• Journal of Distribution Science
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• v.9 no.4
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• pp.5-13
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• 2011

This study provides analysis of the effectiveness of domestic marketing strategies of the Korean coffee shop "Caffe Bene". It bases its evaluation on statistical outputs of 'choice attributes,' "market segmentation," demographic characteristics," and "satisfaction differences." The results are summarized in four points. First, five choice attributes were extracted from factor analysis: price, atmosphere, comfort, taste, and location; these are related to coffee shop selection behavior. Based on these five factors, cluster analysis was conducted, with statistical results classifying customers into three major groups: atmosphere oriented; comfort oriented; and taste oriented. Second, discriminant analysis tested cluster analysis and showed two discriminant functions: location and atmosphere. Third, cross-tabulation analysis based on demographic characteristics showed distinctive demographic characteristics within the three groups. Atmosphere oriented group, early-20s, as women of all ages was found to be 'walking down the street 'and 'through acquaintances' in many cases, as the cognitive path, and mostly found the store through 'outdoor advertising', and 'introduction'. Comfort oriented group was mainly women who are students in their early twenties or professionals, and appeared as a group to be very loyal because of high recommendation to other customers compared to other groups. Taste oriented group, unlike the other group, was mainly late-20s' college graduates, and was confirmed, as low loyalty, with lower recommendation activity. Fourth, to analyze satisfaction differences, one-way ANOVA was conducted. It shows that groups which show high satisfaction in the five main factors also show high menu satisfaction and high overall satisfaction. This results show that segmented marketing strategies are necessary because customers are considering price, atmosphere, comfort, taste, location when they choose coffee shop and demographics show different attributes based on segmented groups. For example, atmosphere oriented group is satisfied with shop interior and comfort while dissatisfied with price because most of the customers in this group are early 20s and do not have great financial capability. Thus, price discounting marketing strategies based on individual situations through CRM system is critical. Comfort oriented group shows high satisfaction level about location and shop comfort. Also, in this group, there are many early 20s female customers, students, and self-employed people. This group customers show high word of mouth tendency, hence providing positive brand image to the customers would be important. In case of taste oriented group, while the scores of taste and location are high, word of mouth score is low. This group is mainly composed of educated and professional many late 20s customers, therefore, menu differentiation, increasing quality of coffee taste and price discrimination is critical to increase customers' satisfaction. However, it is hard to generalize the results of study to other coffee shop brand, because this study have researched only one domestic coffee shop, Caffe Bene. Thus if future study expand the scope of locations, brands, and occupations, the results of the study would provide more generalizable results. Finally, research of customer satisfactions of menu, trust, loyalty, and switching cost would be critical in the future study.

• Journal of the Korean Institute of Intelligent Systems
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• v.14 no.5
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• pp.551-556
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• 2004

According to revealing the DNA sequence of human and living things, it increases that a demand on a new computational processing method which utilizes DNA sequence information. In this paper we propose a classification algorithm based on negative selection of the immune system to classify DNA patterns. Negative selection is the process to determine an antigenic receptor that recognize antigens, nonself cells. The immune cells use this antigen receptor to judge whether a self or not. If one composes n group of antigenic receptor for n different patterns, they can classify into n patterns. In this paper we propose a pattern classification algorithm based on negative selection in nucleotide base level and amino acid level.

• Journal of The Korean Association For Science Education
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• v.31 no.6
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• pp.836-847
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• 2011

This study investigated the effects of taking elective science courses in high school on studying science at the university level. The research methods undertaken for this study included surveys of college students in science areas. For physics and biology major students, no significant differences in achievement in the basic courses at the university level were found between the groups that took only Science I courses and the group took Science I and II courses. For chemistry major students, achievement for the group that took Chemistry I and II courses was significantly higher in the basic courses, while no significant differences between the two groups was found in the advanced courses. The perceptions of college students regarding the effects of their science learning experience in high school on learning science at the university level were investigated. All the college students perceived that whether or not they took Science II courses in high school, it did not affect their learning in basic science courses in college. They also perceived that students were able to overcome difficulties by making extra effort even if they did not take Science II courses in high school.

• Journal of the Korean Geographical Society
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• v.43 no.6
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• pp.938-950
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• 2008

This study was to investigate if there were any significant relationships between cultural destination selection attributes and travel satisfaction according to segmented groups of cultural destination attributes. Survey questionnaire was developed based on the previous study and data were collected from on site survey, which was one of the famous cultural tourism destination in Korea such as Booyoe and Kongjoo. Six dimensions of cultural destination attributes were identified from factor analysis and three different segmented groups were determined from cluster analysis. Then, Multiple regression analysis conducted with six destination attributes as independent variables and one travel satisfaction as dependent variable, while Fisher's Z score for three segmented groups were considered as moderator's variable. The results showed that cultural destination attribute affected respondents' level of travel satisfaction and there was differences among segmented groups in terms of their affecting factors to the travel satisfaction. These findings suggested that there were different segmented groups of cultural destination selection attributes and each group pursued different cultural travel products and services.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2007.04a
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• pp.167-170
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• 2007

동일한 집단에 속하는 개체를 다른 집단에 속하는 개체로부터 구별할 수 있는 염기의 특징을 해당 집단의 시그너쳐라고 한다. 학습 데이터는 두 집단에 속하는 염기서열들이고, 염기서열에 대한 시그너쳐는 개체를 다른 집단과 구별할 수 있는 위치의 염기들로 구성된 서열이다. 제안한 방법에서는 각 집단에 대해서 위치별로 염기의 발생빈도를 계산하고, 가장 발생빈도가 높은 염기를 결정한 다음, 다른 집단의 대응 위치에서 해당 염기의 빈도를 계산하여, 빈도차이가 지정한 분류임계값 이상이면, 해당 위치의 염기를 시그너쳐를 구성하는 특징으로 간주한다. 시그너쳐를 대한 임의의 염기서열에 대한 부합정도는 시그너쳐에 속하는 염기의 학습집단에서의 상대빈도값을 가중치로 하여 계산한다. 임의의 염기서열이 특정 집단에 속하는지 판단하기 위해서는 해당 집단의 시그너쳐에 대한 부합정도를 계산하게 되는데, 부합정도가 얼마이상이 되어야 해당 집단에 속하는 것으로 간주할지 기준이 되는 임계값을 엄밀도 임계값이라고 한다. 엄밀도 임계값은 학습 데이터 집합에 대해서 주어진 시그너쳐에 대한 엄밀도 임계값이 민감도와 특이도를 최대로 하는 것을 선택한다. 제안한 방법을 구현한 바이오인포매틱스 도구를 개발하여, 한국형 HIV-1 바이러스 시그너쳐 추출에 적용하여 분류특성이 우수한 시그너쳐를 추출할 수 있음을 확인하였다.

• Management & Information Systems Review
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• v.34 no.1
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• pp.65-80
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• 2015

In previous studies concerning turnover, they argue individual stock's turnover must be identical to market portfolio's turnover under one condition where 2 funds separation theorem holds. In this kind of world, all market participants hold and trade the same portfolio and this should be only market portfolio. If one's trading portfolio's shape is different from market portfolio's, this would mean he or she has an advantage over others in information and this kind of information would be private. In accordance with this theory, we develop a metric which measures how far one's trading portfolio from market's and name it as Stock Selection by Investor(SSI). We apply this measurement to the various types of investor groups classified as individual, institutional and foreign who participate in Korea stock market. To test the validity of measure, we regress price ratio on this measurement using SUR method. As a result, individual investor group shows large number in SSI, but the coefficient in regression is not significant and economically meaningless. In case of institutional investor group, the coefficient proves to be significantly negative. We can infer from this fact that their trading is somehow far from informed trading. Stock selection activity by foreign investor groups proves to be informed trading by showing significantly positive coefficient and the magnitude of coefficient is economically meaningful, especially in sell activity.

• Science of Emotion and Sensibility
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• v.20 no.1
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• pp.115-132
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• 2017

Differences in reaction time and accuracy were compared among driver groups of middle-, old-, and stroke old-age drivers using various reaction time tasks including simple reaction task, 2-choice task, 4-choice task with different stimuli eccentricity, search task, and moving target detection task. The results can be summarized as followings. First, although overall reaction time tended to be slowed with age and stroke, stroke old drivers showed significantly slower reaction time than the other driver groups when the stimuli were presented in a large eccentricity. Second, differences in reaction time for 2-choice task and moving target detection task seemed to be determined mainly by participants' simple reaction time. Third, the search task which required temporary retention of previously presented stimuli was found to be more sensitive in discriminating difference in reaction time between middle-age drivers and old-age drivers (including stroke old drivers). Fourth, reaction accuracy of old (and stroke old) drivers decreased when more stimuli alternatives were presented and temporary retention for stimuli was required. Altogether, memory demand in reaction time task can be sensitive to evaluate performance for different age groups, whereas size of useful field of view for brain stroke.

• Korean Journal of Social Welfare Studies
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• v.41 no.1
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• pp.119-144
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• 2010

This study advances the knowledge of developmental patterns in affiliation with delinquent peers and delinquency during adolescence; data were obtained from waves 1-5 (2003-2007) of the Korea Youth Panel Survey. Semi-parametric group-based modeling (SGM) identified 3 affiliative trajectories of delinquent peers from age 13 to 16: rarely or never, persistently affiliative, and declining groups; and five developmental trajectories of delinquency: non-offending, late onset, low-level continuous, desisting, and chronic groups. A joint trajectory analysis predicted the membership of delinquency trajectories conditional on delinquent peer trajectories. Persistently affiliative group was more likely than others to follow chronic trajectory of delinquency; the rarely or never affiliative group was more likely to be non-offending. This study may help reconcile different theoretical models such as influence, selection, and enhancement models with respect to the role of delinquent peers in delinquency. The distinct theoretical models are equally valid, albeit each model pertains to a specific aspect of longitudinal patterns of affiliation with delinquent peers. Implications of this study for youth welfare were discussed to reduce increased risks for both affiliation with delinquent peers and delinquency.

• Korean Journal of Culture and Social Issue
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• v.19 no.1
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• pp.69-86
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• 2013

The recent findings proposed and found that people from Eastern cultures could experience strong cognitive dissonance only when certain conditions, such as other-related choices, normative attitudes, were fulfilled. Even though such interesting findings are intuitively convincing on the basis of common understanding of individualist and collectivist cultures, the psychological mechanisms underlying the cultural variations of cognitive dissonance remain untested. The present study examined the role of attitude importance in cognitive dissonance by using the free-choice paradigm. After completing a pretest of individualism-collectivism scales, 60 college students ranked their preference to 10 items of either beverage or traffic regulations twice. Between the two ranking tasks, they were asked to engage in behavioral selection among their 5^th and 6^th preferred items. They also rated the personal importance of the preference. The results showed that attitude importance was positively correlated with attitude change and it could play a major role in experiencing cognitive dissonance beyond cultural orientation and situational factors. The current findings were discussed in universality of cognitive dissonance across cultures.

• Journal of the Economic Geographical Society of Korea
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• v.19 no.1
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• pp.68-82
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• 2016

Destination choice analysis is an important issue of transportation demand research. The current study analyses the influential factors for university students' trip destination choice. The university students differ from other population groups in many aspects. The study is concerned with shopping, leisure and amusement purposes of trips, other than obligatory trips such as going to school. University students' daily life differs from those of employees and middle and high school students in the sense that a lot of flexible activities are mixed with fixed activities such as work and school attending. A multinomial logit analysis investigates the significance of the impact of a set of variables including residential location, gender and income of the university student. The results show that these variables affect the destination choice of shopping, leisure and amusement. The analysis also provides interesting interpretation of the relationships of the variables with the location choices, which are particularly relevant to the university students.