• International Area Studies Review
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• v.16 no.1
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• pp.353-378
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• 2012

The main purpose of this paper is to analyze the influence of selection attributes of convention center on participant's satisfaction. Specially, this study is focusing on the moderating effects of city image and city attractiveness. In the dimensions of convention center selection attributes, many factors affect participant satisfaction can be assumed that. They are categorized as seven factors; main facilities, subsidiary facilities, operations management, human services, board and lodging, accessibility, and peripheral conditions. The data was collected from 260 foreigners who visited the Shanghai convention center in China. 237 respondents were analyzed via intercept survey based on self-administered questionaries. The results of this study supported the proposed conceptual framework overall. The findings indicate that first, main facilities, subsidiary facilities, human services, accessibility, and peripheral conditions affected positively participant's satisfaction. Second, the high level city image and city attractiveness have moderating effect between some selection attributes of convention center and participant's satisfaction.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.409-419
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• 2018

The purpose of this study is to examine how the experience factors of KIMAWEEK yacht experience participants affect the experience satisfaction and re-participation intention. this study, 515 KIMAWEEK participants in Pusan metropolitan city conducted a mobile survey and the following conclusions were drawn. First, deviant, educational, and aesthetic factors among the experience factors of yacht experience participants were found to affect the satisfaction of experience, but entertainment factors did not affect it. Second, educational and entertainment factors, among the experiential factors, influenced re-participation intention in relation to the experience factor and re-participation intention, but deviant factors and aesthetic factors did not affect it. Third, the relationship between the experience satisfaction and re-participation intention was also found to have a similar effect. Through this study, various and differentiated experience factors should be provided in order to increase the satisfaction of KIMAWEEK yacht experience participants. In particular, realistic events that meet local characteristics should be held.

• Proceedings of the KAIS Fall Conference
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• 2009.05a
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• pp.170-173
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• 2009

본 연구에서는 지방자치단체에서 실시하고 있는 단기 창업교육프로그램 참가자들의 학습동기와 창업의지, 교육 만족도, 자기 유능감이 창업교육성과에 미치는 영향을 문헌적으로 고찰하였으며, 설정된 연구가설의 검증을 위하여 서울시와 인천시가 주관하는 단기 창업교육프로그램 참가자들을 대상으로 실증적 분석을 실시하였다. 실증 분석 결과를 요약하면, 첫째 단기 창업교육프로그램 참가자의 학습참여 동기는 교육만족도와 자기유능감에 정(+)의 영향을 미쳤다. 둘째, 단기 창업교육프로그램 참가자의 창업의지는 교육만족도에 정(+)의 영향을 미쳤다. 셋째, 참가자의 교육 만족도는 자기유능감에 정(+)의 영향을 미쳤다. 넷째, 학습자의 만족도와 자기유능감은 교육성과에 정(+)의 영향을 미쳤다. 연구 결과를 종합해보면 지방자치단체의 단기 창업교육프로그램 참가자의 학습 참여 동기와 창업의지가 높을수록 창업에 대한 다양한 지식과 기술 습득을 의미하는 자기 유능감과 만족도가 높아지며, 아울러 단기 창업교육프로그램에 대한 학습자의 교육성과 또한 높게 나타났다. 본 연구가 시사하는 바는 최근 들어 증가하고 있는 지방자치단체의 단기 창업교육프로그램이, 비교적 장기간에 걸쳐 진행되는 정규교육기관의 창업교육과는 달리, 짧은 기간 내에 효과적인 창업교육 성과를 달성하기 위해서는 교육 참가자들의 학습동기 및 창업의지 등 개인적 특성을 사전에 충분히 파악하여 적합한 대상자를 선발하여야 하며, 교육내용에 대한 만족도 제고를 통해 예비 창업자들이 스스로 다양한 창업관련 지식과 기술 등에 관한 자기 유능감을 향상시키는 데 주안점을 두어야 한다는 점이다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.7
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• pp.4528-4536
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• 2015

The purpose of this study was to investigate the effect of participation motivation on Job Satisfaction of tennis participants. The subjects of this survey data consisted of 340 tennis participants. The result of this study were as follows. First, The motivation of Tennis participants of skill development, social intercourse, enjoyment, external display, health and fitness positively correlation to intrinsic satisfaction. There were negative correlation in amotivation. The motivation of Tennis participants of skill development, social intercourse, enjoyment negatively correlation to extrinsic satisfaction. There were positive correlation in amotivation. On the other hand, in external display, health and fitness there were no correlation. Second, The motivation of Tennis participants of skill development, amotivation, enjoyment, health and fitness influenced to intrinsic satisfaction. Third, the motivation of tennis participants of enjoyment, external display influenced to extrinsic satisfaction.

• Journal of Navigation and Port Research
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• v.37 no.1
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• pp.101-111
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• 2013

The following study holds its purpose on verifying primary fun factors of participation and satisfaction on marine sports. The results are: 1)The efficiency, effectiveness of exercise, self-satisfaction, and family support turned out to be higher in the group with longer and higher period, time, and frequency of participation than those of the control group. 2) The period of participation, speculation on engagement according to the frequency, and behavioral factors were shown to be higher in the group with longer and higher period, time, and frequency of participation than those of the control group. 3) Satisfaction on leisure on social, physical, emotional, and educational means were higher in the group with longer and higher period, time, and frequency of participation than those of the control group. 4) The fun factors of marine sports- self-satisfaction, effectiveness of excercise, efficiency, and family support- had a positive effect on increasing satisfaction in leisure. 5) The fun factors of marine sports- effectiveness of excercise, self-satisfaction, and family support- had a positive effect on increasing satisfaction in leisure. 6) The speculation of engagement in sports and the reinforcement of engagement had a positive effect on increasing satisfaction of leisure.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.414-423
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• 2010

The purpose of this study was to provide basic data to establish MICE(meeting, incentive, convention, exhibition) marketing strategies in Busan Metropolitan by examining its satisfaction level. Surveys were conducted for participants of 10 cases of Meetings, Incentive, Conventions and Exhibition in Busan Metropolitan. A time series analysis was performed by its data from 2002 to 2008. Research findings showed that accomodations, facilities and MICE operation were highly scored, while connected tour, shopping, easy access to airport, and interpretation were scored relatively low. Especially connected tour was scored very low. Therefore, we should concentrate on tourism attractions and tourism information services to improve visitors satisfactions. Second, we should develop shopping items to improve satisfactions of MICE visitors. Since this study only targeted the 10 MICEs they cannot represent the entire MICEs in Busan and absolute comparison was difficult because of different content and size of each MICE, which could be the limitation of this study.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.391-402
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• 2010

The purposes of this study are to identify the relationships between service quality, perceived value, satisfaction, and loyalty for IhoTewoo festival through a structural equation model. This study was conducted by means of survey questionnaire of festival visitors with 348 responses. The main results of the study are as follows. First, the exploratory factor analysis with principal component method of the 19 service quality items identified four underlying domains. These dimensions were labelled: (1) 'program', (2) 'informational service', (3) 'festival area', and (4) 'food'. Second, service quality has a significantly positive effect on perceived value, satisfaction, and loyalty. Third, Perceived value has a significantly positive effect on satisfaction. Fourth, both perceived value and satisfaction have significantly positive effects on loyalty. Fifth, Although the direct effect of service quality on customer loyalty was evident, it was also found that the indirect effects of service quality through perceived value and/or overall satisfaction were stronger. Thus, customer loyalty will be stronger when service quality is matched with perceived value and/or overall satisfaction, meaning that multiple factors play a significant role in determining customer loyalty.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.145-155
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• 2011

This study aims to examine how convention & exhibition visitors perceived value on their satisfaction, revisit and recommendation intention. To accomplish the goals, a field survey was conducted on the visitors of the COEX in Seoul area. The results of this study, based on a positive analysis, could be summarized as follows. First, perceived value is factorized as acquisition value, emotional value, monetary value, social value. Second, all factor of perceived value turned out to have affirmative effects on hotel employee's visitors satisfaction. Third, visitors satisfaction turned out to have affirmative effects on revisit intention. Forth, visitors satisfaction turned out to have affirmative effects on recommendation intention.

• The Journal of the Korea Contents Association
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• v.9 no.9
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• pp.359-369
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• 2009

This study is designed to figure out internship stress factors which took place in their work place of Hotel. Then, the relationship between these internship stress factors and internship satisfaction were explored. Lastly, the internship satisfaction of student under high stress in each stress factor and that of students under low stress were compared each other. five internship stress factors(internship-related stress, human relation stress, regulation stress regarding human resources, organization stress, and Foreign language barrier stress) were delineated from factor analysis. The levels of each internship stress sere significantly different based on several demographic variables. As like as other studies, there were negative relationship between stress and internship satisfaction. finally, the students with low stress in each stress factor except language barrier stress were more satisfied with their internship than those under high stress.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.1
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• pp.352-360
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• 2010

The purpose of this study was to examine potential effects of nature- friendly hill climb sportsmen's participatory motivation and commitment experience on their sense of self-achievement and living satisfaction. To meet the goal, this study surveyed total 206 participants (male and female) in hill climb tournaments held at Daegwallyeong and Misiryeong, Gangwon province. For data processing, this study used SPSS 14.0 and amos 7.0 to conduct frequency analysis, reliability analysis, correlation analysis, descriptive statistic analysis and structural equation model analysis respectively. As a result, this study could come to the following conclusions: First, according to descriptive statistic analysis, it was found that our respondents who participated in nature-friendly hill climb sports scored relatively high points in their participatory motivation, commitment experience, sense of self-achievement and living satisfaction. Secondly, this study adopted Pearson's moment correlation analysis in order to determine potential associations among our respondents' participatory motivation, commitment experience, sense of self-achievement and living satisfaction. As a result, it was found that their participatory motivation was positively correlated with their living satisfaction, while their commitment experience was positively correlated with their sense of self-achievement. Thirdly, it was found that there were certain causalities among our respondents' participatory motivation, living satisfaction, commitment experience and sense of self-achievement.