysis, changing rate of collision probability between the primary users' occupancy channel and the available channel acquisition information that can be used by the cognitive radio device was analysed.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.5 no.6
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• pp.1050-1055
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• 2001

In this paper we analyze the performance of 2-D PSAM for wireless OFDM systems. We apply the analysis of single-carrier PSAM to the 2-D time-frequency lattice of OFDM. To estimate channel fading, we use interpolation filter which minimizes the average power of error as compensation method and analyze the affects on the system performance of the pilot symbol pattern on the 2-D time-frequency lattice. Finally according to the CP and the Doppler frequency, we analyze the performance of 2-D PSA-16QAM for OFDM systems over frequency selective Rayleigh fading channel model.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2001.10a
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• pp.336-340
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• 2001

In this paper we analyze the performance of 2-D PSAM for wireless OFDM systems. We apply the analysis of single-carrier PSAM to the 2-D time-frequency lattice of OFDM. To estimate channel fading, we use interpolation filter which minimizes the average power of error as compensation method and analyze the affects on the system performance of the pilot symbol pattern on the 2-D tine-frequency lattice. Finally according to the CP and the Doppler frequency, we analyze the performance of 2-D PSA-16QAM for OFDM systems over frequency selective Rayleigh fading channel model.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.9 no.8
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• pp.1643-1648
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• 2005

MIMO system takes advantage of the spatial diversity obtained by spatially separated antennas for high- performance and high-capacity broadband wireless access. In this paper, we propose Carrier Interferometry coded MIMO-OFDM system (MIMO-CI/OFDM) which provides frequency and spatial diversity. One combined diversity gains featly improve the performance of OFDM systems. To perform a performance analysis, we have used SPW platform that provides an easy tool to analyze the performance. The results show that the performance of MIMO-CI/OFDM shows an approximately 4dB gain over the MIMO-OFDM even in highly frequency selective fading channels.