• Journal of Digital Convergence
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• v.12 no.1
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• pp.221-227
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• 2014

This study is a comparative study of the factors to affect Korean and Chinese tourism satisfaction in Incheon Chinatown. Namely, by showing the tourism satisfaction of Korean and Chinese to examine which factors affecting tourism satisfaction each of both. As a result, first, tourism infrastructure affected the tourism satisfaction of two countries tourists. Second, human service affected Korean tourism satisfaction but not to Chinese. Third, information service affected Chinese tourism satisfaction but not to Korean. so that, we can find the differences between the factors to affect Korean and Chinese tourism satisfaction and expect to provide suggestions to the relevant industry professionals.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.3
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• pp.1136-1144
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• 2011

SW-based service model is considered strategic industry in the advancement of national economic development. Also SW-based service model has Public Interest and Profitability, it should be conducted assessment considering both sides of private and public reflection. To obtain the goal of this research, firstly, based on broadly reviewing previous literature and logical reasoning in business model evaluation and feasibility of public business. Secondly, derived SW-based service model's feature through a group of experts to analyze. And AHP(Analytic Hierarchy Process) is adopted in developing the influential factors (indexes) for the profitability of each SW-based service model and the weight score of each factor. In the result, We suggested 5 evaluation areas, and 15 evaluation items reflecting private business model, public business evaluation and SW-based service model feature. The findings of this study are thought to be useful as a practical guideline in performing evaluating the SW-based service model for private and public sector.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.30-43
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• 2014

The number of online video content distributors are rapidly increasing in N-screen environment. The purpose of this study is to analyze the business model of these distributors, especially Netflix and Hulu. Basis on STOF model, environmental domain, service domain, organization domain and financial domain of each company are analyzed and compared. This study finds that each company's business model had distinct characters in earlier stage. Netflix offered online and offline service in low cost, while Hulu offered up-to-date TV contents without fees. However, two companies' business models are getting similar. The result of this study shows that highly competitive environment and increasing content budget affect two companies to adopt similar business model to survive.

• Journal of Broadcast Engineering
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• v.14 no.4
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• pp.488-500
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• 2009

In this paper, we study on making a use of value-added services using DTV closed caption data. Note that Closed-Captioning service helps to bridge "digital divide" through extending broadcasting accessibility of a neglected class such as hearing-impaired person and foreigner. In Korea, DTV Closed Captioning standard was developed in June 2007, and Closed Captioning service should be provided by an enforcing law in all broadcasting services in April 2008. Here, we describe the method of extracting a caption data from MPEG-2 Transport Stream of ATSC-based digital TV signal and generating a caption file using the extracted caption data and time information. In addition, we present the segmentation method of broadcasting content using caption file. Experimental results show that implemented S/W tool provides the feasibility of the proposed methods and the usability of closed caption for a variety of data application service.

• Journal of the Korea Convergence Society
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• v.9 no.9
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• pp.371-378
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• 2018

The purpose of this study is to classify the customers according to the characteristics of the relational benefits and to compare the performances of the sub-groups. As a result of the research, the group type according to the relational benefits was subdivided into 3 groups, and each group was named emotional relational group, continuous relational group and intermittent relational group considering customer characteristics. First, the emotional relational group is the group that emphasizes the empathy and assurance between the service provider and the customer, and the continuous relational group is the group with the highest social, confidence and economic benefits. The intermittent relational group was simply a transaction-oriented group. This implies that a differentiated customer management strategy is needed for each relational benefit group based on customer experience in medical services.

• Journal of Digital Convergence
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• v.14 no.7
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• pp.57-72
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• 2016

Sharing economy services are expanding, as the efficiency of the resources is enhanced by sharing the resources of the individual consumers and also the direction of consumption is changed to fulfill needs of individual. Therefore, this paper develops the empirical analysis model by considering the features of sharing economy services, and conducts study by utilizing the extended TAM by adding price sensitivity, reliability and perceived enjoyment to TAM in order to analyze the factors that affect the use intention of sharing economy services and to reflect the distinctiveness of sharing economy services. The results of the analysis showed that price sensitivity, self-efficacy, technology innovation, reliability, perceived usefulness, perceived ease of use, perceived enjoyment and use intention are affected in different ways. This study is able to provide clear understanding for use intention of sharing economy services, also implications for expanded use intention to the consumers.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.12 no.6
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• pp.47-58
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• 2002

The access control techniques, which can control unauthorized members to access to multicast service, have not been studied very often while there are a lot of on-going study on secure multicast architecture, multicast key distribution and sender authentication scheme have been studied. Multi level access control scheme in multicast can be used in a remote secure conference or to provide graduated multimedia services to each customers. In fact, multicast network has its own virtual networks according to different security levels. However, Early schemes are not effective when it protects unauthorized access in multi-access network environment. Furthermore this scheme does not provide us with hierarchical access control mechanism. This paper, therefore, proposes hierarchical access control scheme to provide the effectiveness in network layer by security level comparison. And we also suggests hierarchical key distribution scheme for multi level access control in application layer and effective hierarchical key renewal scheme in dynamic multicast environment which is easy to join and leaving the multicast group.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.211-219
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• 2022

The purpose of this study is to improve the operation of shopping mall by examining the effect of service characteristics of Greenanum on customer satisfaction, repurchase and recommendation intention. The hypothesis was verified with SPSS22.0 and PROCESS macro 3.5. As a result, some hypotheses were supported between satisfaction, repurchase, and recommendation for service characteristics. Second, positive effects were found between satisfaction and repurchase, and recommendation intention. Third, a mediating effect appeared. Implications include improvement of low site awareness, benchmarking, and product quality improvement. In the future, it will be necessary to study the differences in the various characteristics of the products sold rather than the differentiation of the shopping mall itself.

• Journal of the Korea Society of Computer and Information
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• v.28 no.11
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• pp.147-154
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• 2023

In this paper, we propose a barrier-free course route navigation service named "Theme Road" aimed at improving the mobility and convenience for elderly electric wheelchair users with walking disabilities. To achieve this goal, we conducted a user survey through shadowing and in-depth interviews to gather insights on the challenges experienced by elderly electric wheelchair users. We identified potential solutions for each inconvenience through co-creation workshops, resulting in a set of design considerations and app functionalities. Using persona development and service scenarios, we designed and implemented the "Theme Road" service as a dedicated navigation application for barrier-free course navigation. Unlike conventional route navigation and mapping services, our study stands out by offering a unique approach that combines recommended destinations and safe routes based on experiential analysis from elderly electric wheelchair users.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.3
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• pp.97-107
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• 2024

This study aims to identify the factors that affect customer satisfaction as the market growth of rental subscription services for living environment home appliances increases. Unlike previous research, which focused on online subscriptions (e.g., digital content, over-the-top (OTT) services, e-books, and mobile devices), this study expands the scope to include rental subscriptions for household environmental appliances. Specifically, this study analyzes the factors influencing customer satisfaction among rental subscription service users by examining the effects of perceived usefulness, reliability, and convenience. The results show that users' perceived reliability and convenience of rental subscription services for living environment home appliances significantly affect customer satisfaction. Perceived usefulness, however, was not found to have a significant impact, as it is an abstract and subjective customer aspect. The implications of the results are as follows: First, standardized services must be strengthened to increase the reliability of rental subscription services. Additionally, it is necessary to improve convenience by developing additional services when managing regular visits tailored to the characteristics of each product. Providing customized services by integrating products and Information and Communications Technologies (ICT). Furthermore, effective customer management to increase customer satisfaction is crucial, as it can lead to cross-selling and up-selling opportunities. Lastly, venture start-ups should actively apply a subscription service business model.