• Knowledge Management Research
• /
• v.11 no.3
• /
• pp.1-11
• /
• 2010

The importance of intangible assets have increased unprecedentedly with the advent of the knowledge-based society. Investment in R&D has contributed to the rise of productivity and firm-value in the capital markets. but it is very difficult to determine the economic benefits of R&D investment, due to elusive link between time requirements and the realization of firm value from R&D investment. This study examines the differential effects of R&D expenditure and patents on firm-value by industry. Patents are intangible, proprietary rights that develops new products, plays a crucial role in market competition and results in research and development activities. If firms get patents, their R&D expenditure is assumed to be successful. The study analyzes whether successful R&D expenditure has a significant effect on the firm-value. The study considers two industries : high-tech industries and low-tech industries. These industries are expected to have different effect on R&D expenditure and firm-vale. The results of the study indicate that the successful R&D expenditure increased the firm-value. Successful R&D expenditure in high-tech industries more increased the firm-value more than that in low-tech industries.

• The Journal of the Korea Contents Association
• /
• v.22 no.1
• /
• pp.172-187
• /
• 2022

In the era of 'Experience Economy' user experience has emerged as a core value of a product, affecting the sustainability of the product and the long-term market viability. However, studies on product user experience factors (PUX factors) that affect the sustainability of the product still limited. Therefore, the purpose of this study is to investigate the relationship between the PUX factors and the continuance usage intention with wireless earphones, which is a wearable product that is widely used to enjoy music in everyday life. The study uses three types of wireless earphones as the target product to insight into the differentiation of this relationship represents in different types of product. The research process consisted of four steps: 1) "Investigation on the current status of wireless earphones market", 2) "User survey and derivation of PUX factors", 3 "Analyzing the relationship between PUX factors and continuance usage intention", 4) "Output of analysis results and direction of product experience design". Through this research process, it was found that the core PUX factors that influence product sustainability were different depending on the type of wireless earphone. According to the differentiation of the core PUX factors, a variety of design methods for improving product experience and product sustainability was presented.

• The Journal of the Korea Contents Association
• /
• v.21 no.12
• /
• pp.748-756
• /
• 2021

In this study, as the first attempt to develop an experiential game tourism program using Korean classical literature, the primary research was conducted on Kim Soo-Jang and his anthology "Hae Dong Ga Yo". To this end, a theoretical review of the value of hands-on games and Korean classical literature as tourism content was conducted first. Afterwards, the consumers for the program were set up into three categories: family unit, MZ generation including lovers, and foreigners. A survey was conducted to confirm the program preference of each group. According to the analysis framework, the main value of each historical and cultural resource in "Hae Dong Ga Yo" and seven sijo pieces created by Kim Soo-Jang was discovered and, based on the survey, the preferences of the consumer related to the target were analyzed. Accordingly, the narrative structures were organized differently for each group. An adventure plot was designed for the family unit, a love plot for MZ generation and lovers, and a mixture of adventure and love for foreigners. Utilizing stories from Kim Soo-Jang and his works, which are rarely used despite their value, this study attempted to develop them into hands-on game tourism programs to create new outlets in terms of both Korean classical literature and the tourism area. In the future, if various Joseon literati are discovered and their storytelling is continued, we can expect the vitalization of the travel product line with the concept of classical literature travel.

• Korean Journal of Culture and Social Issue
• /
• v.27 no.4
• /
• pp.505-528
• /
• 2021

The current study examined the differential effects of giving and receiving social support in the elderly when relationships(family, friend/neighbor) are important. For this purpose, the mediation effects of meaning in life on the relationship between giving and receiving social support and self-esteem were analyzed. Self-reporting data of 310 adults aged over 60 living in Busan and Gyeongnam in South Korea were collected regarding giving and receiving social support, meaning of life and self-esteem. The mediation analysis showed that giving social support had a positive effect on self-esteem with the partial mediation effect of meaning in life. Receiving social support, however, showed no significant mediation effect of meaning in life. This pattern was similar regardless of both family and non-family relations. The result that giving social support enhances self-worth in the elderly through meaning in life suggests the importance of social interaction with intimate others as a source of happiness in the elderly.

• Korean Journal of Culture and Social Issue
• /
• v.23 no.1
• /
• pp.25-52
• /
• 2017

The purpose of this study is to explore the motivation for, expectations of, consequences of, and attitudes toward whistle-blowing. that whistle-blowers experience in the whistle-blowing process, and clarify the difference between the ideal and reality. Fourteen official whistle-blowers were interviewed and qualitative data were analyzed based on phenomenological approach. As a result, motivational themes appeared such as professional spirit and personal values. They also tried to pursue public interest such as social changes as well as public support for them. In addition, the participants believed that the cultural characteristics of Korean society such as vertical collectivism are responsible for the gap between ideals and reality of whistle-blowing. In particular, They also suggested a few alternative for reducing the gap.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.16 no.3
• /
• pp.121-143
• /
• 2021

As the social economy emerges as one of the alternatives for solving social problems, interest and experiments on social franchise, a methodology for scaling the social economy, continue to increase. The success or failure of social franchise has a huge impact on franchisors, members of franchisees, as well as beneficiaries, local residents, and stakeholders in the region, but research on ways to increase their chances of success is still insufficient. Based on previous studies, this study tried to derive success factors by analyzing the effects of social franchise characteristics on business performance, and to understand the mediating effect of franchise autonomy, which is the differentiation point of social franchises, between characteristic factors and business performance. Social value orientation, social economy experience, local network utilization, and customer orientation were derived as characteristic factors affecting business performance, and franchise autonomy was set as a mediating variable, and a survey was conducted for franchisee members and their influence was analyzed. Through this study, it was found that social economy experience and local network utilization had a positive (+) effect on economic performance, and social value orientation, local network utilization, and customer orientation had a positive (+) effect on social performance. Also, the results of franchise autonomy playing a mediating role between social economy experience, local network utilization and economic performance, and a mediating role between local network utilization and social performance were presented. This study has significance as the first study to conduct a full-scale empirical study on social franchises. It is hoped that theoretical research on social franchises will be more active in the future and will be used as a useful reference for performance creation for organizations that seek or already operate social franchises.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.10 no.4
• /
• pp.81-93
• /
• 2015

The research was conducted with awareness of cultural uniqueness in each country and similarities and universality among countries. On that account, it raised questions about the idea that social well-being can be achieved only materialistic consumption and its cultural symbolism can lead to incongruity in social hierarchy and then dysfunctions in a counter way. On the other hand, the value of well-being can be achieved by many different ways and within one's limited budget as well as material consumption. This paper provides basic information about the development of essential wellbeing products and strategies for building market segmentation in the industry. The research also provides policy makers with the direction of welfare policy in our society to establish a foundation of creating conditions for true well being. This paper will be helpful in fulfilling well-being in our whole society.

• Proceedings of the Korea Concrete Institute Conference
• /
• 2008.04a
• /
• pp.1013-1016
• /
• 2008

The demands of urban people for rural natural environments will increase but poor and low level of infrastructure facilities delay the development of green tourism villages as an attractive green tour destination. The objective of this paper are to offered a rural landscape improvement simulation of a aqueduct and designing that to meet the needs of the community.

• Design Convergence Study
• /
• v.15 no.2
• /
• pp.53-69
• /
• 2016

This paper analyzes the long-run brand Bacchus's TV advertisement narrative, which copes actively with changes in social and cultural circumstances. The paper focuses on the types of narrative and the consequent semantic effects used in the television advertisement of Bacchus. Through this, we aim to investigate the processes of brand strategies and transitions taken by the brand that made it a solid one. In conclusion, the summaries of distinctive meaning and value of long-run brand by examining the narrative of Bacchus in TV ads are as follows. Firstly, the narrative should be reflected in consumer's demands closely associated with changes in social and cultural circumstances. Secondly, a strong brand identity can be built by consistent management of brand image and through the cultivated effects. Lastly, it forms a bond of relationship between socio-cultural context and consumers, and functions as a communication message.

• Korean Journal of Culture and Social Issue
• /
• v.27 no.4
• /
• pp.529-559
• /
• 2021

This study examines how people perceive and experience busyness, which is a great social pressure in the Korean society, and The socio-psychological motives that drive people's different paces of life, such as busyness or slowness, despite being in the same busy reality, were examined. Furthermore, an in-depth study was conducted on the adaptation factors in the real society according to the speed of individual life. The analysis of this study was based on an in-depth interview data of 21 unmarried men and women in their 20s and 30s, and was conducted using a phenomenological qualitative analysis method. As a result, the perception and experience of being busy had both positive and negative parts. The components of socio-psychological motivation that affect the speed of an individual's life are 'internalization of positive values of (busy/rest)', '(future/present) centric', 'selection & concentration/Inertial busyness', 'personality characteristics' were derived. In addition, 'self-selection', 'successful time management', and 'maintenance of psychological health' were derived as common factors among adaptation factors in real society, 'a sense of achievement' and 'understanding and accepting self-characteristics' were derived as discriminatory factors. became Based on these results, the value and meaning of being busy in Korean society was discussed from a social psychology perspective, and a new perspective was presented to existing studies and discussions related to the speed of life. In addition, several follow-up studies were proposed.