• Title/Summary/Keyword: 채널만족도

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The Competence and Satisfaction on Inventory Management of the Operating Room Nurses (수술실 간호사의 물품관리 업무역량과 업무만족도 연구)

  • Son, Jeong-Sook;Choi, kyung-Sook;Kim, Hyun-Joo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.6
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    • pp.449-458
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    • 2016
  • The study verified the work capacity (job performance, perception, knowledge) and satisfaction on managing the inventory of operating room nurses working in a more than 700-bed hospital. The purpose of this study was to provide basic data of education for work capacity and satisfaction and quality insurance by analyzing the scores between the three different operating rooms and the correlation between the work capacity and satisfaction by investigating the related factors. This study presented a structured and self-administered questionnaire to 181 nurses who had been working in the operating room more than six months. The mean and standard deviation of the job performance, perception, knowledge, and satisfaction were 4.2(${\pm}0.56$), 3.4(${\pm}0.76$), 3.5(${\pm}0.40$), and 3.4(${\pm}0.55$), respectively. The work capacity and satisfaction of each group did not show a statistically significant difference. The correlations between the job performance and knowledge, knowledge and perception, perception and satisfaction were positive (r=.627, p<0.01), (r=.663, p<0.01) and (r=.485, p<0.01), respectively. Among the factors related to the general characteristics of operating room nurses, only age significantly affected their job performance. This study provides basic data on the maintenance and improvement of their competence and satisfaction by being served as a resource for sustainable human resources management and training, and efficient management of the communication channel between hospitals.

The Impact of O4O Selection Attributes on Customer Satisfaction and Loyalty: Focusing on the Case of Fresh Hema in China (O4O 선택속성이 고객만족도 및 고객충성도에 미치는 영향: 중국 허마셴셩 사례를 중심으로)

  • Cui, Chengguo;Yang, Sung-Byung
    • Knowledge Management Research
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    • v.21 no.3
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    • pp.249-269
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    • 2020
  • Recently, as the online market has matured, it is facing many problems to prevent the growth. The most common problem is the homogenization of online products, which fails to increase the number of customers any more. Moreover, although the portion of the online market has increased significantly, it now becomes essential to expand offline for further development. In response, many online firms have recently sought to expand their businesses and marketing channels by securing offline spaces that can complement the limitations of online platforms, on top of their existing advantages of online channels. Based on their competitive advantage in terms of analyzing large volumes of customer data utilizing information technologies (e.g., big data and artificial intelligence), they are reinforcing their offline influence as well through this online for offline (O4O) business model. On the other hand, most of the existing research has primarily focused on online to offline (O2O) business model, and there is still a lack of research on O4O business models, which have been actively attempted in various industrial fields in recent years. Since a few of O4O-related studies have been conducted only in an experience marketing setting following a case study method, it is critical to conduct an empirical study on O4O selection attributes and their impact on customer satisfaction and loyalty. Therefore, focusing on China's representative O4O business model, 'Fresh Hema,' this study attempts to identify some key selection attributes specialized for O4O services from the customers' viewpoint and examine the impact of these attributes on customer satisfaction and loyalty. The results of the structural equation modeling (SEM) with 300 O4O (Fresh Hema) experienced customers, reveal that, out of seven O4O selection attributes, four (mobile app quality, mobile payment, product quality, and store facilities) have an impact on customer satisfaction, which also leads to customer loyalty (reuse intention, recommendation intention, and brand attachment). This study would help managers in an O4O area well adapt to rapidly changing customer needs and provide them with some guidelines for enhancing both customer satisfaction and loyalty by allocating more resources to more significant selection attributes, rather than less significant ones.

A Study on Personalized Mobile Web News Contents Creation using Keyword Analysis (키워드 분석을 이용한 개인화 모바일 웹 뉴스 컨텐츠 생성에 관한 연구)

  • Han, Seugn-Hyun;Lim, Young-Hwan
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.3
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    • pp.277-285
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    • 2007
  • This research proposes a personalized mobile web contents creation method that uses web news channel contents-based analysis. It promptly acquires data through the RSS and RSS-linked web pages which have been supplied by the existing web sites for a news search. And then It applies a personalization method using analysis in contents filtering and generation. The proposed method will make creating mobile web contents easier while lowering wireless contents production costs. Moreover, It can be improved a user satisfaction for contents filtering and access with using analysis that fits in with a matter of user's specific interest.

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Service Quality of Dental Institutes Measured by SERVQUAL Model and Intention to Re-visit (SERVQUAL 모형으로 측정한 일부 치과의원의 서비스 질과 재이용의도)

  • Jun, Mee-Jin;Noh, Eun-Kyung
    • Journal of dental hygiene science
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    • v.10 no.1
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    • pp.55-61
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    • 2010
  • The main purpose of this study was to identify the service quality of some dental clinics located in Gwangju and find an association between service quality and patient's intention to re-visit the same dental clinic. The search objects were 197 patients from five dental clinics, and data collected by self-administered questionnaire which was composed general characteristics, characteristics relating to visit of clinics, quality of service, patients satisfaction and intentions to re-visit. The used statistical analysis to find the association between quality of service and intention to re-visit was multiple regression analysis. This study looked at relations between quality of dental service, service satisfaction and intentions to visit again, and found that quality of service including six service areas had a statistically significant positive correlations with satisfaction and intentions of re-visit. When this study conducted a multiple regression analysis to identify variables that influence intentions of re-visit, it found that patients revisited the dental clinic only when quality of service was included. In conclusion, quality of service evaluated by patients influenced on their intention of re-visit and especially. Therefore, this study concludes that improvement in satisfaction and intentions of re-visit relies on Accessibility, that is, providing of medical information, consultant telephone, how delivery the dental medical system is. Service quality of dental institutes measured by SERVQUAL model and intention to re-visit.

ROI-based Video Transmission using Cooperative Diversity over Wireless Ad-hoc Networks (무선 Ad-hoc 네트워크에서 협력 다이버시티를 이용한 관심영역 중심의 비디오 전송)

  • Jang, Uk;Lee, Sang-Hoon;Bae, Kyung-Hoon
    • Journal of Broadcast Engineering
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    • v.13 no.6
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    • pp.951-961
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    • 2008
  • Cooperative diversity is a cooperative technique which exploits user diversity by decoding the combined signal of the relayed signal and the direct signal in wireless multi-hop networks. Using the cooperation, the performance of the network system can be improved because cooperative diversity which is very strong against the fading channels can be achieved. In this paper, we propose the technique that provides the enhanced visual quality of the reconstructed video using the cooperative diversity with the FMO which is the error resilience tool of H.264/AVC standardization over wireless networks. The eye-tracker can detect the gaze point of user and transmit the gaze information to the nodes. After receiving the gaze information of user, each node performs ROI encoding according to the received gaze information. After encoding, video sources are divided into ROI and Non-ROI. Through the simulation results, the better visual quality of the reconstructed video is achieved when ROI and Non-ROI are transmitted through different channels.

T-commerce Trends and Development Model Proposal -Focusing on Broadcasting Screens and Customer Data Utilization- (T커머스 동향 및 발전모델 제안 -방송화면 및 고객데이터 활용중심-)

  • Lee, Jae-Yong;Shin, Seung-Jung
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.21 no.2
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    • pp.49-54
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    • 2021
  • The purpose of this study is to identify trends in T commerce and further propose ways to improve customer data-based services and development models for changes in broadcasting screens with the expansion of IPTV subscribers. Implementing a customized shopping model like mobile through TV media and improving customer satisfaction will reduce customer departures and provide a more convenient shopping environment through large screens. We would like to learn about the current status and problems of T commerce broadcasting and explain some technically validated models (channel-in-channel, AI speaker) and talk about improvement of legal (broadcasting and Internet multimedia business law) constraints.

Digital Customer Experience of Home Appliance Purchase: Analysis of Online Purchase Journey Process (가전제품 구매의 디지털 고객 경험: 온라인 구매 여정 프로세스 분석)

  • Sung Kwon Kang;Eun Yu;Jaemin Jung
    • Information Systems Review
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    • v.21 no.1
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    • pp.61-90
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    • 2019
  • From the digital perspective, customer journey and customer experience management are emerging as important issues for companies. While digital customer experience has become more important due to the recent surge in online sales of the home appliance products, customers' experience in online is not differentiated as offline-focused traditional methods are maintained. This study aims to analyze the characteristics and mutual influences of customer experiences at each stage of online purchase journey, and to explore the effects on the product repurchase intention, focusing on online purchasers of home appliance which are high-involvement products. As a result, both cognitive and affective experiences of the research phase directly affect satisfaction, whereas affective experience at the purchasing stage indicated indirect effects through cognitive experience. The experience of the research phase positively affects the next phase, the purchasing experience, and the experience of the purchasing phase leads to the intention to repurchase the product. However, it is also found that, depending on the choice of online channels, the experience of research phase may affect the product repurchase intention than the purchase experience.

A Study on the Satisfaction Level of the National Defense Electronic Procurement System Service by Applying the SERVQUAL Model (SERVQUAL 모형을 적용한 국방전자조달 서비스에 대한 만족도 분석)

  • Min, Wonbae;Kang, Seokjoong;Lee, Bumkoo
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.2
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    • pp.488-495
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    • 2014
  • The national defense electronic procurement system is an information system supporting DAPA, services (Army, Navy and Air Force), and the procurement companies in the electronic bidding. It has contributed greatly to improving the efficiency of the national defense electronic procurement process by providing various information services based on inter-operation among the related parties. However the national defense electronic procurement system is expected to be upgraded to the next version in accord with rapidly evolving infrastructure based on high technology and increasing various communication channels. This paper investigates the satisfaction level of the system users and proposes directions for the next-generation procurement portal.

A Study on the ProBono Activation Plan for Sustainable Beauty (지속가능한 미용전공 프로보노 활성화 방안에 관한 연구)

  • Yoon, Jin-Suk
    • Journal of the Korea Convergence Society
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    • v.9 no.11
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    • pp.403-415
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    • 2018
  • The purpose of this study is to analyze the factors affecting the beauty Probono activities and to find ways to revitalize the related activities. In this study, the research models and hypotheses were set up, and the results of the main analysis were obtained by conducting the questionnaire analysis of 701 beauty majors in the metropolitan area. First, it was found that the participation of Beauty Probono is to utilize beauty technology and knowledge, mainly through volunteer club activities. Second, Satisfaction with beauty Probono activities was highly correlated with recruitment of service organization. The reliability of the service organization tended to be higher as the level of institutional operation and satisfaction through participation were higher. Third, satisfaction with beauty Probono activities was high, and the more trust in organization, the higher the sustainability of activities. The beauty Probono activation plan suggested the development of various public relations channels, strengthened education for volunteers, and transparent management of the volunteer organization. However, this research has limitations in the limitation of research subject, and it is expected that the study of various aspects of beauty student major students will be continued in the future.

H.264/SVC Spatial Scalability Coding based Terrestrial Multi-channel Hybrid HD Broadcasting Service Framework and Performance Analysis on H.264/SVC (H.264/SVC 공간 계위 부호화 기반 지상파 다채널 하이브리드 고화질 방송 서비스 프레임워크 및 H.264/SVC 부호화 성능 평가)

  • Kim, Dae-Eun;Lee, Bum-Shik;Kim, Mun-Churl;Kim, Byung-Sun;Hahm, Sang-Jin;Lee, Keun-Sik
    • Journal of Broadcast Engineering
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    • v.17 no.4
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    • pp.640-658
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    • 2012
  • One of the existing terrestrial multi-channel DTV service frameworks, called KoreaView, provides four programs, composed of MPEG-2 based one HD video and H.264/AVC based three SD videos within one single 6MHz frequency bandwidth. However the additional 3 SD videos can not provide enough quality due to its reduced spatial resolution and low target bitrates. In this paper, we propose a framework, which is called a terrestrial multi-channel high quality hybrid DTV service, to overcome such a weakness of KoreaView services. In the proposed framework, the three additional SD videos are encoded based on an H.264/SVC Spatial Base layer, which is compliant with H.264/AVC, and are delivered via broadcasting networks. On the other hand, and the corresponding three additional HD videos are encoded based on an H.264/SVC Spatial Enhancement layer, which are transmitted over broadband networks such as Internet, thus allowing the three additional videos for users with better quality of experience. In order to verify the effectiveness of the proposed framework, various experimental results are provided for real video contents being used for DTV services. First, the experimental results show that, when the SD sequences are encoded by the H.264/SVC Spatial Base layer at a target bitrate of 1.5Mbps, the resulting PSNR values are ranged from 34.5dB to 42.9dB, which is a sufficient level of service quality. Also it is noted that 690kbps-8,200kbps are needed for the HD test sequences when they are encoded in the H.264/SVC Spatial Enhancement layer at similar PSNR values for the same HD sequences encoded by MPEG-2 at a target bitrate of 12 Mbps.